Xenium Digital: Augmented Reality made in India

July 30, 2014

xenium-logoXenium Digital, a Metaio Certified Developer  from India, is constantly researching and developing new ways that Augmented Reality can be used to enhance consumer experience in the Indian Market. Thus, it is not a surprise to see many well-known clients from industries such as medicine, automobile, real estate and entertainment team up with Xenium to create AR on ground activations and mobile apps for their end consumers.

AR Therapy for Cancer Patients

AR_therapy_2The interactive “AR Therapy for Cancer Patients”  app is a perfect solution for medical professionals who are trying to promote their anti-cancer drugs at medical conferences. This dedicated AR app was designed with the Metaio SDK for the iOS platform, and is targeted at highly qualified doctors. The idea was to communicate the story behind the medicine in a better way and to provide the patients with a simpler way of understanding the way these anti-cancer drugs would affect them.

The app augments a mannequin -with an ID marker – into a real patient and uses case studies to illustrate the different diseases. Then, 3D models of the drugs were presented to demonstrate their efficacy at suppressing the disease.

From 3-D oil in action to TIGERTRAC

With regards to Augmented Reality in the automotive industry – an AR app using the Metaio AR platform was developed for Castrol. The app exclusively targets dealers and sales representatives to help them promote Castrol’s recently launched product, the Magnatec Start-Stop Engine Oil.

The AR app features the new 3D oil in action. First, through the help of 3D animation, the app brings the idea behind Castrol’s new label design to life. When the label of the oil bottle is scanned with an Android powered device, the app shows the special molecules that the oil is made of with Augmented Reality. It then follows up with a video of the product’s brand story. The app is designed to work perfectly on high-end devices.

Xenium Digital, along with Lakshya Media, also created a live augmented reality activation for TVS Tyres. Their objective was to promote their latest product, the AGRI RADIAL TYRE – TIGERTRAC, at the REIFEN 2014 fair in an innovative way.

The idea was to create an AR activation featuring the Royal Bengal Tiger walking among the tires and audience members. The tigers’ movements around the AGRI RADIAL TYRE were well choreographed so to provide realistic interaction with the visitors. The visitor could also take pictures with the tigers, which were later shared with them. Created with the state of the art Metaio SDK for AR and enhanced with realistic graphics and audio, the activity effectively captivated the audience.

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Lekar Hum Deewana Dil

With the release date of the movie “Lekar Hum Deewana Dil” quickly approaching, Eros International – with the expertise of Xenium Digital – wanted to promote it in the most interactive way possible. Their objective was to create a unique AR engagement platform for the audience to experience special moments with the actors. The end result was an on ground activation – created with the Metaio SDK – called Groove with Armaan and Deeksha. Visitors to Mumbai malls were able to show off their dance skills alongside the movie’s lead actors, Armaan and Deeksha, to the song “Khalifa”.

Watch the video here:


Xenium paves the way for Augmented Reality to India

May 23, 2013

Xenium‘s latest AR app Close up with Stars was delivered in quick time for Dharma production’s movie “Yeh Jawani Hai Diwani” in association with Mindshare, OMD and Hindustan Unilever. Closeup, India’s Market leader in gel toothpaste segment for over three decades, is collaborating as the partner of Dharma Production’s upcoming Bollywood movie Yeh Jawaani Hai Deewani. Closeup has launched a limited edition of a toothpaste pack. Each pack includes a Closeup friendship band autographed by Ranbir Kapoor & Deepika Padukone. Due to our Indian Metaio-colleague, Sudhanshu Kapoor, they are both “currently the biggest heart-throbs in India”!

Sudhanshu Kapoor, Business Development Manager OEMs, with Naina in the perfect CloseUp moment! :-)

Sudhanshu Kapoor, Business Development Manager OEMs at metaio, with Naina in the perfect CloseUp moment! :-)

The occasion witnessed the launch of a Yeh Jawaani Hai Deewani – centric Closeup TV commercial introducing the special Closeup packs with autographed friendship bands. In addition, with a live demo, the lead pair of the movie – Ranbir Kapoor and Deepika Padukone also announced the launch of a unique Closeup with Stars Augmented Reality application, now available on Google play store and soon for iOS. The stars also publicized an online event on May 28, wherein they would host an exclusive webchat on http://www.facebook.com/closeupindia

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Get up close with Badtameez Bunny and Nerdy Naina in a whole new way! Customers could watch the stars of Yeh Jawaani Hai Deewani (YJHD) rock to Badtameez Dil on the special new Closeup pack. All people have to do is download the Closeup With Stars app on your phone and scan the crazy duo’s pic on the pack. And voilá, the pic comes alive on the phone. What’s more is that you can enjoy exclusive access to music and videos from the movie and even get a pic clicked with Ranbir and Deepika!

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Xenium provides comprehensive solutions for mobile AR apps. For this special case, the programming team used the most advanced AR software tools from Metaio and the design team optimized the video and animation content to create this very special AR experience. N. Md. Parveez, CEO of Xenium, says: “After overcoming all challenges and successfully launching the Closeup with Stars-App, new doors and opportunities are opened for video AR technology on mobile devices.”


Zee Fear Files Goes Augmented With Metaio

September 7, 2012

Quick! Turn on zee tv before zee ghosts get us. 

Indian couple trying out metaio augmented reality with scary ghost boy

South Asian Television broadcaster Zee TV and interactive agency Xenium  worked together to develop this wonderful augmented reality experience to promote the upcoming horror show, “Fear Files“, using the metaio Design software.

Installed at a popular shopping mall, participants were treated to a “ghostly” experience as they entered the darkened, covered area where they were greeted with only a large television screen featuring a live camera feed of the participants, mirroring their movements and stance.

When they stepped on the designated floor marker, a ghost child began to appear, as though he were there in real life, creeping out behind the person standing there. Then the scary music started playing, the child would make a “curse” gesture and the participant or participants would just disappear. 

 

 

Said a representative of Xenium, “In the end the participants were stunned with the experience, with long lasting fear lingering in mind.”

(Mission accomplished)

Check out the video and the links above for more information! And of course you’ll be able learn more about these awesome augmented reality projects, and more like them at our upcoming Augmented Reality conference, insideAR, Oct 1-2 in Munich. We hope you can join us!

 


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