Xenium paves the way for Augmented Reality to India

May 23, 2013

Xenium‘s latest AR app Close up with Stars was delivered in quick time for Dharma production’s movie “Yeh Jawani Hai Diwani” in association with Mindshare, OMD and Hindustan Unilever. Closeup, India’s Market leader in gel toothpaste segment for over three decades, is collaborating as the partner of Dharma Production’s upcoming Bollywood movie Yeh Jawaani Hai Deewani. Closeup has launched a limited edition of a toothpaste pack. Each pack includes a Closeup friendship band autographed by Ranbir Kapoor & Deepika Padukone. Due to our Indian Metaio-colleague, Sudhanshu Kapoor, they are both “currently the biggest heart-throbs in India”!

Sudhanshu Kapoor, Business Development Manager OEMs, with Naina in the perfect CloseUp moment! :-)

Sudhanshu Kapoor, Business Development Manager OEMs at metaio, with Naina in the perfect CloseUp moment! :-)

The occasion witnessed the launch of a Yeh Jawaani Hai Deewani – centric Closeup TV commercial introducing the special Closeup packs with autographed friendship bands. In addition, with a live demo, the lead pair of the movie – Ranbir Kapoor and Deepika Padukone also announced the launch of a unique Closeup with Stars Augmented Reality application, now available on Google play store and soon for iOS. The stars also publicized an online event on May 28, wherein they would host an exclusive webchat on http://www.facebook.com/closeupindia

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Get up close with Badtameez Bunny and Nerdy Naina in a whole new way! Customers could watch the stars of Yeh Jawaani Hai Deewani (YJHD) rock to Badtameez Dil on the special new Closeup pack. All people have to do is download the Closeup With Stars app on your phone and scan the crazy duo’s pic on the pack. And voilá, the pic comes alive on the phone. What’s more is that you can enjoy exclusive access to music and videos from the movie and even get a pic clicked with Ranbir and Deepika!

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Xenium provides comprehensive solutions for mobile AR apps. For this special case, the programming team used the most advanced AR software tools from Metaio and the design team optimized the video and animation content to create this very special AR experience. N. Md. Parveez, CEO of Xenium, says: “After overcoming all challenges and successfully launching the Closeup with Stars-App, new doors and opportunities are opened for video AR technology on mobile devices.”


Zee Fear Files Goes Augmented With Metaio

September 7, 2012

Quick! Turn on zee tv before zee ghosts get us. 

Indian couple trying out metaio augmented reality with scary ghost boy

South Asian Television broadcaster Zee TV and interactive agency Xenium  worked together to develop this wonderful augmented reality experience to promote the upcoming horror show, “Fear Files“, using the metaio Design software.

Installed at a popular shopping mall, participants were treated to a “ghostly” experience as they entered the darkened, covered area where they were greeted with only a large television screen featuring a live camera feed of the participants, mirroring their movements and stance.

When they stepped on the designated floor marker, a ghost child began to appear, as though he were there in real life, creeping out behind the person standing there. Then the scary music started playing, the child would make a “curse” gesture and the participant or participants would just disappear. 

 

 

Said a representative of Xenium, “In the end the participants were stunned with the experience, with long lasting fear lingering in mind.”

(Mission accomplished)

Check out the video and the links above for more information! And of course you’ll be able learn more about these awesome augmented reality projects, and more like them at our upcoming Augmented Reality conference, insideAR, Oct 1-2 in Munich. We hope you can join us!

 


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