Help get Metaio to South By Southwest (SXSW) 2014!

August 25, 2013

Vote us all the way to Austin. 

SXSW 2014 Interactive Logo

South By Southwest (SXSW) Interactive is one of the largest digital and technology festivals in the US. Every year, thousands of tech enthusiasts and digital media professionals flock to Austin, Texas for 5 days of exhibits, events and amazing insight in speaking sessions and panels- and like every year, we want to be part of it.

And with your help, we can!

For considering panels, public voting accounts for 30% of the total for getting in the door. You – that’s right, YOU, can click a button and help us get that much closer to our goal. Every vote counts! Just follow a few quick steps:

  • Take a moment to create a PanelPicker account if you haven’t already
  • Vote by visiting the links below and clicking the “vote” button.
  • Tell your friends how awesome you are at voting by sharing the same links on Facebook or Twitter!
  • Voting ends Friday, September 6 11:59 PM US Central Time


DIY Everything With In-Car Augmented Reality 

Screen shot 2013-08-24 at 3.23.13 PM

There are apps on your phone that can tell you more about your surroundings than your car. Think about that- the complex piece of machinery and technology that takes you from place to place is almost incapable of allowing you to deal with your environment. You could always pull over, take out the manual and figure out what that button does. But you won’t. You could use the in-car factory GPS to lead you to your destination- but you’ve got Waze or Google Maps or basically anything else already downloaded on your smartphone. And by the way, your “Check Engine” light just came on- wonder what that means…

This needs to change- and there are already a handful of technologies that can move the driving experience forward. In this session, learn how emerging technologies like augmented reality are changing navigation, in-car education, and DIY maintenance for the driver. This is a vehicle of the very near future- come learn from industry experts what it will look like.


The Future is full of Chauvinistic Robocops

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According to Forrester Reasearch, Google Glass will be the next iPhone, and wearable computing hype and media are at an all-time high. Companies like Vuzix, Seebright, Meta, Canon and Epson are looking to change the way we experience and interact with digital information. The technology we were promised in films like Minority Report and in countless sci-fi media has finally come to light. But why do nearly all of them denigrate women and portray their principal protagonists as chauvinistic archetypes? This session is meant to start a conversation that no one else seems to be having, an examination of the role of women in a future where wearable computing is ubiquitous- which could be as soon as 2015. I’ll show a selection of popular wearable computing concept videos and analyze and identify recurring themes and messaging.


Vote For Metaio for the 2013 Auggies!

May 17, 2013

Sorta reminds me of this.

It’s that time of year again, as the Augmented World Expo has renewed and expanded the annual award for the best of the best in the augmented reality industry, the “Auggies”. Previously consisting of only a single award, the competition now has 6 categories, and Metaio and its partners are competing in 4 of them!

For the next two weeks, awards will be open to public voting in order to narrow down the entries for each category to just 5 finalists. We’re competing against some of the best and most creative apps in the world, we’d love your support. Please take a moment to vote for our entries (individual links are listed below), or just click on one of the category buttons below to go straight to the entry.


And while you’re at it, we’d love for you to support our amazing partners working with our technology:

Here’s a look back at the our winning submission from the 2012 Auggies, 3-D object recognition and tracking:

Once again, thanks for your support in making Metaio the best Augmented Reality Company out there!

South by Southwest 2013 – Vote for Augmented Reality!

August 14, 2012

Way more important than real voting. 

metaio augmented reality south by southwest software solutions


It’s that time of year again when voting begins for all of the panels everyone has submitted to South by Southwest Interactive. Even if you’re not planning on attending South by Southwest Interactive, you can still support metaio by making your voice heard in the community voting!

Take a quick minute to create a PanelPicker account (if you don’t have one) and then link straight to these two great panels that feature metaio projects and use-cases:



How A Virtual Pop-Star Sold Her First Car featuring Lisa Murphy of metaio! 

In order to engage with a younger, tech-savvier audience, Toyota launched an integrated marketing campaign for the 2012 Toyota Corolla that featured emerging technology like 2-D print activation and vision-based mobile augmented reality to leverage its existing yet scarcely-downloaded mobile app, the Toyota Shopping Tool. It also features an entirely digital open-source anime pop-star sensation named Hatsune Miku.

Toyota saw huge successes as a result: Corolla leads jumped 30% the week of the lauch; Toyota Shopping Tool mobile app downloads increased 600%; website traffice for the first week increased 167% and continued at an all time high for the next seven weeks.

In this proposal, learn how the interactive director of a multicultural agency and the project lead for an augmented reality company worked together to make this campaign a huge success for Toyota, culminating in a Multicultural Excellence Award.



Hot Housewives Getting Augmented At Home featuring a project developed with the metaio Mobile SDK

The lady of the house is often the one picking the décor and design at home. If she can see a ductless system in her house virtually, thanks to augmented reality, sales rise — and have they ever. Using custom mobile apps integrated with emerging technology, such as augmented reality and a custom app store, Mitsubishi Electric Cooling & Heating is revolutionizing the way its sales channel members do business. Tools in hand, Mitsubishi Electric is projecting an increase of $30 million in revenue next year, while simultaneously decreasing future costs for printing and distributing product catalogs by millions of dollars.

Mitsubishi Electric’s products can save homeowners 30-percent on their energy bill, but most just want to know, “What is it going to look like in my house?” Augmented reality is Mitsubishi Electric’s most visual tool in its custom app store that will deploy 11 new enterprise apps for a variety of specific needs in its sales channel.


Voting starts today and continues to the end of the month, so tell your friends!

Share on Facebook, LinkedIn, Twitter, Reddit, Digg, Myspace, Friendster, IRC….basically whatever you want.

While you’re at it, vote for anything else you think is cool!

Outside voting counts for 30% of the selection process, so help us get to SXSW so we can bring these great panels to life!

Get Out The Vote For South By Southwest Interactive AR Panels

August 25, 2011

South by Southwest Interactive 2012 might seem far off, but the voting deadline for panels is quickly approaching. I am happy to say that metaio is participating in four different potential panels, and we’d really like to see them get a great response from our followers. We’ve got some very cool topics in the works, so we’d really appreciate your support! You can vote for as many panels as you like, so please be generous. Make sure to create an account, it only takes a few minutes- just click on the titles of the panels below to go straight to the voting page!

The New Role of Advertising in AR Game Development
Brendan Scully, Business Development Manager

Augmented Reality promises the future, but who is actually building new things with it? How are they making any money? As new projects demand six-figure budgets, can privacy rights, humanistic design and fun coexist with user metrics, brand messaging and a lust for “k-factor”? We’ll take a look at what’s been built, why it did and how we might design better games for players and clients alike moving forward.

Negotiating The Hype Curve: How UX Can Sell AR
Roman Hasenbeck, US Director Sales & Marketing

Every new project is defined by the business practices that enable them. So why do so many Augmented Reality experiences fall short of the expectations of both the buyer and end user? With dissatisfied clients and rumors of low ROI, perhaps it’s time to reevaluate how we sell AR. Roman Hasenbeck, Director of Sales and Business Development at metaio Inc., the nation’s leading AR Tech firm, explains the process of selling AR the right way. He shows us why the Hype Curve is just a crutch for lazy producers, and how the most crucial yet often-ignored components to ensuring a great project and closing a sale is taking the time to learn the tech, design a thoughtful experience and communicate it effectively to the client.

Augmented Reality = ARPA’s Original Vision of Web
Lisa Murphy, Sr. Sales & Marketing Manager

Using a variety of original source material, Chris Grayson will give an overview of the global network, as envisioned by thinkers at ARPA before the creation of the ARPAnet. Examples include J.C.R. Licklider’s “Man-Computer Symbiosis,” 1960; Douglas Engelbart’s “Augmenting Human Intellect,” 1962; and Ivan Sutherland’s “The Ultimate Display,” 1965. Some focus will also be given to the people and personalities involved. Lisa Murphy will provide the technical explanation for many milestones in the evolution of the internet, making the case that the human interface to the network has historically been limited by the available technology, and with Augmented Reality, we are now entering an era that truly begins to deliver on the original vision.

And lastly, Yours Truly:

Real Time Hyperlocal Brokerage Communities
Trak Lord, PR & Social Marketing Manager

Our life styles are increasingly evolving into hybrid experiences that blend the physical with the cyberspatial and the virtual. Moreover, these interactions are creating new forms of communities for fun and commerce, where consumers and businesses increasingly use hyperlocal incentives to leverage our immediate surroundings. In this panel, we’ll explore how games, collaborative consumption, Augmented Reality, consumer to consumer brokerages, experience augmentation, visual discovery and local commerce are providing the glue for diverse hyper-local experiences and communities.


Outside voting counts for 30% of the selection process! Help us get to SXSW so we can bring these great panels to life.


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