Way more important than real voting.
It’s that time of year again when voting begins for all of the panels everyone has submitted to South by Southwest Interactive. Even if you’re not planning on attending South by Southwest Interactive, you can still support metaio by making your voice heard in the community voting!
Take a quick minute to create a PanelPicker account (if you don’t have one) and then link straight to these two great panels that feature metaio projects and use-cases:
In order to engage with a younger, tech-savvier audience, Toyota launched an integrated marketing campaign for the 2012 Toyota Corolla that featured emerging technology like 2-D print activation and vision-based mobile augmented reality to leverage its existing yet scarcely-downloaded mobile app, the Toyota Shopping Tool. It also features an entirely digital open-source anime pop-star sensation named Hatsune Miku.
Toyota saw huge successes as a result: Corolla leads jumped 30% the week of the lauch; Toyota Shopping Tool mobile app downloads increased 600%; website traffice for the first week increased 167% and continued at an all time high for the next seven weeks.
In this proposal, learn how the interactive director of a multicultural agency and the project lead for an augmented reality company worked together to make this campaign a huge success for Toyota, culminating in a Multicultural Excellence Award.
The lady of the house is often the one picking the décor and design at home. If she can see a ductless system in her house virtually, thanks to augmented reality, sales rise — and have they ever. Using custom mobile apps integrated with emerging technology, such as augmented reality and a custom app store, Mitsubishi Electric Cooling & Heating is revolutionizing the way its sales channel members do business. Tools in hand, Mitsubishi Electric is projecting an increase of $30 million in revenue next year, while simultaneously decreasing future costs for printing and distributing product catalogs by millions of dollars.
Mitsubishi Electric’s products can save homeowners 30-percent on their energy bill, but most just want to know, “What is it going to look like in my house?” Augmented reality is Mitsubishi Electric’s most visual tool in its custom app store that will deploy 11 new enterprise apps for a variety of specific needs in its sales channel.
Voting starts today and continues to the end of the month, so tell your friends!
Share on Facebook, LinkedIn, Twitter, Reddit, Digg, Myspace, Friendster, IRC….basically whatever you want.
While you’re at it, vote for anything else you think is cool!
Outside voting counts for 30% of the selection process, so help us get to SXSW so we can bring these great panels to life!