And then some.
Everyone’s talking about the new 2013 IKEA Catalog featuring image recognition and Augmented Reality for the first time ever. With a 211 million-strong subscription base, we’re pretty excited about it too! We wanted to thank McCann Erickson for mentioning our part in the creation of the app, which was developed using metaio’s powerful mobile software, available for free download on our website.
Both iOS and Android users can download the amazing IKEA Catalogue app for free(!) to discover all 43 pieces of augmented and activated content when the publication finally hits mail and IKEA stores around the world.
Check out all the great press around this innovative product catalog:
And of course, don’t forget to watch this great video of the experience: