A guest post by Joel Windels, Marketing Manager EMEA at Brandwatch
Social media is no longer simply “a part” of our lives, it’s gradually becoming who we are, embedding itself firmly in our daily routine. We’ve all heard that “if you’re not on social media, you don’t exist”, but from a business perspective, what’s the point in investing time and money in a competitive online presence if you do not keep track of what people say about you?
The role of social media monitoring is essential, as information means power in this modern economy, and keeping an eye on what your customers/readers think or say about your brand and products can help understand and improve your overall reputation.
At Brandwatch, we monitor and analyse conversations from all over the web. Every day, we crawl over 70 million sources in 25 languages, then offering users the chance to search this data for mentions of their brand, industry or even just a keyword, using a sophisticated and powerful query creation process. We’ve recently changed our user interface and introduced hundreds of new features and bits of functionality, launched a new version of our website and released Vizia – a second generation command center that tells the story of your social data in a beautiful and engaging way.
For the first time InsideAR has an official Social Media Monitoring Partner
This year, we are the official monitoring partners of the InsideAR conference, taking place on the 10th and 11th of October 2013 in Munich, and we’ll be tracking all the online buzz surrounding it before, during and after the event.
To do this, we began by creating a query based on the name of the conference, including alternative spellings, context terms and potential typos, to ensure we capture all relevant data about the event. As the conference will be held in Germany, we decided to analyse mentions in both English and German. We then manipulated and presented all this data in a dashboard, in order to get a better insight into general opinions, feelings and thoughts about InsideAR.
So far, the data has revealed that the number of mentions increased considerably in the last 2 weeks, peaking on the 18th of September, and it will probably keep rising as the conference date approaches.
Curious to find out what are people actually saying about InsideAR, we took a look at the main topics of discussion, which showed that there’s a lot of buzz surrounding Metaio, Audi, Epson, Google Glass and other brands.
We’re just getting our feet wet: this is the tip of the iceberg when it comes to what you can uncover using social media monitoring. We’d love to hear your thoughts on how social listening can be used to find interesting things in online conversation, particularly about InsideAR, and any predictions you may have for the event.
We’re certain that there will be a plethora of conversation about the InsideAR event in the following days, and that within it will be a wealth of insights ready to glean from the data. Get tweeting, Facebooking and blogging to ensure that you’re involved in one of the biggest AR events ever, and that your content will form part of the analysis conducted.