Welcome to our fifth edition of our InsideAR Speaker Spotlight series.
For our fifth edition on the InsideAR Speaker Spotlight we are proud to present Alissia Iljaitsch, Executive Director at Vectorform. Alissia’s career has taken her to the headquarters of leading automotive brands and with Vectorform she works closely with the design and development team tailoring digital experiences for companies such as Volkswagen AG, BMW AG and Microsoft Deutschland.
In the Speaker Spotlight she will talk about her latest project with Google Glass and her experiences with Augmented Reality. Let’s have a closer look!
Alissia, what are you going to present at InsideAR 2014?
Alissia Iljaitsch: I am very proud to be able to present our BMW INNOVATION LIVE. augmented reality case study for Google Glass. The object recognition of the BMW i8 was realized with the Metaio SDK. My presentation will allow a look behind the scenes of the design, development and project management process of the highly innovative experience.
Have you ever attended InsideAR before and what was the most exciting part for you at previous events?
AI: It will be my second time attending the InsideAR here in Munich. In August 2013 Vectorform started development for Google Glass and I was inspired by the opportunities the Metaio SDK offered for the new hardware. After the event our engineers and user experience specialist started evaluating the possibilities that would allow us to create a world class augmented reality experience for our clients. The BMW i8 product presentation in combination with Google Glass was the perfect fit for demonstrating the capabilities of the new device to the public audience.
What is the next challenge in AR that you would like to see overcome?
AI: With the introduction of data glasses augmented reality has the chance to take a big leap ahead, since the physical barrier of the mobile device is eliminated and the experience will feel more natural. However, it will be becoming more and more important that the user experience design is perfectly adjusted to the user´s environment to prevent a gimmicky look and feel of the superimposed content. In my speech at the InsideAR conference I will present Vectorform´s design principle of the Natural User Environment (NUE), which is a concept that focusses on factoring in the environment into wearable application design.
What is your personal vision of the future of AR? What Application do you wish you had today?
AI: The latency of object recognition is still a caveat. Users love an instant and quick response, but the speed for object recognition depends on a lot of external factors as light conditions, battery-life and processing power of the device. As the device capabilities improve we see huge steps towards providing the best experience for the end user.
The concepts for superimposing additional contents are infinite. Starting from the simple use of map applications for orientation to massive gaming scenarios.
Vectorform currently develops the “Nargoo” application for spatial orientation of dementia patients. I believe that these augmented reality applications will make true impact on society in the future, especially the medical space offers endless possibilities.
Thanks Alissa! We are looking forward to welcoming you at InsideAR Munich! Want to see Vectorform’s Google Glass demo? Watch the video below!
InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/
Need a ticket? Early Bird registration ends on 30th of September. Register here: http://www.insidear2014.com/register
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