InsideAR Speaker Spotlight: Dr. Stephan Erlenkämper of Mayersche Book Stores

October 9, 2014

InsideAR Munich 2014

Erlenkaemper__0013

Dr. Stephan Erlenkämper speaking about brick & mortar solutions with AR

Welcome to our tenth edition of our InsideAR Speaker Spotlight series!

For our tenth edition of the InsideAR Speaker Spotlight, we are happy to introduce Dr. Stephan Erlenkämper. As the CTO at the  Mayersche Book Stores he is responsible for all issues touching IT, technology and organization of the retail-chain operating 40 stationary stores in North Rhine-Westphalia (Germany) plus a growing online business.

What are you going to present at InsideAR 2014?

I am going to present the brandnew Mayersche application as the result of a project between Metaio and the Mayersche Buchhandlung KG, – a German mid-sized business in book trade, operating 40 stationary stores. Key function of that app is the recognition of our products and offering linked activities based on the product recognized. As those appeals might either be book covers or any other kind of image, the app transfers eCommerce technology to stationary business: Whenever a customer rummages through one of our stores, flips through our catalogue or simply comes across one of our city-lights, the app will recognize that appeal and offer options for interaction. By that app we augment stationary brick & mortar business and shift customer experience to the next level.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

Unfortunately we never attended InsideAR before. Honestly speaking: I always assumed that the use of AR primarily was with engineering and I only recently realized that AR offers fantastic opportunities even for a stationary, hands-on brick & mortar business as book trade. In the recent years we spent time and resources arguing against online competition. AR gives us the chance to strike back and enrich customer experiences in-store by combining both on- and offline.

Raumtotale_BLT

Augmented Reality – A real chance for brick and mortar retailers

IMG_1941What is the next challenge in AR that you would like to see overcome?

In case of our business, the next challenge will actually be threefold: First, our current AR-approach is actually 2D-based, recognizing book covers, posters and pictures. I would love that technology being able to understand 3D-situations. Second is that I would like AR to actually recognize situations from moving images – such as movies. As we offer multimedia content, it would be fantastic, if our approach recognized the movie watched and gave background information and cross-related recommendations. Last but not least we are striving to identify further opportunities to integrate on- and offline businesses.

What is your personal vision of the future of AR? What Application do you wish you had today?

Actually there are two applications and both of them sound like science-fiction: First is that I would love AR to deliver an impression of what actually hides inside a book – visualizing its content according to the very personal imagination of each customer. Second – and this actually is more a matter of 1984 than of technical restrictions – I would love being able to serve customers with an ultimate personal service: it would be fantastic to actually re-identify a returning customer simply by recognizing their faces when entering one of our stores and thereby being able to deliver ultimate personal recommendations and services.

That’s it from us for this week – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.


 

  InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.

 


Augmented Reality Provides Window into the Past with Berlin Wall Timetraveler App

September 22, 2014

IMG-time-traveler-app-02

How do you explain to a child where the Berlin Wall once stood? Or how it felt to live in its shadow? For those who did not live during the rise and fall of the Berlin Wall it is hard to imagine what it must have been like; yet the crowds still gather around the Wall Memorial to this day, and tales of the “death strip” still command the attention of curious visitors.

To commemorate the fall of the Berlin Wall, Metaio and Timetraveler Augmented Ltd. are presenting the Timetraveler application. Using cutting-edge Augmented Reality (AR) technology from Metaio, the history of the Berlin Wall can be experienced like never before. Users of the Timetraveler app can witness hidden film footage, reconstructions of long demolished sites, and explanatory tales of the division that the nation of Germany experienced in the shadow of the Berlin Wall. Metaio Certified Developer mCrumbs was also included in the development of the application.

The Timetraveler app turns any smartphone (Android & iOS) into a window to the past, providing a completely new way to dive into the history of Berlin. The app guides the user through a GPS-based tour of eleven major historical sites along the Berlin Wall at the Berlin Wall Memorial on Bernauer Street. Once guided to the appropriate locations by GPS, the application switches to optical tracking mode where it recognizes sites and then displays stories of events that happened over five decades ago. Witness firsthand the dramatic escape of Frida Schulze from her apartment window, see the demolition of the Church of Reconciliation, and watch as the border guard Conrad Schuman jumps the barbed wire barrier between East and West Berlin. With smartphone in hand, anyone can now become an eyewitness to historical events right where they took place.

IMG-time-traveler-app-01

The Timetraveler App will be presented at InsideAR – the world’s leading Augmented Reality Conference – on October 29th/30th. Join us there, Early Bird tickets are still available.

InsideAR Munich 2014

Download the free Lite version of the Timetraveler App here and try it on the website: Android or iOS.

Become an eyewitness to history!


InsideAR Speaker Spotlight: Alissia Iljaitsch presenting BMW INNOVATION LIVE for Google Glass

September 15, 2014

InsideAR Munich 2014

Welcome to our fifth edition of our InsideAR Speaker Spotlight series.

Alissia Iljaitsch, Executive Director Vectorform

Alissia Iljaitsch, Executive Director Vectorform

For our fifth edition on the InsideAR Speaker Spotlight we are proud to present Alissia Iljaitsch, Executive Director at Vectorform. Alissia’s career has taken her to the headquarters of leading automotive brands and with Vectorform she works closely with the design and development team tailoring digital experiences for companies such as Volkswagen AG, BMW AG and Microsoft Deutschland.

In the Speaker Spotlight she will talk about her latest project with Google Glass and her experiences with Augmented Reality. Let’s have a closer look!

Alissia, what are you going to present at InsideAR 2014?

Alissia Iljaitsch: I am very proud to be able to present our BMW INNOVATION LIVE. augmented reality case study for Google Glass. The object recognition of the BMW i8 was realized with the Metaio SDK. My presentation will allow a look behind the scenes of the design, development and project management process of the highly innovative experience.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

AI: It will be my second time attending the InsideAR here in Munich. In August 2013 Vectorform started development for Google Glass and I was inspired by the opportunities the Metaio SDK offered for the new hardware. After the event our engineers and user experience specialist started evaluating the possibilities that would allow us to create a world class augmented reality experience for our clients. The BMW i8 product presentation in combination with Google Glass was the perfect fit for demonstrating the capabilities of the new device to the public audience.

vlcsnap-2014-07-24-11h55m05s89

What is the next challenge in AR that you would like to see overcome?

AI: With the introduction of data glasses augmented reality has the chance to take a big leap ahead, since the physical barrier of the mobile device is eliminated and the experience will feel more natural. However, it will be becoming more and more important that the user experience design is perfectly adjusted to the user´s environment to prevent a gimmicky look and feel of the superimposed content. In my speech at the InsideAR conference I will present Vectorform´s design principle of the Natural User Environment (NUE), which is a concept that focusses on factoring in the environment into wearable application design.

What is your personal vision of the future of AR? What Application do you wish you had today?

AI: The latency of object recognition is still a caveat. Users love an instant and quick response, but the speed for object recognition depends on a lot of external factors as light conditions, battery-life and processing power of the device. As the device capabilities improve we see huge steps towards providing the best experience for the end user.

The concepts for superimposing additional contents are infinite. Starting from the simple use of map applications for orientation to massive gaming scenarios.

Vectorform currently develops the “Nargoo” application for spatial orientation of dementia patients. I believe that these augmented reality applications will make true impact on society in the future, especially the medical space offers endless possibilities.

 

Thanks Alissa! We are looking forward to welcoming you at InsideAR Munich! Want to see Vectorform’s Google Glass demo? Watch the video below!


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Early Bird registration ends on 30th of September. Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker or exhibitor? Get in touch with our team via: insidear@metaio.com.

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.


Join our next webinar: “Engine Creative and Tesco Discover – AR Publishing for Brands”

September 3, 2014

Using Augmented Reality for printing products is nothing new. However, many brands have recently begun to recognize that AR technology can indeed bring additional value to catalogues, brochures and product packaging. Experimenting over the last several years, they have realized that the technology is now stable, fast and affordable -even for companies with smaller marketing budgets. With augmented catalogues and well thought-out AR applications, the technology can cover a wide range of possibilities: from delivering additional product information to costumers, to directly integrated online stores. Moreover, brands could easily turn their print material into an interactive showroom.

Engine Creative, a UK based company, created a very great example for Tesco, a multinational grocery and general merchandise retailer. The Tesco Discover App enhances several Tesco printing products via Augmented Reality and brings them to life. Engine Creative’s Chris Dun and Matt Key will join our next webinar this Thursday and will discuss the Tesco Discover platform in relation to their continued development with Metaio’s workflow and features. They will be approaching from both a technical and creative viewpoint; looking at the use and development of AR for brands. As examples, we will cover four AR campaigns from 2014 that have been developed to drive in-store shopper engagement, on packaging and across Tesco Publications.

Join us for the webinar this Thursday, September 4, 8am PDT/ 5pm CET and register here: Metaio Developer Portal.


InsideAR Speaker Spotlight: Ronald Azuma

September 1, 2014

InsideAR Munich 2014

Welcome to our third edition of our InsideAR Speaker Spotlight series.

Meet Dr. Ronald Azuma!

Meet Dr. Ronald Azuma!

For our third edition of the InsideAR Speaker Spotlight, we are happy to introduce Ronald Azuma of Intel Labs. There he leads a group that designs and prototypes novel experiences that exploit upcoming technologies. Known for defining the term “Augmented Reality,” Ronald has all written a research paper, “A Survey Of Augmented Reality,” that the single most referenced publication in the field of Augmented Reality and is listed as one of the “50 Influential Papers” by MIT Press. You can check out his website, but let’s see what he has to say about Metaio’s InsideAR and Augmented Reality:

What are you going to present at InsideAR 2014?

Ronald Azuma: I will talk about Leviathan, a series of AR demonstrations that Intel showed at CES 2014, with the support of Metaio, to inspire visitors about the potential for AR to enable new forms of storytelling. I will also discuss other strategies to make AR storytelling compelling.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

RA: I attended InsideAR in 2012. One of the most exciting parts of this event is seeing detailed presentations about commercial usages of AR where the presenters provided details about the benefits and return on investment of using this technology in industrial and professional usages. I have rarely seen this information presented in other venues.

What is the next challenge in AR that you would like to see overcome?

RA: Many AR systems know very little about the surrounding real environment. Many know only the relative location of the AR display with respect to a marker or image, enabling augmentations only on or around that marker or image. What is needed is increased sensing, understanding, and incorporation of the surrounding real world, and making use of that information in our AR applications. One example of progress in this is the incorporation of depth sensors into platforms. The Intel RealSense SDK will run on PC’s and tablets that have depth sensors built in, and will incorporate Metaio’s 3D tracking capabilities to enable new types of AR experiences that track and sense complex 3D environments, without having to build models of such environments ahead of time.

What is your personal vision of the future of AR? What Application do you wish you had today?

RA: AR will not achieve its full potential until it becomes the basis of new forms of location-based media, enabling new forms of storytelling and immersive experiences that are different from movies, TV, and video games today. I would love to see new, compelling commercial applications that use AR as a medium for novel types of storytelling experiences. Achieving that will require developing new enabling technologies, new forms of experiences, and new business models.

Catch more of Ronald Azuma’s views on Augmented Reality and storytelling in his presentation “Augmented Reality Storytelling: Leviathan and Beyond” where he will explore Augmented Reality as the future of storytelling and a behind the scenes look into the Leviathan project.

That’s it from us for this week – be sure to visit last week’s spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.

 


InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com.

You want to join us as a journalist or become a media partner? Send us an email: press [at] metaio [dot] com


Xenium Digital: Augmented Reality made in India

July 30, 2014

xenium-logoXenium Digital, a Metaio Certified Developer  from India, is constantly researching and developing new ways that Augmented Reality can be used to enhance consumer experience in the Indian Market. Thus, it is not a surprise to see many well-known clients from industries such as medicine, automobile, real estate and entertainment team up with Xenium to create AR on ground activations and mobile apps for their end consumers.

AR Therapy for Cancer Patients

AR_therapy_2The interactive “AR Therapy for Cancer Patients”  app is a perfect solution for medical professionals who are trying to promote their anti-cancer drugs at medical conferences. This dedicated AR app was designed with the Metaio SDK for the iOS platform, and is targeted at highly qualified doctors. The idea was to communicate the story behind the medicine in a better way and to provide the patients with a simpler way of understanding the way these anti-cancer drugs would affect them.

The app augments a mannequin -with an ID marker – into a real patient and uses case studies to illustrate the different diseases. Then, 3D models of the drugs were presented to demonstrate their efficacy at suppressing the disease.

From 3-D oil in action to TIGERTRAC

With regards to Augmented Reality in the automotive industry – an AR app using the Metaio AR platform was developed for Castrol. The app exclusively targets dealers and sales representatives to help them promote Castrol’s recently launched product, the Magnatec Start-Stop Engine Oil.

The AR app features the new 3D oil in action. First, through the help of 3D animation, the app brings the idea behind Castrol’s new label design to life. When the label of the oil bottle is scanned with an Android powered device, the app shows the special molecules that the oil is made of with Augmented Reality. It then follows up with a video of the product’s brand story. The app is designed to work perfectly on high-end devices.

Xenium Digital, along with Lakshya Media, also created a live augmented reality activation for TVS Tyres. Their objective was to promote their latest product, the AGRI RADIAL TYRE – TIGERTRAC, at the REIFEN 2014 fair in an innovative way.

The idea was to create an AR activation featuring the Royal Bengal Tiger walking among the tires and audience members. The tigers’ movements around the AGRI RADIAL TYRE were well choreographed so to provide realistic interaction with the visitors. The visitor could also take pictures with the tigers, which were later shared with them. Created with the state of the art Metaio SDK for AR and enhanced with realistic graphics and audio, the activity effectively captivated the audience.

Tiger_1

Lekar Hum Deewana Dil

With the release date of the movie “Lekar Hum Deewana Dil” quickly approaching, Eros International – with the expertise of Xenium Digital – wanted to promote it in the most interactive way possible. Their objective was to create a unique AR engagement platform for the audience to experience special moments with the actors. The end result was an on ground activation – created with the Metaio SDK – called Groove with Armaan and Deeksha. Visitors to Mumbai malls were able to show off their dance skills alongside the movie’s lead actors, Armaan and Deeksha, to the song “Khalifa”.

Watch the video here:


Vectorform shows visionary sales application for Google Glass

July 24, 2014

vlcsnap-2014-07-24-11h55m05s89

Hardly any technology in recent times has been as controversial to society  as Google Glass. Many have opinions, yet few have actually had the opportunity to experience the device first-hand. When it comes to “true” Augmented Reality, what is Glass really capable of? Vectorform – one of the leading agencies for technology and design  has for some time now been hard at work developing applications for mobile devices such as data glasses.

In association with Mediaplus and Serviceplan, Vectorform has become the first company in Germany to develop an AR vehicle exploration tool. Launching on the BMW i8 hybrid supercar,  the Augmented Reality technology powered by Metaio (SDK) combined with Google Glass allows users a first-hand look at the super-cool BMW i8 like never before:

“While the social acceptance often lags behind in new technologies, companies need to seize the opportunity early in order to remain competitive. The Google Glass technology here makes use of new approaches and perspectives for marketing, service, production and sales, “said Alissia Iljaitsch, Executive Director Vectorform EMEA. “Pioneering new technologies are often the automobile manufacturers. In the sale of modern vehicles, the revolutionary glasses offers exactly to the important framework to highlight specific features into focus and to emphasize the innovation of the vehicles.””

vlcsnap-2014-07-24-11h55m28s25

Identify internal and external values ​​with Google Glass

When promoting a vehicle to new buyers, companies often only have a short window of attention to present new and unique features. As such, innovative communication methods are always valuable. Google Glass combines the actual car exploration experience with the digital world in order to offer prospective buyers a completely new way of seeing the i8.

Here’s the application at a glance: Distributed around the vehicle are various “touch points” where Google Glass recognizes the contours of the car using Metaio 3D tracking technology. The first touch point demonstrates the new laser headlights by projecting virtual light beams right out of the car’s lamps. Subsequent touch points  illuminate the inner workings of the chassis or illustrate drive-train components with an  “X-ray” view. In addition, the aerodynamic shape of the vehicle is demonstrated using a virtual wind current that smoothly curves and swirls around the car’s bodywork. This “augmented reality” experience accompanies the buyer in a special way during the customer journey and delivers an innovative sales tool for an equally innovative vehicle.

Framework thought as an important element

During the development of the Google Glass App, the implementation of an appropriate content management system played an essential role. This allows Vectorform to easily update and support content (such as images, videos and texts) directly by the company itself. This ensures the application brings added value on an ongoing basis, rather than being a one-off demonstration.

We would like to congratulate Vectorform and their partners on this excellent application. We are very proud that our software encourages developers and creative agencies like you to create such great Augmented Reality!

vlcsnap-2014-07-24-11h54m10s38


Follow

Get every new post delivered to your Inbox.

Join 5,057 other followers