Today my lovely colleague Noora (she has been portrayed here before) sent me a guest post. It´s a pleasure for me to present this interesting story about interactive TV scenarios and augmented reality right before the weekend. Enjoy zapping, AR browsing and of course this post:
>>>Last week I visited Cannes being brought to life for MIPTV. For the ones who don’t know the festival; MIP is the entertainment content market, where the newest programmes, freshest formats and latest innovations for TV, Internet and mobile are being showcased.
Besides the traditional buying and selling, this year a new concept was introduced; the Experience Hub. The organization set this up to showcase latest connected entertainment demos. It included great experiences by companies as Emotiv (using sensors from the wireless neuroheadset to connect to PCs for game controlling), PrimeSense (known for the Kinect sensor), etc.
metaio also had a booth within the Experience Hub, where we showcased the Augmented TV concept Galileo (ProSieben) aired in January and throughout the month of March. The feedback was amazing! One of the main topics of the festival was how to engage viewers while watching TV using their 3rd arms (known as smart phones). Therefore we are even more happy to announce that Galileo is showcasing another form of AR for their show Schlaflos (sleepless). For more on the new AR experience, please find an entry on the junaio blog.
I unfortunately had to miss the celebrities as e.g. the Governator presenting his comeback cartoon series. But the festival was truly inspiring and showed that Augmented Reality is well understood by the production and distribution companies and can really become a new way of interaction with TVs. This was also proven by two of the six Content 360 Awards winners who were presenting AR; one of them being Futurecode from Finland for their absolutely lovely Dibidogs AR books.
Thanks again to the organization! <<<