Technical insight into the 2014 DLD Museum Tour: An Augmented Reality exhibit for the Bavarian National Museum

April 17, 2014

This week we offered once again an Augmented Reality museum walk through together with the Bavarian National Museum in Munich and were overwhelmed by all the attention we got afterwards via different blogs (like in the Huffington Post Germany )and in the social networks. This attention shows that the topic of Augmented Reality is really interesting both for the museums themselves and also for the visitors. Therefore, we decided to give you a more technical insight into our museum project and asked our developers to talk about the development of our application. Here it is:

Alexei, Nicolai & Kevin - Developers of the Museums AR Experience

Alexei, Nicolai & Kevin – Developers of the Museums AR Experience

Hello, my name is Kevin and I am a member of the creative team here at Metaio.  I worked together with my colleagues Alexei and Nicolai to create the assets and code for the DLD Bavarian National Museum AR experience. 

Built in a very short time, the Bavarian National Museum application was a great opportunity to create a valuable cultural experience with AR technology. It aimed to create a balanced user experience between physical and digital content that could inform and entertain the average museum visitor. We  focused on five pre-selected exhibition pieces and  unveiled them as part of the DLD Conference in Munich.

The Metaio Toolbox: Easily creating 3-D tracking maps

The first step to develop the project was to visit the museum itself in order to come up with some ideas and generate our 3-D tracking maps with the Metaio Toolbox .  Many of the assets would be created off-site so establishing an accurate reference that we could use back in the office was important. This was easy to do with the Metaio Toolbox, and within 2-3 attempts we had a satisfactory 3-D tracking model that we could later use in the Metaio Creator . We could also load our point-clouds into Autodesk products for designing more complicated 3-D content by extracting them as an OBJ file from the Metaio Creator.

During our discussions with the museums curators there was concern that the new digital content would take attention away from the physical artifacts, so we set out to create a design that would keep a respectful balance between the cultural artifacts of the museum and the new digital information we were introducing into the environment. To achieve this we kept AR content to the sides of the physical objects, used discreet 3-D white lines as indicators and semi-transparent backgrounds for our buttons and texts.

The AR pieces in detail:

untitled-3756Tilman Riemenschneider: The Mary Magdalene

In the Mary Magdalene scenario we introduced to the user an audio explanation of the piece, some general background information and a photographic overlay that showed the sculpture’s past place of residence (a church altar that was color-corrected in order to better match the lighting scheme of the room).

 

untitled-3776Conrad Meit’s “Judith with the head of Holofernes.”

In the Judith scenario we connected pieces of explanatory text to the model with 3-D white lines. Supported by a particularly strong 3-D map, the experience provided a great sense of depth and space to the user without distracting from the physical object. In order to ensure that the lines were a pleasant shape and length we imported the reference point cloud into Maya before constructing the 3-D lines.

untitled-3788Jakob Sandtner: The Munich City Model

The Munich city model was a real challenge to us because the lighting conditions in the room were very difficult. Due to the sensitive state of some of the historical pieces, strong lights were not allowed in this particular room. This meant that getting a good 3-D map and lining up content to the physical model involved a lot of trial and error. But we managed, and in the end visitors could see an overlaying map of today’s Munich.

untitled-3803Christoph Jamnitzer: The Moor’s Head

The Moor’s head cup contained three nice reference images of the interior and base of the cup which were not viewable to the visitor. In order to display them and not take away from the physical model we created a thumbnail effect that shrank and grew the images when the user tapped on them. This was done by overlaying the images on to a 3-D object and adding a simple on-click animation in the Metaio Creator along with an additional piece of code to allow for a secondary on-click animation.

untitled-3794Hubert Gerhard: Flying Mercury

In the case of Flying Mercury we displayed large images of other artworks created by the artist. They are “floating” around the sculpture.

Balancing AR and non-AR content

AR tablet experiences have a short viewing time in comparison to other media due to the energy required for navigating the physical space. In a museum there are many different people who are enjoying the exhibition at different paces. To create a more fulfilling experience, we needed to support each AR scenario with a non-AR content section: something people could easily switch to while sitting down and relaxing. This non-AR section contained text, audio and video and was accessible through a button on the bottom of the AR viewing screen. It was built by creating an offline webpage that was then integrated into the AR experience.

A developer’s point of view

Nicolai’s thoughts:

This AR scenario was very generous from a developer’s point of view. Its value derives from the simplicity and unobtrusive way of visualizing the additional, well designed content. In this case it means to me that the design and arrangement of the content together with the stable tracking already contributes a lot to this experience. For this AR experience my colleagues finalized the concepts and designed the assets, as well as combined and positioned everything with the help of the Metaio Creator. The effort as a developer was therefore quite manageable.

untitled-3764My part in this was to integrate the designed webpages and connect them to the exhibits. Those webpages functioned as a user interface, enabling the user to see detailed information and multimedia items. The combination of those webpages into one user interface is fairly straightforward. The user interface basically is a single webpage on top of the camera feed. The Metaio AREL bridge allows you to connect to the underlying renderer with the included JavaScript code.

First of all, the information elements had to be connected to the exhibits. This is done by listening to the respective tracking event. When the event is fired, the according HTML elements are shown.  The difference from regular websites is mainly keeping everything within one HTML file. The CSS and JavaScript files can be included there as well. So instead of linking to another page, these other webpage elements were included into the one HTML overlay file. On request, certain elements are hidden or shown. When it comes to best practice, HTML editors and templates can be a great help when designing those HTML elements. Integrating those files for the overlay, however, can be slow due to the produced overhead in including styles and linking in the first place. Within the web overlay you have all the possibilities that HTML5 has to offer. Next to the AREL API this scenario uses standard HTML5 technology like video and audio tags to include even more media content.

In the end, the AREL Technology enables you to easily create slick and effective user interfaces for your AR scenarios.


Into the Wild: Metaio goes Re:publica

April 14, 2014

Nothing is as it once seemed.

rp13_3

Another year has passed and it’s finally time for Germany’s biggest social media conference again: Re:publica is taking place from May 6 -8 in Berlin. Last year more than 5.000 attendees discussed, over the course of three days, internet policy, network neutrality and the future of social media campaigns.

Augmented Reality was also a hot topic, as you can read in our review from the 2013 Re:publica. This year we join Re:publica again and even have our own booth in the main hall which all people have to enter before spreading out to the keynote and session halls. On Wednesday, May 7, we will offer a short presentation on stage 3 between 12.30 – 1.30 pm: Anett Gläsel-Maslov, Manager PR & Social Media at Metaio, will present our company and some of our latest projects.

About the motto “Into the wild”:

rp14_banner_300x250_1“Re:publica 2014’s motto INTO THE WILD highlights various points of departure for solutions in the internet of the near future. When algorithms turn us transparent and controllable through predictability, perhaps we have to become more unpredictable; dissolving old structures, veering from the well-trodden path in favour of chaos and irrationality, heading INTO THE WILD. Yet this begs the questions: how will we navigate and find one another? How can one whisper into the global net and, in particular, with whom? Will those calling for a free and unrestricted internet not have to face being ever more vigilant and controlling of those who may partake and those who must stay out?

While the omni-surveilled net may have become draughty it will continue to protect its vital interests, learn to sidestep and manoeuvre and continue to develop. During the build-up to re:publica 2014, we will extend INTO THE WILD in search of unexpected technical solutions, surprising impulses stemming from business and politics and look forward to new, unbridled internet culture.” (Source: http://www.re-publica.de)

Looking forward to meeting you in Berlin! 

rp13_2

 

Watch the video for impressions from the 2013 edition of Re:publica:


Metaio releases newest version of Junaio AR Browser with new design, real-time POI visualization and browser interoperability

March 24, 2014

It’s a release, yeah! 

Last week we released the long expected, newest version of Junaio for Android and iOS devices with an updated user interface that features an all-new visualization of nearby points-of-interest (POIs). With Junaio it is now possible to access GPS and location-based information from almost anywhere in the world.

“The more natural we make AR, the more mobile users will see value and return to the experience,” CTO Metaio, Peter Meier said. “It’s clear that the next step for mobile AR is location-based information in devices like Google Glass, and we’re looking to the near future in our R&D.”

Junaio has been optimized and available for wearable devices like Glass since Metaio’s InsideAR conference in October of 2013, but as of today it’s equipped with an even friendlier interface and a more contemporary style familiar to today’s app users. The brand new visualization scheme ensures that the user sees only the most relevant information to his or her surroundings, like geo-tagged Instagram photos or tweets; the best places to catch a Taxi; the nearest entertainment locations like movie theatres or concerts; or even the real-time positioning of public buses and trains.

IMG-junaio_around

Junaio combines GPS, image recognition, visual search and a robust cloud-based architecture to recognize and attach digital information to nearly any object or environment in real-time. Now even non-developers can create their own Augmented Reality “channels” and even applications with the latest Metaio Creator tool, a drag-and-drop and easy-to-use content management system for AR.

IMG-junaio_channel

For developers who want to create mobile AR experiences utilizing location data, Junaio is now compatible with other browsers like Layar and Wikitude. Now over 20,000 Junaio developers will have access to the entire mobile AR audience and will be able to push their content directly to other applications.

Download Junaio today at http://junaio.com/download

Learn more about the Metaio Creator at http://creator.metaio.com

86a63b1251


11 Steps to Create Pixories Christmas Cards with a personalised Video at myprintcard.de

December 9, 2013

A guest post by Rainer Lonau, pixories

Thanks Metaio for the opportunity to share our service with the AR world. The pixories API is integrated at two German webshops since insideAR in Oktober. Right now we’re looking forward for new partners to use our API and the pixories Apps.

Maybe some of you are still searching a cool way to share their Christmas greetings?! With this step to step tutorial you can create your own augmented Christmas cards. I wish you a very happy Christmas and all good things in 2014!

Instruction for creating pixories Christmas cards

In two weeks  it’s this special time again, Christmas is coming. For those who want to send a special Christmas card this year, take a look at the following instructions to create a pixories Christmas card. Our partner myprintcard.de offers different Greeting cards which can be created and ordered.

1. Select a myprintcard.de Christmas card

Select a myprintcard.de Christmas card. Go to printcard.de and click on “zu den Karten”, to be forwarded to the overview of pixories Greeting cards. Choose your Christmas card.

pixories_1

2. Confirm the card

Confirm the card

pixories_2

Do you like the template? Click on “zur Gestaltung” to go to the next step.

3. Select tools

Select tools

pixories_3

Now the card can be designed: Enter your own text and upload a photo. Now the special thing is the tool selection. Here you get to the “embed video” function.

4. Embed video

Embed video

pixories_4

Select the “Video einbinden” option at the tools menu.

5. Upload video

Upload video

pixories_5

Upload your personal video. This video will be stored on the card and the recipient or recipients of your Christmas card can experience it with the pixories app.

6. Close video option

Close video option

pixories_6

In this video menu several videos can be managed. Select “verwenden” for the video you want to be on the card. Click “Schliessen” to return to the design page.

7. Notes to the recipient

Notes to the recipient

pixories_7

Blue circle: If a video is embedded for pixories, a note on the back of the card is printed automatically. The recipient of the Greeting card gains information about pixories and the video which is stored on the card.

Red circle: Click “3D Ansicht” to get to preview the card.

8. Print preview

Print preview

pixories_8

Use the preview function to see how the Christmas card will look like. “A” shows the front on the right side and the back of the card on the left side. “B” shows the inside of the greeting card. At this design an image and text can be edited on the inside of the card.

9. Video preview in 2-D and 3-D

Video preview in 2-D and 3-D

pixories_9

With the preview mode the video can be viewed. This is possible in a 2-D and 3-D view. Just click the buttons above the “Browservorschau”.

10. Preview with the pixories app

Preview with the pixories app

pixories_10

Even with the pixories app the video can be tested directly at the monitor. You get a good impression of the later experience. Simply download the free pixories app (iOS and Android). With the shown QR code, the app can be downloaded, if it is not already installed on your smartphone. The personal content can then be loaded in the pixories app by entering the pixID or scanning the QR code.

11. Experience the video through pixories app

Experience the video through pixories app

pixories_11

If you want to test the pixories effect directly at the monitor use this demo card.

Summary and free card

I hope you enjoyed the instruction for creating pixories Christmas cards. Here’s a tip: You can create a free card at mybabycard.de. Those who are interested in pixories, can create a test card and later order their Christmas cards at myprintcard.de.



The new Metaio Creator – The perfect tool to optimize AR Scenario development

November 14, 2013

The new Metaio Creator was just released in October. Released in 2011 as a tool for AR newcomers and non-developers, the Metaio Creator has become a powerful and reliable solution that allows you to make your professional AR development faster, easier and more efficient.

With unique features like the new AREL script editor, automated 3-D model shading and optimized pipelines for brand new tracking technologies the Metaio Creator is the perfect tool to support and optimize your AR scenario creation process.

creator-imac

Easier AR development with Metaio Creator:

The new Creator comes with an AREL scripting editor. This unique feature allows you to create the basic AR workflow with some simple Drag & Drop functionality and extend it by adding individual adjustments and extensions directly in the creator interface. Afterwards you can easily copy paste the AREL code of specific elements or even export the full AREL script and include it into your channel development.

Curious about how to get started with the new Metaio Creator? Check out the latest webinar for a video walkthrough of all the new features:

Automated creation and flexible optimization of 2-D & 3-D tracking data:

In addition the new Creator is the perfect tool for creation and management of your 2-D and 3-D tracking configurations. Use GUI-based pipelines, improved authoring and support for expert tweaking to get the best tracking performance in the most efficient way.

IMG-render_comparisonEnhanced realism with improved rendering quality of 3D models

Improve the visual appearance of your 3-D content with just one click – Automatically add shadows and ambient occlusion to increase the immersive effect of your AR scenario without any manual efforts.

More enjoyable and efficient experience with improved usability:

We have also included a bunch of new features which make your life easier using Metaio Creator. Easily replace trackables or contents within your scenario, Copy/Paste your contents on several pages or flexibly decide on the needed resolution of in page videos.

Metaio and Junaio Certified Developers are finding Metaio Creator an extremely valuable tool for automatically validating and optimizing tracking data, rapidly building prototypes for client proposals, export AREL scripts and to quickly update content in their cloud based apps.

Sign up in our developer portal and download the Metaio Creator 3.0!

See a list of features the new Metaio Creator has for you:

  • AREL scripting and scripting editor for adding custom AREL/JavaScript scripting logic to objects for advanced and more complex scenarios
  • Full export compatibility of Creator AREL scripts to support your manual channel and application development
  • Automated creation and flexible optimization of 2D & 3D tracking data:
  • Automated creation and evaluation of trackables/Tracking data (optimized in latest version)
  • GUI based creation pipeline for the New 3D markerless object tracking based on CAD data (BETA) for difficult to track objects in changing light conditions
  • Improved authoring when using 3D object tracking using 3D point-clouds/maps created by the Metaio Toolbox (e.g. for removing of 3D erroneous data points from the point cloud)
  • Support for expert tweaking of tracking configuration parameters:
  • adjust the detection threshold of 2D and 3D trackables
  • gravity assistance which uses the built-in inertial sensor of mobile devices to stabilize tracking of targets that are located horizontally (e.g. on the table/the ground)
  • tracking fallback that will keep the last tracking position for some time and/or use the orientation sensor of mobile devices to continue tracking, extensible tracking of 3D trackables which dynamically increases the 3D point cloud during use(learns the environment on the fly)
  • Full export capability of tracking data to support your manual channel and application development
  • Enhanced realism with improved rendering quality of 3D models
  • Support for automatically adding shadows to 3D models
  • Support for automatically improving the texture of loaded .fbx models by calculating self-shadowing/ambient occlusion for an improved visualization
  • Automatically optimize your 3D content in Creator and then export into your manual channel development
  • More enjoyable and efficient experience with improved usability:
  • Added support for replacing resources/content and trackables without having to start from scratch when e.g. exchanging an trackable
  • Added support to Copy/Paste of Contents on multiple trackables
  • Improvements in 3D navigation (bookmark views, front, right, top view shortcuts, etc.)
  • Flexible adjustment of in page video resolution
  • Display of FTP login details to the Metaio cloud space server to allows using any FTP client to access your cloud space independently

Many Certified Developers and the Metaio Service team are finding Metaio Creator an extremely valuable tool for automatically validating and optimizing tracking data, rapidly building prototypes for client proposals, export AREL scripts and to quickly update content in their cloud based apps.

Find more information about Metaio Creator:

And in case you didn’t watch the presentation from InsideAR 2013 “The Metaio AR Platform for developers and creative users” yet, that’s your chance:


Weekest Links November 11, 2013

November 11, 2013

Note from the editor: As much as I love puns and defunct British game shows, I’ll be renaming “Weekest Links” in the near future. 

LeVar Burton [Geordi!] on Google Glass: “It disturbed me.” [engadget

Metaio | Junaio Recap

  • Augmented Reality has changed the gaming universe [Augmented Reality Trends]
  • The Metaio Creator 3.0: A user’s experience [blog]
  • Xcope: Virtual & Augmented Reality Headset [Kickstarter]
  • Brendan Scully talks about how AR will revolutionalize maintenance and information transfer [video]

There are things that are happening

  • Smartphones + Smart Glasses: Augmented Reality to jump 333% by 2018 [VentureBeat]
  • Google Glass second-hand sales no longer disabled [SlashGear]
  • Six new technologies set to lift off in 2014 [StartupSmart]
  • Augmented Reality projection turns windshield into navigation screen [PSFK]
  • Google’s augmented reality game Ingress is coming to all Android owners next month [FastCompany]

Events

  • Did you miss InsideAR 2013? Check out photos from the event and catch up on what you missed! [photos]
  • All the InsideAR presentations from Day 1 and Day 2 are available on Metaio’s YouTube page [youtube.com/metaioAR]

Pick of the week: Blow Up Traffic App

I’m sure some of you out there appreciate this. I’m looking at you, people who drive in Connecticut.


Working with the Metaio Creator 3.0 – A user’s experience

November 5, 2013

My name is Jan Graf and in October I started a marketing & sales internship at Metaio’s office in Munich. One of my first tasks was to test the new version of the software Metaio Creator 3.0. With the Metaio Creator 3.0 nearly anybody is said to be able to create own augmented reality (AR) projects. Since I am a newcomer to AR, I was very curious to find out how it works.

Download the Metaio Creator for free!

To use the Creator and to test a created scenario on a mobile device, you will also require a Metaio developer account and the AR browser Junaio on your smart phone or tablet. But both are easy to get or to create and both are free of charge. After you install the Creator, you can access online tutorials, webinars and a helpdesk forum for support. I consulted all of these resources for my experiences described below, and I recommend the same to any new user.

choose tracking technologyAt first I had to choose a so-called “trackable” to which I wanted to attach digital content. This can be a 2-D object like a magazine or photo (image tracking), or even a 3-D object like a building (object tracking) or even complete outdoor areas (environment tracking). Another technology is called instant tracking which allows you to add content spontaneously to anything you can find in the real world. To start I tried out “image tracking“ with a picture of the Oktoberfest, Munich’s annual celebration of Bavarian culture.

A nice feature of the Creator is that it automatically estimates the quality of your photo. As you can see, my picture just got one out of three stars so it might possibly not work well. But I tried it anyway.

On the right you find the resources with which you can augment your trackable. You can choose between 3-D models, audio files, websites, (YouTube) videos and graphics, among others. For my scenario I used Metaio’s provided sample content, which is good if you don’t want to spend time making your own 3-D models.

add content

Drag and Drop content to create your own AR experience

My plan was to get to the website of each beer tent by clicking on the tent on my scanned photo in Junaio. To do this,  I chose the “?” button and put it on each tent on my trackable in the editing area. Using the features of the Creator is very simple. You can easily drag and drop the resources, change the size and the proportions of elements, rotate them and determine the distance to your trackable in the 3-D view. On the left you select the view. Zooming is possible with the mouse wheel. Theoretically, you can add a limitless amount of content items to a trackable. Unfortunately I didn’t figure out whether and how I can change the color of the provided sample content, how to process multiple objects simultaneously or add text to an object- but all of this is explained in the available tutorials on Metaio’s Dev Portal.

After a right click on a button of my scenario and a left click on “Properties” I could determined what should happen when I click on “?” buttons. For my project I selected “Open a hyperlink” and entered the links to each website of the beer tents. In the same way I added a link to the Wikipedia entry of the Bavarian statue, also pictured, though this time I used a magnifier as button. Additionally I attached a play button on my trackable that starts a YouTube video, but I didn’t use the “YouTube” resource, since in this case the video would start automatically after scanning my photo with Junaio, and I wanted a video texture to play on the image itself. With a clickable button I can define the time of playing. Done!

hyperlink

If you have a webcam, you can preview your scenario directly on your PC. For that you have to print your trackable or you can also point your camera to the digital image on your screen. Unfortunately I have no webcam so I tested my scenario with my smart phone. In order to enjoy your AR experience with Junaio, you first have to upload it to a server. With the Creator you can easily upload your project to the provided cloud space by Metaio or to your own server.

create channelIn the section, “Upload to Metaio Cloud” on the bottom right I chose “New channel”, next “Create”, named the channel for my scenario “Oktoberfest” and pressed “Create” again. A few seconds later a QR code appeared on my screen that I had to scan with Junaio. That’s it. Now I should be able to experience my first own AR project by pointing the camera of my smart phone on my printed trackable. What can I say, the result looks very good, although the quality of my print doesn’t, and my buttons work!

After this encouraging result, I also tried the “instant tracking”  that doesn’t need a predefined trackable. I did not have to select a picture, but place the content items directly on a mapped grid in the editing area of the Creator.

 

channel uploaded

Among the sample content, I found the 3-D model of a pumpkin and added it to my AR scenario. Then the UI Designer (user interface designer) you can see on the bottom left opened automatically and a camera and a cross button appeared on a mapped mobile device. These buttons will activate or deactivate the instant tracking. With the UI Designer I can place all menu elements wherever I want to see them later on my smart phone. After that I finished my AR scenario as described in the test before and scanned the QR code with Junaio. The amazing result you can see on the pictures.

UI Designer

User-friendly Interface to manage your Content

pumpkin 1 Overall, I can say that the Metaio Creator 3.0 delivers what its developers promised. The software has a very user-friendly and clear interface that allows you to simply drag and drop content on your scenario. The tutorials are well-written and easy to understand, so even if you are not a developer or know little about the technology behind augmented reality and just want to have fun, you can create and enjoy your own projects within a short time. But of course the Metaio Creator is also a tool for professionals who can put much more functionality to AR scenarios with the AREL Script Editor within the Creator.pumpkin 2 It is not difficult to imagine that you can create added value to print media by creating a multimedia extension with the Creator and that the Metaio Creator is a great marketing tool for many companies. But there are surely many opportunities for the industry as well. So there is a huge audience for the Creator and I’m sure I will be using the software in the future.


Xenium paves the way for Augmented Reality to India

May 23, 2013

Xenium‘s latest AR app Close up with Stars was delivered in quick time for Dharma production’s movie “Yeh Jawani Hai Diwani” in association with Mindshare, OMD and Hindustan Unilever. Closeup, India’s Market leader in gel toothpaste segment for over three decades, is collaborating as the partner of Dharma Production’s upcoming Bollywood movie Yeh Jawaani Hai Deewani. Closeup has launched a limited edition of a toothpaste pack. Each pack includes a Closeup friendship band autographed by Ranbir Kapoor & Deepika Padukone. Due to our Indian Metaio-colleague, Sudhanshu Kapoor, they are both “currently the biggest heart-throbs in India”!

Sudhanshu Kapoor, Business Development Manager OEMs, with Naina in the perfect CloseUp moment! :-)

Sudhanshu Kapoor, Business Development Manager OEMs at metaio, with Naina in the perfect CloseUp moment! :-)

The occasion witnessed the launch of a Yeh Jawaani Hai Deewani – centric Closeup TV commercial introducing the special Closeup packs with autographed friendship bands. In addition, with a live demo, the lead pair of the movie – Ranbir Kapoor and Deepika Padukone also announced the launch of a unique Closeup with Stars Augmented Reality application, now available on Google play store and soon for iOS. The stars also publicized an online event on May 28, wherein they would host an exclusive webchat on http://www.facebook.com/closeupindia

toothpaste_2

Get up close with Badtameez Bunny and Nerdy Naina in a whole new way! Customers could watch the stars of Yeh Jawaani Hai Deewani (YJHD) rock to Badtameez Dil on the special new Closeup pack. All people have to do is download the Closeup With Stars app on your phone and scan the crazy duo’s pic on the pack. And voilá, the pic comes alive on the phone. What’s more is that you can enjoy exclusive access to music and videos from the movie and even get a pic clicked with Ranbir and Deepika!

toothpaste_3

Xenium provides comprehensive solutions for mobile AR apps. For this special case, the programming team used the most advanced AR software tools from Metaio and the design team optimized the video and animation content to create this very special AR experience. N. Md. Parveez, CEO of Xenium, says: “After overcoming all challenges and successfully launching the Closeup with Stars-App, new doors and opportunities are opened for video AR technology on mobile devices.”


Metaio Sends Augmented Reality To The Cloud

December 10, 2012

MUNICH & SAN FRANCISCO, 10 DECEMBER 2012: Metaio, the world leader in augmented reality (AR) software and solutions today released the latest version of its Metaio Creator, the only commercially available drag-and-drop design software, now with the ability to manage content directly from the cloud.

“People aren’t necessarily experts in Augmented Reality yet,” said Peter Meier, Metaio CTO. “The Metaio Creator makes it easy for them to not only launch an experience but also to scale their content – massively, through simple cloud content management.”

Read the Press Release

Introducing the new Metaio Creator

Now fully integrated with the Metaio Cloud

Create Augmented Reality experiences in minutes

The Metaio Creator is the only augmented reality content management tool available. If you use augmented reality content now or plan to make an augmented reality app, this is the best solution possible. Drag and drop to augment content in just minutes, and manage that same content through the Metaio Cloud without ever having to submit an app update. If you’re starting fresh, you can even build the actual app interface – without any coding or programming required.

There are over 15 Million magazines delivered every month with fresh augmented reality content. Each month, those publishers easily swap the content out for the next issue or campaign without ever having to resubmit a mobile application. Recently the Metaio Creator and cloud were used in over 200 million innovative product catalogs, each containing more than 40 instances of augmented reality experiences, all in an app smaller than 7 megabytes.

Publishers, Designers, Brands and Agencies don’t always have access to Augmented Reality developers. This tool allows them to easily integrate and manage augmented reality content in their mobile ecosystems.Learn more and download the free version today for Windows PC or Mac OS X.

Learn all about this amazing new service:

In addition to augmenting magazines, catalogs and other print media, the Metaio Creator is ready to augment entire objects and environments, just like in popular science fiction movies like Minority Report or Avatar. Advanced users can import point clouds and SLAM maps just like any other asset, and drag and drop the augmentations just as easily.

Now available for PC and OS X 10.7 and later.

Download the free version of the Metaio Creator today at http://www.metaio.com/creator and start building your first augmented reality experience!


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