October 10, 2011
metaio is pleased to announce that the latest version of our Design software is now available for download.
Once again, AR is neither a sci-fi fantasy nor something limited to gimmicky one-off applications. Our design software enables anyone with a Windows PC to produce rich, interactive content. Our clients and partners use Design in trade shows, integrated marketing campaigns, classrooms, commercial applications, internal demonstrations and much more.
If you’re not already familiar with Design, you may have heard about our wonderful project with LEGO, now deployed in every LEGO-branded store in the world.
For the new 2.5 update we’ve rolled out the following updates:
- New features:
- Facetracking: for tracking a users face and overlaying3D content (e.g. hats, glasses etc.)
- Extensible tracking: for tracking in unknown environments the system automatically creates and updates an internal map of features for tracking based on the camera image. This allows you to move around freely with your camera and the system adjusts on the fly.
- Markerless tracking: Improved performance and stability
- Licensing: Licenses can be moved to another PC (only full version)
- Uses new version of BsContact renderer (22.214.171.124). For a list of features see the release notes on the Bitmanagement website.
- Several bugfixes for Unifeye and the Workflow Authority GUI
For more information, please see our web store and our extensive documentation on all of our software.
A Design license (post-activation) is bound to the user’s PC, so moving / transferring the license is not allowed. There are however cases where a user would need to transfer a license, such as when uploading to a new machine. Starting with Design 2.5, license holders will have the ability to transfer their licenses twice.
To send a request or purchase a license dongle, contact sales (at) metaio (dot) com.
To transfer your license, go here. Enter your activation key and click Get Licenses.
April 12, 2011
On our way to an augmented world there are still some hurdles to be taken. Data generation, bandwidth, standards and such. But we are not to far away anymore, let me tell you this. And it´s not only us doing the homework. While we are working for example on markerless tracking algorithms, others work on processing power and smart architecture. And there is another important stakeholder: output devices! For some scenarios – industrial as well as commercial – you`ll need both of your hands – and that´s where AR-able head mounted displays (a layman like me would call it magic glasses) step into the arena. You know what, today is a goood day for AR game developers, industrial AR researchers or experience designers! Vuzix Corporation today announced that it has formed a marketing and development partnership with metaio, the leader in the field of professional Augmented Reality (AR) software systems, to deliver head mounted display (HMD) solutions for their customers. The two companies will work together to identify and deliver customer solutions that require both metaio’s AR software capability and Vuzix’s line of ARenabled Video Eyewear. Paul Travers, President of Vuzix, commented, “Both metaio and Vuzix are leaders in and at the forefront of AR markets with highly complementary offerings. With Vuzix providing its award winning Video Eyewear products and engineering services and metaio providing its leading software platforms and software engineering capability, we believe that together we can better address this rapidly emerging market need.” metaio and Vuzix have identified a number of common customers that require integrated hands-free HMD solutions for applications such as marketing and advertising, assembly, maintenance, on-site and on the factory floor problem solving, training and education and entertainment.
Because images say more than a thousand words out of the official press release, here´s one of the many examples for markerless, handsfree augmented reality. By the way, this is registered in 3D and most of all: a real use case.
July 14, 2010
Ben & Jerry’s just released “Moo Vision”, an augmented reality app for the iPhone using natural feature tracking, which now is possible with the iOS 4.0. Ben & Jerry’s worked with its Digital Agency, Edelman, and “imaginative tech” development shop Circ.us, which used metaio’s Unifeye Mobile SDK to roll out the first campaign worldwide using this new image processing feature on the iPhone.
ReadWriteWeb´s Chris Cameron describes it as following: “With one of four flavors of ice cream, users can view different virtual dioramas that display scenes from small family farms where ingredients originate. By unlocking all four, users can access special Ben & Jerry’s iPhone background images – a small token that encourages participation.”
What’s particularly remarkable about the app is that Ben & Jerry’s didn’t have to redesign their existing packaging.Typically, with augmented reality, the packaging must be altered to include a marker to trigger the experience. This means costly packaging redesigns, not to mention how long it takes. However, Edelman Digital and Circ.Us used the existing Ben & Jerry’s packaging to set off the triggers for users to experience their ice cream in a whole new dimension. This is one reason, why Katie O’Brien from Ben & Jerry’s comes to the conclusion: “We had a very positive overall experience working AR into our campaign – a process that only took two months from start to finish, with many changes and revisions along the way.” Below you will find a tasty video:
March 3, 2010
Mobile augmented reality: Check! Web-Viewer-based augmented reality: Check! The media love it, the people watch it, the clients … well, some have to be convinced. But how? One possibility: you start with an offline application at a trade fair, create a POS scenario or do any kind of installation, where you have control over the hardware environment and where the clients can directly see the success of your application. After every project we have done in this sphere – for example LEGO, SEAT or SCION – the marketers were affirmed with their opinion, that live marketing is a perfect playground for augmented reality. It is interactive, outstanding and differentiating, has a higher visualization level for the benefits to be communicated and makes people come to the booth or shop and take products, brands and messages in their own hands. The average viewing time increases, the brand awareness, the benefit remebrance as well, and so forth. With Unifeye Design you now have the possibility to create and deploy exactly these scenarios without any programming knowledge and with low efforts in general. It is GUI based, has a workflow engine, is compatible to standard 3D software and has simple authoring elements for tracking and live-video rendering. What makes it even more interesting, coming back to the point with convincing clients: you can easily click, drag and drop an augmented reality presentation in order to visualize your ideas, which shall be deployed on no matter what channel – mobile, web-based, POS, trade fair. When the clients actually see, what will happen, in 3D and not with scribbles, well, the “yes” comes closer. And by the way: for a 3D designer the pitch situation and live presentation is his daily business. He himself can stand out from the competition within his 3D designers market. I mean, you now can create mini-campaigns for important pitches and show the new house on a brochure, present your context sensitive design within the real environment or just add a new media channel to your portfolio. It´s that easy!
It´s been a while, since Thomas played around with our 1.0 version of Unifeye Design and there are many improvements in all sections of the software. It makes use of the improved and advanced tracking core libraries of the Unifeye platform, the GUI has been completely revised, as well as the workflow engine and – last but not least – the price and the distribution logics. It´s available in an online shop. Again, more about the AR for everybody software and the link to the shop can be found here. Hasta la Vista mat boards!
January 28, 2010
The one augmented reality, which uses a gps signal to overlay 2D graphics onto the real world trough the video camera of a mobile, generated a lot of buzz. With a reason. It made visible, where augmented reality is heading and what even more cool interface a mobile can be, combined with this technology. On the other side, due to the hype, many aspects of our fascinating field were ignored or not even recognized. Because the other augmented reality with image recognition still has limitations. But this other augmented reality seems to be even more promising. To say it different: that there is only one real augmented reality. Nothing new to the folks at Venturebeat. And the good thing is, they share their knowledge A quote? “Finally, Metaio’s plans for 2010 include creating the world’s first “AR city”. This is an attempt to move AR into the mainstream by blanketing a specific geographic location in the US with a high-density of AR data. Such an environment could be a giant test lab for the fledging AR industry. Watch this space.
Here´s the full article:
January 13, 2010
Just like in “wire-less” there is as much as potential and demand for the development of “marker-less” tracking techniques in the augmented reality domain. Besides the fact, that we need markerless tracking and image recognition for a true augmented vision in the mobile sector, 3D tracking is very promising for almost any existing use case in the augmented reality. In industrial scenarios this will mean, that we will be able to recognize and overlay real world factory and working spaces. Or, for example, we can enhance product presentations or product design processes absolutely seamless. The object itself – and not something written or printed on it – is the optical reference.
The movie below showcases the 3D markerless tracking capabilities of the Unifeye SDK. Our japanese partner KGT demoed this Formula 1 streamline overlay at the SIGGRAPH 2009. As you can see the model car is registered and overlaid with 3D content, true to scale, orientation and place. A very nice demo indeed.