I found two very intersting stories, which fit perfectly to an ongoing discussion in the AR sphere: property rights of virtual space. Is it possbile to place your interaction POI directly in front (on top, behind, around…) the outle of a competitor? Can you use the logo of a company to display your own point of view? Or: Who Owns the Advertising Space in an Augmented Reality World? The author of the one latest story John Havens points at many more open issues, which will be discussed a lot in the next years. If you do not share my opinion, what about the other story: “Heavy’s “Pirate Banker” channel is an augmented reality takeover of the Pirates of the Caribbean: On Stranger Tides “Captain Barbossa” (Geoffrey Rush) movie poster. You can place the poster in your camera view to trigger a short movie texture that reveals Goldman Sachs CEO Lloyd Blankfein as the real “pirate”. (…)”. More information about this nicely done guerilla campaign can be found: here. So, who owns the space in front of a poster? I think my new colleague Trak should make an interview with Lawrence Lessig soon… (http://www.lessig.org/info/bio/ )
Posted by metaio 
