Two days; 500 attendees; 20 speaking sessions; standing-room-only workshops; brand-new products; exciting demos. If you missed this year’s insideAR Augmented Reality conference, fret not- we’ve got all the updates, announcements and media coming directly to you. Stay tuned for the long form, but in the meantime check out this list of everything you need to catch up.
insideAR 2012 in Links
Metaio launches new Developer Hub, all-in-one resource for product documentation, support, updates, tutorials- everything [portal]
insideAR teaser trailer- the best of the best [video]
Thanks to our Media Partner Ubergizmo for the great write-up: insideAR Augmented Reality Conference, Oct 1-2, Munich [article]
insideAR 2012 speaker Christine Perey wrote a wonderful post about her experience at the event [post] And here’s her fascinating presentation, “Open and Interoperable AR” [video]
We promised the latest in wearable computing; our partner Vuzix was happy to oblige [press release]
Sneak peak: Metaio Presents the newly redesigned Creator 2.0, the only tool that lets you create AR experiences in less than 5 minutes without a single line of code [video] (courtesy of Javier Campos of eDiamSistemas) (update: video actually taken by Rainer Lonau of Augmented Minds, but Javier tweeted it!)
Over the next couple of weeks we’ll be rolling out videos from this year’s insideAR. For those of you who weren’t able to make it, we hosted a fantastic event with over 500 registrations- almost twice the attendees from last year. This is a clear sign of not only a growing interest in AR, but proof that metaio has made significant progress in the last year.
Dr. Thomas Alt, CEO and Co-Founder of metaio, kicked off the event this year with a welcome speech that announced a few key statements:
Augmented Reality will be on every smartphone by 2014
In order to facilitate this massive adoption, metaio will release a free version of the metaio Mobile SDK
metaio is investing in collaborative partnerships with chipset manufacturers and OEMs and hardware providers like ARM and ST-Ericsson.
Based on statistics and predictions for both smartphone use and mobile AR revenue growth, metaio believes that AR on every capable mobile device by 2014 is something that we can readily achieve. But in order to foster growth on such a scale, it is necessary to become a leader in innovation rather than just a product. That’s why Dr. Alt announced that metaio would release a completely free version of its Mobile SDK to the entire developer ecosystem.
By putting these advanced tools directly in the hands of developers, we hope to spark a new genesis of mobile AR development. We are doubly focused on collaborative research partnerships with chipset manufacturers to ensure that the mobile devices carrying these experiences are fully optimized for AR before they hit shelves.
2014 isn’t as far away as it seems. We sincerely believe that working towards these goals will further the industry and lead to progress and innovation.
Stay tuned for more insideAR videos, and check the links above for more information. And don’t forget to watch Dr. Alt’s keynote from last year as well.
What do Björn Ekelund of ST-Ericsson, John C. Havens of Porter Novelli, and Josh Shabtai of Vertigore Games all have in common? First of all, they’re all excellent, intelligent dudes. Secondly, they’re all renowned, published industry and thought leaders in their respective fields. Thirdly, and perhaps most importantly- they’re all Keynote speakers at this year’s insideAR 2011.There is however one Keynote speaker we have yet to announce, and that’s metaio CTO Peter Meier.
Peter Meier, born 1976, received his master in manufacturing engineering from the Technical University of Munich, before founding metaio in 2002 together with Dr. Thomas Alt. Since then, he has served as CTO and helped to make metaio one of the leading companies for the development and licensing of Augmented Reality Technology, worldwide. metaio has over 80 employees in its locations in Munich, Seoul and San Francisco. Peter Meier actively takes part in expanding metaio’s technology and products. Here’s a brief description of Peter’s speech:
Peter Meier, one of the world’s recognized experts in the field, presents his vision of closing the gap between the real world and the traditional desktop as we know it. Advanced AR software running on powerful mobile devices capable of object / image recognition and natural feature tracking will allow the user to experience the real world effortlessly enriched by personally relevant informative displays, in terms of preference, time and location. In other words: Making the Digital a Natural Experience.
Peter has given numerous speeches on behalf of metaio in the past- you can find clips of them in our YouTube channel, but here’s one to get you started:
Now that we’ve announced our insideAR 2011Keynote speakers, make sure to check back regularly as we update the schedule regarding special panels, daily sessions, and interactive activities. You can stay posted on Facebook, Twitter, or LinkedIn- we’re going to make sure you hear about all this cool stuff no matter where you go.
For those of you keeping track (no, not a pun though I’d be lying if I weren’t tempted), we’ve already announced Björn Ekelund of ST-Ericsson and John C. Havens of Porter Novelli as Keynote speakers for this year’s insideAR conference. I’m pleased to also announce today the addition of CEO and Creative Director of Vertigore Games, Josh Shabtai.
Josh is a game designer, new media strategist, musician and writer obsessed with discovering new applications for old communication vehicles. He was responsible for the fantastically developed Star Wars Arcade: Falcon Gunner, and continues to create great mobile gaming experiences that use 360 degree views, user environments, and licensed pop-culture memorabilia (if he’s lucky- and he has been). The title of his address is “Augmented Reality Games and how they will Change the Gaming Industry” and here’s a brief description:
Nintendo, Sony and mobile device manufacturers started to integrate AR-games into their strategy. But how will Augmented Reality influence the gaming industry and what will be possible with future devices?
Once again, stay tuned to hear all the great details about insideAR 2011, whether it’s Facebook, Twitter, or LinkedIn- we’ve got all sorts of news to roll out.
As some of you already know, on Friday we announced that Björn Ekelund, Head of Ecosystems and Research for ST-Ericsson will be delivering on of the excellent Keynotes that we’ve got lined up for this year’s insideAR 2011. Today, we’re announcing the next featured Keynote speaker: John C. Havens.
John is a published author and the Executive Vice President of Social Media at Porter Novelli. He writes often of emerging technology and augmented reality, and has contributed to many publication. You can check out his latest article in Mashable, “Who Owns the Advertising Space in an Augmented Reality World?”. Here’s a brief description of John’s Keynote, which is sure to expand on the questions he introduced in the above article:
Who owns the advertising space in an augmented world? What keeps multiple brands from owning the same virtual space? How will people, companies and institutions react on the possibilities and risks arising through mixed realities? John will also elaborate on how Facebook and Google are affecting identity in a way that will be directly mirrored by AR. He thinks that people need to stop thinking that AR is just for gaming or entertainment but it is the way we will literally see the world in the future.
Over the coming weeks we’ll be releasing more and more information on this year’s Inside AR in Munich, Sept 26-27, including speaking sessions, activities, and other Keynote speakers.
Be sure to subscribe to our blogs, follow us on Twitter and like us on Facebook to get all the exciting updates on insideAR 2011!
Today we are pleased to announce one of the excellent keynotes we’ll have at this year’s InsideAR 2011, to be delivered by Head of Ecosystems & Research for ST-Ericsson, Björn Ekelund.
With more than 25 years of experience in the Wireless space, we are thrilled to have an industry veteran like Mr. Ekelund add his insights to our event. Here’s a brief description of his Day 1 Keynote speech:
Augmented reality (AR) pushes all technology boundaries in a mobile device simultaneously: graphics, imaging, software processing, storage and communications. It also combines them in entirely new ways. This has a fundamental impact on chipset platform architecture, which is traditionally use-case optimized.
Mobile AR includes also cloud services, thus making the architectural trade-offs even more complex. With state-of-the art tablets and smartphones having multi-core multi-GHz processors and being capable of up to 100Mbit/s data connections, local processing can be efficiently combined with powerful cloud services such as payment, mapping, pattern matching or content hosting.
Over the coming weeks we’ll be releasing more and more information on this year’s Inside AR in Munich, Sept 26-27, including speaking sessions, activities, and other Keynote speakers.
Be sure to subscribe to our blogs, follow us on Twitter and like us on Facebook to get all the exciting updates on InsideAR!
Posted by Trak 
