Xenium Digital: Augmented Reality made in India

July 30, 2014

xenium-logoXenium Digital, a Metaio Certified Developer  from India, is constantly researching and developing new ways that Augmented Reality can be used to enhance consumer experience in the Indian Market. Thus, it is not a surprise to see many well-known clients from industries such as medicine, automobile, real estate and entertainment team up with Xenium to create AR on ground activations and mobile apps for their end consumers.

AR Therapy for Cancer Patients

AR_therapy_2The interactive “AR Therapy for Cancer Patients”  app is a perfect solution for medical professionals who are trying to promote their anti-cancer drugs at medical conferences. This dedicated AR app was designed with the Metaio SDK for the iOS platform, and is targeted at highly qualified doctors. The idea was to communicate the story behind the medicine in a better way and to provide the patients with a simpler way of understanding the way these anti-cancer drugs would affect them.

The app augments a mannequin -with an ID marker – into a real patient and uses case studies to illustrate the different diseases. Then, 3D models of the drugs were presented to demonstrate their efficacy at suppressing the disease.

From 3-D oil in action to TIGERTRAC

With regards to Augmented Reality in the automotive industry – an AR app using the Metaio AR platform was developed for Castrol. The app exclusively targets dealers and sales representatives to help them promote Castrol’s recently launched product, the Magnatec Start-Stop Engine Oil.

The AR app features the new 3D oil in action. First, through the help of 3D animation, the app brings the idea behind Castrol’s new label design to life. When the label of the oil bottle is scanned with an Android powered device, the app shows the special molecules that the oil is made of with Augmented Reality. It then follows up with a video of the product’s brand story. The app is designed to work perfectly on high-end devices.

Xenium Digital, along with Lakshya Media, also created a live augmented reality activation for TVS Tyres. Their objective was to promote their latest product, the AGRI RADIAL TYRE – TIGERTRAC, at the REIFEN 2014 fair in an innovative way.

The idea was to create an AR activation featuring the Royal Bengal Tiger walking among the tires and audience members. The tigers’ movements around the AGRI RADIAL TYRE were well choreographed so to provide realistic interaction with the visitors. The visitor could also take pictures with the tigers, which were later shared with them. Created with the state of the art Metaio SDK for AR and enhanced with realistic graphics and audio, the activity effectively captivated the audience.

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Lekar Hum Deewana Dil

With the release date of the movie “Lekar Hum Deewana Dil” quickly approaching, Eros International – with the expertise of Xenium Digital – wanted to promote it in the most interactive way possible. Their objective was to create a unique AR engagement platform for the audience to experience special moments with the actors. The end result was an on ground activation – created with the Metaio SDK – called Groove with Armaan and Deeksha. Visitors to Mumbai malls were able to show off their dance skills alongside the movie’s lead actors, Armaan and Deeksha, to the song “Khalifa”.

Watch the video here:


Metaio releases first true “see-through” wearable Augmented Reality, now in Metaio SDK

May 9, 2014

AR SDK update puts true AR in the eyes of wearable device users

This week we were announcing the first ever “see-through” wearable AR capabilities through the newest Beta version of the Metaio SDK, now optimized for wearable computing devices like the brand-new Epson Moverio BT-200. Instead of utilizing a camera view, Metaio’s technology allows the user to perceive reality itself with digital and virtual content directly overlaid onto their surroundings.

Real "see-through" AR on the Epson Moverio BT-200

Real “see-through” AR on the Epson Moverio BT-200

Wearable computing is on the rise, with devices like Google Glass and Oculus Rift in the public eye more and more. But in order to perform augmented reality experiences, even transparent displays like Google Glass rely on a camera video feed that duplicates reality rather than using the reality itself, potentially creating a disconnect for the user between the augmented content and the real world.

“We strive for seamless wearable AR,” said Metaio CTO Peter Meier. “We want to go beyond the limitations of form factors to deliver truly ground-breaking experiences.”

IMG-epson-metaio-sdk-02The Metaio Augmented Reality SDK, now serving 80,000 developers, is today equipped with optical, truly transparent Augmented Reality rendering, allowing users to view AR content as if it were in front of their eyes. Service technicians can now visualize digital maintenance information attached to systems as if it were there in real life; consumers can visualize product information in-store or at home; game developers can create immersive games that merge virtual and physical worlds.

“Working closely with premier partners such as Metaio led us to incorporate new augmented reality capabilities in the Moverio BT-200 smart glasses,” said Eric Mizufuka, product manager, New Markets for Epson America. “The Metaio SDK gives developers the opportunity to more easily bring their exciting AR application ideas to life on the Moverio platform.”

In addition to true see-through AR, the newest version of the Metaio SDK will feature high-definition rendering for iOS devices along with brand new in-Beta Face Detection algorithms.  If you need  more information about the release of the Epson Moverio BT-200s, visit the Epson website. To download the free Metaio Augmented Reality SDK , please visit: http://metaio.com/products/SDK.


Come on baby, light my fire: Light switches in a new dimension

April 7, 2014

The release of the BUSCH-JAEGER light switch application magically projects virtual light switches onto the walls of your home. 

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Do you want to experience the light switch of your choice on your wall even before it is installed? Now, that’s possible with the new BUSCH-JAEGER light switch app. The new 3D-LiveView transforms a marker tacked to the wall into a deceptively realistic light switch. You can then look at the three-dimensional switch from different angles – amazingly believable. In addition to the 3-D-visualization of the complete BUSCH-JAEGER light switch line, the app also uses location based AR to determine and display sales partners in the area.  2

The marketing team of Q:marketing  has developed this Augmented Reality app with the help of the Metaio SDK.

“With augmented reality applications we offer our clients a new and innovative approach to a more intense and sustainable dialogue with their customers. Our main intention is to deliver digital added value. Metaio and its AR SDK are providing us with the technical framework for bringing our ideas to live.”, says Sascha Wenning, Q:marketing, Head of Department Screendesign & Mobile Development. 

The app is intended to strengthen the brand of BUSCH-JAEGER with an innovative approach to product presentation. The app is available for iOS and Android free of charge. The marker can be downloaded via link within the app or on the BUSCH-JAEGER website.

The application enjoys increasing popularity due to the added value it provides. It will receive further updates and new functions in the future. Up next is a tablet version for iOS.  BUSCH-JAEGER will certainly expand the AR features even further.

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SunHud – Explore the Sun’s Trajectory

March 14, 2014

Even sunshine can be augmented!

SunHud_Sun_PathAugmented Reality applications enhance the view on reality and need to be clean and easy to use. SunHud falls exactly under this category as an incredibly easy to use Augmented Reality application from at² for iOS devices. It simply displays the sun’s trajectory across the sky. 

How do I use it?

The app displays the sun’s trajectory with time tags for every hour and a crosshair. Intersect the crosshair with the trajectory and you’ll see the time and place the sun appears at that spot.

What are the uses?

Depending on profession or situation, there are several uses. Here is a quick list on some of the most obvious:

* Find out at what time the sun will disappear behind buildings
* Find out at what time the sun will shine through your office windows
* Find out where the sun will cast shadows
* Find the best places to sunbathe; when does the sun rise and goes down
* Find the best shade places
* Protect your car from unnecessary heating up
* Explore your natural surroundings

SunHud_Screenshot2

Additonally, SunHud is a great tool for photographers to evaluate the light situation of an outdoor location before or during the photoshooting. It also shines as a fantastic and easy approach to basic astronomy at schools. SunHud visualises the sun’s trajectory across the sky and with it the constant rotation of the earth, all in the palm of the students hand.

Marcus Weingart, Designer at at² says: “SunHud is an incredibly fun and useful tool and it’s hands on approach to astronomy is only possible through Augmented Reality. With AR complex concepts are easy to visualise and become even easier to understand, that’s what I love most about augmented reality.”

SunHud works everywhere, on any place of the earth, at any time. Make sure you take it with you next time you leave the house to take great photos or sunbath. It will be lots of fun!

SunHud_iPad



We’re so excited and just can’t hide it! – The new IKEA Catalog App 2014 has Metaio inside

August 7, 2013

We are very proud to be part of this very great project!

Update: The new Catalog and the App 2014 are now available in Germany! 

Image courtesy IKEA

Image courtesy IKEA

Amazing media coverage!

““Our customers want to be able to test out whether the products they’ve been inspired by in our catalog will work in their own homes – particularly when it comes to larger pieces of furniture. Offering a way of using mobile technology to enable to test products means the technology has a practical purpose and really helps customers visualize the way their homes could look.” says Peter Wright, Country Marketing Manager, IKEA UK and Ireland.

With the help of cutting-edge software, IKEA is looking to make interior decorating more fun, efficient, and less wasteful. By cutting down on returns, the company can potentially save money and energy in shipping and production costs. Sadly, you still have to go to the store in person to visit the cafeteria.” 

(Quote taken from Inhabitant.com)

“By any measure IKEA is an innovative brand and when they team up with Metaio, one of the leading Augmented Reality(AR) technology companies something interesting is bound to happen.

The 2014 IKEA Catalogue app for Android and iOS will let you place, move and share over 100 pieces of furniture in 3D AR. IKEA’s internal research showed that 14% of their customers have in the past purchased furniture of the wrong size and 70% do not know the size of their own rooms. Hence the app was created to allow consumers to visualize the size, shape, colour and positioning in situ (video below). At its worst an AR app that allows customers to see how IKEA’s products would fit into their own homes should reduce the returns of ill-fitting furniture and at best it could provide a significant increase in online sales.”

(Quote taken from 2dcode.co.uk)

“Ikea has developed a killer app for AR”

(Quote taken from fastcodesign.com)

Further articles on the Augmentedblog:  

Thank you IKEA for this amazing video! 


Xenium paves the way for Augmented Reality to India

May 23, 2013

Xenium‘s latest AR app Close up with Stars was delivered in quick time for Dharma production’s movie “Yeh Jawani Hai Diwani” in association with Mindshare, OMD and Hindustan Unilever. Closeup, India’s Market leader in gel toothpaste segment for over three decades, is collaborating as the partner of Dharma Production’s upcoming Bollywood movie Yeh Jawaani Hai Deewani. Closeup has launched a limited edition of a toothpaste pack. Each pack includes a Closeup friendship band autographed by Ranbir Kapoor & Deepika Padukone. Due to our Indian Metaio-colleague, Sudhanshu Kapoor, they are both “currently the biggest heart-throbs in India”!

Sudhanshu Kapoor, Business Development Manager OEMs, with Naina in the perfect CloseUp moment! :-)

Sudhanshu Kapoor, Business Development Manager OEMs at metaio, with Naina in the perfect CloseUp moment! :-)

The occasion witnessed the launch of a Yeh Jawaani Hai Deewani – centric Closeup TV commercial introducing the special Closeup packs with autographed friendship bands. In addition, with a live demo, the lead pair of the movie – Ranbir Kapoor and Deepika Padukone also announced the launch of a unique Closeup with Stars Augmented Reality application, now available on Google play store and soon for iOS. The stars also publicized an online event on May 28, wherein they would host an exclusive webchat on http://www.facebook.com/closeupindia

toothpaste_2

Get up close with Badtameez Bunny and Nerdy Naina in a whole new way! Customers could watch the stars of Yeh Jawaani Hai Deewani (YJHD) rock to Badtameez Dil on the special new Closeup pack. All people have to do is download the Closeup With Stars app on your phone and scan the crazy duo’s pic on the pack. And voilá, the pic comes alive on the phone. What’s more is that you can enjoy exclusive access to music and videos from the movie and even get a pic clicked with Ranbir and Deepika!

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Xenium provides comprehensive solutions for mobile AR apps. For this special case, the programming team used the most advanced AR software tools from Metaio and the design team optimized the video and animation content to create this very special AR experience. N. Md. Parveez, CEO of Xenium, says: “After overcoming all challenges and successfully launching the Closeup with Stars-App, new doors and opportunities are opened for video AR technology on mobile devices.”


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