Inside AR 2011: CTO Peter Meier to give Keynote

What  do Björn Ekelund of ST-Ericsson, John C. Havens of Porter Novelli, and Josh Shabtai of Vertigore Games all have in common? First of all, they’re all excellent, intelligent dudes. Secondly, they’re all renowned, published industry and thought leaders in their respective fields. Thirdly, and perhaps most importantly- they’re all Keynote speakers at this year’s insideAR 2011.There is however one Keynote speaker we have yet to announce, and that’s metaio CTO Peter Meier.

Peter Meier, born 1976, received his master in manufacturing engineering from the Technical University of Munich, before founding metaio in 2002 together with Dr. Thomas Alt. Since then, he has served as CTO and helped to make metaio one of the leading companies for the development and licensing of Augmented Reality Technology, worldwide. metaio has over 80 employees in its locations in Munich, Seoul and San Francisco. Peter Meier actively takes part in expanding metaio’s technology and products. Here’s a brief description of Peter’s speech:

Peter Meier, one of the world’s recognized experts in the field, presents his vision of closing the gap between the real world and the traditional desktop as we know it. Advanced AR software running on powerful mobile devices capable of object / image recognition and natural feature tracking will allow the user to experience the real world effortlessly enriched by personally relevant informative displays, in terms of preference, time and location. In other words: Making the Digital a Natural Experience.

Peter has given numerous speeches on behalf of metaio in the past- you can find clips of them in our YouTube channel, but here’s one to get you started:

Now that we’ve announced our insideAR 2011 Keynote speakers, make sure to check back regularly as we update the schedule regarding special panels, daily sessions, and interactive activities.  You can stay posted on Facebook, Twitter, or LinkedIn- we’re going to make sure you hear about all this cool stuff no matter where you go.

Inside AR 2011: Josh Shabtai of Vertigore Games to Give Keynote

For those of you keeping track (no, not a pun though I’d be lying if I weren’t tempted), we’ve already announced Björn Ekelund of ST-Ericsson and John C. Havens of Porter Novelli as Keynote speakers for this year’s insideAR conference. I’m pleased to also announce today the addition of CEO and Creative Director of Vertigore Games, Josh Shabtai.

Josh is a game designer, new media strategist, musician and writer obsessed with discovering new applications for old communication vehicles. He was responsible for the fantastically developed  Star Wars Arcade: Falcon Gunner, and continues to create great mobile gaming experiences that use 360 degree views, user environments, and licensed pop-culture memorabilia (if he’s lucky- and he has been). The title of his address is “Augmented Reality Games and how they will Change the Gaming Industry” and here’s a brief description: 

Nintendo, Sony and mobile device manufacturers started to integrate AR-games into their strategy. But how will Augmented Reality influence the gaming industry and what will be possible with future devices?

Once again, stay tuned to hear all the great details about insideAR 2011, whether it’s Facebook, Twitter, or LinkedIn- we’ve got all sorts of news to roll out.

Inside AR 2011: John C. Havens Announced As Keynote Speaker

As some of you already know, on Friday we announced that Björn Ekelund, Head of Ecosystems and Research for ST-Ericsson will be delivering on of the excellent Keynotes that we’ve got lined up for this year’s insideAR 2011. Today, we’re announcing the next featured Keynote speaker: John C. Havens.

John is a published author and the Executive Vice President of Social Media at Porter Novelli. He writes often of emerging technology and augmented reality, and has contributed to many publication. You can check out his latest article in Mashable, “Who Owns the Advertising Space in an Augmented Reality World?”. Here’s a brief description of John’s Keynote, which is sure to expand on the questions he introduced in the above article:

Who owns the advertising space in an augmented world? What keeps multiple brands from owning the same virtual space? How will people, companies and institutions react on the possibilities and risks arising through mixed realities? John will also elaborate on how Facebook and Google are affecting identity in a way that will be directly mirrored by AR. He thinks that people need to stop thinking that AR is just for gaming or entertainment but it is the way we will literally see the world in the future.

Over the coming weeks we’ll be releasing more and more information on this year’s Inside AR in Munich, Sept 26-27, including speaking sessions, activities, and other Keynote speakers.

Be sure to subscribe to our blogs, follow us on Twitter and like us on Facebook to get all the exciting updates on insideAR 2011!

Inside AR 2011: Björn Ekelund of ST-Ericsson To Give Keynote

Today we are pleased to announce one of the excellent keynotes we’ll have at this year’s InsideAR 2011, to be delivered by Head of Ecosystems & Research for ST-Ericsson, Björn Ekelund.

With more than 25 years of experience in the Wireless space, we are thrilled to have an industry veteran like Mr. Ekelund add his insights to our event. Here’s a brief description of his Day 1 Keynote speech:

Augmented reality (AR) pushes all technology boundaries in a mobile device simultaneously: graphics, imaging, software processing, storage and communications. It also combines them in entirely new ways. This has a fundamental impact on chipset platform architecture, which is traditionally use-case optimized.

Mobile AR includes also cloud services, thus making the architectural trade-offs even more complex. With state-of-the art tablets and smartphones having multi-core multi-GHz processors and being capable of up to 100Mbit/s data connections, local processing can be efficiently combined with powerful cloud services such as payment, mapping, pattern matching or content hosting.

Over the coming weeks we’ll be releasing more and more information on this year’s Inside AR in Munich, Sept 26-27, including speaking sessions, activities, and other Keynote speakers.

Be sure to subscribe to our blogs, follow us on Twitter and like us on Facebook to get all the exciting updates on InsideAR!