Join us for the 2nd edition of InsideAR Tokyo!

March 18, 2014

Hanami celebrations are just about to begin and Japan comes into bloom: Time to get your Early Bird Tickets! 


For the 2nd time we will host an InsideAR in Tokyo for you (2014, July 8th) and we are now calling for speakers, exhibitors and sponsors!  Join us by giving a keynote or presentation to the ever growing audience of attendees and AR enthusiasts and submit your speaker proposal by visiting our website or via Email to:

Meet again Dr. Thomas Alt, CEO Metaio, Dr. Irina Gusakova and Matthias Greiner from the Metaio team who will speak about the future of Augmented Reality, the AR Product Lifecycle and use cases for Wearables.  

And here are the topics for 2014 InsideAR Tokyo:

  • The Wearable Computing Forecast
  • The Next Generation of Wearable Experiences
  • Better, Faster, Stronger: Accelerating Hardware for Augmented Reality
  • Optimizing Content for Applications and Development
  • AR Product Lifecycle: from Engineering to Sales
  • Augmented Reality in the Public Sector
  • AR Brings Print & Packaging Alive

For further information on what happened already at 2013 InsideAR, please visit our website: link and order your Early Bird tickets  here.


Augmented Cars: An Interview with Markus Hammori

February 28, 2014

AR helps us to provide drivers quickly with the right information they need in a certain situation.”

Last autumn, Mercedes-Benz presented a world premiere at InsideAR in Munich: the first fully-functional prototype of an In-Vehicle Infotainment System using augmented reality. In his keynote, Markus Hammori, HMI Architecture and Instrument Cluster at Daimler AG, explained why augmented reality and cars work great together and why now is the time to implement those systems.

What was your main target in working on this experimental trial?

Markus Hammori: In this first step of our project we wanted to build a prototype showing augmented video in the car using widely available hardware. The ultimate goal was on one hand to assess which use cases will work and give a benefit to our customers and on the other to gather information on target architecture for implementing this technology. At  the moment we are building a technology demonstrator putting to use all sensor data available to current Mercedes-Benz models.


How long did it take from the very first idea to the realization of the In-Vehicle Infotainment navigation system?

MH: At Mercedes-Benz Group Research we always monitor innovative technologies. When it became clear in 2011 that AR could become a key innovation for in-vehicle HMI we decided to have a deeper look at it.

In 2012 our team at Mercedes-Benz Research & Development North America developed the “Dice” (Dynamic & Intuitive Control Experience) study and showed it at CES 2012. The concept is to represent information from the environment to the driver on the windshield visually and create a network. The study gives an outlook on how telematics and infotainment systems in the car of the future might look. After this visionary approach we wanted to show what is possible today.

But we still have a few things to do. There are some tricky obstructions such as street canyons with insufficient GPS reception or high speed maneuvers with a car, which mark big challenges for us.

What about head-up displays? Will we use them in the near future while driving a car?

MH: Of course we are also working on use cases for head-up displays; however, for several reasons we think that at the moment augmented video is the better option. Two short reasons: first, the field of view of the current and also the next generation of HUD will only allow augmenting a relatively small area when you aim for contact precise augmentation. More importantly however we will want to reduce the information shown on the HUD to top priority information e.g. speed, navigation and driver assistance in order to keep the distraction for the driver as low as possible. When aiming at a broader AR experience and especially for reaching the passengers we therefore need to look at the other display areas. Thanks to our split-view display we are also able to show the co-driver a different picture on the central screen than the driver. In vehicles with rear seat entertainment we thus can provide each passenger with an individual view.

Why do you think AR makes sense for In-Vehicle Infotainment?

MH: The technology helps us tremendously to provide drivers quickly with the right information they need in a certain situation. It is simply much faster to be presented with the name of the street you are currently looking at or the number of the house that you are just passing compared to zooming into your navigation map until you find that information. And speed in this case means less distraction and therefore more safety and comfort.

Also we want to provide new entertainment use cases to the co-drivers. That starts with touristic information such as panorama images or geo caches. We want to offer a motivation to stop sightseeing or just to explore new areas while driving around. Nevertheless, the technology still needs a final touch until we can offer it on any Mercedez-Benz vehicle.

Metaio wins 2013 Volkswagen Augmented Reality Tracking Challenge

December 10, 2013

Last month we competed with three other teams from countries around Europe in the 2013 Volkswagen Augmented Reality Tracking Competition. We are very happy to announce that we won overall by excelling in two of four tracking scenarios!! We were very successful in  the following scenarios: “Tracking in various lighting conditions” as well as ” Tracking changes to a vehicle’s interior”.

We are very proud of our team! Special thanks to Darko, Thomas, Christian and Luca!


Tracking, or the ability to recognize and continuously overlay or attach digital content to a real-world object as it moves through space, is perhaps the most important aspect of any augmented reality technology. Volkswagen began the Augmented Reality Tracking Competition in order to evaluate and determine the best technology available for industrial and high-precision environments. Metaio competed with universities and research firms on key criteria like accuracy, robustness and practicality.



To see augmented reality tracking in action check out Volkswagen’s MARTA project, which offers 3-D service support for the Volkswagen XL1 using augmented reality:


The Tracking Challenge consisted of an unknown environment where the participants would utilize their respective technology to find their way with a device camera with image processing algorithms and visual search engines in order to identify different features and positions in real-time and overlay them with virtual data.


The challenges of Tracking Challenge were split this year to four scenarios and dealt with the marker-less tracking under varying lighting conditions, the transfer of tracking data to new vehicles, the tracking based on virtual data and the tracking changes to the vehicle interior.


Volkswagen will renew the Augmented Reality Tracking Challenge in 2014 with a new set of objectives and scenarios. For more information about the competition, please visit If you want to find out more about Metaio, visit our website:


Satisfying Consumers with Augmented Reality – A Review from InsideAR 2013

November 27, 2013

Why yes, this is quite amazing.

As augmented reality becomes more capable, businesses have discovered more and more possibilities to enhance the consumer experience. Today we’re sharing Maria Ekberg Brännström of Ikea, Peter Lemm of McDonalds, Larissa Laternser of Ball Packaging Europe and Gerald Bumann of Villeroy and Boch experiences with augmented reality and their consumer base.

Maria Ekberg Brännström, IKEA: Serving and Creating a Great Experience for the Consumer

Maria Ekberg Brännström took the challenge three and a half years ago to become Global Catalogue Manager for the IKEA catalogue. Previously she was leading various positions within IKEA in Sweden and Spain as Sales and Commercial Manager. She loves the challenge of finding new ways of developing the IKEA catalogue to be even better and more relevant to consumers. She’s daring and demanding, and completely convinced that most things remain to be done.

Peter Lemm, McDonald’s: A New Way to Communicate Sustainability – McDonald’s McMission

Before joining McDonald’s Germany in 2013, Peter Lemm earned his extensive media-savvy at a renowned German radio agency as Senior Editor and later as Head of Marketing and Sales. As Department Head Corporate Affairs, External Communications at McDonald’s, he is responsible for Brand and Media Relations, bringing the brand and its values closer to the public.

Larissa Laternser, Ball Packaging Europe: Tomorrow’s Point of Sale – Driving Sales with Interactive Packaging

Larissa Laternser studied Media Communications Technology (BEng) in London and New York, and completed her Master of International Business (MIB) at the University of Queensland, Australia. She worked in TV production and journalism, before founding her own IT Service company. Her hobbies include autonomous flying objects (founder of and street art (organizer of For Ball Packaging Europe, one of Europe’s largest can makers, Larissa has strategically activated Consumer Communications through New Media. She now works as Business Manager Soft Drinks in Zürich, Switzerland.

Gerald Bumann, Villeroy & Boch: Villeroy & Boch Puts Virtual Baths in Customers’ Homes Before Any Purchase

Following the wholly positive feedback for the demonstration version of the AR app at the ISH Trade Fair in Frankfurt, Villeroy & Bosh soon realized that they wanted to make it an innovative form of product presentation available to their sales partners and customers. With the AR app they are blazing a brand new trail in the bath segment. They are extending the boundaries of the retail area while reducing long-term costs. The use of the app also generates added value during the selling process –  for dealers, installers, architects and salespeople alike. Now customers can experience their new bath at home in 3-D before they make the purchasing decision.

We’ll keep you posted with more reviews from InsideAR 2013. Want to see it all now? Check out our Youtube page for all the event videos.

Enabling Augmented Reality with Stronger Hardware – A Review from InsideAR 2013

November 22, 2013
Metaio augmented reality hardware, AREngine

Power Overwhelming

Before we continue our series of reviews from InsideAR 2013 we have a question for you: what allows always on, always augmented? Powerful Hardware! Take a seat and watch as Neil Trevett of NVIDIA, Ofri Wechsler of Intel, Paul Evans of Imagination Technologies, Deborah Meduna of Sensor Platforms and Markus Tremmel of Metaio give their impressions on the future of augmented reality hardware.

Neil Trevett, NVIDIA: Silicon Innovation and APIs for Mobile Augmented Reality

Neil has spent over thirty years in the 3-D graphics industry and is currently responsible for driving the apps ecosystem on NVIDIA Tegra mobile devices. Neil is also the elected President of the Khronos Group where he initiated the Open GL ES standard, helped create the WebGL initiative and chairs the OpenCL and EGL working groups. Khronos is defining open, international standards for advanced compute, graphics, camera, vision and sensor processing on a wide range of mobile, embedded and desktop systems – many of which will for the foundation for accelerated Augmented Reality applications.

Ofri Wechsler, Intel: AR Acceleration – Challenges and Opportunities

Ofri Wechsler joined Intel in 1988 and served in many architecture related roles throughout the recent 25 years. Until 3 years ago, Ofri served as the architecture lead of Intel’s Israel Design Center and was responsible for defining and delivering the architecture of many successful products such as Intel’s first mobile CPU (code named Centrino), Intel’s first dual core processor (Yonah), Intel’s first converged server-mobile architecture (Intel’s Core™), Intel’s first integrated GFX CPU (code named Sandy Bridge) and many others. 3 years ago, when Intel formed the Visual and Parallel Group Ofri transitioned to lead VPG architecture focusing on media, imaging, computer vision and high performance computing. The recent Haswell and IvyBridge products are a great demonstration of Intel’s capabilities in the media and imaging space. Ofri is working closely with the Mobile Computing Group to make Intel’s media, imaging and computer vision solutions are optimized for mobile usage.

Paul Evans, Imagination Technologies: Improving the Augmented Reality Experience

Paul Evans joined Imagination Technologies in January 2012 as the Business Development Manager responsible for the CPU division and Cloud Services. Prior to joining Imagination, Paul worked for Altera Corporation for 11 years, most recently as the Senior Marketing Product Line Manager for Altera’s mid-range Arria family FPGA series. Prior to Altera, Paul acted as Technical Services Manager for Ometron Ltd. where he established Ometron’s technical services department. Paul has also held engineering positions at Image Automation Inc. and Smiths Inudstries Ltd. He holds a BEng in digital electronic engineering from the University of Kent at Canterbury in England.

Deborah Meduna, Sensor Platforms: Integrating Pedestrian Dead Reckoning with Computer Vision Localization

Deborah Meduna is the lead engineer of context-aware and localization algorithms in the Sensor Platform‘s FreeMotion™ Library. Prior to joining Sensor Platforms, she developed terrain based localization algorithms for her doctoral research. Using this work, she enabled beacon-free navigation capabilities on sensor limited and computationally constrained autonomous underwater vehicles at the Monterey Bay Aquarium Research Institute. She holds a Ph.D. and M.S in Aeronautics & Astronautics from Stanford University and a B.S. in Engineering from Harvey Mudd College. This presentation shows the results from fusing PDR from the Senor Platform’s FreeMotion™ Library with a computer vision engine on a standard Android device. The combination of these sub-systems increase accuracy compared to vision-based localization alone, especially where the vision system loses track due to camera occlusion (e.g. the device is in a pocket) or from rapid device motions. In addition, the vision system can assist PDR when it loses track due to an absence of steps.

Some crazy stuff, right? Stay tuned for more InsideAR 2013 reviews or check out our Youtube channel for the complete collection.

Vanatur and WARNER present AURYN’s Augmented Reality Debut

November 20, 2013

I’m singing in the rain.

plantilla fan edition.fh11

The Metaio SDK hits the Spanish pop scene with boy band AURYN and their new self titled app. Developed by Vanatur World Mobile Solutions, the app comes with five main features – Social, Videos, Radio, an amazing Augmented Reality Experience and + Auryn – to fully immerse fans in everything AURYN.

Vanataur says about the AR function: “The Augmented Reality functionality will give fans even more surprises over time, connecting the online and offline world with “Gamification” strategies. The app is able to recognize certain images caused by actions such as video streaming, links to special content, etc.”

Besides providing an easy way to access updates from AURYN, the app takes the group’s ANTI-HEROES album cover along with various posters and pictures published to their social networks and embeds exclusive content only accessible through the AURYN app.

Image Courtesy of Vanataur

Image Courtesy of Vanataur

The app is free to download on Google Play and iTunes. For a peak at one of the AR exclusives use the AURYN app on the photo above or check the band’s promotional video below.

Every real story is a never ending story.

The new Metaio Creator – The perfect tool to optimize AR Scenario development

November 14, 2013

The new Metaio Creator was just released in October. Released in 2011 as a tool for AR newcomers and non-developers, the Metaio Creator has become a powerful and reliable solution that allows you to make your professional AR development faster, easier and more efficient.

With unique features like the new AREL script editor, automated 3-D model shading and optimized pipelines for brand new tracking technologies the Metaio Creator is the perfect tool to support and optimize your AR scenario creation process.


Easier AR development with Metaio Creator:

The new Creator comes with an AREL scripting editor. This unique feature allows you to create the basic AR workflow with some simple Drag & Drop functionality and extend it by adding individual adjustments and extensions directly in the creator interface. Afterwards you can easily copy paste the AREL code of specific elements or even export the full AREL script and include it into your channel development.

Curious about how to get started with the new Metaio Creator? Check out the latest webinar for a video walkthrough of all the new features:

Automated creation and flexible optimization of 2-D & 3-D tracking data:

In addition the new Creator is the perfect tool for creation and management of your 2-D and 3-D tracking configurations. Use GUI-based pipelines, improved authoring and support for expert tweaking to get the best tracking performance in the most efficient way.

IMG-render_comparisonEnhanced realism with improved rendering quality of 3D models

Improve the visual appearance of your 3-D content with just one click – Automatically add shadows and ambient occlusion to increase the immersive effect of your AR scenario without any manual efforts.

More enjoyable and efficient experience with improved usability:

We have also included a bunch of new features which make your life easier using Metaio Creator. Easily replace trackables or contents within your scenario, Copy/Paste your contents on several pages or flexibly decide on the needed resolution of in page videos.

Metaio and Junaio Certified Developers are finding Metaio Creator an extremely valuable tool for automatically validating and optimizing tracking data, rapidly building prototypes for client proposals, export AREL scripts and to quickly update content in their cloud based apps.

Sign up in our developer portal and download the Metaio Creator 3.0!

See a list of features the new Metaio Creator has for you:

  • AREL scripting and scripting editor for adding custom AREL/JavaScript scripting logic to objects for advanced and more complex scenarios
  • Full export compatibility of Creator AREL scripts to support your manual channel and application development
  • Automated creation and flexible optimization of 2D & 3D tracking data:
  • Automated creation and evaluation of trackables/Tracking data (optimized in latest version)
  • GUI based creation pipeline for the New 3D markerless object tracking based on CAD data (BETA) for difficult to track objects in changing light conditions
  • Improved authoring when using 3D object tracking using 3D point-clouds/maps created by the Metaio Toolbox (e.g. for removing of 3D erroneous data points from the point cloud)
  • Support for expert tweaking of tracking configuration parameters:
  • adjust the detection threshold of 2D and 3D trackables
  • gravity assistance which uses the built-in inertial sensor of mobile devices to stabilize tracking of targets that are located horizontally (e.g. on the table/the ground)
  • tracking fallback that will keep the last tracking position for some time and/or use the orientation sensor of mobile devices to continue tracking, extensible tracking of 3D trackables which dynamically increases the 3D point cloud during use(learns the environment on the fly)
  • Full export capability of tracking data to support your manual channel and application development
  • Enhanced realism with improved rendering quality of 3D models
  • Support for automatically adding shadows to 3D models
  • Support for automatically improving the texture of loaded .fbx models by calculating self-shadowing/ambient occlusion for an improved visualization
  • Automatically optimize your 3D content in Creator and then export into your manual channel development
  • More enjoyable and efficient experience with improved usability:
  • Added support for replacing resources/content and trackables without having to start from scratch when e.g. exchanging an trackable
  • Added support to Copy/Paste of Contents on multiple trackables
  • Improvements in 3D navigation (bookmark views, front, right, top view shortcuts, etc.)
  • Flexible adjustment of in page video resolution
  • Display of FTP login details to the Metaio cloud space server to allows using any FTP client to access your cloud space independently

Many Certified Developers and the Metaio Service team are finding Metaio Creator an extremely valuable tool for automatically validating and optimizing tracking data, rapidly building prototypes for client proposals, export AREL scripts and to quickly update content in their cloud based apps.

Find more information about Metaio Creator:

And in case you didn’t watch the presentation from InsideAR 2013 “The Metaio AR Platform for developers and creative users” yet, that’s your chance:

AR and Automotive Love – A Review from InsideAR 2013

November 12, 2013

You may call me “K.I.T.T.”

Years ago the automotive industry basically gave birth to augmented reality, and ever since the two have gone together like Foxes and Norwegian comedy. At InsideAR 2013 their bond was proven to be as strong as ever as Professor Doctor Werner Schreiber of VW, Markus Hammori of Mercedes Benz, Sebastian Schillinger of Audi, and Sergiu Ardelean of Card-Emotion each gave their insight to the future of AR and the automotive industry.

Professor Doctor Werner Schreiber, Volkswagen Group, presenting MARTA: AR in Vehicle Service – Past, Present and Future

Prof. Dr. Werner Schreiber, born 1957, is head of Research Virtual technologies at Volkswagen Group. He has a background in Mechanical Engineering with specialization in Production Engineering and Interchangeability. Moreover, Dr. Schreiber is the leader of AVILUS, the world’s most ambitious Augmented Reality research project. At InsideAR he presented MARTA, a collaboration project between Metaio and Volkswagen and a service maintenance tool for the concept car XL1.

Markus Hammori, Mercedes Benz: Cruising the Augmented City

Having studied computer science at the University of Ulm, Markus joined Daimler in 2004 and worked on process and IT-projects throughout the organization. However times are a-changin’ and these days you get the feeling that cars mainly run on bits and bytes, making computer science an essential part of automotive innovation. At Daimler Group Research and Advanced Engineering Telematics Markus and his team develop new architecture that help making user interface in the car even more intuitive is part of the task and AR does definitely fit this bill. He strongly believes that Augmented Reality can help make the user interface in cars easier to understand and thus safer and more comfortable to use.

Sebastian Schillinger, Audi: Fast, Easy, Intuitive – Audi eKurzinfo Application

Sebastian Schillinger studied Digital Media at the University of Applied Sciences Kaiserslautern. At AUDI AG he works in the owner’s literature department and is responsible for interactive and multimedia-based manuals. In 2010 he drafted the first version of an augmented reality manual called Audi Bordbunch 2.0. Since that time he has become the project manager for the succeeding App Audi eKurzinfo.

Sergiu Ardelean, card-emotion: Volkswagen seeMore Application

After graduating from University of Applied Science of Hagenberg, Media technology and design, Sergiu Ardelean became an important member of card-emotion to help develop the company from the very start. Together with the CEO he developed the company’s products and had a constant drive to find new solutions for interactive marketing. Now he is responsible for the creation department and concepts of each project. Sergiu and his colleague Roman presented the Volkswagen seeMore application at InsideAR 2013, In 2010 the first seeMore application was implemented for Volkswagen Germany. In the last 3 years card-emotion has enhanced the design and developed new features which are now used worldwide. They started off with Germany and now have nearly signed 20 countries.

Makes you wish you had gone to insideAR right? Well there’s always next year! Stay tuned for additional reviews and presentations from insideAR 2013 or watch them all on our Youtube channel.

Using AR with Wearable Tech – From InsideAR 2013

November 6, 2013

Heading for always on, always augmented.

If you checked out last week’s post you saw our review of wearable computing from InsideAR 2013. Now we’ve branched out to AR on wearable tech with talks from SAP’s Nick Brown, SITA’s Kevin O’Sullivan, Vuzix’s Dan C. Cui,  and Metaio’s very own Stefan Misslinger.

Here are their keynotes:

Nick Brown, SAP: Augmented Reality in the Enterprise

Nick Brown is senior vice president of strategy and solution management for SAP‘s mobile applications and mobile platforms. In this global role he is responsible for driving SAP’s mobile platform strategy for MEAP, MCAP, and MDM, and managing the portfolio of mobile B2E & B2C applications across all SAP LoB and Industry focus areas. Nick and his team are responsible for delivery of mobile roadmaps and market requirements for all aspects for SAP Mobile business. In addition he is responsible for strategic market development, mobile strategy and overall business planning. His team supports SAP partners and customers become better-run mobile enterprises. He explores how you can embrace emerging technologies to improve employee productivity, reduce safety incidents, reduce training and on boarding, and improve overall operational efficiency within your warehouse or on your shop floor – regardless of your industry.

Kevin O’Sullivan, SITA Lab: Smart Glasses in Aviation Industry

Kevin O’Sullivan is a Lead Engineer at SITA Lab, the technology research laboratory of SITA, the world’s leading specialist in air transport communication and information technology (IT) solutions. At the SITA Lab, Kevin investigates disruptive technologies that will impact the airline & transport industry in the near and mid-term future. Areas of research include consumer & workforce mobility, wearable computing & augmented reality, big data, NFC, indoor location and context driven systems. Kevin’s previous augmented reality projects include the Copenhagen Airport indoor AR app and the Malaysia Airlines AR booking application. SITA Lab will present the result of a six month research project into the use of smart glasses in an airport environment. The talk includes an assessment of “Smart Glasses” technology on the marketplace, comparisons between the capabilities of this technology, background on the aims & goals, development process and lessons learned.

Dan C. Cui, Vuzix: Serving and Creating a Great Experience for the Consumer

Dan C. Cui’s career as a sales, marketing and business development professional has focused on introducing leading edge technology and products into new markets on a global basis. Dan has held senior positions in consumer electronics, e-commerce, semi-conductor, system, and electronic design automation (EDA) industries. Prior to joining Vuzix, Dan held the position of Sr. Vice President of Sale & Marketing at Myvu (formely MicroOptical) Corporation, one of the early HMD market leaders. He was instrumental in creating brand name recognition and consumer demand for Myvu’s award winning, wearable video displays around the world.

Stefan Misslinger, Metaio: World’s First AR Browser on Google Glass

Stefan Misslinger is one of the lead develoeprs for Metaio and is responsible for the development of the augmented reality browser, Junaio.

We’ll keep you posted for more summaries and presentations from this year’s InsideAR or check them all out on our YouTube page!

November 4, 2013: Weekest Links

November 4, 2013

Remember remember the fourth of November. 

I remember this from that one night in college.

Metaio | Junaio Recap

  • Augmented Reality: Ikea Catalogue and beyond [Econsultancy]
  • New Webinar: Learn all about the new features in the Metaio Creator 3.0 [video]
  • CastAR: A future in Augmented Reality and Videogames [blog]
  • InsideAR 2013: The Future of Wearable Computing [blog]
  • AR Dirt Podcast: InsideAR Recap [AR Dirt]

There are things that are happening

  • Google gesture patent would let Glass wearers “heart” real-world objects [engadget]
  • Virtual Reality: All you need to know about input devices for the bright new future of gaming [Gamasutra]
  • The rise of Augmented Reality in gaming [IQ Intel Blog]
  • Peering into the future of Augmented Reality Gaming [Gamasutra]


  • Trak Lord will present at this year’s Visual Media Alliance in San Francisco, “How to: Augment Reality into a Real Thing”, November 6 [event site]
  • Brendan Scully will participate in a panel on AR at the 7th GeoWeb Summit, November 7 in New York City [50% discount]
  • All the InsideAR presentations from Day 1 and Day 2 are available on Metaio’s YouTube page []

Pick of the week: Pixelstick – Light Painting Evolved

For those of you who don’t know about light painting, it’s basically twirling around gigantic light-saber type things to slow-capture large digital impressions on reality. Maybe not computer vision, but extremely creative and visually stimulating. Enjoy the video- more on their Kickstarter page.


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