As augmented reality becomes more capable, businesses have discovered more and more possibilities to enhance the consumer experience. Today we’re sharing Maria Ekberg Brännström of Ikea, Peter Lemm of McDonalds, Larissa Laternser of Ball Packaging Europe and Gerald Bumann of Villeroy and Boch experiences with augmented reality and their consumer base.
Maria Ekberg Brännström, IKEA: Serving and Creating a Great Experience for the Consumer
Maria Ekberg Brännström took the challenge three and a half years ago to become Global Catalogue Manager for the IKEA catalogue. Previously she was leading various positions within IKEA in Sweden and Spain as Sales and Commercial Manager. She loves the challenge of finding new ways of developing the IKEA catalogue to be even better and more relevant to consumers. She’s daring and demanding, and completely convinced that most things remain to be done.
Peter Lemm, McDonald’s: A New Way to Communicate Sustainability – McDonald’s McMission
Before joining McDonald’s Germany in 2013, Peter Lemm earned his extensive media-savvy at a renowned German radio agency as Senior Editor and later as Head of Marketing and Sales. As Department Head Corporate Affairs, External Communications at McDonald’s, he is responsible for Brand and Media Relations, bringing the brand and its values closer to the public.
Larissa Laternser, Ball Packaging Europe: Tomorrow’s Point of Sale – Driving Sales with Interactive Packaging
Larissa Laternser studied Media Communications Technology (BEng) in London and New York, and completed her Master of International Business (MIB) at the University of Queensland, Australia. She worked in TV production and journalism, before founding her own IT Service company. Her hobbies include autonomous flying objects (founder of motodrone.org) and street art (organizer of Turmkunst.de). For Ball Packaging Europe, one of Europe’s largest can makers, Larissa has strategically activated Consumer Communications through New Media. She now works as Business Manager Soft Drinks in Zürich, Switzerland.
Gerald Bumann, Villeroy & Boch: Villeroy & Boch Puts Virtual Baths in Customers’ Homes Before Any Purchase
Following the wholly positive feedback for the demonstration version of the AR app at the ISH Trade Fair in Frankfurt, Villeroy & Bosh soon realized that they wanted to make it an innovative form of product presentation available to their sales partners and customers. With the AR app they are blazing a brand new trail in the bath segment. They are extending the boundaries of the retail area while reducing long-term costs. The use of the app also generates added value during the selling process – for dealers, installers, architects and salespeople alike. Now customers can experience their new bath at home in 3-D before they make the purchasing decision.
We’ll keep you posted with more reviews from InsideAR 2013. Want to see it all now? Check out our Youtube page for all the event videos.