It is 2014 and I am looking at the brand-new 2015 IKEA catalogue right in front of me. I finally get to experience the AR-features of this printed treasure chest myself. I never understood what all the fuss was about – up until now.
Two years ago, the IKEA Catalog App 2013 turned out to be the overall most downloaded app of 2012, creating a never before seen awareness of augmented reality among the population.
So naturally, IKEA once more collaborated with Metaio to bring life to many pages of their famous catalogue, enabling me and you to get a whole new understanding of the term ‘augmented reality’.
The much talked-about bookbookTM lies neatly in front of me. My tablet rests in my lap and I am about to start the free IKEA Catalogue App 2015, which will empower me to unlock the concealed wonders between the sheets of paper. Just by skimming through the pages, I already see many orange little plus signs – the markers. These will be my guide to all the pages that unveil content, once I slide my tablet over them.
The App starts and my fingers tickle in anticipation. I tap the scan&discover button.
Oh, and scan and discover I will! I unlock videos, additional pictures, and I’m even able to see a 360° view of various bedrooms, living rooms and bathrooms, which recognizes my movements and adapts to the correct angle of view, creating an illusion of being inside the room. Another feature offers up to seven different decorating styles – for all those, who need a visual incentive to turn their apartment into a cozy sanctuary.
And then, there are the 3-D models. Yes, 3-D life-sized furniture pieces, which can be easily placed in my own room. A plush little chair, for example. All I have to do now is place the catalogue where I want the chair to appear, and …voilà. I can walk around the image, taking in every angle – it’s absolutely fascinating.
This year’s IKEA Catalog app even enables me to look at the 3-D models without placing the catalogue in the room first or having to scan the pages at all. I tap on the 3-D symbol, select ‘I don’t have a catalogue’ and the chair still appears in my living room. Moreover, I can adjust the model’s size by simply using the pinch-to-zoom motion.. I’ve been sitting in my living room for a solid 2 hours now, browsing the catalogue, and I’m not even close to being bored.
So, there you have it. Try it and enjoy all the features of the bookbookTM! I’ll be here, trying to figure out where exactly this cute little lamp would look best in my room. On a quick side note, though: you won’t be able to stop browsing for quite some time. Don’t say, I didn’t warn you.
It’s absolutely fascinating.
The IKEA Catalog Application is also presented at InsideAR Munich on October 29th/30th in the Kleine Olympiahalle. For more information about the most exciting Augmented Reality conference visit our website: www.insideAR2014.com.
Maria Ekberg Brännström took the challenge three and a half years ago to become Global Catalogue Manager for the IKEA catalogue. Previously she was leading various positions within IKEA in Sweden and Spain as Sales and Commercial Manager. She loves the challenge of finding new ways of developing the IKEA catalogue to be even better and more relevant to consumers. She’s daring and demanding, and completely convinced that most things remain to be done.
She spoke at InsideAR Munich 2013 last year. Watch the video to find out more interesting details about the IKEA App: