Welcome to our third edition of our InsideAR Speaker Spotlight series.
For our third edition of the InsideAR Speaker Spotlight, we are happy to introduce Ronald Azuma of Intel Labs. There he leads a group that designs and prototypes novel experiences that exploit upcoming technologies. Known for defining the term “Augmented Reality,” Ronald has all written a research paper, “A Survey Of Augmented Reality,” that the single most referenced publication in the field of Augmented Reality and is listed as one of the “50 Influential Papers” by MIT Press. You can check out his website, but let’s see what he has to say about Metaio’s InsideAR and Augmented Reality:
What are you going to present at InsideAR 2014?
Ronald Azuma: I will talk about Leviathan, a series of AR demonstrations that Intel showed at CES 2014, with the support of Metaio, to inspire visitors about the potential for AR to enable new forms of storytelling. I will also discuss other strategies to make AR storytelling compelling.
Have you ever attended InsideAR before and what was the most exciting part for you at previous events?
RA: I attended InsideAR in 2012. One of the most exciting parts of this event is seeing detailed presentations about commercial usages of AR where the presenters provided details about the benefits and return on investment of using this technology in industrial and professional usages. I have rarely seen this information presented in other venues.
What is the next challenge in AR that you would like to see overcome?
RA: Many AR systems know very little about the surrounding real environment. Many know only the relative location of the AR display with respect to a marker or image, enabling augmentations only on or around that marker or image. What is needed is increased sensing, understanding, and incorporation of the surrounding real world, and making use of that information in our AR applications. One example of progress in this is the incorporation of depth sensors into platforms. The Intel RealSense SDK will run on PC’s and tablets that have depth sensors built in, and will incorporate Metaio’s 3D tracking capabilities to enable new types of AR experiences that track and sense complex 3D environments, without having to build models of such environments ahead of time.
What is your personal vision of the future of AR? What Application do you wish you had today?
RA: AR will not achieve its full potential until it becomes the basis of new forms of location-based media, enabling new forms of storytelling and immersive experiences that are different from movies, TV, and video games today. I would love to see new, compelling commercial applications that use AR as a medium for novel types of storytelling experiences. Achieving that will require developing new enabling technologies, new forms of experiences, and new business models.
Catch more of Ronald Azuma’s views on Augmented Reality and storytelling in his presentation “Augmented Reality Storytelling: Leviathan and Beyond” where he will explore Augmented Reality as the future of storytelling and a behind the scenes look into the Leviathan project.
InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/
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