Metaio at 2014 hy! Summit in Berlin: Be crazy and disruptive

March 21, 2014

hysummit_picThe last two days we attended the hy! Summit in Berlin – the most fanciest and coolest Startup event in whole Europe. The founders of hy! Berlin, Aydogan Ali Schosswald and Hans Raffauf, brought together top industry executives, innovative startups and investors to further advance the digital transformation of Europe’s economy. The discussions focused on current trend topics, big data and research, e-health, security, mobility and wearable technologies.


“Pushing forward the dialogue between the new and old economy the hy! summit is a learning and innovation platform. At the summit decision makers of today will meet the ones of tomorrow”, says Aydogan Ali Schosswald, CEO of hy!. “Startups are exciting catalysts of our time when it comes to user-centred innovation. So our goal is not only to help them with general support but also giving them access to capital, science, politics and industrial infrastructure.”

dobrindtFederal Minister Alexander Dobrindt delivered the opening speech of the hy! summit and welcomed all participants to the “digital summit” and warned the audience: “Europe is standing on the border of being an innovation society to becoming a staganted one. Now is the time to do something.” Peter Thiel, angel investor at Facebook and Co-Founder of PayPal, as well as Charles Adler, founder of Kickstarter discussed topics around “new digital frontiers” and “innovation in the digital era”.

The most freaky show came from Ijad Madisch, founder of ResearchGate and a former doctor, who talked about his vision to create one single platform where scientists from all over the world could share their knowledge and interact with each other. And the vision came true: Ijad built ResearchGate and could even convince Bill Gates to become an investor for the Startup. Not a bad start, right?

Ijad Madisch

In addition to the leading startups and investors, established companies such as Bosch, Google, Siemens and of course Metaio were also present. The hy! summit managed perfectly to bring together decision makers of the new and old economy to identify and realize potential growth and innovation developments in the digital society.

We took also part in a fireside session “Future Applications for 3-D Spatial Awareness and Object Recognition” and had a discussion about the future of Augmented Reality, the valueness of developed applications and the future of mobile devices. These kind of debates with the AR peer group and beyond are very helpful and inspiring and we should encourage people from different industries to continue to discuss.

For Metaio the hy! Summit was a great platform to talk to new entreprenieurs with great visions and to get a lot of media awareness. Anett Glaesel-Maslov, PR Manager of Metaio, took part in the hy! Live WebShow and gave an interview about what Metaio is doing, how the AR industry changed in the last ten years and about keydriver projects. Here your can watch the complete interview:

Thank you to hy! Berlin for being part of the 2014 hy! Summit!

Metaio featured in BBC Click and ARTE Futuremag!

February 12, 2014

It was a very fantastic end to last year and a very cool start to 2014: German-French TV station ARTE and the BBC came to visit us to get excited about Augmented Reality applications from Metaio. Both shooting teams traveled to Munich and were interested in the hottest topics in the tech business: valuable Augmented Reality applications with actual use cases for wearables like Google Glass – we showed them everything!

BBC_12 Foto_1

See the results in both videos below:

BBC Click programme

With BBC journalists Dan Simmons and Nick Kwek, we enjoyed two exciting shooting days preparing a feature for the popular BBC Click programme showing a proof of concept for a Car Manual on Google Glass (featuring the Metaio SDK 5.0), which we presented at the InsideAR Conference in Munich, the Audi eKurzinfo application as well as the Window to the World, an innovative visualization concept with real-time interaction developed by Metaio and ART, which combines the physical and the virtual world to evaluate results immediately.

Take a look into the BBC movie yourself – the Metaio part starts from minute 9:19. It’s quite entertaining!

ARTE Futuremag programme

ARTE wanted to prepare a feature about new technological innovations and asked us to show valuable Augmented Reality use cases for different devices and in particular for Google Glass. The result is a very informative Futuremag feature with a deep look into the possibilities of our future. All Metaio related footage starts from minute 7:20. Enjoy!

September 7, 2012


One of our favorite fellow bloggers and Augmented Reality enthusiasts, we always look forward to Helen Papagiannis’s posts, projects, and thought on Augmented Reality and the industry. Hope you enjoy this article as much as we did, and thanks for the great post, Helen!

Originally posted on Augmented Stories:

I’m often asked where Augmented Reality is heading and what AR will look like in the next 5-10 years. Let’s take a peek ahead. (This article is part of a larger project and book I’m working on that maps AR’s past and future as a new medium.)

If this is your first time visiting Augmented Stories, please allow me to introduce myself: I’m a designer, PhD researcher, and consultant specializing in AR since 2005. In addition to working hands on with AR to conceptualize, prototype and design compelling experiences, I consult in commercial industry, advising and leading clients as their ‘AR Sherpa’ to chart new territory in this emerging field. I travel internationally to give public talks on AR (including two TEDx talks), and I’m also an active member in the AR research and academic community.

AR is advancing rapidly as a new medium, moving beyond just a…

View original 2,237 more words

insideAR 2011: John C. Havens

December 13, 2011
Sorry for the lack of insideAR updates recently- we have been quite occupied with the free release of our metaio Mobile SDK. Rest assured, updates will continue as originally promised. Oh, and look! It’s snowing.  

For those of you who weren’t able to attend insideAR 2011:

Not only did you miss a fantastic talk by Transitional Media Founder John C. Havens- you also lost the chance to see this guy rock out on blues harmonica. No really- that’s how John started off his presentation entitled, “Virtual Air Rights: How Augmented Reality Will Transform Advertising and Identity”.

Mr. Havens recently wrote an article for Mashable dealing with the same issue- his presentation at insideAR took the long form of expanding upon many of his ideas and theories regarding the role Augmented Reality will play in the future with regard to social media and targeted advertising.

For Mr. Havens, the question of virtual air rights is one that has yet to be answered or defined, but can be seen as an opportunity for the AR community when posited as a question of identity, especially that of the individual user.

According to Havens, when you take into account the emerging technology such as image recognition like Google goggles, social facial recognition platforms like Viewdle, gesture and eye tracking interfaces like the Microsoft Kinect, and general GPS and location-based services, the implications are pretty shocking when paired with social media data.

The future is not far from the following: “I walk into Starbucks and using my Google wallet I [pay], using Google Latitude I automatically check in [to the physical location]… I walk near the counter, as NFC improves, and you already know my preferences because of [shared social media data] and the idea is that you already know what my coffee is.”

Havens imagines a future where social technology turns the consumers into the marketing and leveraging tool rather than advertisements and paid media.

Brands could reward consumers for brand advocacy and loyalty every time that person shares or recommends something socially that could influence a purchasing decision.

Where AR comes in is the ability to access and display this information. Facial recognition technology could easily be used to pull up this kind of  data, especially in a future where AR glasses or contact lenses exist.

Havens imagines a system of “Accountability Based Influence”- social metrics and purchasing data that contributes to an overall drive of marketing and reward systems:

“To me this is inevitable- you’re watching your show, American Idol or something. The next day you walk to work and you get a text: “Hey you watched American Idol last night and Coke is a sponsor, do you want a free Coke for being a loyal fan? And then you walk into a store, someone hands you the Coke.” And of course, any other purchases would be made using Facebook Credits, which Havens believes may be one of the largest banks in the world in just a few short years.

Mr. Haven is a regular contributor to Mashable, and you can find him on Twitter at @johnchavens where he tweets about Social Media, Augmented Reality, and new technology that will almost assuredly control our every actions without us ever knowing it. We were very happy he joined us at insideAR and hope to see him again in the future. 

Free At Last: the metaio Mobile SDK

December 9, 2011

We are pretty darn excited.

Back in September, CEO Dr. Thomas Alt announced that we’d be releasing a free version of the metaio Mobile Software Development Kit (SDK) in an effort to both ensure and encourage the massive development and adoption of mobile augmented reality by 2014.

In that time, we researched and developed like crazy to make sure that our software would be the most advanced mobile solution available. We implemented Gravity Aware Feature Descriptors, a patented technology that makes image recognition and tracking faster and more robust. We benchmarked our technology by winning the 2011 ISMAR Tracking Competition. We integrated Unity3D for hardcore game developers and designers. And most importantly, we embarked on collaborative research partnerships with chipset providers like ARMST-Ericcson, and Texas Instruments. It’s been a busy fall.

As a result, we have for the entire mobile development community a powerful, advanced and industry-proven SDK, free of cost right from the start, with unlimited app-deployments for iOS and Android. A built-in advanced 3D rendering engine means you can start developing immediately. And it’s not a watered-down piece of shareware- this 3D rendering engine has been used in over 70 professional mobile apps, including our Augmented City demo.

This is the same software that has driven over 10 million downloads and enables millions of magazines delivered every month with mobile AR content.

We’re either completely crazy- or very, very passionate about what we do. Maybe it’s a little bit of both.

Read the press release.

Download the SDK.

Get excited.

insideAR 2011: Peter Meier Opening Day Keynote

November 15, 2011

Following Dr. Alt’s Welcome Address, CTO Peter Meier took the stage to talk about progress, growth, and most importantly, the process of making the experience of accessing digital information more intuitive and convenient.

In his address, “Making the Digital a Natural Experience”, Meier stressed the importance that all digital experiences need to be natural, intuitive, and fun- an interaction that bridges the gap between virtual and physical. Meier added that though there are many that talk about accomplishing this, metaio is making measurable steps to make this a reality.

“It’s important to have a dream- it’s also important to make it come true,” noted Meier.

junaio is one of metaio’s most visible benchmarks- the world’s most advanced AR browser saw tremendous growth in the last year in available content, developers, and channels in development (per developer) of at least 300%.  More channels active per developer means more content, and both Meier and metaio believe that great content combined with great technology is the key to utility.  Overall usefulness is imperative for AR to become the next mass medium.

Meier detailed some of the advancements we’ve made in the past year:

  • junaio has incorporated visual search, giving any user instant access to junaio AR content
  • junaio’s SCAN functionality incorporated QR code and barcode reading
  • metaio created 8 new patent families, with 10 patents granted in the past year

In addition, 2011 saw great content advancements for metaio and junaio:

Meier announced what will eventually be the metaio Creator, a point and click interface for easily and quickly creating AR content for our software. The Creator will start with junaio and eventually be rolled out to all of metaio’s advanced software solutions.

Meier went on to demonstrate cutting-edge research that would eventually be presented at ISMAR in October- inarguable evidence that metaio is looking toward the future. We may be a product company, but no small part of our efforts are devoted to continually research and developing new technologies and interfaces. And as Meier explained, emerging technologies clearly favor AR. NFC, HTML5, and high powered telecom networks all point to enabling richer, smoother AR experiences.

Our CTO closed his presentation with a brief comparison between AR and the gaming industry, which had a gradual climb before ascending to a $65 Billion industry. Some of the gaming industry’s largest advancements came in the form of outside hardware and chipset manufacturers like NVIDIA. metaio has embarked on similar initiatives by entering into collaborative R&D partnerships with mobile chipset and hardware providers.

As Meier said at the close of his presentation, “Let’s go make this a $65 billion industry!” With the right content and hardware providers working with metaio’s technology, anything is possible.

Stay tuned for our next post- a recap of John C Haven’s insideAR keynote, “Virtual Advertising Rights”.

Unifeye Design 2.5 Now Available

October 10, 2011

metaio is pleased to announce that the latest version of our Design software is now available for download.

Once again, AR is neither a sci-fi fantasy nor something limited to gimmicky one-off applications. Our design software enables anyone with a Windows PC to produce rich, interactive content. Our clients and partners use Design in trade shows, integrated marketing campaigns, classrooms, commercial applications, internal demonstrations and much more.

If you’re not already familiar with Design, you may have heard about our wonderful project with LEGO, now deployed in every LEGO-branded store in the world.

For the new 2.5 update we’ve rolled out the following updates:

  • New features:
    • Facetracking: for tracking a users face and overlaying3D content (e.g. hats, glasses etc.)
    • Extensible tracking: for tracking in unknown environments the system automatically creates and updates an internal map of features for tracking based on the camera image. This allows you to move around freely with your camera and the system adjusts on the fly.
  • Markerless tracking: Improved performance and stability
  • Licensing: Licenses can be moved to another PC (only full version)
  • Uses new version of BsContact renderer ( For a list of features see the release notes on the Bitmanagement website.
  • Several bugfixes for Unifeye and the Workflow Authority GUI

For more information, please see our web store and our extensive documentation on all of our software.


A Design license (post-activation) is bound to the user’s PC, so moving / transferring the license is not allowed. There are however cases where a user would need to transfer a license, such as when uploading to a new machine. Starting with Design 2.5, license holders will have the ability to transfer their licenses twice. 

To send a request or purchase a license dongle, contact sales (at) metaio (dot) com.

To transfer your license, go here. Enter your activation key and click Get Licenses.


insideAR 2011 Exhibition Highlights [Video]

October 7, 2011

Hopefully by now you’ve all seen the teaser video and read about the very, very cool announcements we made at insideAR this year. I honestly wish that I could adequately describe insideAR. Maybe it’s because I helped assemble and move 15-20 very heavy table. Maybe watching these camera arrays and industrial prototyping demos come to life, piece by piece gives one more of an appreciation in seeing the finished product. Maybe it was just my first time in Germany, combined with the anticipation of Oktoberfest in Bavaria, combined with the excitement of meeting all of the people with whom I’ve only ever communicated via Skype or telephone or email. Luckily, we don’t have to rely on my floundering attempts at description- we have videos!

This is the first clip of many that we plan to roll out over the coming days and weeks, demonstrating the current and future technologies under the hood (sometimes literally) of metaio.

insideAR was divided into various exhibition segments- one of these was called “Augmented Living”, where we demonstrated some of the potential uses of AR in the household, including the new junaio 3.0 SCAN release that allows the user to get pricing and ingredient information from grocery item barcodes. In that same area, we were also showing our Bosch 3D studio app for iPad that allows people to practically redesign their kitchens with new appliances- without ever leaving their homes.

Many attendees played around with the Around Me Geo Trivia junaio game is a very creative example of how gaming, education and mobile AR can work together to shape an engaging user experience. Sensor fusion takes elements that we tend to take for granted — orientation, geographical relative position, radial distance — and translates them into usable information- in this case, a very fun trivia game.

Our company was built on out-of-the-box industrial solutions, so it should be no surprise to see those prototyping examples in the above video. The sub-millimeter tracking with a guided camera-arm would allow any manufacturer the highest digital scrutiny in examining a prototype on the factory floor; and with the “window-to-the-world”-type 3D mapping you can overlay the original wireframe to the real-word object itself, regardless of its size. With this kind of technology, metaio is naturally bridging the industrial gap between the digital creation and the physical construction of a given product.

Really cool stuff we’re talking about here. Really cool.

Once again, we’re going to be rolling out all sorts of video in the near future, so be sure to either subscribe to this blog or to our YouTube channel (or both!) in order to stay posted.

Augmented Reality On Every Smartphone by 2014

October 5, 2011

If you haven’t heard from TechCrunch, Dexigner, or, this year’s insideAR brought some very significant developments for metaio. To sum it up, we made three important announcements to over 450(!) attendees:

  • The release a free version of the Mobile SDK, soon to be integrated with a game engine
  • The release of an AR-publishing tool, junaio Creator, to enable virtually anybody to create AR content for junaio
  • Strategic partnerships with the leading chipset IP supplier ARM and mobile platform developer ST-Ericsson on joint R&D

What this means for the industry

Mobile SDK is now free

This is a big deal. AR is a young industry- we want to see it into adulthood. We want developers, researchers, students, newcomers etc to be able to test the limits of their imaginations and creativity with one of the most comprehensive and advanced mobile AR solutions out there. I can’t wait to watch these independent developers shape the future of AR applications in their endeavors.

The junaio Creator

User interface and workflow are two of the most important things that any software provider must consider- we want both of these aspects to be more streamlined, more convenient, more natural- and that’s why we announced the junaio Creator. It’s tool that takes all of the image recognition, the natural feature tracking, and the complex algorithms of junaio and reduces that magic to two simple words: point and click. Whether  you’re creating a junaio channel or utilizing our junaio Plugin to add a feature to an existing app, the junaio Creator allows you to do this without a single line of code. Check out the demo in the TechCrunch article and see for yourself.

Formal Collaborations with ARM & ST-Ericsson

I’ve been saying this for years: the surest way to enable the smoothest most immersive AR experiences is to ensure the optimization of the hardware. Though we’ve already been optimizing our software for these wonderful mobile devices that pepper our lives, metaio can now work directly with these processing and chipset providers to find the best way to ensure that mobile devices are AR-ready before they hit the shelves.

In closing



We have a genuine passion for what we do.  It may seem as though we ‘re making bold statements, but please understand that it comes from a shared excitement, an almost child-like fascination in its innocence at seeing dreams becoming reality, not just 3D and digital content (though we do that too).

Augmented Reality on Every Smartphone by 2014- It will be magic.


Get Out The Vote For South By Southwest Interactive AR Panels

August 25, 2011

South by Southwest Interactive 2012 might seem far off, but the voting deadline for panels is quickly approaching. I am happy to say that metaio is participating in four different potential panels, and we’d really like to see them get a great response from our followers. We’ve got some very cool topics in the works, so we’d really appreciate your support! You can vote for as many panels as you like, so please be generous. Make sure to create an account, it only takes a few minutes- just click on the titles of the panels below to go straight to the voting page!

The New Role of Advertising in AR Game Development
Brendan Scully, Business Development Manager

Augmented Reality promises the future, but who is actually building new things with it? How are they making any money? As new projects demand six-figure budgets, can privacy rights, humanistic design and fun coexist with user metrics, brand messaging and a lust for “k-factor”? We’ll take a look at what’s been built, why it did and how we might design better games for players and clients alike moving forward.

Negotiating The Hype Curve: How UX Can Sell AR
Roman Hasenbeck, US Director Sales & Marketing

Every new project is defined by the business practices that enable them. So why do so many Augmented Reality experiences fall short of the expectations of both the buyer and end user? With dissatisfied clients and rumors of low ROI, perhaps it’s time to reevaluate how we sell AR. Roman Hasenbeck, Director of Sales and Business Development at metaio Inc., the nation’s leading AR Tech firm, explains the process of selling AR the right way. He shows us why the Hype Curve is just a crutch for lazy producers, and how the most crucial yet often-ignored components to ensuring a great project and closing a sale is taking the time to learn the tech, design a thoughtful experience and communicate it effectively to the client.

Augmented Reality = ARPA’s Original Vision of Web
Lisa Murphy, Sr. Sales & Marketing Manager

Using a variety of original source material, Chris Grayson will give an overview of the global network, as envisioned by thinkers at ARPA before the creation of the ARPAnet. Examples include J.C.R. Licklider’s “Man-Computer Symbiosis,” 1960; Douglas Engelbart’s “Augmenting Human Intellect,” 1962; and Ivan Sutherland’s “The Ultimate Display,” 1965. Some focus will also be given to the people and personalities involved. Lisa Murphy will provide the technical explanation for many milestones in the evolution of the internet, making the case that the human interface to the network has historically been limited by the available technology, and with Augmented Reality, we are now entering an era that truly begins to deliver on the original vision.

And lastly, Yours Truly:

Real Time Hyperlocal Brokerage Communities
Trak Lord, PR & Social Marketing Manager

Our life styles are increasingly evolving into hybrid experiences that blend the physical with the cyberspatial and the virtual. Moreover, these interactions are creating new forms of communities for fun and commerce, where consumers and businesses increasingly use hyperlocal incentives to leverage our immediate surroundings. In this panel, we’ll explore how games, collaborative consumption, Augmented Reality, consumer to consumer brokerages, experience augmentation, visual discovery and local commerce are providing the glue for diverse hyper-local experiences and communities.


Outside voting counts for 30% of the selection process! Help us get to SXSW so we can bring these great panels to life.


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