We are very happy to share the great news: our technology has been used for the first time at fairs for official communication! Our Certified Developer Concepteers GmbH has developed the Drupa app based on the junaio Plugin for the Drupa fair, which serves the print and media industry. This is a great example showing that metaio‘s software is a unique tool for bringing extra content to various scenarios and usage models.
In the last year AR rapidly established an interesting and more personal connection between product and end-user. When the reader sees the advertisement via a smartphone or a tablet using the mobile application based on the junaio software, a 3D animation starts up on the screen. This directs the user to the Drupa’s website, which provides extra content to the exhibition.
Although print is still the leading medium, this digital innovation elevates the traditional, well known print to a whole new level by making it helpful and exciting. AR establishes a unique dialog between the company and the user bringing the latest information right into the customer’s hands and providing up-to-dated information just a click away.
Concepteers has many years of experience in the media industry combined with solid experience in the IT business consulting. Concepteers develop cross marketing concepts to successfully target their audience through a multi-channel strategy. They have become metaio’s Certified Developer based on exceptional quality of their work on the metaio’s Augmented Reality junaio Plugin software.
Concepteers Creative Director Michael Sommer at the annual Drupa convention
junaio is software like no other. It is smart and offers brilliant opportunities too. Using junaio developers can create interesting applications like the Drupa app. AR is a great potential for buyers, advertisers and service providers. Thanks to junaio the classic ways of communication are now upgraded to a new level, providing experiences like never before.
Posted by metaio 
