Metaio to Unveil First Hands-Free Car Manual on Google Glass, New 3-D Tracking Technology and optimized wearable augmented reality platform at InsideAR 2013

September 17, 2013
Munich & San Francisco, 17 September 2013: Metaio, world leader in augmented reality (AR) software and solutions, today announces the development of the first-ever hands-free, marker-less augmented automotive manual using Google Glass. Metaio will additionally update and optimize its core technology and leading augmented reality platform to accommodate the major wearable device providers like Epson, Google and Vuzix, all of which will be presented October 10-11 in Munich at Metaio’s annual technology conference,

The hands-free interactive car manual prototype developed by Metaio will be the first time that augmented reality on wearable computing will be shown to be productive and commercially viable.Metaio R&D developed this new prototype as a proof-of-concept of the capabilities of its AR platform on wearable devices. A new type of 3-D tracking and recognition technology engineered by Metaio utilizes CAD models to recognize and overlay 3-D content onto the real world counterpart. Since no markers, GPS or point clouds are required, the stability of the augmented reality experience increases dramatically, while remaining almost immune to variable lighting, glare, position, and other environmental factors that tend to interfere with vision-based experiences.

Update Metaio AR-Platform

Metaio will update its leading augmented reality platform to include the incredible new tracking technology presented in the demo, in addition to adding support for major wearable computing devices, including Epson Moverio, Google Glass and Vuzix M-100. And looking toward a wearable ecosystem, Metaio will upgrade 3-D and 2-D visualization to include programmable shaders and other camera optimizations that will allow for more robust tracking and an overall more realistic user experience.

InsideAR attendees will get the chance to try the demo on Google Glass, along with many other wearable demos that feature hands-free augmented reality. Developers and non-developers alike can learn how they can use the Metaio AR platform to build next-generation wearable apps, with the Metaio SDK, Creator and Cloud services.

“We’re going beyond one-off passive viewing experiences,” says Metaio CTO Peter Meier. “Metaio is taking all the necessary steps to ensure an always on, always augmented future, and we’re beginning that journey in a big way at this year’s InsideAR in Munich.”

More images of the experience are available on our press page

To learn more and register for InsideAR, October 10-11 in Munich, please

To learn more about augmented reality software and services by Metaio, please visit

About Metaio

The worldwide leader in Augmented Reality (AR) research and technology, Metaio develops software products for visually interactive solutions between the real and the virtual world. Based on the Metaio Augmented Reality platform, digital and 3-D content can be integrated seamlessly into the user’s camera view looking upon the real world. Serving over 50.000 developers and powering over 1,000 apps for enterprise, marketing, retail, publishing and industrial cases, over 30 Million consumers use Metaio’s AR software. Learn more at

Weekest Links + 10 Reasons to Attend InsideAR 2013

September 16, 2013

InsideAR 2013 is the only cure for summertime sadness. 

10 Reasons to attend the most exciting conference in the Augmented Reality industry (in no particular order) 

  1. We gather luminaries, visionaries and the brightest minds the world of professional augmented reality for two days. These people journey from all over the world just to share their insight- will you be there?
  2. With over 2500 square meters of exhibition space, this is the largest dedicated showcase for Augmented Reality apps, demos and experiences
  3. The automotive industry basically kickstarted commercial augmented reality in 2003; InsideAR is the only place to see, first-hand, exactly what they’ve got planned for the next 10 years.
  4. Want to know what AR looks like through wearable computing like Google Glass, Vuzix, and Epson? InsideAR will feature all of these and more as we look to the future of hands-free interfaces.
  5. No other event in the world collects as many passionate, visionary and dedicated augmented reality professionals as InsideAR. From speakers to sponsors to guests, InsideAR is the place to get to know the major players in the industry. 
  6. Hear from the Metaio founders themselves, Thomas Alt & Peter Meier, on what Metaio has planned for the next year. 
  7. InsideAR is the first and best opportunity every year to see the latest R&D and try out the newest updates to Metaio’s AR platform.
  8. Developers from all over the world will be in attendance, including the winners of the first ever Metaio International Developer Competition- don’t miss the awards ceremony on the first day.
  9. Some of the coolest AR installations are “hidden” on assembly lines, in warehouses and on factory floors all across the world. InsideAR is the one chance to see these innovative industrial augmented reality examples collected under one roof.
  10. Have you ever been to a Metaio party? If so, you know exactly what to expect for this year. If not- ask someone who has. They’re quite memorable :)

Other Metaio news

  • Metaio nominated for a Constellation Research SuperNova award- read our entry [here] or go straight to voting [here]
  • Announcing the winners to the first-ever Metaio International Developer Competition [blog]
  • Disney Research to present at InsideAR 2013 [blog]
  • Cannes Lions Silver winning AR experience “Penguin Navi” will be featured at InsideAR 2013 [blog]
  • Stoli von Gotti develops app for Villeroy & Boch, will present at InsideAR [blog]
  • FOCUS Magazine to showcase augmented reality print media at InsideAR [blog]
  • Washington DC gets an augmented reality preview of a new museum [blog]
  • Metaio to Celebrate 10 years of augmented reality at InsideAR 2013 [blog]

InsideAR 2012 Highlights

Still not convinced? Check out this video from last year’s event, and hopefully we’ll see you October 10-11 in Munich!


Junaio Channel ‘Penguin Navi’ to present @ InsideAR 2013

September 15, 2013


Very happy to announce that the Penguin Navi channel has also won the best Junaio channel in the first ever Metaio International Developer Competition. As part of the grand prize, the developer will get to present this incredible award-winning augmented reality experience on stage at InsideAR 2013, Metaio’s annual AR conference.

It’s not too late to register- book your ticket today and don’t miss one minute of this exciting content!

Originally posted on junaio Blog:

Congratulations to the developers from HAKUHODO Tokyo/doAR, who created the Japanese augmented reality experience Penguin Navi, winning the Silver Medal at the Cannes Lions International Festival of Creativity – one of the most prestigious marketing awards in the world. Our colleague Amanda Le was visiting Japan at the time of the release and told us that people were going crazy over the latest AR experience for the Sunshine Aquarium in Tokyo.

But let’s start from the beginning: For more than 35 years the Sunshine Aquarium has brought joy and entertainment to generations of families. But a huge metropolis like Tokyo is full of distractions, and it seems as though visitors to the city and even residents were having trouble finding the Aquarium.

Penguin Navi

The idea was to catch people’s attention and to show them how to get there. HAKUHODO Tokyo/doAR designed an augmented reality GPS system with Junaio featuring penguins that lead…

View original 192 more words

Weekest Links 5/14-5/20

May 21, 2012

If you’re reading this, I’m in Boston at the CableShow

We won the Auggies at the 2012 ARE- tightly aligned outdoor computer vision for the win


I will be at the 2012 CableShow in Boston, MA, demonstrating metaio technology for television with our partner, CableLabs [event site]

junaio will be presenting as part of the 14th edition of the SF AppShow, May 23, giving an exclusive first look at the latest updates our API and redesigned UI. Register today with discount code MetaioFans for 25% off [event site]

We will be giving away a junaio Plugin (~$12k value) at the SF AppShow- read the latest post on the junaio Blog to learn how to qualify [blog]


metaio | junaio recap

It’s the last day to get 30% off the metaio Creator, the best drag & drop interface for creating mobile augmented reality experiences in the Universe!! Buy now! Buy now! [buy now]

Speaking of CableLabs, check out this article about what they’re doing with our tech [article]

Check out the ongoing junaio-powered War of 1812 augmented reality experience [blog]

metaio AG Augmented Reality Test at UAEU Media Lab AE [video]


Pick of the Week: Albert Hwang’s Spatial Computing

It’s a virtual environment, but it’s virtually freaking awesome. Hats off to you, Mr. Hwang, and looking forward to seeing more of your work.




Thanks for reading, and have a great week!

The Bigger Picture: A letter from metaio CEO Thomas Alt

May 4, 2012

Dear metaio ecosystem,

The year has started off with the launch of our metaio Mobile SDK 3.1 which brought the vision of an Augmented World one step closer by being the first AR SDK delivering full 3-D object tracking.

We believe that Augmented Reality will see mainstream adoption only by combining Great Technology and Useful Content. To empower our content ecosystem we have just launched our easy-to-use tool to create mobile AR Applications. The metaio Creator provides a drag-and-drop interface that makes developing and deploying your own custom AR project fast and convenient.

We will be showing our latest results in research, product dev. and end-consumer adoption at the Augmented Reality Event in Santa Clara, where I will present and discuss the process of building a delivery stack that ensures reliable, accessible AR from chipset platform to end-user.

Read all about it in our latest newsletter :

Junaio is increasing traction in the publishing domain with large magazines publishing content through the junaio service. We have incorporated some of the latest partners deploying content on junaio in our newsletter:

I realize it´s early – but please be invited to join our yearly conference InsideAR on October, 1st  and 2nd  with the legendary visit to the Oktoberfest being part of the venue. We have recently put all information around the event online at:


Thomas Alt, CEO metaio 

Weekest Links in Brief

April 23, 2012

Brief. Not “briefs”. 

Sascha was mid-moose impression when this photo was taken.

metaio + junaio 

Exclusive interview with Sascha Kiener from the junaio team at The Gadget Show [article]

Circa – The Evolution of Image (a Kickstarter Project built with the metaio Mobile SDK) [kickstarter page]

junaio has a new Certified Developer, Digital Delta Design [post]

Developer Mark Skwarek is at it again with arOCCUPY MAY DAY [post]

The metaio San Francisco team moved to a new office! [photos]


upcoming events

There is still plenty of time to register for The Augmented Reality Event, May 8-9 in Santa Clara, CA. It’s the largest AR conference in the states, with plenty of opportunities to see the newest AR hardware and software, and the chance to network with AR professionals and insiders. Sign up today, and enjoy a discount code on us! Just enter METAIO375 at the [registration page]

metaio’s insideAR is coming- if you want to see the latest and greatest in the field of Augmented Reality in the beautiful city of Munich with the backdrop of Oktoberfest, then there’s really no other choice for you is there? [event page]


Non-AR Pick of the Week

“Stupidity Captured at 2500 Frames Per Second”


Watermelon + Fireworks is always a great equation.


Weekest Links 3/26 – 4/1

April 2, 2012

Warning: tomfoolery below. 

Just mad doggin’ it.


metaio | junaio recap:

Augmented Minds becomes the first junaio Certified Developer to become a metaio Mobile SDK Certified Developer [blog]

Take a photo with War Chief Tecumseh in this junaio experience [blog]

Elena Kathryn Parker wonders if Augmented Reality makes you fat [blog]

Students from the #HIST5702X Graduate Seminar in Digital History at Carleton University write about their junaio adventure [blog]


Upcoming Events

Make sure to join us at the Augmented Reality Event in Santa Clara, CA, May 8-9! Use our discount code, METAIO375 when you register [event site]

Trak Lord will be speaking at the O’Reilly Media 2.0 Where Conference April 3 (tomorrow!) in San Francisco, “Building The Augmented City”. If y0u’d like to attend, use the discount code METAIO at registration [event site]

Pick of the Week: Fools! 

It’s that time of the year again when the Internet gets all silly even though everyone knows it’s going to happen. I’ve collected some of my favorites for your enjoyment.

Warby Barker is proud to introduce the all new Canine Collection of eyewear [video]

The voice of Hulu has a rough day in the ad reels [video]

Atlassian bitbucket develops more “productive” method of coding [video]

And my personal favorite- Google releases 8-Bit Maps game for the NES. I would actually play this. Google, please release a browser based full version of this game.





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