Vanatur and WARNER present AURYN’s Augmented Reality Debut

November 20, 2013

I’m singing in the rain.

plantilla fan edition.fh11

The Metaio SDK hits the Spanish pop scene with boy band AURYN and their new self titled app. Developed by Vanatur World Mobile Solutions, the app comes with five main features – Social, Videos, Radio, an amazing Augmented Reality Experience and + Auryn – to fully immerse fans in everything AURYN.

Vanataur says about the AR function: “The Augmented Reality functionality will give fans even more surprises over time, connecting the online and offline world with “Gamification” strategies. The app is able to recognize certain images caused by actions such as video streaming, links to special content, etc.”

Besides providing an easy way to access updates from AURYN, the app takes the group’s ANTI-HEROES album cover along with various posters and pictures published to their social networks and embeds exclusive content only accessible through the AURYN app.

Image Courtesy of Vanataur

Image Courtesy of Vanataur

The app is free to download on Google Play and iTunes. For a peak at one of the AR exclusives use the AURYN app on the photo above or check the band’s promotional video below.

Every real story is a never ending story.


Xenium paves the way for Augmented Reality to India

May 23, 2013

Xenium‘s latest AR app Close up with Stars was delivered in quick time for Dharma production’s movie “Yeh Jawani Hai Diwani” in association with Mindshare, OMD and Hindustan Unilever. Closeup, India’s Market leader in gel toothpaste segment for over three decades, is collaborating as the partner of Dharma Production’s upcoming Bollywood movie Yeh Jawaani Hai Deewani. Closeup has launched a limited edition of a toothpaste pack. Each pack includes a Closeup friendship band autographed by Ranbir Kapoor & Deepika Padukone. Due to our Indian Metaio-colleague, Sudhanshu Kapoor, they are both “currently the biggest heart-throbs in India”!

Sudhanshu Kapoor, Business Development Manager OEMs, with Naina in the perfect CloseUp moment! :-)

Sudhanshu Kapoor, Business Development Manager OEMs at metaio, with Naina in the perfect CloseUp moment! :-)

The occasion witnessed the launch of a Yeh Jawaani Hai Deewani – centric Closeup TV commercial introducing the special Closeup packs with autographed friendship bands. In addition, with a live demo, the lead pair of the movie – Ranbir Kapoor and Deepika Padukone also announced the launch of a unique Closeup with Stars Augmented Reality application, now available on Google play store and soon for iOS. The stars also publicized an online event on May 28, wherein they would host an exclusive webchat on http://www.facebook.com/closeupindia

toothpaste_2

Get up close with Badtameez Bunny and Nerdy Naina in a whole new way! Customers could watch the stars of Yeh Jawaani Hai Deewani (YJHD) rock to Badtameez Dil on the special new Closeup pack. All people have to do is download the Closeup With Stars app on your phone and scan the crazy duo’s pic on the pack. And voilá, the pic comes alive on the phone. What’s more is that you can enjoy exclusive access to music and videos from the movie and even get a pic clicked with Ranbir and Deepika!

toothpaste_3

Xenium provides comprehensive solutions for mobile AR apps. For this special case, the programming team used the most advanced AR software tools from Metaio and the design team optimized the video and animation content to create this very special AR experience. N. Md. Parveez, CEO of Xenium, says: “After overcoming all challenges and successfully launching the Closeup with Stars-App, new doors and opportunities are opened for video AR technology on mobile devices.”


Toshiba & Concepteers Augment Living Rooms

May 7, 2013

Meanwhile, in Germany.

Metaio and Junaio partner Concepteers GmbH has released yet another very cool project. This time, they worked with Toshiba Germany to place Toshiba products directly into the mobile user’s living room using Augmented Reality. Or office, or car, or basically anywhere you could use a phone!

The Toshiba Digital Living Room app works together with Toshiba’s Product Catalog to allow mobile users in the DACH region to visualize reduced-scale products like  L4, M6, L7, M8 and M9 Televisons or the Qosmio X870, Satellite P870 and Satellite U920t notebooks.

Michael Mathieu, Managing Director of Concepteers, says: “We went with Metaio as the AR provider since it is widespread and offers an advanced AR feature set that allows us to develop the best possible AR experience for our customers.”

Concepteers is a valued partner of Metaio, and continues to deliver amazing augmented reality projects with our technology. Check them out on Facebook or visit their website to learn more about the company and the projects they release.

The app is available today for both Google Play and iOS devices. You can visit Toshiba’s website to learn more about the augmented reality app at http://toshiba.de/ar or just scan this convenient QR code with your device (hopefully using Junaio!) to be directed automatically to the experience.


Follow

Get every new post delivered to your Inbox.

Join 5,079 other followers