Join our next webinar: “Engine Creative and Tesco Discover – AR Publishing for Brands”

September 3, 2014

Using Augmented Reality for printing products is nothing new. However, many brands have recently begun to recognize that AR technology can indeed bring additional value to catalogues, brochures and product packaging. Experimenting over the last several years, they have realized that the technology is now stable, fast and affordable -even for companies with smaller marketing budgets. With augmented catalogues and well thought-out AR applications, the technology can cover a wide range of possibilities: from delivering additional product information to costumers, to directly integrated online stores. Moreover, brands could easily turn their print material into an interactive showroom.

Engine Creative, a UK based company, created a very great example for Tesco, a multinational grocery and general merchandise retailer. The Tesco Discover App enhances several Tesco printing products via Augmented Reality and brings them to life. Engine Creative’s Chris Dun and Matt Key will join our next webinar this Thursday and will discuss the Tesco Discover platform in relation to their continued development with Metaio’s workflow and features. They will be approaching from both a technical and creative viewpoint; looking at the use and development of AR for brands. As examples, we will cover four AR campaigns from 2014 that have been developed to drive in-store shopper engagement, on packaging and across Tesco Publications.

Join us for the webinar this Thursday, September 4, 8am PDT/ 5pm CET and register here: Metaio Developer Portal.


Xenium Digital: Augmented Reality made in India

July 30, 2014

xenium-logoXenium Digital, a Metaio Certified Developer  from India, is constantly researching and developing new ways that Augmented Reality can be used to enhance consumer experience in the Indian Market. Thus, it is not a surprise to see many well-known clients from industries such as medicine, automobile, real estate and entertainment team up with Xenium to create AR on ground activations and mobile apps for their end consumers.

AR Therapy for Cancer Patients

AR_therapy_2The interactive “AR Therapy for Cancer Patients”  app is a perfect solution for medical professionals who are trying to promote their anti-cancer drugs at medical conferences. This dedicated AR app was designed with the Metaio SDK for the iOS platform, and is targeted at highly qualified doctors. The idea was to communicate the story behind the medicine in a better way and to provide the patients with a simpler way of understanding the way these anti-cancer drugs would affect them.

The app augments a mannequin -with an ID marker – into a real patient and uses case studies to illustrate the different diseases. Then, 3D models of the drugs were presented to demonstrate their efficacy at suppressing the disease.

From 3-D oil in action to TIGERTRAC

With regards to Augmented Reality in the automotive industry – an AR app using the Metaio AR platform was developed for Castrol. The app exclusively targets dealers and sales representatives to help them promote Castrol’s recently launched product, the Magnatec Start-Stop Engine Oil.

The AR app features the new 3D oil in action. First, through the help of 3D animation, the app brings the idea behind Castrol’s new label design to life. When the label of the oil bottle is scanned with an Android powered device, the app shows the special molecules that the oil is made of with Augmented Reality. It then follows up with a video of the product’s brand story. The app is designed to work perfectly on high-end devices.

Xenium Digital, along with Lakshya Media, also created a live augmented reality activation for TVS Tyres. Their objective was to promote their latest product, the AGRI RADIAL TYRE – TIGERTRAC, at the REIFEN 2014 fair in an innovative way.

The idea was to create an AR activation featuring the Royal Bengal Tiger walking among the tires and audience members. The tigers’ movements around the AGRI RADIAL TYRE were well choreographed so to provide realistic interaction with the visitors. The visitor could also take pictures with the tigers, which were later shared with them. Created with the state of the art Metaio SDK for AR and enhanced with realistic graphics and audio, the activity effectively captivated the audience.

Tiger_1

Lekar Hum Deewana Dil

With the release date of the movie “Lekar Hum Deewana Dil” quickly approaching, Eros International – with the expertise of Xenium Digital – wanted to promote it in the most interactive way possible. Their objective was to create a unique AR engagement platform for the audience to experience special moments with the actors. The end result was an on ground activation – created with the Metaio SDK – called Groove with Armaan and Deeksha. Visitors to Mumbai malls were able to show off their dance skills alongside the movie’s lead actors, Armaan and Deeksha, to the song “Khalifa”.

Watch the video here:


Become a Beta tester for Junaio on Android

July 25, 2014

junaio-on-android-devicesBeginning today anyone can become a Junaio Beta tester – no legal papers necessary – and for free. We publicly publish Junaio Beta releases (for Android) on a regular basis within the beta tester group before the releases are submitted into the Google play store.

How can You Join?

Simply join our Junaio Google+ Group and as soon as you are accepted as member of group you can request access to the beta testing group here. Note: we recommend that the Google + account matches your Google Play account.

Why should every Junaio developer participate?

As a member of our group you get early access to all Junaio Beta releases and learn about new features, improvements and bug fixes in advance.
Use the chance to test your current projects with upcoming releases/features to avoid any surprises with the official release.

Help us improve the stability and robustness of upcoming releases by identifying bugs and errors as early as possible.

We are looking forward to welcoming you as a Beta tester for Junaio!

 

Junaio-Around-You-360


Vectorform shows visionary sales application for Google Glass

July 24, 2014

vlcsnap-2014-07-24-11h55m05s89

Hardly any technology in recent times has been as controversial to society  as Google Glass. Many have opinions, yet few have actually had the opportunity to experience the device first-hand. When it comes to “true” Augmented Reality, what is Glass really capable of? Vectorform – one of the leading agencies for technology and design  has for some time now been hard at work developing applications for mobile devices such as data glasses.

In association with Mediaplus and Serviceplan, Vectorform has become the first company in Germany to develop an AR vehicle exploration tool. Launching on the BMW i8 hybrid supercar,  the Augmented Reality technology powered by Metaio (SDK) combined with Google Glass allows users a first-hand look at the super-cool BMW i8 like never before:

“While the social acceptance often lags behind in new technologies, companies need to seize the opportunity early in order to remain competitive. The Google Glass technology here makes use of new approaches and perspectives for marketing, service, production and sales, “said Alissia Iljaitsch, Executive Director Vectorform EMEA. “Pioneering new technologies are often the automobile manufacturers. In the sale of modern vehicles, the revolutionary glasses offers exactly to the important framework to highlight specific features into focus and to emphasize the innovation of the vehicles.””

vlcsnap-2014-07-24-11h55m28s25

Identify internal and external values ​​with Google Glass

When promoting a vehicle to new buyers, companies often only have a short window of attention to present new and unique features. As such, innovative communication methods are always valuable. Google Glass combines the actual car exploration experience with the digital world in order to offer prospective buyers a completely new way of seeing the i8.

Here’s the application at a glance: Distributed around the vehicle are various “touch points” where Google Glass recognizes the contours of the car using Metaio 3D tracking technology. The first touch point demonstrates the new laser headlights by projecting virtual light beams right out of the car’s lamps. Subsequent touch points  illuminate the inner workings of the chassis or illustrate drive-train components with an  “X-ray” view. In addition, the aerodynamic shape of the vehicle is demonstrated using a virtual wind current that smoothly curves and swirls around the car’s bodywork. This “augmented reality” experience accompanies the buyer in a special way during the customer journey and delivers an innovative sales tool for an equally innovative vehicle.

Framework thought as an important element

During the development of the Google Glass App, the implementation of an appropriate content management system played an essential role. This allows Vectorform to easily update and support content (such as images, videos and texts) directly by the company itself. This ensures the application brings added value on an ongoing basis, rather than being a one-off demonstration.

We would like to congratulate Vectorform and their partners on this excellent application. We are very proud that our software encourages developers and creative agencies like you to create such great Augmented Reality!

vlcsnap-2014-07-24-11h54m10s38


InsideAR Tokyo 2014: From Wearable 3-D Sensors to turning the world into a TouchScreen

July 24, 2014

InsideAR Tokyo – the 2nd edition – is over and has been a huge success for us. We thank all participants and partners from Cybernet, Intel, Canon, Epson, Fujitsu, Erba Holdings and Vuzix! This year we invited a diverse group of exhibitors, which we believe are of high interest for Japanese customers.
_DSF0007

Over 300 guests from 192 companies joined us to be in the center of AR innovations; we saw huge interest from a very diverse groups of participants – from  3D designers to app developers to  large players who have been  developing their own AR algorithms for over a decade now and looking into utilizing AR for high-accuracy industrial applications. Most importantly, the Gurus of AR and MR joined us on stage to share their knowledge, their success stories and collaboratively discuss the path of AR development for the upcoming year.

2nd edition rocked: InsideAR Tokyo tripled its attendees

InsideAR has a format of an open conference and everyone is invited to present their vision on the technology and exhibit their innovations. We hope you enjoyed the live demonstrations, workshops, and were -most importantly-  inspired by the speeches from the leaders of the industry: Prof. Kato, Canon, Intel, Epson, Fujitsu, Erba Holdings, Vuzix, and many more who contributed to making this conference bigger than last year: we are proud of tripling the number of attendees and doubling the amount of speakers.

InsideAR_Tokyo_feedback

Best feedback from our guests in the visitor’s survey!

 

_DSF0147

Wearable 3D Sensors are the most driving innovation in the AR field, today. Augmented Reality on Head-Mounted-Displays was one of the main topics on the agenda. It was, represented by renowned manufacturers, such as Epson (who teamed up with Mitsubishi to demonstrate the AR Maintenance scenario on the Aircon unit) and Vuzix, but also by the new players in the field, as Brillianservice (Mirama Glass with gesture control) and Westunitis (ultralight inforod glass aimed for industrial tasks). Metaio also showcased scenarios on Google Glass.
_DSF0060

R&D insights

Turning the whole world into a touchscreen could be realized by a visionary approach from Metaio’s R&D Labs. The Thermal Touch is a patented future method of triggering AR on a selected object. RGB sensors combined with an infrared camera help to register a person’s heat signature on any surface and then combine it with Metaio’s AR software.

However, it was not all about wearables. From Intel, Canon, Fujitsu and NGrain we received insights on Industrial AR approaches used today, and were excited by all the possibilities.

The workshop presentations are available to download on our website.

 


InsideAR_Tokyo_collage

And what says the team?

Here is some feedback from our team members who helped organise the conference this year:

Dr. Irina Gusakova, Senior Product Sales Manager:

“We were very pleased to see so many new corporations joining us for InsideAR Tokyo this year – united in our goal to make the Japanese AR segment bigger and better. Metaio has a very strong relationship with its Eco-system in Japan, as it has always been one of the top markets for our company, and we like to believe that our customers would say the same about Metaio. Japan became a new home for Junaio, a broad circle of local developers here brought to life some of the most successful campaigns, such as Penguin Navi or Starbucks. This is a very positive sign for us, it means we are doing a good job, and are appreciated by both our developers and users.

We received very positive feedback around the conference and the current trend makes us believe that 2015 we will meet you all again in Tokyo!”

Matthias Greiner, Senior Business Development Manager Junaio:

“It was a great experience to visit Tokyo and insideAR 2014  this year. Being in one of the most exciting cities in the world, having interesting discussions with AR specialists from all over Asia, getting in touch with impressive technology demos and, of course, the delicious Japanese food has made insideAR 2014 a great happening. Japan is one of the most interesting and fastest growing AR markets today. It was amazing to talk to local developers and technology providers and having the chance to learn about their current and future AR projects.”

Thomas Berton,Software Engineer

“InsideAR Tokyo 2014 was,in my opinion,. a very successful event. This was made possible Not only because we had great speakers but also because our  guests  were very interested in the technology. We can definitely see that wearables are one of the next generation of devices that are promoting Augmented Reality. I was personally impressed by the number of wearables that are now available on the market, all of them having their own special customization. Amazing!”

Sudhanshu Kapoor, Business Development Manager OEMs:

“When they first told me that I was going to be on a plane to Tokyo next week, I was the happiest person on the planet. It has always been a dream of mine to go to Japan – I not only wanted to witness the Japanese hi-tech world but also wanted to present my hi-tech solutions to them. Fortunately,  “insideAR Tokyo 2014”  was a great success- we got such a great and warm response from the visitors. It was a busy and exciting time I had no time to even take a coffee break OR click a few pictures. I was asked so many sincerely technical questions from our Japanese visitors, that not only showed their affection towards Augmented Reality, but also the growing awareness of it among developers, and hi-tech enthusiasts.

As I drive Metaio´s hardware IP division – primarily promoting and licensing our AREngine to  chipset OEMs-  it was very impressive to see that the visitors really acknowledged such need of having HW acceleration to enable “Always ON, Always Augmented” scenarios. All in all, it was a great trip to Japan – InsideAR, Japanese hospitality, amazing vegetarian food, well managed transport, respect towards rules, their culture, warmness,…. and what not. Looking forward to being there again for much longer time now!”

We are happy that all our guests made it an unforgettable event! See you in Japan next year for the 3rd edition of InsideAR Tokyo! 

Tokio_4

A guestpost by Dr. Irina Gusakova


Doing Magic with Augmented Reality… for real!

July 17, 2014

A guestpost by Andreea Raducan

If you could do magic, what would be your favorite trick? Well, some might say: “let’s make money!” So too did Simon Pierro  with his “How to get rich…!” magic trick, which he is now sharing with everyone in an amazing video proving that it is truly possible!

What is the mystery behind the “AR Money”?

The key ingredients are: a brilliant mind, some Augmented Reality “magic”, plus a sprinkle of “real” magic. From these three elements, the AR part is perhaps the easiest one. Since Simon is already equipped with the other two, all he had to do was to contact Metaio for support with the Augmented Reality part.  It all started in 2010, when he first discovered AR and its potential. At a time when AR was known only to a few, Simon found Metaio: a team he describes as “very flexible, creative and open to new ideas”, with extensive knowledge and experience in Augmented Reality. Together, they built the “Christmas show ”. “We had lots of fun” he said, and “stayed in contact for a long time”. According to him, “Metaio is very reliable”, both in terms of technology and as partners. This is why he decided to contact Metaio again in 2014 – to “be creative together”.

Where is the boundary between Augmented Reality and the real magic?

You probably noticed the hand-drawn dollar bills in the video. The role of AR in this trick is to digitally recognize (or “track”) these bills and “transform” them into realistic looking ones on the display of the device. One remarkable feature in this tracking process is the stability and robustness of the rendering: the digital banknotes follow precisely the movement of the physical ones under the tablet.

However, the “real” magic happens afterwards, when the physical, hand-drawn banknotes are transformed into real physical ones. Brilliant, isn’t it?

trial 2

So how does he manage to do this? You might wonder.

Well, as much as I wanted to find out myself, I could not convince him to reveal his secret. What I did manage to do, is to discover how ideas come to his mind. Unlike others might think, “Inspiration doesn’t just come out of the blue”, Simon says, “You need to concentrate on what you do and look for opportunities around you, never stop thinking! Then, when you have an idea, you just have to believe in it and work hard to make it happen. You need to make efforts to find that idea and then to bring it to life; it will not happen magically.”

Thus did the “How to get rich..!” idea become reality. When Simon discovered AR, he became “absolutely fascinated” by the technology. “The factor that AR and magic have in common is that they both make things appear and disappear”. The question for him was, how to bring these two together and make people believe in both. He was convinced that such a combination would open endless possibilities. He did find a way, and what an incredible way, isn’t it?! Simon just loves to be creative and work with interesting people.

1st

Simon also loves the freedom of pursuing his ideas, turning visions into reality, while interacting with so many people. He loves seeing the impact his work creates – the reactions he draws from people. Seeing how they relate to his work, “with tears in their eyes”. “Moreover, it is so interesting to see how people from different countries express their emotions and impressions differently!”

I asked Simon what he is doing with all the money. He laughed saying “they all go with my illusion”. When asked about his future ambitions, Simon says “I don’t have plans for the next 10 years. Things are changing so much! For example, 5 years ago I had no clue about Augmented Reality. Who knows what the future will bring?  You should really stay flexible and open.”

For the time being, we are about to witness one of his dreams come true: performing live in front of large public audience. This is something he wished for a long time and which is going happen, as he will be performing his magic tricks live in Mannheim  (October 28) and Munich  (October 29). If you want to see the magic for yourself, this is your chance! Until then, discover more on his website.


Metaio Presents Augmented Reality for Smart Watches

July 9, 2014

Metaio is announcing the first ever object recognition solution for smart watches today. We are releasing a video that demonstrates a computer vision-based health & lifestyle app for wearable devices implemented using Metaio technology as well as a solution for retail to quickly scan products to purchase and request delivery to your home.

SmartWatch_1Smart watch manufacturers are still struggling to find the balance between simplicity and functionality. By adding computer visual recognition functionality, the goal of fast and effective interaction with a smart watch is achieved. Utilizing the camera of a smart watch, users snap an image which a companion smartphone then checks for matches using Metaio visual search technology. When a match is found, data is returned to the user in the form of glanceable information on the watch, or rich, interactive data on the smartphone.

“When we gave phones and glasses the ability to see the world around them, it opened up huge opportunities for all kinds of mobile apps”, said Metaio CEO, Dr. Thomas Alt. “We can see that smart watches are going be a huge part of the mobile computing revolution, so we wanted to make sure that we could bring the power of computer vision and augmented reality to this form factor.”

SmartWatch_3There exist millions of objects in our environment that can be scanned by a smart device, but it is not always convenient for users to be constantly removing their smart phones from pockets or purses. Placing object recognition capabilities on the wrist allows for convenient access to visual search and augmented reality applications that already exist today.

Metaio presents a video showing a working demo of a health & lifestyle application. Rather than entering nutritional information manually; users simply scan the food package from the wrist, which automatically populates a daily nutrition diary on a companion device. The video also illustrates smart watches being used in retail to quickly scan products to purchase and request delivery to the home.

According to Metaio the technology can be implemented on existing smart watches currently on the market and will be running a live demo of the application at the upcoming InsideAR Munich conference,  on October 29th and 30th, 2014.

Read the interview with Thomas Alt on TechCrunch: “Metaio CEO Thomas Alt Discusses Augmented Reality For Smartwatches, Google Glass And More”

 


Follow

Get every new post delivered to your Inbox.

Join 4,914 other followers