As Easy as Coloring by Numbers – Metaio AR Creator InDesign Plugin

October 2, 2014

Guest post by Vanessa Oswald

indesignAttention, Creative Cats!

Metaio has been striving to make Augmented Reality (AR) more accessible to more content creating communities – designers, programmers, artists, publishers, etc. As a part of that mission, Metaio has created the perfect solution for all you creative geniuses out there: the Metaio AR Creator Plugin for Adobe’s InDesign. By bringing AR authoring tools to familiar software, Metaio opens up the AR community to those who might not have previously known about the tools to make AR. As SVP of Metaio’s Product Development team, Michael Kuhn, said, “By providing easy-to-learn AR functionality right inside Adobe InDesign, we are giving millions of creative professionals the ability to create original Augmented Reality experiences.”

The plugin rundown is fairly simple: it allows you to insert 2-D augmented content into your very own professional work with just a few clicks. All you have to do is open your project, analyze if your project is suitable for being properly tracked by smart devices, and create an additional AR-layer to add the content you want to be augmented. If you’ve used the Metaio Creator you’ll notice a familiar ranking system that will indicate how well your pages will track, allowing you to apply small changes on the spot.The plugin then allows you to export your project into the Creator, where you can make additional changes and position the content exactly the way you want it to appear. The options are virtually endless: Include videos, photos, graphics or a simple hyperlink and enhance your new and old projects with augmented, multidimensional craziness.

Watch the video below for a quick demonstration of the InDesign plugin.

It’s easy, it’s fast and it definitely looks cool, what more is there to say? Well actually. . . did I mention it’s free!  Yes, I’m not kidding. You can download the plugin in the Adobe Exchange Store, as well as in the Metaio Store.

You can count on Metaio not to stop here! As these new open community-accessible tools become stronger and more common, expect to see AR become more and more common among creative types everywhere!

We’ll give live demonstrations of the plugin next week at Adobe Max – the largest Adobe conference of the year, held in Los Angeles October 4th through 8th.

And of course, don’t forget to visit us at InsideAR on October 29th & 30th in Munich.

Enjoy the plugin! We are looking forward to seeing your augmented pieces of art!

Junaio: From rustical farmer fair to rollercoaster beer festival – The Oktoberfest 1910 – 2014

October 1, 2014

A guestpost by Vanessa Oswald

It’s the time of the year again, when all of Munich is flooded by millions of people, streaming in from all over the world, to get a glimpse of the most famous public festival of all time: The Oktoberfest. With this new Junaio channel, however, you don’t even need to get off your sofa to experience the rich history of the Wies’n yourself!

In the scope of a joint semester workshop of LMU Munich and Metaio, Jens Fakesch and Maximilian Hackenschmied bundled their creativity and skills under the watchful eye of Dr.-Ing. Wolfgang Höhl, and created the ingenious Junaio channel Oktoberfest 1910. Among other things, it gives deep insights into the roots and history of the Wies’n – as native Bavarians call the Oktoberfest.

Breathing life into an old map


Scan the map to experience the Oktoberfest channel in Junaio

Ever wondered which one is the oldest festive tent or what the heck a Toboggan is? By scanning the map shown above, you are not only able to see a 3-D model of the historic festival area, but you can also get additional info and fun facts about each individual building by simply tapping on them. The developers used the Metaio Creator and Junaio platform to realize their brilliant vision of breathing life into an old map of the fair ground with amazing results. 140922_Oktoberfest_1910_03

Oktoberfest 1910 is planned to include another amazing feature in the future: For this one, you have to get outside and pay Oktoberfest a visit, though. Standing at the foot of the famous Bavaria statue, you will be able to scan the present Oktoberfest area (including a stunning view over Munich – for free) and receive an exact replica of what the landscape used to look like back in 1910. Past and present will collide forcefully and will leave you standing absolutely fascinated. Cool, huh? We think so, too!

140922_Instructions_02So, take a break from the hectic and crowded daily routine of 2014 and use Junaio to follow us to the year 1910! To access the channel and subsequently time travel 100 years into the past, simply scan this QR-Code or search for Oktoberfest 1910 in the Junaio Browser or even scan the map above.

Good Job, guys! You really deserve a beer now. Prost!


Experience Munich in 360°

However, if you want to explore the present-day Wies’n and are not able to visit Munich yourself, we have a special treat for you. We created a Junaio channel, which will allow you to follow our Metaio team to the Hofbräu Festzelt at Oktoberfest and experience the incredible atmosphere via 360° view. Simply scan the pictures below in Junaio and voilà! Have lots of fun – as much as we did when these pictures were taken!


Metaio Top

Scan the 360° images to meet the Metaio team on the Oktoberfest


Metaio Zoom

AR Weekly – End of September

September 29, 2014

Today’s Weather: cloudy with a chance of thund-AR

Step 1: Insert Brain Step 2: Augment (Image Courtesy of Gizmag)

Step 1: Insert Brain Step 2: Augment Step 3: ???? Step 4: Profit! (Image Courtesy of Gizmag)

Metaio | Junaio Recap

InsideAR Speaker Spotlight: John Murray of Seebright [Augmented Blog]

InsideAR Speaker Spotlight: Annette Zimmermann of Gartner Reserach [Augmented Blog]

Augmented Reality News

Discover Global augmented reality market that is expect to grow at a CAGR of 132.2% to 2018 [WhaTech]

National Lottery to Offer Augmented Reality Scratchcard [World Lottery]

Windshield could be the display screen [Automotive News]

Sony Xperia App Updates: Lifelog API, Ninja AR Effect And Info-Eye Detection On Products And Logos [International Business Times AU]

5 Of The Coolest Gesture Control Devices [Benzinga]

Apple Watch May Best Google Glass [Liberty Voice]

This Sony researcher wants to put you in someone else’s head [CNET]

2015 Ford Mustang Owners App is Awesome – and Free [TorqueNews]

The Virtual Reality Pioneer that You Have Never Heard Of [MarketWatcb]

Sony releases ‘AR fun’ Augmented Reality Camera App for Xperia Smartphones []

The Tesla Suit: Feel What You Play [Yahoo! Screen]

Airbus looking at virtual reality helmets for stressed passengers [Gizmag]

Shark-diving is way scarier in virtual reality than on a big screen [VentureBeat]

Smart Glasses vs. Smart Phones: Which Augments Reality Better? [U.S. News]

Struggling Sony Reveals Is Answer to Google Glass [Entrepreneur]

Rockwell Unveils Augmented Reality Orientation System [PCB Design 007]

Microsoft’s Kinect aids in ‘augmented reality sand’ mapping tool for Marines, Army [Marine Corps Times]

Why does Augmented Reality boost sales? [AR Blog]

Why Samsung’s Google Glass Rival “Gear Blink” Is a Terrible Idea [The Motley Fool]

Upcoming Events

Adobe MAX, October 4th – 8th [Info Here]

InsideAR Munich, October 29th – 30th [InsideAR 2014]

Pick of the Week

Recently, Yahoo! released a FutureVision video covering the Tesla Suit (here it is again). The Tesla Suit is being created by a UK company called Tesla Studios (no association with that one Elon Musk company), and, in concept, looks pretty cool. The ability to feel virtual interactions will create an even more immersive experience, so we’ll have to see how this turns out. You’ll find their video below, but be warned, it is a little. . . strange to say the least.

InsideAR Speaker Spotlight: John Murray of Seebright

September 29, 2014

InsideAR Munich 2014

Welcome to our seventh edition of our InsideAR Speaker Spotlight series!

For our seventh edition of the InsideAR Speaker Spotlight, we are happy to introduce John Murray, CTO and Co-Founder of Seebright. John co-authored the recently released book Flash: Building the Interactive Web (Platform Studies Series), an overview of Flash and how it has shaped today’s web experience. With this it comes as no surprise that John is incredibly passionate about interactive interfaces with future tech and his work at Seebright reflects that. He sees the future of interaction as a realm yet to be fully pioneered, and he’ll be helping us explore some of that uncharted territory.

Meet John Murray of SeeBright!

Meet John Murray of Seebright!

What are you going to present at InsideAR 2014?

John Murray: I will be presenting a broad look at the state of industry on input methods: where we are, where we can go and why we should go there. Input methods such as mouse and keyboard define our relationship with PCs. Touch has come to become the de facto standard for mobile devices ranging from smartphones, phablets, and ultrabooks, despite repeated attempts at the incorporation of the more precise stylus. It was with these precedents in mind that I started designing the primary input device for the Seebright headset last year, having found a lack of options that provide both expressiveness and reliability that the variety of possible AR experiences require. 

Novel input devices such as gesture recognition and voice control are far from replacing a keyboard and mouse. Augmented reality’s birth as a mainstream medium demands a tangible interaction in many of its most compelling use cases, or interactions that don’t interrupt at all. 

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

JM: I have not, I am looking forward to my first time at InsideAR

What is the next challenge in AR that you would like to see overcome?

JM: An affordable high-resolution see-through head-mounted display. And a story which can’t be told any other way.

What is your personal vision of the future of AR? What Application do you wish you had today?

JMAR will become a part of our normal day in the not so distant future, but in a very subtle way, and I don’t think it will be an all-the-time device such as our eyeglasses or even smartphone. I don’t think AR solves every problem class, and in fact I think the first are productivity and education, with expression near a third.

I’d wish I had an application that enables me to make something which requires skill and execution, but which otherwise is impossible to automate: cook a never-before-seen recipe without missing a beat or paint a picture without reference and with feedback on color choice.

We’re looking forward to hearing John’s talk “Deep Interaction for Augmented Experiences” where he’ll explore the current state of passive/active user intents, vocabulary of the intent and strength, accuracy and intuitiveness of the measured intent and how these shape a user’s experience.

That’s it from us for this week – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at

Need a ticket? Register here:

 Interested in becoming a speaker? Get in touch with our team via:

Want to join us as a journalist or become a media partner? Send us an email:

InsideAR Speaker Spotlight: Annette Zimmermann of Gartner Research

September 25, 2014

InsideAR Munich 2014

Welcome to our sixth edition of our InsideAR Speaker Spotlight series!

For our sixth edition of the InsideAR Speaker Spotlight, we are happy to introduce Annette Zimmermann, Research Director at Gartner Research. Annette works as part of the Consumer Markets and Technology team that is based in Munich. She is responsible for the Consumer Devices Agenda and is part of the global mobile devices forecast team. She has been working in the IT industry for nearly 10 years with a focus on consumer devices, wearables and location technology.

Annette Zimmerman

Meet Annette Zimmerman!

What are you going to present at InsideAR 2014?

Annette Zimmermann: I will provide an outlook on where we see the wearables market going and I will discuss how these new devices open new business opportunities.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

AZ: Yes, I attended in 2012. I found it very interesting to discuss with large as well as new technology start-ups their view on AR and how AR can find applications in different industries.

What is the next challenge in AR that you would like to see overcome?

AZ: Privacy concerns for both local and visual identification-based augmented reality.

What is your personal vision of the future of AR? What Application do you wish you had today?

AZ: We expect the consumer market to initially develop at a slower pace than the enterprise or vertical markets for augmented reality. Video games, especially those developed for devices designed to deliver deeply immersive experiences, such as the Oculus Rift, have the most obvious short-term driver. Innovations in the game industry are no longer tied exclusively to game consoles.

It’s not the lack of imagination that is holding back more rapid development of consumer-facing augmented reality experiences. Rather, it’s the maturing, yet not-quite mature, nature of the tools and the lack of established usage models that marketers can use to triangulate the course of campaigns or techniques.

gartner_hype cycle

Gartner Hype Cycle 2014

Annette’s talk titled “Wearables Enable New Business Opportunities” will deliver some great insights into the future of wearable technology and Augmented Reality. We’re looking forward to hearing what she has to say and her predictions for an augmented tomorrow!

That’s it from us for this week – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at

Need a ticket? Register here:

 Interested in becoming a speaker? Get in touch with our team via:

Want to join us as a journalist or become a media partner? Send us an email:

AR Weekly – Late September

September 23, 2014

What’s a pirate’s favorite technology?

. . . .


Puurrrrty please? Image courtesy of Nokia and YouTube.

Puurrrrty please?
Image courtesy of Nokia and YouTube.

Metaio | Junaio Recap

Comcast Eyes Augmented Reality Tech [LightReading]

Timetraveler App Allows You To See The Berlin Wall Story In Augmented Reality [TechCrunch]

Augmented Reality Provides Window into the Past with Berlin Wall Timetraveler App [Augmented Blog]

What to expect at this year’s InsideAR Munich? [Augmented Blog]

Featured Channel: Bologna Bus To Go by Yoomee Technologies [Junaio]

My Augmented Reality [YouTube]

InsideAR Munich 2014 Augmented Reality Conference [Youtube]

Augmented Reality News

Augmented Reality Glasses From Sony To Ship In March 2015 [Mobile Commerce Press]

Can’t afford Google Glass? Here’s Optinvent Ora at $300 [the Indian Express]

Investing in Virtual and Augmented Reality [Tech Investing Daily]

Kickstart This iOS-Powered Virtual Reality Headset [TechnoBuffalo]

Comment: What is the waearables reality [Electronics Weekly]

Do-It-Yourself Google Glass: Here’s Augmented Reality, the Open Source Way [Business 2 Community]

Where Are Virtual And Augmented Reality Going? [VR World]

Architecture Graduate Turns Iconic London Building Into An Augmented Reality Game [Techly]

Sony Unveils Google Glass Alternative; Asks Developers to Make Apps [NDTV Gadgets]

Maryland purses virtual reality technology with new grant money [The Diamondback]

Parliament uses augmented reality technology to bring Westminster Hall to life [Digital By Default]

Augmented Reality Digital Headsets Get Real [Information Week]

Meta 1 Augmented Reality Glasses Are Dragging Us Into A VR Future [TechCrunch]

Researchers Use Oculus Rift and Augmented Reality To Put Facebook On Your Wall [Gizmodo AU]

Discover Global augmented reality and virtual reality market that will be worth $1.06 billion by 2018 [WhaTech]

Preview: Skully AR-1 Augmented Reality Motorcycle Helmet [Me and MyConnie]

Google Glass makes doctors better surgeons, Stanford study shows [VentureBeat ]

Sega Augmented Reality Sandbox: Terramapping [technabob]

Sega’s created the project-mapped kids’ sandbox of the future [Engadget]

Augmented reality glasses unveiled by Sony in prototype form [Mobile Commerce News]

3-D reality hits ‘home’ [Home Accents Today]

Upcoming Events

Mixed and Augmented Reality Reference Model Overview and Use Examples []

Adobe MAX, October 4th – 8th [Information Here]

InsideAR Munich, October 29th – 30th [Register Here]

Pick of the Week

I really wanted to give it to this video (because, well, cats) but Always On, Always Augmented > Always On, Always Connected, just saying. Instead, the Pick of the Week goes to the video below showcasing some incredible SLAM. The maps are dense and do show some great reconstructions. It doesn’t look like the mapping overlay is done live, but the set up does paint the planes fairly well. Hopefully we’ll see some applications in the near future!

Okay, one more: What’s a pirate’s favorite vegetable?

. . . .


I’ll be here all week, folks!

Augmented Reality Provides Window into the Past with Berlin Wall Timetraveler App

September 22, 2014


How do you explain to a child where the Berlin Wall once stood? Or how it felt to live in its shadow? For those who did not live during the rise and fall of the Berlin Wall it is hard to imagine what it must have been like; yet the crowds still gather around the Wall Memorial to this day, and tales of the “death strip” still command the attention of curious visitors.

To commemorate the fall of the Berlin Wall, Metaio and Timetraveler Augmented Ltd. are presenting the Timetraveler application. Using cutting-edge Augmented Reality (AR) technology from Metaio, the history of the Berlin Wall can be experienced like never before. Users of the Timetraveler app can witness hidden film footage, reconstructions of long demolished sites, and explanatory tales of the division that the nation of Germany experienced in the shadow of the Berlin Wall. Metaio Certified Developer mCrumbs was also included in the development of the application.

The Timetraveler app turns any smartphone (Android & iOS) into a window to the past, providing a completely new way to dive into the history of Berlin. The app guides the user through a GPS-based tour of eleven major historical sites along the Berlin Wall at the Berlin Wall Memorial on Bernauer Street. Once guided to the appropriate locations by GPS, the application switches to optical tracking mode where it recognizes sites and then displays stories of events that happened over five decades ago. Witness firsthand the dramatic escape of Frida Schulze from her apartment window, see the demolition of the Church of Reconciliation, and watch as the border guard Conrad Schuman jumps the barbed wire barrier between East and West Berlin. With smartphone in hand, anyone can now become an eyewitness to historical events right where they took place.


The Timetraveler App will be presented at InsideAR – the world’s leading Augmented Reality Conference – on October 29th/30th. Join us there, Early Bird tickets are still available.

InsideAR Munich 2014

Download the free Lite version of the Timetraveler App here and try it on the website: Android or iOS.

Become an eyewitness to history!


Get every new post delivered to your Inbox.

Join 5,057 other followers