A guestpost by Vanessa Oswald
Have you ever heard of a place called Probstei? No? What a shame! Let me give you a quick impression of one of the most beautiful places in Germany, right at the shore of the Baltic Sea – the real north, as they call it (That’s right, George RR Martin would be jealous, for sure). It has been a sanctuary for German farmers and fellow countrymen for nearly 800 years and is now capturing the attention of countless tourists every year. Still, not many people know about the full potential and possibilities the very north of Germany offers.
Nevertheless, the ide stampe agency certainly found a cool way to attract people’s attention. By using augmented reality and Metaio’s Junaio browser, they introduced the ‘Mein Urlaub 2015′ catalogue (My Holiday 2015) this year, which features a whole set of varied augmented reality applications, taking your mind off the looming winter and back to sunny days at the Baltic Sea. Discover the beautiful coastal landscape, while sitting at home in your comfy pajamas!
How to Leverage AR in Tourism
Almost every single one of the 115 pages has been augmented with useful content to make preparing your trip easier and to give you a better understanding of local culture, countryside and can-do’s. The features are as amazing as they are diverse: You’re interested in surfing? Then take a look at the wind and weather forecast for the following days with a simple tap on the corresponding page.
Oh, you’re more of a hiking person? No problem! The catalogue offers you different scenic routes to explore, just by scanning the matching page. Which one would you like? Tough choice, huh? No worries, each route has detailed information embedded, to make your selection easier. The range of features doesn’t stop there, of course. You can watch videos, open slideshows, check opening hours of museums or the local event calendar in general… the list goes on and on.
Many of the ads in the catalogue have been augmented, as well. You no longer need to type in a phone number or link to contact a hotel, a theater or even a restaurant. Simply tap the phone button while hovering over the ad and your device will do the trick without any effort on your part, at all.
The options are endless, making augmented reality one of the most innovative, colorful and valuable tools in touristic advertising today. The ‘Mein Urlaub 2015′ catalogue sets a perfect example on how to leverage AR in touristic use cases combined with a maximum of user comfort.
As always, we prepared a little tidbit for you. Simply open Junaio and scan the image below, to see the workings of the ‘Mein Urlaub 2015′ catalogue for yourself. If you are hungry for more, explore the entire magazine. Enjoy – but brace yourself: we still have to withstand the winter, before it’s vacation time once more.