InsideAR Speaker Spotlight: Thorsten Stephan of SAP

October 13, 2014

InsideAR Munich 2014

Meet Thorsten Stephan of SAP!

Meet Thorsten Stephan of SAP!

Welcome to our eleventh edition of our InsideAR Speaker Spotlight series!

For our eleventh (make a wish!) edition of the InsideAR Speaker Spotlight, we are happy to introduce Thorsten Stephan, Vice President of SAP SE, Germany, where he works as part of the Industry Cloud and IoT – Mobility team. Thorsten Stephan is an expert in Mobile Enterprise Applications and Market with over a decade of experience. He has been with SAP for over 15 years, taking on leading positions in application and technology development, partner management, and product management. He is a thought leader in, and early adopter of new mobility and UX technologies, and drives those new products to market.

What are you going to present at InsideAR 2014?

Thorsten Stephan: I will talk about the impact of AR and wearables into business processes.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

TS: Yes. Most exciting was to meet so many SAP customers who already spent quite some effort in AR.

What is the next challenge in AR that you would like to see overcome?

TS: Integration into commonly used ODE’s to ensure ease of consumption by existing developer communities – mainly mobile developers.

What is your personal vision of the future of AR? What Application do you wish you had today?

TS: VR and AR will define the next generation of user experience across various form factors and use cases. It will transition into an industry standard and an experience expected by users to be default.

Thorsten’s talk “Business Process Transformation driven by Wearables and AR” will definitely provide some amazing insights to how the future of business and enterprise will be shaped by technology. We can’t wait to see what he has to say!

That’s it from us for now – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.

 


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.


Metaio Rocks Adobe MAX!

October 10, 2014
Courtesy of Adobe

Courtesy of Adobe

wall of art

Just the smallest tidbit of art seen at MAX.

This week saw the coming and going of Adobe MAX 2014 – Adobe’s annual convention and expo. For the first time, Metaio was pleased to be a bronze sponsor for the event. MAX attracts over 5,000 creative professionals from all around the world and brings them together in Los Angeles in celebration of their craft while providing an in-depth refresher on all that’s new in the world of technology and design. It’s a time of year where the deadline weary, logo crafting, DPI insistent design types shrug off their busy jobs and join together to discuss the challenges and opportunities in the design industry.

One Part Conference, One Part Awesome

monster model

Ma always said I had a face for Hollywood.

MAX is one part conference, one part celebration. While workshops and seminars run on an intense schedule throughout the five day event, there’s plenty of fun to go around. Photoshop maniacs competed in Sapient Nitro’s Battle of the Hands to see who could create the best movie poster….with only eight minutes! Doodle walls, creativity zones, and even an arcade decorated the expo floor to keep the creative juices flowing outside the classes. To top it all off, all attendees were invited to an indulgent MAX Bash party featuring food and drinks galore. To top THAT off, Adobe brought in the Kings of Leon to play for everyone in a hip, modern outdoor venue. MAX certainly nailed it with the right balance of work & play.

Making Augmented Reality Easy

By combing the power of the Metaio Creator with InDesign,  creating Augmented Reality becomes even easier for designers.

By combing the power of the Metaio Creator with InDesign, creating Augmented Reality becomes even easier for designers.

Metaio also brought something special to this event: an entirely new software product – the Metaio AR Creator plugin for InDesign. The plugin works directly in Adobe’s software, and we thought it would be a great way to tap into the huge creative community of Adobe users to join in building content in the AR world. We had a great response to the software and an overall shock that creating AR scenarios was so easy – whether it be with the Metaio Creator or the new InDesign plugin. Metaio definitely opened some eyes and spurred some imagination at the event!

Designing for the Future

Look what we found.

I spy, with my little eye, some people relaxing on the job.

As MAX approached an end, Adobe hosted a sneak preview event to show off what technology is in the pipeline for future products. This is where things got really Sci-Fi. Adobe researchers demoed a tool that could change the time of day in a photo. Took a photo at night and want to see what it would have looked like at noon? One button click and the image magically changes. Another Adobe researcher  announced “Project Layup“, an app that finally takes mobile seriously and has thought about touch interface from the ground up. The researchers also demoed the “3D Photo Magic” app – a demo that superimposes 3D furniture into an image of a room (sound familiar?). It was certainly interesting to see what lies ahead for Adobe, and it was even more exciting to see that much of it relies on making our computers better at understanding images.

Winding Down

Adobe MAX 2014 was inspiring, exciting and exhausting all at once. Augmented Reality was extremely well received by the Adobe user community, and we are really excited to see what amazing work will come. Our work doesn’t stop there though. Now that MAX is behind us it’s time to get excited for another major gathering – Metaio’s own InsideAR! In just a few weeks we ramp up all the excitement again for a celebration of all things Augmented and come together with over 1,000 AR professionals to discuss the future of Augmented Reality. Learn more about InsideAR here. Tickets are still available – see you there!

Cheers from the Metaio team (and photobomber)!

Cheers from the Metaio team (and photobomber)!


IKEA Catalog App 2015: Where the evARryday begins

October 10, 2014

catalog2015_cvr_enAn IKEA Home Story by Vanessa Oswald

It is 2014 and I am looking at the brand-new 2015 IKEA catalogue right in front of me. I finally get to experience the AR-features of this printed treasure chest myself. I never understood what all the fuss was about – up until now.

Two years ago, the IKEA Catalog App 2013 turned out to be the overall most downloaded app of 2012, creating a never before seen awareness of augmented reality among the population.

So naturally,  IKEA once more collaborated with Metaio to bring life to many pages of their famous catalogue, enabling me and you to get a whole new understanding of the term ‘augmented reality’.

There is more to see! Scan this page with the Ikea Catalog app and reveal more interactive content

There is more to see! Scan this page with the Ikea Catalog app and reveal more interactive content

The much talked-about bookbookTM lies neatly in front of me. My tablet rests in my lap and I am about to start the free IKEA Catalogue App 2015, which will empower me to unlock the concealed wonders between the sheets of paper. Just by skimming through the pages, I already see many orange little plus signs – the markers. These will be my guide to all the pages that unveil content, once I slide my tablet over them.

The App starts and my fingers tickle in anticipation. I tap the scan&discover button.

Chosing a cosy chair for our lounge in the Metaio offices in Munich

Chosing a cosy chair for our lounge in the Metaio offices in Munich

Oh, and scan and discover I will! I unlock videos, additional pictures, and I’m even able to see a 360° view of various bedrooms, living rooms and bathrooms, which recognizes my movements and adapts to the correct angle of view, creating an illusion of being inside the room. Another feature offers up to seven different decorating styles – for all those, who need a visual incentive to turn their apartment into a cozy sanctuary.

Beer shelf next to the kicker?

Beer shelf next to the kicker?

And then, there are the 3-D models. Yes, 3-D life-sized furniture pieces, which can be easily placed in my own room. A plush little chair, for example. All I have to do now is place the catalogue where I want the chair to appear, and …voilà.  I can walk around the image, taking in every angle – it’s absolutely fascinating.

This year’s IKEA Catalog app even enables me to look at the 3-D models without placing the catalogue in the room first or having to scan the pages at all. I tap on the 3-D symbol, select ‘I don’t have a catalogue’ and the chair still appears in my living room. Moreover, I can adjust the model’s size by simply using the pinch-to-zoom motion.. I’ve been sitting in my living room for a solid 2 hours now, browsing the catalogue, and I’m not even close to being bored.

So, there you have it. Try it and enjoy all the features of the bookbookTM! I’ll be here, trying to figure out where exactly this cute little lamp would look best in my room. On a quick side note, though: you won’t be able to stop browsing for quite some time. Don’t say, I didn’t warn you.

It’s absolutely fascinating.


The IKEA Catalog Application is also presented at InsideAR Munich on October 29th/30th in the Kleine Olympiahalle.  For more information about the most exciting Augmented Reality conference visit our website: www.insideAR2014.com.

InsideAR Munich 2014

Maria Ekberg Brännström took the challenge three and a half years ago to become Global Catalogue Manager for the IKEA catalogue. Previously she was leading various positions within IKEA in Sweden and Spain as Sales and Commercial Manager. She loves the challenge of finding new ways of developing the IKEA catalogue to be even better and more relevant to consumers. She’s daring and demanding, and completely convinced that most things remain to be done.

She spoke at InsideAR Munich 2013 last year. Watch the video to find out more interesting details about the IKEA App:


InsideAR Speaker Spotlight: Dr. Stephan Erlenkämper of Mayersche Book Stores

October 9, 2014

InsideAR Munich 2014

Erlenkaemper__0013

Dr. Stephan Erlenkämper speaking about brick & mortar solutions with AR

Welcome to our tenth edition of our InsideAR Speaker Spotlight series!

For our tenth edition of the InsideAR Speaker Spotlight, we are happy to introduce Dr. Stephan Erlenkämper. As the CTO at the  Mayersche Book Stores he is responsible for all issues touching IT, technology and organization of the retail-chain operating 40 stationary stores in North Rhine-Westphalia (Germany) plus a growing online business.

What are you going to present at InsideAR 2014?

I am going to present the brandnew Mayersche application as the result of a project between Metaio and the Mayersche Buchhandlung KG, – a German mid-sized business in book trade, operating 40 stationary stores. Key function of that app is the recognition of our products and offering linked activities based on the product recognized. As those appeals might either be book covers or any other kind of image, the app transfers eCommerce technology to stationary business: Whenever a customer rummages through one of our stores, flips through our catalogue or simply comes across one of our city-lights, the app will recognize that appeal and offer options for interaction. By that app we augment stationary brick & mortar business and shift customer experience to the next level.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

Unfortunately we never attended InsideAR before. Honestly speaking: I always assumed that the use of AR primarily was with engineering and I only recently realized that AR offers fantastic opportunities even for a stationary, hands-on brick & mortar business as book trade. In the recent years we spent time and resources arguing against online competition. AR gives us the chance to strike back and enrich customer experiences in-store by combining both on- and offline.

Raumtotale_BLT

Augmented Reality – A real chance for brick and mortar retailers

IMG_1941What is the next challenge in AR that you would like to see overcome?

In case of our business, the next challenge will actually be threefold: First, our current AR-approach is actually 2D-based, recognizing book covers, posters and pictures. I would love that technology being able to understand 3D-situations. Second is that I would like AR to actually recognize situations from moving images – such as movies. As we offer multimedia content, it would be fantastic, if our approach recognized the movie watched and gave background information and cross-related recommendations. Last but not least we are striving to identify further opportunities to integrate on- and offline businesses.

What is your personal vision of the future of AR? What Application do you wish you had today?

Actually there are two applications and both of them sound like science-fiction: First is that I would love AR to deliver an impression of what actually hides inside a book – visualizing its content according to the very personal imagination of each customer. Second – and this actually is more a matter of 1984 than of technical restrictions – I would love being able to serve customers with an ultimate personal service: it would be fantastic to actually re-identify a returning customer simply by recognizing their faces when entering one of our stores and thereby being able to deliver ultimate personal recommendations and services.

That’s it from us for this week – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.


 

  InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.

 


Feel your next holiday destination with Junaio! – An Example for an Augmented Reality Tourism Catalog

October 8, 2014

A guestpost by Vanessa Oswald

Probstei_2015_Teaser

‘Mein Urlaub 2015′ – Scan all pages and get further information

Have you ever heard of a place called Probstei? No? What a shame! Let me give you a quick impression of one of the most beautiful places in Germany, right at the shore of the Baltic Sea – the real north, as they call it (That’s right, George RR Martin would be jealous, for sure). It has been a sanctuary for German farmers and fellow countrymen for nearly 800 years and is now capturing the attention of countless tourists every year. Still, not many people know about the full potential and possibilities the very north of Germany offers.

Nevertheless, the ide stampe agency certainly found a cool way to attract people’s attention. By using augmented reality and Metaio’s Junaio browser, they introduced the ‘Mein Urlaub 2015′ catalogue (My Holiday 2015) this year, which features a whole set of varied augmented reality applications, taking your mind off the looming winter and back to sunny days at the Baltic Sea. Discover the beautiful coastal landscape, while sitting at home in your comfy pajamas!

How to Leverage AR in Tourism

Almost every single one of the 115 pages has been augmented with useful content to make preparing your trip easier and to give you a better understanding of local culture, countryside and can-do’s. The features are as amazing as they are diverse: You’re interested in surfing? Then take a look at the wind and weather forecast for the following days with a simple tap on the corresponding page.

IMG_0048

Oh, you’re more of a hiking person? No problem! The catalogue offers you different scenic routes to explore, just by scanning the matching page. Which one would you like? Tough choice, huh? No worries, each route has detailed information embedded, to make your selection easier. The range of features doesn’t stop there, of course. You can watch videos, open slideshows, check opening hours of museums or the local event calendar in general… the list goes on and on.

Many of the ads in the catalogue have been augmented, as well. You no longer need to type in a phone number or link to contact a hotel, a theater or even a restaurant. Simply tap the phone button while hovering over the ad and your device will do the trick without any effort on your part, at all.

The options are endless, making augmented reality one of the most innovative, colorful and valuable tools in touristic advertising today. The ‘Mein Urlaub 2015′ catalogue sets a perfect example on how to leverage AR in touristic use cases combined with a maximum of user comfort.

As always, we prepared a little tidbit for you. Simply open Junaio and scan the image below, to see the workings of the ‘Mein Urlaub 2015′ catalogue for yourself. If you are hungry for more, explore the entire magazine. Enjoy – but brace yourself: we still have to withstand the winter, before it’s vacation time once more.

Scan this image with Junaio to experience the AR catalog

Scan this image with Junaio to experience the AR catalog

 


InsideAR Speaker Spotlight: Valerie Riffaud Cangelosi of Epson Europe

October 6, 2014

InsideAR Munich 2014

Meet Valerie Riffaud Cangelosi of Epson Europe!

Meet Valerie Riffaud Cangelosi of Epson Europe!

Welcome to our ninth edition of our InsideAR Speaker Spotlight series!

For our ninth edition of the InsideAR Speaker Spotlight, we are happy to introduce Valerie Riffaud Cangelosi, New Market Development Manager of Epson Europe. Valerie focuses on Head Mounted Displays and Sensing technologies, but her long history at Epson Group has brought her from her early work as a Product Manager for the French subsidiary in 2002. Before that she served as a Marketing Manager for the French startup, Future Sound Technologies. There she worked with the team that developed the first connected HIFI device aimed at streaming music.

What are you going to present at InsideAR 2014?

Valerie Riffaud Cangelosi: This Spring, Epson introduced the first Android–based see-through, binocular augmented reality glasses – the Moverio BT-200. We will use the event as an opportunity to explain how Epson developed this advanced device and why we feel it will unlock the potential AR has to change the way companies work.

 

Real "see-through" AR on the Epson Moverio BT-200

Real “see-through” AR on the Epson Moverio BT-200

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

VRC: Last year I attended InsideAR for the first time and was impressed by the profile and know-how of the attendees; they worked in a multitude of major industries and are already taking their first steps into the world of AR.

What is the next challenge in AR that you would like to see overcome?

VRCAR represents one of the largest opportunities to completely change the way companies work. With the emergence of smart glasses, it’s time to rethink how information is provided and accessed. The Moverio BT -200 projects an image centered in the user’s field of view, and using them turely demonstrates how devices such as this can unlock the huge possibilities inherent in AR applications.

In the case of AR applications, less is more. It’s about reshaping the entire way we design apps to remove unnecessary information and display only the most crucial content, while at the same time making the information accessible in the most natural and efficient way.

What is your personal vision of the future of AR? What Application do you wish you had today?

VRCI envision a future where smart glasses will allow the integration of and interaction with AR all around us, without us even noticing. My vision is a future where AR blends with the real world and is integrated into aspects of our personal and work lives, effortlessly providing us with the right information at the right time, without hassle.

As Valerie said, her talk “Hands free Augmented Reality Merging the Real and Digital Worlds” will explore the Moverio BT-200 (which is super exciting) and how Augmented Reality will work in the future with the Moverio and other futuristic devices.

That’s it from us for this week – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.

 


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.


Calling all 3D buffs! Metaio Teams up with Pinshape for a Halloween 3D Printed Model Competition

October 5, 2014
Sumbit your best 3D model!

Submit your best 3D model!

3D Printing is a hot topic these days, and over here at Metaio we are big fans of the technology. Since Augmented Reality is heavily tied to 3D, we can’t help but get excited when digital 3D modelling and printing gets thrown into the mix. This is why when 3D model & printing site Pinshape approached us to support their latest competition we jumped at the chance. We’ll be awarding a free Creator license to the winner, and that’s on top of other great prizes like the newest Kast 3D printer, six months of Loot Crates and more! How do you participate in this exciting competition? See below:

The Competition:

Seeing as Halloween is almost upon us, the theme for this competition is – you guessed it – spooky creatures. To enter, just upload your own 3D creation (it can’t be one already on Pinshape) fitting the creatures theme, and check the box saying “Submit this model to the Creature Design Contest.” Once your design is entered make sure to share it on your social accounts get people voting for it! The designs with the most likes (top 10%) will be put into the final evaluation round. Once your design reaches the final evaluation round, judges will evaluate the entries based on:

  1. Design: Overall quality, novelty, innovation, detail.
  2. Ease of Printing: Compatibility with the Kast 3D Printer, description of settings needed to print included and accurate.
  3. Presentation: Design description (What is it? What is the backstory? What inspired it?), high quality design pictures (Get bonus points for including photos of real printed items!), inclusion of tags.

 

The Rules

  1. Entries must be submitted before 23:59:59 PST, October 31, 2014
  2. Entries cannot have been previously submitted to Pinshape
  3. Entries must comply with Pinshape’s content policy
  4. Entrants must be registered with Pinshape to enter
  5. There is no fee to enter the challenge
  6. Entrants can submit as many unique entries as they would like
  7. Object must be deemed 3D printable by Pinshape
  8. Design should fit in 20cm x 15.4cm x 30cm (X,Y,Z) build area
  9. Contest open worldwide

So what are you waiting for? Get creating and enter the competition now!

As we lead up to the competition deadline, don’t forget to join our special edition webinar featuring Pinshape which will cover not only how to use AR to preview your 3D models, but how to augment them once printed too! The webinar takes place on October 23rd. Learn more at: http://dev.metaio.com/webinars/.

 


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