AR Weekly – Early August

August 11, 2014

Editor’s note: The votes are in, thanks everyone! It was a tough race but we’ve ultimately decided that Weekest Links from this day forward, shall be called AR Weekly. The content may change here and there, but AR Weekly will be brought together for you to as the main source for the biggest new in Augmented Reality, Metaio, and the computer vision industry. Thanks for reading! And without further ado. . . .

We AR Groot.

CNBC future mall

Courtesy of Yahoo News

Metaio | Junaio Recap

Augmented Reality at the Agency Level [LinkedIn]

Featured Channel: Vergers de France by Transhuman Collective [Junaio Blog]

Augmented Reality News

Conquer Mobile to Speak at SIGGRAPH 2014 on Virtual Reality Simulation and Practical Uses of Augmented Reality [Digital Journal]

SKULLY Delivers World’s First Augmented Reality Motorcycle Helmet [Broadway World]

Popular Brain AR App Goes Virtual [EIN News]

Augmented and Virtual Reality Market Estimated to Be Worth $1.06 Billion by 2018 [Virtual-Strategy Magazine]

Westpac to launch new mobile commerce app using augmented reality [Mobile Commerce News]

App aids tech-savvy home hunters in Calgary [Calgary Herald]

Augmented reality gives physical world a virtual dimension [BBC News]

OBI goes digital with mobile property app [Manchester Evening News]

Be AMAZED as Augmented Reality Brings Your Paintings to Life! [Art Fido]

Augmented Reality’s Role In Retail [Retail Touch Prints]

Forget Automated Driving, Augmented Reality Driving is the Next Big Thing [Transport Evolved]

Why Oculus sees virtual reality as the “final compute platform” [Ars Technica]

NASA Augmented Reality app brings Mars Rover to your desk [Slash Gear]

Westpac adds augmented reality to online banking toolbox [The Age]

UNC, Nvidia Serve Up the AR Goggles of the Future [PC Magazine]

Augmented Reality Glasses From Lenovo To Compete With Google Glass [Mobile Commerce Press]

Upcoming Events

InsideAR Beijing, September 5 [Register Here]

DMBA Foresight Film Festival Episode 1: Augmented Reality [Register Here]

Pick of the Week

It seems the future of retail has been getting a lot of press recently. With major players such as IKEA, Target, and Tesco getting into the technology game, many have been wondering what exactly the future for these brick and mortar companies would look like in an age of online companies like Amazon. An article from Yahoo takes an in-depth analysis at the retail could look like in the future. Check out the article and be sure to watch the videos for some very interesting insights.

Courtesy of Yahoo

Courtesy of Yahoo News

 


Weekest Links – Beginning of August

August 4, 2014

From AR to VR, from VR to AR, fun things are every-R!

Editor’s note: This is the last week of Weekest Links (at least in name). Don’t forget to vote for the new name in the poll below and enjoy this week’s week of augmented news!

And we’re back–

lenovo_augmented_reality

Image Courtesy of Tech Times

Metaio | Junaio Recap

Metaio Brings Augmented Reality to the Smartwatch [EE Times]

Xenium Digital: Augmented Reality made in India [Augmented Blog]

Real Estate Set To Tap Into New Form Of Augmented Reality [Opp Connect]

Augmented Reality News

Researchers Develop Augmented Reality System for Rock Walls [ActionHub]

Augmented Reality May Be Game Changer for Vehicle Interiors [WardsAuto]

HI-TECH BMW, Toyota Introduce Augmented Reality [The Gleaner]

Augmented Reality’s First Step Forward Might Be More Blue Collar Than You Think [TechCrunch]

New Wearable and Mobile Applications of Augmented Reality for Construction Announced by JBKnowledge, Inc., Makers of Smart Reality [InsuranceNewsNet]

Mind Tripping – “RE:MIND” Opens at USC Fisher Museum [Digital Journal]

Flying colours: How Epson smart glasses are passing the test for EasyJet [Information Age]

Tesco and P&G unite for mobile AR activity around new Alton Towers attraction [The Drum]

3DTouch – Computer Mouse Vanishes [QBurst]

Google Glass was banned from certain Comic-Con program rooms [Mobile Commerce News]

Property Tech Hangout with Lino Hilario [James Dearsley Blog]

I’m With The Band . . . And We’re At Office Depot [Mobile Insider]

Augmented Reality – changing the way we see logistics [DHL Whitepaper]

Why trucking needs to care about augmented reality [FleetOwner]

New Infrared iPhone Case Lets You See Behind Walls [Forbes]

Why Augmented Reality is Doing You a Disservice [PI World]

Augmented reality to change learning in classrooms [Deccan Chronicle]

8 things you need to know about Google’s Project Tango [Stuff]

Augmented Reality Glasses Patent Filed By Microsoft [Mobile Commerce Press]

Three Ways Wearable Tech Will Help Start-Ups [Cloudtweaks]

Epson’s New Smart Glasses Provide Pilots with Smart HUDs [Gizmodo]

We Try on the Augmented Reality Motorcycle Helmet [Popular Mechanics]

Lenovo aims down the sights at Google with its own version of Glass called C1: Is it better than Glass? [Tech Times]

Tech talk: Bertie Walkins, director, CoLab Theatre [The Guardian]

Pixels.com app augments reality to put artwork on your wall [The Unofficial Apple Weblog]

Virtual Reality: Advertising’s Next Big Things? [AdvertisingAge]

Touchscreen desks and augmented reality: Lenovo predicts the future of education [Education DIVE]

Upcoming Events

Webinar – Augmented Reality at the Agency Level: Who to Target, What to Sell, & How to Build [Register Here]

InsideAR Beijing, September 5th [Register Here]

Pick of the Week

Do you ever got that nostalgic feeling where you just want to sit in a classic arcade system and play some OutRun? Some researchers decided to take that feeling and created a driving version of OutRun that uses a custom augmented reality system to read the road and transpose it into the virtual game. That’s right, your driving the same road in OutRun as you are in real life. At the same time. You’re virtually driving a real road. You’re reality driving a virtual road. You’re. . . ah forget it, you get the idea. Check out the video below and this article and that article for more information.

Where we’re going we don’t need roads. . . or reality for that matter. 


Xenium Digital: Augmented Reality made in India

July 30, 2014

xenium-logoXenium Digital, a Metaio Certified Developer  from India, is constantly researching and developing new ways that Augmented Reality can be used to enhance consumer experience in the Indian Market. Thus, it is not a surprise to see many well-known clients from industries such as medicine, automobile, real estate and entertainment team up with Xenium to create AR on ground activations and mobile apps for their end consumers.

AR Therapy for Cancer Patients

AR_therapy_2The interactive “AR Therapy for Cancer Patients”  app is a perfect solution for medical professionals who are trying to promote their anti-cancer drugs at medical conferences. This dedicated AR app was designed with the Metaio SDK for the iOS platform, and is targeted at highly qualified doctors. The idea was to communicate the story behind the medicine in a better way and to provide the patients with a simpler way of understanding the way these anti-cancer drugs would affect them.

The app augments a mannequin -with an ID marker – into a real patient and uses case studies to illustrate the different diseases. Then, 3D models of the drugs were presented to demonstrate their efficacy at suppressing the disease.

From 3-D oil in action to TIGERTRAC

With regards to Augmented Reality in the automotive industry – an AR app using the Metaio AR platform was developed for Castrol. The app exclusively targets dealers and sales representatives to help them promote Castrol’s recently launched product, the Magnatec Start-Stop Engine Oil.

The AR app features the new 3D oil in action. First, through the help of 3D animation, the app brings the idea behind Castrol’s new label design to life. When the label of the oil bottle is scanned with an Android powered device, the app shows the special molecules that the oil is made of with Augmented Reality. It then follows up with a video of the product’s brand story. The app is designed to work perfectly on high-end devices.

Xenium Digital, along with Lakshya Media, also created a live augmented reality activation for TVS Tyres. Their objective was to promote their latest product, the AGRI RADIAL TYRE – TIGERTRAC, at the REIFEN 2014 fair in an innovative way.

The idea was to create an AR activation featuring the Royal Bengal Tiger walking among the tires and audience members. The tigers’ movements around the AGRI RADIAL TYRE were well choreographed so to provide realistic interaction with the visitors. The visitor could also take pictures with the tigers, which were later shared with them. Created with the state of the art Metaio SDK for AR and enhanced with realistic graphics and audio, the activity effectively captivated the audience.

Tiger_1

Lekar Hum Deewana Dil

With the release date of the movie “Lekar Hum Deewana Dil” quickly approaching, Eros International – with the expertise of Xenium Digital – wanted to promote it in the most interactive way possible. Their objective was to create a unique AR engagement platform for the audience to experience special moments with the actors. The end result was an on ground activation – created with the Metaio SDK – called Groove with Armaan and Deeksha. Visitors to Mumbai malls were able to show off their dance skills alongside the movie’s lead actors, Armaan and Deeksha, to the song “Khalifa”.

Watch the video here:


Weekest Links – End of July

July 28, 2014

SummAR Madness

Editor’s Note: As previously mentioned, we’ll be renaming Weekest Links. While we have some ideas, we’d love your input! Please fill out the poll below and help shape the future of Weekest Links!

And back to our regularly scheduled programming. . . .

Courtesy of Smithsonian.com

Courtesy of Smithsonian.com

Metaio | Junaio Recap

Become a Beta tester for Junaio on Android [Augmented Blog]

Metaio Certified Developer status awarded for innovative Augmented Reality [Engine Creative Blog]

Vectorform shows visionary sales application for Google Glass [Augmented Blog]

InsideAR Tokyo 2014: From Wearable 3-D Sensors to turning the world into a TouchScreen [Augmented Blog]

Augmenting my augmented reality presentation [NGRAIN]

Augmented Reality News

Discover what’s next for Augmented Reality [Creative Bloq]

The Skully Augmented Motorcycle Helmet Would Make Iron Man Jealous [TechNewsWorld]

Aero Glass Offers Aircraft Heap-up Display on Wearable Glass [AIN online]

Digital windscreens by 2017 [Motoring.com.au]

Lenovo smart glasses to hit Asia market by fall [Tech Times]

How to leverage augmented reality to sell artwork on mobile [Internet Retailer]

Lacoste reveals new app to reinvent digital shopping [Apparel News India]

Iron Man technology becomes reality with 3D SpaceGlasses [The Telegraph]

Video: What ‘Augmented Reality Aerial Navigation’ looks like [General Aviation News]

The 3 Biggest Problems Facing Augmented Reality Today – And How To Fix Them [Brainberry Global]

Augmented Reality Climbing Walls Turn Mountaineering Into a Game [Gizmodo]

Why Augmented Reality Will Make Us Dumber – And Smarter [Brainberry Global]

Augmented reality technology has power to make people better drivers [Car Safety Rules]

Wearables, Facebook vs. Twitter and Crossing the Freaky Line: Q&A With Robert Scoble [MediaShift]

Lacoste’s Augmented Reality App Boosts In-store Shopping Experience [Bidness ETC]

Augmented Reality: How Loyalty Programs Can Benefit From an Emerging Technology [Colloquy]

Can’t Picture a World Devastated by Climate Change? These Games Will Do it for You [Smithsonian]

More heap-up displays going into cars, with improved information, graphics [Plastic News]

Upcoming Events

Webinar (in German) July 29th – Erstellung von Augmented Reality Apps mit dem Metaio Creator ohne Programmierkenntnisse [Register Here]

Pick of the Week

Are you a climber? Interested in becoming one? A lab at Aalto University in Finland wants to help. They have an augmented reality projector set up to help climbers new and old train. While it looks like the technology is borderline augmented reality, the setup allows you to create route lines, track new routes, and dodge obstacles. Check out the video below for a demonstration or learn more about it here.


Become a Beta tester for Junaio on Android

July 25, 2014

junaio-on-android-devicesBeginning today anyone can become a Junaio Beta tester – no legal papers necessary – and for free. We publicly publish Junaio Beta releases (for Android) on a regular basis within the beta tester group before the releases are submitted into the Google play store.

How can You Join?

Simply join our Junaio Google+ Group and as soon as you are accepted as member of group you can request access to the beta testing group here. Note: we recommend that the Google + account matches your Google Play account.

Why should every Junaio developer participate?

As a member of our group you get early access to all Junaio Beta releases and learn about new features, improvements and bug fixes in advance.
Use the chance to test your current projects with upcoming releases/features to avoid any surprises with the official release.

Help us improve the stability and robustness of upcoming releases by identifying bugs and errors as early as possible.

We are looking forward to welcoming you as a Beta tester for Junaio!

 

Junaio-Around-You-360


Vectorform shows visionary sales application for Google Glass

July 24, 2014

vlcsnap-2014-07-24-11h55m05s89

Hardly any technology in recent times has been as controversial to society  as Google Glass. Many have opinions, yet few have actually had the opportunity to experience the device first-hand. When it comes to “true” Augmented Reality, what is Glass really capable of? Vectorform – one of the leading agencies for technology and design  has for some time now been hard at work developing applications for mobile devices such as data glasses.

In association with Mediaplus and Serviceplan, Vectorform has become the first company in Germany to develop an AR vehicle exploration tool. Launching on the BMW i8 hybrid supercar,  the Augmented Reality technology powered by Metaio (SDK) combined with Google Glass allows users a first-hand look at the super-cool BMW i8 like never before:

“While the social acceptance often lags behind in new technologies, companies need to seize the opportunity early in order to remain competitive. The Google Glass technology here makes use of new approaches and perspectives for marketing, service, production and sales, “said Alissia Iljaitsch, Executive Director Vectorform EMEA. “Pioneering new technologies are often the automobile manufacturers. In the sale of modern vehicles, the revolutionary glasses offers exactly to the important framework to highlight specific features into focus and to emphasize the innovation of the vehicles.””

vlcsnap-2014-07-24-11h55m28s25

Identify internal and external values ​​with Google Glass

When promoting a vehicle to new buyers, companies often only have a short window of attention to present new and unique features. As such, innovative communication methods are always valuable. Google Glass combines the actual car exploration experience with the digital world in order to offer prospective buyers a completely new way of seeing the i8.

Here’s the application at a glance: Distributed around the vehicle are various “touch points” where Google Glass recognizes the contours of the car using Metaio 3D tracking technology. The first touch point demonstrates the new laser headlights by projecting virtual light beams right out of the car’s lamps. Subsequent touch points  illuminate the inner workings of the chassis or illustrate drive-train components with an  “X-ray” view. In addition, the aerodynamic shape of the vehicle is demonstrated using a virtual wind current that smoothly curves and swirls around the car’s bodywork. This “augmented reality” experience accompanies the buyer in a special way during the customer journey and delivers an innovative sales tool for an equally innovative vehicle.

Framework thought as an important element

During the development of the Google Glass App, the implementation of an appropriate content management system played an essential role. This allows Vectorform to easily update and support content (such as images, videos and texts) directly by the company itself. This ensures the application brings added value on an ongoing basis, rather than being a one-off demonstration.

We would like to congratulate Vectorform and their partners on this excellent application. We are very proud that our software encourages developers and creative agencies like you to create such great Augmented Reality!

vlcsnap-2014-07-24-11h54m10s38


InsideAR Tokyo 2014: From Wearable 3-D Sensors to turning the world into a TouchScreen

July 24, 2014

InsideAR Tokyo – the 2nd edition – is over and has been a huge success for us. We thank all participants and partners from Cybernet, Intel, Canon, Epson, Fujitsu, Erba Holdings and Vuzix! This year we invited a diverse group of exhibitors, which we believe are of high interest for Japanese customers.
_DSF0007

Over 300 guests from 192 companies joined us to be in the center of AR innovations; we saw huge interest from a very diverse groups of participants – from  3D designers to app developers to  large players who have been  developing their own AR algorithms for over a decade now and looking into utilizing AR for high-accuracy industrial applications. Most importantly, the Gurus of AR and MR joined us on stage to share their knowledge, their success stories and collaboratively discuss the path of AR development for the upcoming year.

2nd edition rocked: InsideAR Tokyo tripled its attendees

InsideAR has a format of an open conference and everyone is invited to present their vision on the technology and exhibit their innovations. We hope you enjoyed the live demonstrations, workshops, and were -most importantly-  inspired by the speeches from the leaders of the industry: Prof. Kato, Canon, Intel, Epson, Fujitsu, Erba Holdings, Vuzix, and many more who contributed to making this conference bigger than last year: we are proud of tripling the number of attendees and doubling the amount of speakers.

InsideAR_Tokyo_feedback

Best feedback from our guests in the visitor’s survey!

 

_DSF0147

Wearable 3D Sensors are the most driving innovation in the AR field, today. Augmented Reality on Head-Mounted-Displays was one of the main topics on the agenda. It was, represented by renowned manufacturers, such as Epson (who teamed up with Mitsubishi to demonstrate the AR Maintenance scenario on the Aircon unit) and Vuzix, but also by the new players in the field, as Brillianservice (Mirama Glass with gesture control) and Westunitis (ultralight inforod glass aimed for industrial tasks). Metaio also showcased scenarios on Google Glass.
_DSF0060

R&D insights

Turning the whole world into a touchscreen could be realized by a visionary approach from Metaio’s R&D Labs. The Thermal Touch is a patented future method of triggering AR on a selected object. RGB sensors combined with an infrared camera help to register a person’s heat signature on any surface and then combine it with Metaio’s AR software.

However, it was not all about wearables. From Intel, Canon, Fujitsu and NGrain we received insights on Industrial AR approaches used today, and were excited by all the possibilities.

The workshop presentations are available to download on our website.

 


InsideAR_Tokyo_collage

And what says the team?

Here is some feedback from our team members who helped organise the conference this year:

Dr. Irina Gusakova, Senior Product Sales Manager:

“We were very pleased to see so many new corporations joining us for InsideAR Tokyo this year – united in our goal to make the Japanese AR segment bigger and better. Metaio has a very strong relationship with its Eco-system in Japan, as it has always been one of the top markets for our company, and we like to believe that our customers would say the same about Metaio. Japan became a new home for Junaio, a broad circle of local developers here brought to life some of the most successful campaigns, such as Penguin Navi or Starbucks. This is a very positive sign for us, it means we are doing a good job, and are appreciated by both our developers and users.

We received very positive feedback around the conference and the current trend makes us believe that 2015 we will meet you all again in Tokyo!”

Matthias Greiner, Senior Business Development Manager Junaio:

“It was a great experience to visit Tokyo and insideAR 2014  this year. Being in one of the most exciting cities in the world, having interesting discussions with AR specialists from all over Asia, getting in touch with impressive technology demos and, of course, the delicious Japanese food has made insideAR 2014 a great happening. Japan is one of the most interesting and fastest growing AR markets today. It was amazing to talk to local developers and technology providers and having the chance to learn about their current and future AR projects.”

Thomas Berton,Software Engineer

“InsideAR Tokyo 2014 was,in my opinion,. a very successful event. This was made possible Not only because we had great speakers but also because our  guests  were very interested in the technology. We can definitely see that wearables are one of the next generation of devices that are promoting Augmented Reality. I was personally impressed by the number of wearables that are now available on the market, all of them having their own special customization. Amazing!”

Sudhanshu Kapoor, Business Development Manager OEMs:

“When they first told me that I was going to be on a plane to Tokyo next week, I was the happiest person on the planet. It has always been a dream of mine to go to Japan – I not only wanted to witness the Japanese hi-tech world but also wanted to present my hi-tech solutions to them. Fortunately,  “insideAR Tokyo 2014”  was a great success- we got such a great and warm response from the visitors. It was a busy and exciting time I had no time to even take a coffee break OR click a few pictures. I was asked so many sincerely technical questions from our Japanese visitors, that not only showed their affection towards Augmented Reality, but also the growing awareness of it among developers, and hi-tech enthusiasts.

As I drive Metaio´s hardware IP division – primarily promoting and licensing our AREngine to  chipset OEMs-  it was very impressive to see that the visitors really acknowledged such need of having HW acceleration to enable “Always ON, Always Augmented” scenarios. All in all, it was a great trip to Japan – InsideAR, Japanese hospitality, amazing vegetarian food, well managed transport, respect towards rules, their culture, warmness,…. and what not. Looking forward to being there again for much longer time now!”

We are happy that all our guests made it an unforgettable event! See you in Japan next year for the 3rd edition of InsideAR Tokyo! 

Tokio_4

A guestpost by Dr. Irina Gusakova


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