Phun&Dunn – Agencies Get To Work

October 22, 2014

We’ve always enjoyed working with companies to produce some amazing Augmented Reality projects. Last year, San Francisco-based agency Phun&Dunn released an app in association with Chouffe USA called “Summon the Chouffe.” You can read about it here.

Recently, we got to chat with Phun&Dunn’s team – Trevor Oldershaw (Partner & Creative Director), Tommy Giovagnoli (Partner & Creative Director), and Leslie Edelman (Partner & Director of Operations) – about the Summon the Chouffe app. They were happy to share some details.


 

P&D-Logo

What was the overall goal of the project?

chouffe family backgroundIn the world of import craft beers, it’s about connecting more deeply with a very small group of enthusiasts, rather than making a play for broad awareness. After all, a beer like Chouffe will only be distributing in relatively small quantities to a particular set of bars and restaurants that focus on better beers. So the primary goal here was to excite the brand’s entire ecosystem of distributors, accounts, and customers – enthusiasts, one and all, by giving them a very special view into the magical and legendary world of the Chouffe gnomes.

Why did you decide to use Augmented Reality?

Seeing things that aren’t really there? Somehow, AR just seems like a natural choice in context of strong Belgian beer brewed by community of 6,000 year-old forest gnomes.

StickersHow long has the project been online?

We dipped our toes into the AR water back in 2012, and then took a huge leap forward with new artwork and new technical capabilities thanks to Metaio. 

How long did development take?

The app took nearly four months to create, but that was driven as much by the creation of the original artwork and animations as the pure dev involved. Creating the app itself, including versions for iOS and Android, took roughly three months.

What resources were already available? What resources need to be created?

This was a real storytelling effort, and a real team adventure. Phun&Dunn designed all the campaign elements – copy, art, animations and fundamental app planning and design. This history and legend of Chouffe beer was a story there to be told, but it required all-new illustrations, and required us to create whole new chapters. 

Chouffe USA, experts themselves in the production of beer collateral, handled the printing of all the collateral with triggers: posters, coasters, table tents and stickers.

Technically, we based the structure from an earlier version, but rebuilt everything from the ground up with our developer-partners, Apptitude Digital. They were able to include not only the AR component that made our stories spring to life from the various triggers, but also a fun and engaging “Gnome Thyself” module that allowed users to put their own faces into the illustrated world of Chouffe. 

Master illustrator Michael Dziekan rendered the world for us, giving more detail and backstory than before. coaster part 1

What tools did you use?

Other than native platform SDK’s and standard backend management, we used Metaio’s SDK to create fast and awesome AR experience.

What were some difficulties in development? How were they handled?

Our biggest single hurdle was handling the video performance across legacy device issues in the Android ecosystem. iOS was really no problem, but Android did create some challenges as we set about supporting a number or prior releases and less robust processors on early smart phones.

choufee app uiHow was the app received?

Again, this was not a game of going viral for us. It was more about exciting and energizing a rabid core. So while a number like 1,600 downloads might not seem like a major victory, the impact felt throughout the sales channel and on premise with key accounts can’t be underestimated. The app became a true “wow” moment for everyone involved. And those who engaged did stay within the app for nearly five minutes as they enjoyed many tiny revelations while watching our small tall tales.

Was this released in conjunction with other campaigns?

Yes, this release was actually a key brand-building component for the launch of our “Summon the Chouffe” campaign. The tag line was a three-fold meaning: Summon the light-hearted spirit of the Chouffe beer within yourself; Summon a delicious Chouffe by signaling the bartender right now; and, of course, bring the gnomes of Chouffe to life before your eyes by summoning them with our AR app on your smart phone. 

Did you notice any trends?

Chouffe is still a brand that markets based on events and promotions. The brew itself is revered, and the model is to build word-of-mouth excitement. So, rest assured, usage and additional downloads spike with each new event or promotion.

cheers to chouffe


 

Thanks Phun&Dunn! We can’t wait to see what you guys develop in the future!

For any of you SF locals out there, Chouffe Fest is just around the corner. Check it out!

 

P&D_shieldONLY


InsideAR and What’s so amazing about it – Highlights of this Year’s Most Exciting AR Conference

October 21, 2014

InsideAR Munich 2014 is just around the corner! If you haven’t read anything about it yet, you’ve come to the right place. Let me give you the grand tour of everything this conference has to offer:

insideAR2013-7First and foremost, let’s cover the basics! InsideAR was founded eight years ago as a small company event by Metaio. The fundamental goal of the event was informing customers and employees about ongoing projects and the current standards of Augmented Reality. Nobody would have guessed that not even ten years later, InsideAR would evolve into the world’s most exciting AR conference. After two very successful conferences in Beijing and Tokyo this year, we are expecting more than 1000 attendees at InsideAR Munich.

Now let me blow you away!

Highlights at InsideAR Munich:

Never before have we had so many renowned companies speaking at InsideAR: Volkswagen, Audi, Daimler, Cisco, DHL, Intel, NVIDIA, Vectorform and BMW are just a few of our valued partners who will be joining us. Famous speakers (this year almost 60!!), fascinating topics, captivating workshops and mind blowing demos will all be waiting for you on two fully dedicated stages.

One thing is certain – you won’t be bored in those two days.

Emerging Technologies, New Sensors, Smart Homes, Hyper Reality and Privacy

On the morning of Day 1, Metaio’s Thomas Alt and Peter Meier will kick off the event by giving you the newest information on teaching devices to understand reality. A big part of this year’s focus will be on wearables and their importance for AR. Wearable technologies made a huge step forward this year, and AR has grown in popularity and use in the last couple of months (just take a look at the Gartner Hype Cycle) because of that.  Be the first to know how to use those hands-free technologies in your favor by attending Annette Zimmermann’s  speech about wearables and the new business opportunities they provide. Additionally, Cisco’s Dirk Schlesinger will talk about the ‘Internet of Things’ as a stepping stone for future innovation.

Our keynotes will give answers to questions regarding diverse industries,including AR in medicine, Industry 4.0, retail, advertising, logistics, education and more. For example: Jaguar’s Artur Grzybowski will be presenting one of the most exciting AR innovations for the automotive industry, and you’ll have to be at InsideAR Munich to see it!

If you ever wondered, what exactly the word ‘Hyper Reality’ contains, be sure to attend Keiichi Matsuda’s speech about “Hyper Reality and the Future of Information Environments.”  Be part of Dorothea Martin’s workshop on AR Storytelling and learn what it takes to turn any AR application into something unique and engaging. Or learn “How to build the ultimate shopping scanner” in our workshop on Wednsday.

Since a theoretical approach always needs a practical follow-up, we are proud to present over 30 different AR demos in our exhibition area. Key among them will be an original BMW i8 with an AR application on Google Glass. Yes that’s right, a BMW i8 and Google Glass.We know it as the BMW i8 INNOVATION LIVE case study by Vectorform, and you can experience it first hand at InsideAR Munich.

insideAR2013-81

The future is now: What’s next for Augmented Reality?

What is the status quo of AR? What will AR look like 5, 10, even 20 years from now? Will Augmented Reality be the user interface of our everyday life? Mary Lynne Nielsen and Christine Perey will present their answers to these questions at InsideAR Munich. Joining them is Fast Future’s Rohit Talwar, who will also address the future of AR in his keynote about emerging technologies and their impact on Augmented Reality.

Let’s not forget Ronald Azuma presentation about Intel’s famous flying whale, Leviathan, or how Tim Last got aliens to attack a London bus shelters not too long ago.

For those who have an appetite for classical musics, we have something special in store for you. The FH Düsseldorf will present their PavARotti project, which enables you to experience the music of the virtuoso in a whole new way. How exactly? Well, you’ll need to be there, to find out! Additionally, Professor Geiger and his students will show you what happens when you augment a beer brewery. To answer the question on your mind right now: yes, you will be able to drink it. After all, what would Munich be without its famous beer?

Be the first…

Metaio6-700x525v2You will be the very first to get deep insight into Metaio 6. With brand-new features and state-of-the-art technologies, you don’t want miss the chance to explore the alterations and innovations yourself before everyone else. And only at InsideAR Munich!

We will also exhibit our visionary Thermal Touch, our award-winning edge-based tracking, and our improved face recognition. You will be able to try it all yourself – No strings attached.

The list goes on and on. If you need any additional reason to join us for InsideAR, visit our webpage and take a look at the full program.

InsideAR will be on a whole different level of AWESOME this year and you’d seriously miss out if you miss this opportunity!  Get your tickets here and hurry – there are only a few more days left!

We’ll see you at InsideAR Munich on 29th and 30th October!

 

insideAR2013-2 insideAR2013-28 insideAR2013-23


AR Weekly – Late October

October 20, 2014

Excited for InsideAR? We certainly are!

Image Courtesy of Augmented Marketing and YouTube.

Image Courtesy of Augmented Marketing and YouTube.

Metaio | Junaio Recap

InsideAR Speaker Spotlight: Rohit Talwar, CEO of Fast Future Research [Augmented Blog]

Niantic’s Fascinating New (Tr)Endgame [Augmented Blog]

InsideAR Speaker Spotlight: Martin Vesper of digitalSTROM [Augmented Blog]

Here are the winners of the ‘AR Toys Competition':  Once upon an AR time. . . [Augmented Blog]

Augmented Reality News

SAP applications support Vuzix’ M100 smart glasses [Financial News]

Augmented reality may triumph virtual reality for work and play [San Jose Mercury News]

Silicon Valley’s next disruption: Reality! [Computerworld]

Using virtual reality to desensitize troops [Yahoo! News]

SAP Teams With Vuzix on New Apps for Video Eyewear [eWeek]

The Intel Experience Opens Exclusively in 50 Best Buy Stores [Financial]

Augmented reality frees games from TV [TribLive]

castAR bets big on its augmented reality hardware with move to Silicon Valley [Engadget]

Research and Markets: The Office of the Future – Augmented Reality, Internet of Things, and Wearable Devices [Business Wire]

All shades up: Honeywell’s new Google Glass app allows hands-free control on business jets [Phoenix Business Journal]

The Intel Experience Opens Exclusively in 50 Best Buy Stores [Business Wire]

Startup Builds Business Software for Google Glass, Smartwatches [CIO Journal]

Augmented Reality World Created Once Again Through Google Mobile Game [Mobile Commerce Press]

Heads-Up Displays: Technologies and Global Markets [PR Newswire]

Can It Be Real? Augmented Reality Melds Work, Play [ABC News]

Do We Want An Augmented Reality Or A Transformed Reality? [Science 2.0]

‘The Walking Dead’ Campaign take Vienna with augmented reality-digital signage campaign [Digital Signage Today]

Upcoming Events

InsideAR Munich, October 29th, 30th [Register Here - There's still time!]

Pick of the Week

While we’re excited to see Technical Illusions come to Silicon Valley, this week’s Pick of the Week goes to the Walking Dead campaign that occurred in Vienna not too long ago. It’s very reminiscent of the Pepsi MAX campaign and brings a little more excitement to an otherwise dead part of town. With Halloween just around the corner, maybe we’ll get some more Augmented Reality scares.


Niantic’s Fascinating New (Tr)Endgame

October 17, 2014

A guest post by Vanessa Oswald

1280_Game

I’m so excited. Why? Because of the news that flooded the internet over the last couple of days; news about a book (well, three books actually) which will be far more than just mere paper novels. Welcome to James Frey’s Endgame!

You’ve probably already heard about this new multilayered project before In case you haven’t, let me try to clear things up for you:

THE BASICS

91-nNxO5k2LEndgame is a book trilogy, whose first installment was released a few days ago on Oct. 7th. The books tell a story of earth’s impending doom and 12 ancient tribes chosen to participate in a scavenger hunt across the planet: the Endgame. The task itself is simple: Find three keys hidden somewhere on earth. The obstacles though, are enormous. Only the descendants of the tribe that finds all keys during the game will survive. Essentially, your fellow players turn into your mortal enemies.

That’s all well and good, right? There’s more: The books themselves contain puzzles and clues, which will lead to a total of three real-life keys. Whoever finds a key, will receive $500,000 in solid gold. Quite an incentive to get up and out into the world, isn’t it?

But these books are only the tip of the fantasy iceberg. The planned content will consist of novellas, movies, blogs, vlogs and, most importantly, an augmented reality game for everybody all over the world. James Frey and co-author Nils Johnson-Shelton collaborated with Google’s Niantic Labs – the creators of the world’s most successful AR game ‘Ingress’ – to make this adventure possible for each and every one of us.

“I think the future of video games is not on a screen, it’s in the world”, says James Frey, “How do we turn the world into a video game, how do I make something, that allows a reader, a gamer, or a consumer to be engaged with our property everywhere they go”.

The massive project Frey inaugurated is only possible because of our modern way of living and coexistence with powerful mobile devices. The game is announced to run on both iOS and Android devices.

The Game

Endgame will be a location-based game, much like Ingress, making it possible for you to walk around a map created out of real-life Google Maps data. You can literally explore the whole world. Players will have to choose one of the twelve different ancient tribes and fight for them during the game. There will be approximately a million hotspots all over the world radiating weapons, power and protection. Once you’re close enough, you can access the hotspot and loot the special items it’s holding. The bigger the hotspot, the more power and players will be needed to access it. According to Frey and Niantic, you will also be able to attack other players if they are in a radius of 50 yards, giving you the possibility to interact closely with other participants.

12_societies

The more hotspots you’re accessing and the more enemies you’re defeating, the more powerful you’ll get. An extra bonus will be the additional clues you’ll receive. These clues will help you solve the complicated puzzle in the books. The concept itself is absolutely fascinating and since Niantic Labs has acquired a huge amount of experience with Ingress, we can probably expect one hell of a game.

By the way, you don’t have to read the books to be able to play the game and the other way around. But let’s be honest, why wouldn’t you?

The authors and masterminds of Niantic Labs created this vast universe, for all those who are hungry to not only read about their favorite adventure, but to participate in it as well. We all love to be heroes, after all. Real life and science fiction have never been so closely entwined.

I can’t wait to be a part of this epic project. I’ll see you out there. Make sure you’re ready!


Here are the winners of the ‘AR Toys Competition’: Once upon an AR time…

October 14, 2014

Today’s the day!! After long discussions and considerations amongst the chosen jury, the two winners of our AR Toys Competition – initiated by Toywheel and Metaio - were finally picked. The competition consisted of two different challenges, with two different rewards.

Logo_AR_Toys

AR Toymaker Award

The AR Toymaker Award asked for the best ideas and concepts for an Augmented Reality Toy, based on today´s already existing technology. The prizes for this category – a commercial license of a Metaio SDK or a Metaio Cloud subscription and free consulting considering game design and implementation – will enable the winner to implement the idea together with Toywheel and Metaio, bringing the concept to life. All submissions were assessed by their excitement value, the uniqueness of concept, user friendliness and their technical feasibility, setting the bar quite high for every participant.

CaptureFront and center in this category took Maria Neureither, a game design student, with her ‘myARtale’ concept; an augmented reality app for iOS and Android which enables kids aged six to twelve years to create their own storybook with AR fairytale objects. The scene can be arranged with up to five AR objects and can be captured via camera afterwards. You can unite the pictures to a storybook and add text blocks to tell your very own fairytale.

Her concept shows three different types of AR objects to create your very own storybook: characters, items and scenery sets. All 3D Models are generated via image-based tracking. The printable AR cards are to be offered online for free.

“The game encourages to be creative and artistic. Inventing a new fairytale and setting the stage can be a short or a time-consuming experience depending on the child’s interest and motivation.” says Maria.  

The camera of your mobile device captures the AR cards, which will be translated to 3D models appearing live on the screen. Two cards laid on top of each other, enable characters to hold items or appear in different settings. They will also be able to change their facial appearance and posture to make the game experience even more creative and versatile. Children will also be able to choose different-sized and shaped text boxes to describe what happens in the scene with a few sentences.

Involving the existing environment to the game as background and scenery motivates to reinvent the setting by adding toys as further characters. An endless number of stories can be told using Maria’s ‘myARtale’, giving you and your child the possibility to rewrite common fairytales however you’d like to.

takenpictext

What a fascinating idea, huh?! The little characters are as cute as it gets and we are absolutely thrilled to announce Maria as the winner of the AR Toymaker Award. Her idea convinced us in every aspect of the chosen criteria.  So naturally, congratulations are in order!

We are very much looking forward to help you develop your idea further in the scope of the promised consulting days with Metaio and Toywheel.  Great job!

AR Junior Award

The AR Junior Award was targeting ‘ideas by kids for kids’. Respectively, this category asked for submissions from children and youths and  questioned how kids want to play in the future (using AR). As such it was not necessary that the idea was fully realizable from a technical standpoint. Fantasy and creativity  were keywords! Once again, the most important criteria for assessment were the uniqueness of the idea and the excitement guarantee.

MillieWe are so very glad to announce young Millie Powell as the winner of our AR Junior Award! Among all the other fantastic submissions, her exceptional concept and idea of miniature characters, accompanying you in your everyday life thrilled the jury the most. Of course, these little figures can only be seen with the help of a little bit augmented magic.

Millie’s idea is as simple as it is genius: Create your very own imaginary friend with the help of modern day technology, namely AR. By being able to customize the miniature sized creature inside the tablet or smartphone at your heart’s desire, the child would already set the basis of a long-lasting, close relationship between it and themselves.

“While the character would have an element of freewill, the user would still be able to control it and interact with it. By tapping the screen, the character would move, for example climbing stairs or running along a bookshelf.”

By capturing the surrounding area with your device’s camera, your little friend could practically do anything. Sit on your nightstand to tell you good night, for example.

Millie also suggested to introduce additional markers for the character, enabling you to extend its animations and features. Such markers could be used in many ways. They could be printable or in the form of physical toys that can be purchased and lets your character interact with them on your smart device. You could add furniture, cars, pets or even houses!

By caring for and playing with your little companion, you would be able to collect experience points (XP), which would allow your friend to level up and unlock rewards or new interactions. The possibilities are vast and extensive. Special mini games could be implemented, other players could combine their little friends on screen and the characters could even function as some kind of tutors for the child, introducing them to educational topics and tasks. One thing’s for sure – with a little creature like that in your living room, you won’t be bored anytime soon!

Thank you, Millie, for sharing this wonderful idea! Enjoy your well-earned iPad mini and commercial Metaio Creator license. And who knows – with the license, perhaps we will be able to show your finished AR-app here in the near future.

At this point, we’d like to thank everybody who participated and shared their magnificent concepts with us. We’ve seen so many extraordinary visions and ideas in the last couple of months, from AR generated Bubbles to an augmented history tour through Turkey. Unfortunately though, there can only be one winner in each category. Nevertheless, great job, everybody!

Matthias-Evgeni-5652 (1)

Join us for the most exciting AR conference!

Since both of our winners receive free tickets to InsideAR Munich – the world’s most exciting Augmented Reality Conference, we hope to see you there as well! Join us October 29th/30th at the Kleine Olympiahalle Munich! Get your tickets here: www.insideAR2014.com.

Here’s a little sneak peak of what you can expect:


AR Weekly – Mid October

October 13, 2014

We’re Back!

We're just doodling.

We’re just doodling.

Metaio | Junaio Recap

InsideAR Speaker Spotlight: Thorsten Stephan of SAP [Augmented Blog]

Metaio Rocks Adobe MAX [Augmented Blog]

IKEA Catalog App 2015: Where the evARyday begins [Augmented Blog]

InsideAR Speaker Spotlight: Dr. Stephan Erlenkämper of Mayersche Book Stores [Augmented Blog]

Feel your next holiday destination with Junaio! – An Example for an Augmented Reality Tourism Catalog [Augmented Blog]

InsideAR Speaker Spotlight: Valerie Riffaud Cangelosi of Epson Europe [Augmented Blog]

Calling all 3D buffs! Metaio Teams up with Pinshape for a Halloween 3D Printed Model Competition [Augmented Blog]

InsideAR Speaker Spotlight: John puterbaugh, Ph.D., of Nellymoser [Augmented Blog]

Metaio debuts augmented reality plug-in for Adobe InDesign [TheNextWeb]

Augmented Reality Meets Adobe InDesign [Trekk]

As Easy as Coloring by Numbers – Metaio AR Creator InDesign Plugin [Augmented Blog]

Metaio Launches The First Augmented Reality Plugin For Adobe InDesign [TechCrunch]

Junaio: From rustic farmer fair to rollercoaster beer festival – The Oktoberfest 1910 – 2014 [Augmented Blog]

OnTheGo Platforms Releases Metaio Support to Bring ‘Minority Report’ Tech To Reality [OnTheGo Platforms]

Augmented Reality News

Niantic Labs’s John Hanke: alternate reality games are the future of storytelling [Stuff]

Carl Zeiss Showcases VR ONE headset, Under $100, Due By Christmas [AndroidHeadlines.com]

Ice-Bound: A Novel of Reconfiguration [Kickstarter]

Smart Glasses From Toshiba Take A Different Design Track [Mobile Commerce Press]

Augmented reality with ultrafast Internet soon, experts say [Malay Mail Online]

Arch Grant Recipients Candy Lab Partners With Carnival Corp [Techli]

Epson Moverio BT-200 Augmented Reality Glasses Review [Tom's Hardware]

Welcome to ‘Endgame,’ Google’s worldwide augmented reality game that begins today [The Verge]

Toshiba Glass Prototype Unveiled; Hoped to Rival Google Glass in 2015 [NDTV Gadgets]

A little bit of depth [The Hindu]

Augmented Reality and Virtual Reality Market Worth $1.06 Billion by 2018 [Digital Journal]

Vuzix focuses on enterprise wearable tech, inks deal with Lenovo for growth in China [451 Research]

Augmented Reality Will Change Your World [Mobile Commerce Press]

iPhone Smart Glasses – Vuzix Now Compatible [Load the Game]

Microsoft’s ‘RoomAlive’ turns the living room into an augmented-reality game [Polygon]

Could virtual reality help build better cities [BBC News]

This Sony researcher wants to put you in someone else’s head [CNET]

Upcoming Events

InsideAR Munich – October 29th, 30th [Register Here]

Pick of the Week

While we were at Adobe MAX last week, Microsoft released a new proof of concept, video game projector setup that turns your living room into an interactive gaming environment. The setup uses 6 depth-sensing cameras and projectors to map out the space and then project a game on the upper surfaces. The concept looks amazing as users can use controllers or their bodies to interact with the full virtual environment. Check out the video below for the current concept.


InsideAR Speaker Spotlight: Thorsten Stephan of SAP

October 13, 2014

InsideAR Munich 2014

Meet Thorsten Stephan of SAP!

Meet Thorsten Stephan of SAP!

Welcome to our eleventh edition of our InsideAR Speaker Spotlight series!

For our eleventh (make a wish!) edition of the InsideAR Speaker Spotlight, we are happy to introduce Thorsten Stephan, Vice President of SAP SE, Germany, where he works as part of the Industry Cloud and IoT – Mobility team. Thorsten Stephan is an expert in Mobile Enterprise Applications and Market with over a decade of experience. He has been with SAP for over 15 years, taking on leading positions in application and technology development, partner management, and product management. He is a thought leader in, and early adopter of new mobility and UX technologies, and drives those new products to market.

What are you going to present at InsideAR 2014?

Thorsten Stephan: I will talk about the impact of AR and wearables into business processes.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

TS: Yes. Most exciting was to meet so many SAP customers who already spent quite some effort in AR.

What is the next challenge in AR that you would like to see overcome?

TS: Integration into commonly used ODE’s to ensure ease of consumption by existing developer communities – mainly mobile developers.

What is your personal vision of the future of AR? What Application do you wish you had today?

TS: VR and AR will define the next generation of user experience across various form factors and use cases. It will transition into an industry standard and an experience expected by users to be default.

Thorsten’s talk “Business Process Transformation driven by Wearables and AR” will definitely provide some amazing insights to how the future of business and enterprise will be shaped by technology. We can’t wait to see what he has to say!

That’s it from us for now – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.

 


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.


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