Vote For junaio At Mashable`s Open Web Awards
November 5, 2009
Come on, you faithfull fellas. Vote for Nominate junaio, spread the word! So all you beta testers out there – if you liked it, go for it. And when the app is finally out in the store, well, you´re welcome to join in untill November 19th 
And please find the author of this blog now also at the junaio blog
Augmented Reality Is An Award Winning Technology
October 14, 2009
It generated a lot of buzz in the media planning and advertising strategist / planners newswires, but this thing has not been mentioned in the official “I love shockwave based augmented reality” blog, which you are reading at the moment. The campaign, which used the cover of Popular Science magazine as a stage for GE´s smart grid augmented reality advert, won the “Buzz Award” by the US american “Adweek” in the category Print. Here you can find the ADBUZZ 2009 winners and here you still can check out the most stable, robust and strategically interesting augmented reality print2web campaign of this year.
And because I like to do things very consequent, here´s the rest of the self-adulation programm for today: metaio has also won a “caught their eye” trophy at this year´s IBC and has won the Mobile Startups LaunchPad by GigaOm. I did not know, that we are a still a start-up, but I can use a quote of my mom here: you are always as old as you feel
The Real In Augmented Reality
August 24, 2009
Although I do not fully agree with the positioning of these guys of being THE experts in (marketing oriented-) AR (I only have heard from them recently, and I for example did NOT like their virtual fitting AKA “southpark me“), I do absolutely agree with the approach of calming down the hype and starting a discussion about the real in augmented reality. Find the profound and literate analysis of today´s mobile AR applications in this article.
Thank you very much for this good piece of work – tight registration
Scientifically Speaking
August 21, 2009
I know, in the middle of a hype, you shouldn´t talk about the limitations of mobile AR. Who cares about OS market shares, tight registration (3D in general) or user experience and GUI design, when you can forward a catchy video. While I am thinking about the number in percent of the journalists, who have actually tried out all the popping up applications – you can go through this fantastic historical and scientifically sustainable article by the institute of one of the pioneers in mobile AR :
https://www.icg.tugraz.at/~daniel/HistoryOfMobileAR/
By the way: there are three of the applications / providers mentioned, which offer a promising approach and are appreciated by the author of this blog.
Augmented Kingdom
August 14, 2009
Once upon a time, there was this information kingdom, ruled by hype cycles and catchy videos. Speed was the currency, quantity was the drug and image was everything. It was the time of virtual birds, twittering the news and rumours in a 15 seconds of fame (and attention) pulse through the venes of the newswires. Some even called it a war when it came to a certain point where the world as it has been known was on it´s way to change. I mean, the way this world was seen. In these times even the most deliberate knights, the warhorses of this visual battle were forced to use the ultimate measure: a demo video ! (drum roll, rolling thunder, pathetic music). And this is the story I want to tell you today…
iLive and iPlay
June 10, 2009
Let me introduce my charming colleague Katha and two of our iPhone apps to you. While the latter are available in the app store, it was only Mihai Corlan who had the pleasure of a live-demo at this years Webinale…
Have a nive day!
Driven by…
June 4, 2009
… content, there are some AR applications, which still work really nice with just a simple piece of paper. Julian Perretta´s work for example, seems to be so catchy, that it´s worth to mention. But if you put a marker on something inadequate (for example an oily food box) and fail to produce both a nice game logic and fancy design, augmented reality becomes totally obsolete. Driven by nothing. And because I am driven by augmented reality I don´t want immersive “campaigns” to be as attractive as a modem. This unique interface is at the beginning. But some ideas in the last months look like the end is near. So here´s my official call for content and optical reference quality, if it isn´t technology driven, like university demos. Still I have to mention this application like a mantra again. Because the form follows the function, thus it is good (information) design…
Via Bewegungsmelder and Augmented Times.
German software engineering, italian style …
Project: 2020
March 13, 2009
Kathrin Hepburn once said: if you want to be the star of the party, don´t go there. So maybe this is what I meant when i did not write something about The Sixth Sense… This demo was the absent star of my blog. Gosh, what a cryptic introduction. Anyway, I just did not refer to this, simply because I thought everybody has seen it anyway. But now, with honorable Mac Funamizu´s new breathtaking ideas and brilliant layouts this has changed. I have to mention him, thus I have to tell the whole story. The concept namely combines many tricky aspects of augmented reality, but with regards to wearability and ubiquity it is the way we go. So let´s leave out all the questions of availability (and data base connection) and feasibility (price concept?, brrrr…) or the other ugly sisters of inventions. And stroll through petinventions.
