AR Weekly – Late October

October 20, 2014

Excited for InsideAR? We certainly are!

Image Courtesy of Augmented Marketing and YouTube.

Image Courtesy of Augmented Marketing and YouTube.

Metaio | Junaio Recap

InsideAR Speaker Spotlight: Rohit Talwar, CEO of Fast Future Research [Augmented Blog]

Niantic’s Fascinating New (Tr)Endgame [Augmented Blog]

InsideAR Speaker Spotlight: Martin Vesper of digitalSTROM [Augmented Blog]

Here are the winners of the ‘AR Toys Competition':  Once upon an AR time. . . [Augmented Blog]

Augmented Reality News

SAP applications support Vuzix’ M100 smart glasses [Financial News]

Augmented reality may triumph virtual reality for work and play [San Jose Mercury News]

Silicon Valley’s next disruption: Reality! [Computerworld]

Using virtual reality to desensitize troops [Yahoo! News]

SAP Teams With Vuzix on New Apps for Video Eyewear [eWeek]

The Intel Experience Opens Exclusively in 50 Best Buy Stores [Financial]

Augmented reality frees games from TV [TribLive]

castAR bets big on its augmented reality hardware with move to Silicon Valley [Engadget]

Research and Markets: The Office of the Future – Augmented Reality, Internet of Things, and Wearable Devices [Business Wire]

All shades up: Honeywell’s new Google Glass app allows hands-free control on business jets [Phoenix Business Journal]

The Intel Experience Opens Exclusively in 50 Best Buy Stores [Business Wire]

Startup Builds Business Software for Google Glass, Smartwatches [CIO Journal]

Augmented Reality World Created Once Again Through Google Mobile Game [Mobile Commerce Press]

Heads-Up Displays: Technologies and Global Markets [PR Newswire]

Can It Be Real? Augmented Reality Melds Work, Play [ABC News]

Do We Want An Augmented Reality Or A Transformed Reality? [Science 2.0]

‘The Walking Dead’ Campaign take Vienna with augmented reality-digital signage campaign [Digital Signage Today]

Upcoming Events

InsideAR Munich, October 29th, 30th [Register Here - There's still time!]

Pick of the Week

While we’re excited to see Technical Illusions come to Silicon Valley, this week’s Pick of the Week goes to the Walking Dead campaign that occurred in Vienna not too long ago. It’s very reminiscent of the Pepsi MAX campaign and brings a little more excitement to an otherwise dead part of town. With Halloween just around the corner, maybe we’ll get some more Augmented Reality scares.


InsideAR Speaker Spotlight: John Puterbaugh, Ph.D., of Nellymoser

October 3, 2014

InsideAR Munich 2014

Welcome to our eighth edition of our InsideAR Speaker Spotlight series!

For our eighth edition of the InsideAR Speaker Spotlight, we are happy to introduce John Puterbaugh EVP, Chief Digital Officer, and Co-Founder of Nellymoser. An entrepreneur and technologist, John co-founded Nellymoser in March of 2000, where he and they company provide strategy, planning, development, and management of cross-media mobile and digital solutions.

Meet John Puterbaugh of Nellymoser!

Meet John Puterbaugh of Nellymoser!

What are you going to present at InsideAR 2014?

John Puterbaugh: The focus will be on mobile activated media and publishing. I will briefly review the history of mobile activated print in the U.S. and then focus on how AR is being used by print advertisers, publishes and at events. Examples, from U.S. consumer magazines such as esquire,  Marie Claire, The New Yorker, Seventeen will be shown.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

JP: No, this is my first time. I’m looking forward to the event and being in Munich.

What is the next challenge in AR that you would like to see overcome?

JP: We are interested in tackling workflow and scale issues. Our parent company is a printer that works with thousands of retailers and publishers. We want all the pirnt media to be activated so as to be both shareable (social) and shoppable.

What is your personal vision of the future of AR? What Application do you wish you had today?

JP: We are quite interested in self-describable media and what we call actant networks and brand activation networks.

John’s talk, “Full Issue Activation of Magazines using Augmented Reality,” will cover how Augmented Reality and mobile activated print have grown in terms of scaling and monetization across a variety of print mediums. If you’re a publisher or interested in how augmented print media as changed, this is a talk you’ll not want to miss!

That’s it from us for this week – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.

 


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.


As Easy as Coloring by Numbers – Metaio AR Creator InDesign Plugin

October 2, 2014

Guest post by Vanessa Oswald

indesignAttention, Creative Cats!

Metaio has been striving to make Augmented Reality (AR) more accessible to more content creating communities – designers, programmers, artists, publishers, etc. As a part of that mission, Metaio has created the perfect solution for all you creative geniuses out there: the Metaio AR Creator Plugin for Adobe’s InDesign. By bringing AR authoring tools to familiar software, Metaio opens up the AR community to those who might not have previously known about the tools to make AR. As SVP of Metaio’s Product Development team, Michael Kuhn, said, “By providing easy-to-learn AR functionality right inside Adobe InDesign, we are giving millions of creative professionals the ability to create original Augmented Reality experiences.”

The plugin rundown is fairly simple: it allows you to insert 2-D augmented content into your very own professional work with just a few clicks. All you have to do is open your project, analyze if your project is suitable for being properly tracked by smart devices, and create an additional AR-layer to add the content you want to be augmented. If you’ve used the Metaio Creator you’ll notice a familiar ranking system that will indicate how well your pages will track, allowing you to apply small changes on the spot.The plugin then allows you to export your project into the Creator, where you can make additional changes and position the content exactly the way you want it to appear. The options are virtually endless: Include videos, photos, graphics or a simple hyperlink and enhance your new and old projects with augmented, multidimensional craziness.

Watch the video below for a quick demonstration of the InDesign plugin.

It’s easy, it’s fast and it definitely looks cool, what more is there to say? Well actually. . . did I mention it’s free!  Yes, I’m not kidding. You can download the plugin in the Adobe Exchange Store, as well as in the Metaio Store.

You can count on Metaio not to stop here! As these new open community-accessible tools become stronger and more common, expect to see AR become more and more common among creative types everywhere!

We’ll give live demonstrations of the plugin next week at Adobe Max – the largest Adobe conference of the year, held in Los Angeles October 4th through 8th.

And of course, don’t forget to visit us at InsideAR on October 29th & 30th in Munich.

Enjoy the plugin! We are looking forward to seeing your augmented pieces of art!


InsideAR Speaker Spotlight: Annette Zimmermann of Gartner Research

September 25, 2014

InsideAR Munich 2014

Welcome to our sixth edition of our InsideAR Speaker Spotlight series!

For our sixth edition of the InsideAR Speaker Spotlight, we are happy to introduce Annette Zimmermann, Research Director at Gartner Research. Annette works as part of the Consumer Markets and Technology team that is based in Munich. She is responsible for the Consumer Devices Agenda and is part of the global mobile devices forecast team. She has been working in the IT industry for nearly 10 years with a focus on consumer devices, wearables and location technology.

Annette Zimmerman

Meet Annette Zimmerman!

What are you going to present at InsideAR 2014?

Annette Zimmermann: I will provide an outlook on where we see the wearables market going and I will discuss how these new devices open new business opportunities.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

AZ: Yes, I attended in 2012. I found it very interesting to discuss with large as well as new technology start-ups their view on AR and how AR can find applications in different industries.

What is the next challenge in AR that you would like to see overcome?

AZ: Privacy concerns for both local and visual identification-based augmented reality.

What is your personal vision of the future of AR? What Application do you wish you had today?

AZ: We expect the consumer market to initially develop at a slower pace than the enterprise or vertical markets for augmented reality. Video games, especially those developed for devices designed to deliver deeply immersive experiences, such as the Oculus Rift, have the most obvious short-term driver. Innovations in the game industry are no longer tied exclusively to game consoles.

It’s not the lack of imagination that is holding back more rapid development of consumer-facing augmented reality experiences. Rather, it’s the maturing, yet not-quite mature, nature of the tools and the lack of established usage models that marketers can use to triangulate the course of campaigns or techniques.

gartner_hype cycle

Gartner Hype Cycle 2014

Annette’s talk titled “Wearables Enable New Business Opportunities” will deliver some great insights into the future of wearable technology and Augmented Reality. We’re looking forward to hearing what she has to say and her predictions for an augmented tomorrow!

That’s it from us for this week – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.

 


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.


AR Weekly – Late September

September 23, 2014

What’s a pirate’s favorite technology?

. . . .

A-RRrrrrrr

Puurrrrty please? Image courtesy of Nokia and YouTube.

Puurrrrty please?
Image courtesy of Nokia and YouTube.

Metaio | Junaio Recap

Comcast Eyes Augmented Reality Tech [LightReading]

Timetraveler App Allows You To See The Berlin Wall Story In Augmented Reality [TechCrunch]

Augmented Reality Provides Window into the Past with Berlin Wall Timetraveler App [Augmented Blog]

What to expect at this year’s InsideAR Munich? [Augmented Blog]

Featured Channel: Bologna Bus To Go by Yoomee Technologies [Junaio]

My Augmented Reality [YouTube]

InsideAR Munich 2014 Augmented Reality Conference [Youtube]

Augmented Reality News

Augmented Reality Glasses From Sony To Ship In March 2015 [Mobile Commerce Press]

Can’t afford Google Glass? Here’s Optinvent Ora at $300 [the Indian Express]

Investing in Virtual and Augmented Reality [Tech Investing Daily]

Kickstart This iOS-Powered Virtual Reality Headset [TechnoBuffalo]

Comment: What is the waearables reality [Electronics Weekly]

Do-It-Yourself Google Glass: Here’s Augmented Reality, the Open Source Way [Business 2 Community]

Where Are Virtual And Augmented Reality Going? [VR World]

Architecture Graduate Turns Iconic London Building Into An Augmented Reality Game [Techly]

Sony Unveils Google Glass Alternative; Asks Developers to Make Apps [NDTV Gadgets]

Maryland purses virtual reality technology with new grant money [The Diamondback]

Parliament uses augmented reality technology to bring Westminster Hall to life [Digital By Default]

Augmented Reality Digital Headsets Get Real [Information Week]

Meta 1 Augmented Reality Glasses Are Dragging Us Into A VR Future [TechCrunch]

Researchers Use Oculus Rift and Augmented Reality To Put Facebook On Your Wall [Gizmodo AU]

Discover Global augmented reality and virtual reality market that will be worth $1.06 billion by 2018 [WhaTech]

Preview: Skully AR-1 Augmented Reality Motorcycle Helmet [Me and MyConnie]

Google Glass makes doctors better surgeons, Stanford study shows [VentureBeat ]

Sega Augmented Reality Sandbox: Terramapping [technabob]

Sega’s created the project-mapped kids’ sandbox of the future [Engadget]

Augmented reality glasses unveiled by Sony in prototype form [Mobile Commerce News]

3-D reality hits ‘home’ [Home Accents Today]

Upcoming Events

Mixed and Augmented Reality Reference Model Overview and Use Examples [Perey.com]

Adobe MAX, October 4th – 8th [Information Here]

InsideAR Munich, October 29th – 30th [Register Here]

Pick of the Week

I really wanted to give it to this video (because, well, cats) but Always On, Always Augmented > Always On, Always Connected, just saying. Instead, the Pick of the Week goes to the video below showcasing some incredible SLAM. The maps are dense and do show some great reconstructions. It doesn’t look like the mapping overlay is done live, but the set up does paint the planes fairly well. Hopefully we’ll see some applications in the near future!

Okay, one more: What’s a pirate’s favorite vegetable?

. . . .

Aaarrrr-tichokes

I’ll be here all week, folks!


AR Community for Open and Interoperable Augmented Reality Experiences meets in Munich

September 9, 2014

ISMAR 2014 Munich

In conjunction with ISMAR 2014 hosted by TU Munich this week the AR Community for Open and Interoperable Augmented Reality Experiences will meet in the Metaio offices on Saturday, 13th of Sept. The face-to-face community meetings are designed to promote the discussion among ecosystem stakeholders for the development of open and interoperable AR content and experiences.

The community innitiated by Christine Perey is working together actively to reach its main goal of the advancement of an open and interoperable AR. As it is a grassroots initiative, there is no formal administrative structure for this community. All those who are currently working towards open Augmented Reality content and experiences are invited to present the status of their activities and participate in this active global community. Additionally, companies and individuals who are interested or wish to contribute their projects to the advancement of interoperable AR are welcome.

To get more information about the AR Community and to join the meeting in Munich you will find more details on Christine Perey’s website. Session descriptions and speakers are available on the meeting agenda page.

Here is a quick preview for the programme on Day 1 and Day 2:

ICM

 


AR Weekly – Early September

September 8, 2014

Think and wonder, wonder and think.

ikea_bookbook

Experience the power of the bookbook™! (Image Courtesy of IKEA and YouTube)

Metaio | Junaio Recap

InsideAR Speaker Spotlight: Gina Chung [Augmented Blog]

InsideAR Beijing – A Quick Preview [Augmented Blog]

Join our next webinar: “Engine Creative and Tesco Discover – AR Publishing for Brands” [Augmented Blog]

Augmented Reality News

Developers react: What it’s like to be making games for Gear VR [Gamasutra]

Meet the Scientists: Dr. Josh Kvavle [Armed With Science]

Watch out Google, Sony’s coming at’cha with its Smart EyeGlass AR specs (hands-on) [Pocket-lint]

Prettify yourself in Panasoic’s augmented reality mirror [WIRED UK]

Apple’s iPhone-based augmented reality navigation concept has ‘X-ray vision’ features [Apple Insider]

New Wedding Dress App Uses ‘Augmented Reality Technology’ for Virtual Try-Ons [ABC News]

Augmented reality – how can it enhance the future of football? [Engineering.com]

Mobile app designed for Google Glass reads facial expressions [Mobile Commerce News]

Optinvent ORA-1 Developer Edition smartglasses hit Kickstarter [SlashGear]

Cotton On Launches Global Augmented Reality Inititative [Power Retail]

Augmented Reality, Other Trainers for Complex Disease [Mimic Technologies Blog]

‘Smart packaging’ solutions for connected shoppers [Sys-Con Media]

Mobile games are coming to Google Glass [Mobile Commerce News]

Could these augmented reality headsets be the future of theme parks? [Daily Mail Online]

Revamping Content with Augmented Reality [SFAMA]

The War for Our Digital Future: Virtual Reality vs. Integral Reality [WIRED]

Upcoming Events

No webinar this week folks!

Thomas Alt at Intel’s IDF14 – Creating Immersive Augmented Reality Experiences on Android Mobile Platforms Based on Intel Architecture using Metaio SDK [IDF14 San Francisco]

InsideAR Munich, October 29th – 30th [Register Here]

Pick of the Week

When it comes to technological innovations, no other company breaks down barriers like IKEA. With their latest product, the bookbook™, IKEA stands to break ground in the tech industry in ways that we could only have imagined. Check out their latest innovation in the video below and get excited for that they have in store!

#innovation #tech #siliconSweden #dohashtagsevenworkonWordpress?


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