Years ago the automotive industry basically gave birth to augmented reality, and ever since the two have gone together like Foxes and Norwegian comedy. At InsideAR 2013 their bond was proven to be as strong as ever as Professor Doctor Werner Schreiber of VW, Markus Hammori of Mercedes Benz, Sebastian Schillinger of Audi, and Sergiu Ardelean of Card-Emotion each gave their insight to the future of AR and the automotive industry.
Professor Doctor Werner Schreiber, Volkswagen Group, presenting MARTA: AR in Vehicle Service – Past, Present and Future
Prof. Dr. Werner Schreiber, born 1957, is head of Research Virtual technologies at Volkswagen Group. He has a background in Mechanical Engineering with specialization in Production Engineering and Interchangeability. Moreover, Dr. Schreiber is the leader of AVILUS, the world’s most ambitious Augmented Reality research project. At InsideAR he presented MARTA, a collaboration project between Metaio and Volkswagen and a service maintenance tool for the concept car XL1.
Markus Hammori, Mercedes Benz: Cruising the Augmented City
Having studied computer science at the University of Ulm, Markus joined Daimler in 2004 and worked on process and IT-projects throughout the organization. However times are a-changin’ and these days you get the feeling that cars mainly run on bits and bytes, making computer science an essential part of automotive innovation. At Daimler Group Research and Advanced Engineering Telematics Markus and his team develop new architecture that help making user interface in the car even more intuitive is part of the task and AR does definitely fit this bill. He strongly believes that Augmented Reality can help make the user interface in cars easier to understand and thus safer and more comfortable to use.
Sebastian Schillinger, Audi: Fast, Easy, Intuitive – Audi eKurzinfo Application
Sebastian Schillinger studied Digital Media at the University of Applied Sciences Kaiserslautern. At AUDI AG he works in the owner’s literature department and is responsible for interactive and multimedia-based manuals. In 2010 he drafted the first version of an augmented reality manual called Audi Bordbunch 2.0. Since that time he has become the project manager for the succeeding App Audi eKurzinfo.
Sergiu Ardelean, card-emotion: Volkswagen seeMore Application
After graduating from University of Applied Science of Hagenberg, Media technology and design, Sergiu Ardelean became an important member of card-emotion to help develop the company from the very start. Together with the CEO he developed the company’s products and had a constant drive to find new solutions for interactive marketing. Now he is responsible for the creation department and concepts of each project. Sergiu and his colleague Roman presented the Volkswagen seeMore application at InsideAR 2013, In 2010 the first seeMore application was implemented for Volkswagen Germany. In the last 3 years card-emotion has enhanced the design and developed new features which are now used worldwide. They started off with Germany and now have nearly signed 20 countries.
Makes you wish you had gone to insideAR right? Well there’s always next year! Stay tuned for additional reviews and presentations from insideAR 2013 or watch them all on our Youtube channel.