Help get Metaio to South By Southwest (SXSW) 2014!

August 25, 2013

Vote us all the way to Austin. 

SXSW 2014 Interactive Logo

South By Southwest (SXSW) Interactive is one of the largest digital and technology festivals in the US. Every year, thousands of tech enthusiasts and digital media professionals flock to Austin, Texas for 5 days of exhibits, events and amazing insight in speaking sessions and panels- and like every year, we want to be part of it.

And with your help, we can!

For considering panels, public voting accounts for 30% of the total for getting in the door. You – that’s right, YOU, can click a button and help us get that much closer to our goal. Every vote counts! Just follow a few quick steps:

  • Take a moment to create a PanelPicker account if you haven’t already
  • Vote by visiting the links below and clicking the “vote” button.
  • Tell your friends how awesome you are at voting by sharing the same links on Facebook or Twitter!
  • Voting ends Friday, September 6 11:59 PM US Central Time


DIY Everything With In-Car Augmented Reality 

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There are apps on your phone that can tell you more about your surroundings than your car. Think about that- the complex piece of machinery and technology that takes you from place to place is almost incapable of allowing you to deal with your environment. You could always pull over, take out the manual and figure out what that button does. But you won’t. You could use the in-car factory GPS to lead you to your destination- but you’ve got Waze or Google Maps or basically anything else already downloaded on your smartphone. And by the way, your “Check Engine” light just came on- wonder what that means…

This needs to change- and there are already a handful of technologies that can move the driving experience forward. In this session, learn how emerging technologies like augmented reality are changing navigation, in-car education, and DIY maintenance for the driver. This is a vehicle of the very near future- come learn from industry experts what it will look like.


The Future is full of Chauvinistic Robocops

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According to Forrester Reasearch, Google Glass will be the next iPhone, and wearable computing hype and media are at an all-time high. Companies like Vuzix, Seebright, Meta, Canon and Epson are looking to change the way we experience and interact with digital information. The technology we were promised in films like Minority Report and in countless sci-fi media has finally come to light. But why do nearly all of them denigrate women and portray their principal protagonists as chauvinistic archetypes? This session is meant to start a conversation that no one else seems to be having, an examination of the role of women in a future where wearable computing is ubiquitous- which could be as soon as 2015. I’ll show a selection of popular wearable computing concept videos and analyze and identify recurring themes and messaging.


South by Southwest 2013 – Vote for Augmented Reality!

August 14, 2012

Way more important than real voting. 

metaio augmented reality south by southwest software solutions


It’s that time of year again when voting begins for all of the panels everyone has submitted to South by Southwest Interactive. Even if you’re not planning on attending South by Southwest Interactive, you can still support metaio by making your voice heard in the community voting!

Take a quick minute to create a PanelPicker account (if you don’t have one) and then link straight to these two great panels that feature metaio projects and use-cases:



How A Virtual Pop-Star Sold Her First Car featuring Lisa Murphy of metaio! 

In order to engage with a younger, tech-savvier audience, Toyota launched an integrated marketing campaign for the 2012 Toyota Corolla that featured emerging technology like 2-D print activation and vision-based mobile augmented reality to leverage its existing yet scarcely-downloaded mobile app, the Toyota Shopping Tool. It also features an entirely digital open-source anime pop-star sensation named Hatsune Miku.

Toyota saw huge successes as a result: Corolla leads jumped 30% the week of the lauch; Toyota Shopping Tool mobile app downloads increased 600%; website traffice for the first week increased 167% and continued at an all time high for the next seven weeks.

In this proposal, learn how the interactive director of a multicultural agency and the project lead for an augmented reality company worked together to make this campaign a huge success for Toyota, culminating in a Multicultural Excellence Award.



Hot Housewives Getting Augmented At Home featuring a project developed with the metaio Mobile SDK

The lady of the house is often the one picking the décor and design at home. If she can see a ductless system in her house virtually, thanks to augmented reality, sales rise — and have they ever. Using custom mobile apps integrated with emerging technology, such as augmented reality and a custom app store, Mitsubishi Electric Cooling & Heating is revolutionizing the way its sales channel members do business. Tools in hand, Mitsubishi Electric is projecting an increase of $30 million in revenue next year, while simultaneously decreasing future costs for printing and distributing product catalogs by millions of dollars.

Mitsubishi Electric’s products can save homeowners 30-percent on their energy bill, but most just want to know, “What is it going to look like in my house?” Augmented reality is Mitsubishi Electric’s most visual tool in its custom app store that will deploy 11 new enterprise apps for a variety of specific needs in its sales channel.


Voting starts today and continues to the end of the month, so tell your friends!

Share on Facebook, LinkedIn, Twitter, Reddit, Digg, Myspace, Friendster, IRC….basically whatever you want.

While you’re at it, vote for anything else you think is cool!

Outside voting counts for 30% of the selection process, so help us get to SXSW so we can bring these great panels to life!

Get Out The Vote For South By Southwest Interactive AR Panels

August 25, 2011

South by Southwest Interactive 2012 might seem far off, but the voting deadline for panels is quickly approaching. I am happy to say that metaio is participating in four different potential panels, and we’d really like to see them get a great response from our followers. We’ve got some very cool topics in the works, so we’d really appreciate your support! You can vote for as many panels as you like, so please be generous. Make sure to create an account, it only takes a few minutes- just click on the titles of the panels below to go straight to the voting page!

The New Role of Advertising in AR Game Development
Brendan Scully, Business Development Manager

Augmented Reality promises the future, but who is actually building new things with it? How are they making any money? As new projects demand six-figure budgets, can privacy rights, humanistic design and fun coexist with user metrics, brand messaging and a lust for “k-factor”? We’ll take a look at what’s been built, why it did and how we might design better games for players and clients alike moving forward.

Negotiating The Hype Curve: How UX Can Sell AR
Roman Hasenbeck, US Director Sales & Marketing

Every new project is defined by the business practices that enable them. So why do so many Augmented Reality experiences fall short of the expectations of both the buyer and end user? With dissatisfied clients and rumors of low ROI, perhaps it’s time to reevaluate how we sell AR. Roman Hasenbeck, Director of Sales and Business Development at metaio Inc., the nation’s leading AR Tech firm, explains the process of selling AR the right way. He shows us why the Hype Curve is just a crutch for lazy producers, and how the most crucial yet often-ignored components to ensuring a great project and closing a sale is taking the time to learn the tech, design a thoughtful experience and communicate it effectively to the client.

Augmented Reality = ARPA’s Original Vision of Web
Lisa Murphy, Sr. Sales & Marketing Manager

Using a variety of original source material, Chris Grayson will give an overview of the global network, as envisioned by thinkers at ARPA before the creation of the ARPAnet. Examples include J.C.R. Licklider’s “Man-Computer Symbiosis,” 1960; Douglas Engelbart’s “Augmenting Human Intellect,” 1962; and Ivan Sutherland’s “The Ultimate Display,” 1965. Some focus will also be given to the people and personalities involved. Lisa Murphy will provide the technical explanation for many milestones in the evolution of the internet, making the case that the human interface to the network has historically been limited by the available technology, and with Augmented Reality, we are now entering an era that truly begins to deliver on the original vision.

And lastly, Yours Truly:

Real Time Hyperlocal Brokerage Communities
Trak Lord, PR & Social Marketing Manager

Our life styles are increasingly evolving into hybrid experiences that blend the physical with the cyberspatial and the virtual. Moreover, these interactions are creating new forms of communities for fun and commerce, where consumers and businesses increasingly use hyperlocal incentives to leverage our immediate surroundings. In this panel, we’ll explore how games, collaborative consumption, Augmented Reality, consumer to consumer brokerages, experience augmentation, visual discovery and local commerce are providing the glue for diverse hyper-local experiences and communities.


Outside voting counts for 30% of the selection process! Help us get to SXSW so we can bring these great panels to life.

Inside AR 2011: CTO Peter Meier to give Keynote

August 2, 2011

What  do Björn Ekelund of ST-Ericsson, John C. Havens of Porter Novelli, and Josh Shabtai of Vertigore Games all have in common? First of all, they’re all excellent, intelligent dudes. Secondly, they’re all renowned, published industry and thought leaders in their respective fields. Thirdly, and perhaps most importantly- they’re all Keynote speakers at this year’s insideAR 2011.There is however one Keynote speaker we have yet to announce, and that’s metaio CTO Peter Meier.

Peter Meier, born 1976, received his master in manufacturing engineering from the Technical University of Munich, before founding metaio in 2002 together with Dr. Thomas Alt. Since then, he has served as CTO and helped to make metaio one of the leading companies for the development and licensing of Augmented Reality Technology, worldwide. metaio has over 80 employees in its locations in Munich, Seoul and San Francisco. Peter Meier actively takes part in expanding metaio’s technology and products. Here’s a brief description of Peter’s speech:

Peter Meier, one of the world’s recognized experts in the field, presents his vision of closing the gap between the real world and the traditional desktop as we know it. Advanced AR software running on powerful mobile devices capable of object / image recognition and natural feature tracking will allow the user to experience the real world effortlessly enriched by personally relevant informative displays, in terms of preference, time and location. In other words: Making the Digital a Natural Experience.

Peter has given numerous speeches on behalf of metaio in the past- you can find clips of them in our YouTube channel, but here’s one to get you started:

Now that we’ve announced our insideAR 2011 Keynote speakers, make sure to check back regularly as we update the schedule regarding special panels, daily sessions, and interactive activities.  You can stay posted on Facebook, Twitter, or LinkedIn- we’re going to make sure you hear about all this cool stuff no matter where you go.

Inside AR 2011: Josh Shabtai of Vertigore Games to Give Keynote

July 28, 2011

For those of you keeping track (no, not a pun though I’d be lying if I weren’t tempted), we’ve already announced Björn Ekelund of ST-Ericsson and John C. Havens of Porter Novelli as Keynote speakers for this year’s insideAR conference. I’m pleased to also announce today the addition of CEO and Creative Director of Vertigore Games, Josh Shabtai.

Josh is a game designer, new media strategist, musician and writer obsessed with discovering new applications for old communication vehicles. He was responsible for the fantastically developed  Star Wars Arcade: Falcon Gunner, and continues to create great mobile gaming experiences that use 360 degree views, user environments, and licensed pop-culture memorabilia (if he’s lucky- and he has been). The title of his address is “Augmented Reality Games and how they will Change the Gaming Industry” and here’s a brief description: 

Nintendo, Sony and mobile device manufacturers started to integrate AR-games into their strategy. But how will Augmented Reality influence the gaming industry and what will be possible with future devices?

Once again, stay tuned to hear all the great details about insideAR 2011, whether it’s Facebook, Twitter, or LinkedIn- we’ve got all sorts of news to roll out.

Inside AR 2011: John C. Havens Announced As Keynote Speaker

July 26, 2011

As some of you already know, on Friday we announced that Björn Ekelund, Head of Ecosystems and Research for ST-Ericsson will be delivering on of the excellent Keynotes that we’ve got lined up for this year’s insideAR 2011. Today, we’re announcing the next featured Keynote speaker: John C. Havens.

John is a published author and the Executive Vice President of Social Media at Porter Novelli. He writes often of emerging technology and augmented reality, and has contributed to many publication. You can check out his latest article in Mashable, “Who Owns the Advertising Space in an Augmented Reality World?”. Here’s a brief description of John’s Keynote, which is sure to expand on the questions he introduced in the above article:

Who owns the advertising space in an augmented world? What keeps multiple brands from owning the same virtual space? How will people, companies and institutions react on the possibilities and risks arising through mixed realities? John will also elaborate on how Facebook and Google are affecting identity in a way that will be directly mirrored by AR. He thinks that people need to stop thinking that AR is just for gaming or entertainment but it is the way we will literally see the world in the future.

Over the coming weeks we’ll be releasing more and more information on this year’s Inside AR in Munich, Sept 26-27, including speaking sessions, activities, and other Keynote speakers.

Be sure to subscribe to our blogs, follow us on Twitter and like us on Facebook to get all the exciting updates on insideAR 2011!

Inside AR 2011: Björn Ekelund of ST-Ericsson To Give Keynote

July 22, 2011

Today we are pleased to announce one of the excellent keynotes we’ll have at this year’s InsideAR 2011, to be delivered by Head of Ecosystems & Research for ST-Ericsson, Björn Ekelund.

Bjorn Ekelund, InsideAR speaker, Ericsson Mobile Platforms

With more than 25 years of experience in the Wireless space, we are thrilled to have an industry veteran like Mr. Ekelund add his insights to our event. Here’s a brief description of his Day 1 Keynote speech:

Augmented reality (AR) pushes all technology boundaries in a mobile device simultaneously: graphics, imaging, software processing, storage and communications. It also combines them in entirely new ways. This has a fundamental impact on chipset platform architecture, which is traditionally use-case optimized.

Mobile AR includes also cloud services, thus making the architectural trade-offs even more complex. With state-of-the art tablets and smartphones having multi-core multi-GHz processors and being capable of up to 100Mbit/s data connections, local processing can be efficiently combined with powerful cloud services such as payment, mapping, pattern matching or content hosting.

Over the coming weeks we’ll be releasing more and more information on this year’s Inside AR in Munich, Sept 26-27, including speaking sessions, activities, and other Keynote speakers.

Be sure to subscribe to our blogs, follow us on Twitter and like us on Facebook to get all the exciting updates on InsideAR!


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