InsideAR and What’s so amazing about it – Highlights of this Year’s Most Exciting AR Conference

October 21, 2014

InsideAR Munich 2014 is just around the corner! If you haven’t read anything about it yet, you’ve come to the right place. Let me give you the grand tour of everything this conference has to offer:

insideAR2013-7First and foremost, let’s cover the basics! InsideAR was founded eight years ago as a small company event by Metaio. The fundamental goal of the event was informing customers and employees about ongoing projects and the current standards of Augmented Reality. Nobody would have guessed that not even ten years later, InsideAR would evolve into the world’s most exciting AR conference. After two very successful conferences in Beijing and Tokyo this year, we are expecting more than 1000 attendees at InsideAR Munich.

Now let me blow you away!

Highlights at InsideAR Munich:

Never before have we had so many renowned companies speaking at InsideAR: Volkswagen, Audi, Daimler, Cisco, DHL, Intel, NVIDIA, Vectorform and BMW are just a few of our valued partners who will be joining us. Famous speakers (this year almost 60!!), fascinating topics, captivating workshops and mind blowing demos will all be waiting for you on two fully dedicated stages.

One thing is certain – you won’t be bored in those two days.

Emerging Technologies, New Sensors, Smart Homes, Hyper Reality and Privacy

On the morning of Day 1, Metaio’s Thomas Alt and Peter Meier will kick off the event by giving you the newest information on teaching devices to understand reality. A big part of this year’s focus will be on wearables and their importance for AR. Wearable technologies made a huge step forward this year, and AR has grown in popularity and use in the last couple of months (just take a look at the Gartner Hype Cycle) because of that.  Be the first to know how to use those hands-free technologies in your favor by attending Annette Zimmermann’s  speech about wearables and the new business opportunities they provide. Additionally, Cisco’s Dirk Schlesinger will talk about the ‘Internet of Things’ as a stepping stone for future innovation.

Our keynotes will give answers to questions regarding diverse industries,including AR in medicine, Industry 4.0, retail, advertising, logistics, education and more. For example: Jaguar’s Artur Grzybowski will be presenting one of the most exciting AR innovations for the automotive industry, and you’ll have to be at InsideAR Munich to see it!

If you ever wondered, what exactly the word ‘Hyper Reality’ contains, be sure to attend Keiichi Matsuda’s speech about “Hyper Reality and the Future of Information Environments.”  Be part of Dorothea Martin’s workshop on AR Storytelling and learn what it takes to turn any AR application into something unique and engaging. Or learn “How to build the ultimate shopping scanner” in our workshop on Wednsday.

Since a theoretical approach always needs a practical follow-up, we are proud to present over 30 different AR demos in our exhibition area. Key among them will be an original BMW i8 with an AR application on Google Glass. Yes that’s right, a BMW i8 and Google Glass.We know it as the BMW i8 INNOVATION LIVE case study by Vectorform, and you can experience it first hand at InsideAR Munich.

insideAR2013-81

The future is now: What’s next for Augmented Reality?

What is the status quo of AR? What will AR look like 5, 10, even 20 years from now? Will Augmented Reality be the user interface of our everyday life? Mary Lynne Nielsen and Christine Perey will present their answers to these questions at InsideAR Munich. Joining them is Fast Future’s Rohit Talwar, who will also address the future of AR in his keynote about emerging technologies and their impact on Augmented Reality.

Let’s not forget Ronald Azuma presentation about Intel’s famous flying whale, Leviathan, or how Tim Last got aliens to attack a London bus shelters not too long ago.

For those who have an appetite for classical musics, we have something special in store for you. The FH Düsseldorf will present their PavARotti project, which enables you to experience the music of the virtuoso in a whole new way. How exactly? Well, you’ll need to be there, to find out! Additionally, Professor Geiger and his students will show you what happens when you augment a beer brewery. To answer the question on your mind right now: yes, you will be able to drink it. After all, what would Munich be without its famous beer?

Be the first…

Metaio6-700x525v2You will be the very first to get deep insight into Metaio 6. With brand-new features and state-of-the-art technologies, you don’t want miss the chance to explore the alterations and innovations yourself before everyone else. And only at InsideAR Munich!

We will also exhibit our visionary Thermal Touch, our award-winning edge-based tracking, and our improved face recognition. You will be able to try it all yourself – No strings attached.

The list goes on and on. If you need any additional reason to join us for InsideAR, visit our webpage and take a look at the full program.

InsideAR will be on a whole different level of AWESOME this year and you’d seriously miss out if you miss this opportunity!  Get your tickets here and hurry – there are only a few more days left!

We’ll see you at InsideAR Munich on 29th and 30th October!

 

insideAR2013-2 insideAR2013-28 insideAR2013-23


AR Weekly – Late October

October 20, 2014

Excited for InsideAR? We certainly are!

Image Courtesy of Augmented Marketing and YouTube.

Image Courtesy of Augmented Marketing and YouTube.

Metaio | Junaio Recap

InsideAR Speaker Spotlight: Rohit Talwar, CEO of Fast Future Research [Augmented Blog]

Niantic’s Fascinating New (Tr)Endgame [Augmented Blog]

InsideAR Speaker Spotlight: Martin Vesper of digitalSTROM [Augmented Blog]

Here are the winners of the ‘AR Toys Competition':  Once upon an AR time. . . [Augmented Blog]

Augmented Reality News

SAP applications support Vuzix’ M100 smart glasses [Financial News]

Augmented reality may triumph virtual reality for work and play [San Jose Mercury News]

Silicon Valley’s next disruption: Reality! [Computerworld]

Using virtual reality to desensitize troops [Yahoo! News]

SAP Teams With Vuzix on New Apps for Video Eyewear [eWeek]

The Intel Experience Opens Exclusively in 50 Best Buy Stores [Financial]

Augmented reality frees games from TV [TribLive]

castAR bets big on its augmented reality hardware with move to Silicon Valley [Engadget]

Research and Markets: The Office of the Future – Augmented Reality, Internet of Things, and Wearable Devices [Business Wire]

All shades up: Honeywell’s new Google Glass app allows hands-free control on business jets [Phoenix Business Journal]

The Intel Experience Opens Exclusively in 50 Best Buy Stores [Business Wire]

Startup Builds Business Software for Google Glass, Smartwatches [CIO Journal]

Augmented Reality World Created Once Again Through Google Mobile Game [Mobile Commerce Press]

Heads-Up Displays: Technologies and Global Markets [PR Newswire]

Can It Be Real? Augmented Reality Melds Work, Play [ABC News]

Do We Want An Augmented Reality Or A Transformed Reality? [Science 2.0]

‘The Walking Dead’ Campaign take Vienna with augmented reality-digital signage campaign [Digital Signage Today]

Upcoming Events

InsideAR Munich, October 29th, 30th [Register Here - There's still time!]

Pick of the Week

While we’re excited to see Technical Illusions come to Silicon Valley, this week’s Pick of the Week goes to the Walking Dead campaign that occurred in Vienna not too long ago. It’s very reminiscent of the Pepsi MAX campaign and brings a little more excitement to an otherwise dead part of town. With Halloween just around the corner, maybe we’ll get some more Augmented Reality scares.


InsideAR Speaker Spotlight: Rohit Talwar, CEO of Fast Future Research

October 20, 2014

InsideAR Munich 2014

Welcome to our thirteenth edition of our InsideAR Speaker Spotlight series!

For our thirteenth edition of the InsideAR Speaker Spotlight, we are happy to introduce Rohit Talwar, CEO of Fast Future Research. An already popular futurist technology speaker, Rohit has been an active futurist for years. At Fast Future, he leads the research division to produce studies across a series of topics.

Rohit-Talwar-pic

Meet Rohit Talwar of Fast Future Research!

What are you going to present at InsideAR 2014?

Rohit Talwar: I am going to explore the future evolution of AR as a variety of technologies come together e.g. wearable and embedded devices, artificial intelligence, immersive, multi-sensory internet, gesture interfaces and brainwave recognition. I will highlight the opportunities these developments could bring about and explore opportunities from different industries. 

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

RTThis is my first time to attend and I am keen to see where different players think AR could be heading in the next 5-10 years.

What is the next challenge in AR that you would like to see overcome?

RT: Integration with other personal technologies e.g. mind reading headsets and wearable/embedded devices.

What is your personal vision of the future of AR? What Application do you wish you had today?

RTI think it has a wide variety of applications as part of an integrated personal technology ecosystem. I can see diverse applications in leisure, retail, security, entertainment, maintenance and repair.  

Rohit’s talk “Augmented Futures – How the next generation of emerging technologies could impact AR and the applications of that could emerge” will touch base on his futurist beliefs, and hopefully provide a positive outlook on Augmented Reality’s future.

That’s it from us for now – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.

 


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.


InsideAR Speaker Spotlight: Martin Vesper of digitalSTROM

October 16, 2014

InsideAR Munich 2014

Welcome to our twelfth edition of our InsideAR Speaker Spotlight series!

For our twelfth edition of the InsideAR Speaker Spotlight, we are happy to introduce Martin Vesper, CEO of digitalSTROM AG. Martin is regarded as an expert in smart products, processes, energy, optimum customer orientation and strong brands. His main goal is to make the innovative smart home system digitalSTROM accessible to a wider public in the DACH region and other European countries.

Martin Vesper-300dpi-RGBDigitalstromWhat are you going to present at InsideAR 2014?

Martin Vesper: I will give a presentation on how connectivity and AR will transform the craftsmanship of electricians into an industrial process thus, allowing smart homes to evolve.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

MVThis is my first time at the conference, and I am looking forward to it.

What is the next challenge in AR that you would like to see overcome?

MV: The practicability of the technology. AR will become widely accepted, if it is really applicable in specific areas. This means a low error rate, low latency and a number of enjoyable applications.

What is your personal vision of the future of AR? What Application do you wish you had today?

MVI see the future of AR in the combination with cognitive systems, moving away from “single use applications” towards AR applications with a broader scope. This will allow a more practical way of expanding knowledge in a multitasking environment.

Martin’s talk “Connectivity Means Change: Augmented Reality and the Smart Home” will provide us with some thoughts behind how an augmented home could be a great supplement to a smart home. Here is the link to the program of InsideAR of Day 1 and Day 2.

That’s it from us for this week – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.

 


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.


AR Weekly – Mid October

October 13, 2014

We’re Back!

We're just doodling.

We’re just doodling.

Metaio | Junaio Recap

InsideAR Speaker Spotlight: Thorsten Stephan of SAP [Augmented Blog]

Metaio Rocks Adobe MAX [Augmented Blog]

IKEA Catalog App 2015: Where the evARyday begins [Augmented Blog]

InsideAR Speaker Spotlight: Dr. Stephan Erlenkämper of Mayersche Book Stores [Augmented Blog]

Feel your next holiday destination with Junaio! – An Example for an Augmented Reality Tourism Catalog [Augmented Blog]

InsideAR Speaker Spotlight: Valerie Riffaud Cangelosi of Epson Europe [Augmented Blog]

Calling all 3D buffs! Metaio Teams up with Pinshape for a Halloween 3D Printed Model Competition [Augmented Blog]

InsideAR Speaker Spotlight: John puterbaugh, Ph.D., of Nellymoser [Augmented Blog]

Metaio debuts augmented reality plug-in for Adobe InDesign [TheNextWeb]

Augmented Reality Meets Adobe InDesign [Trekk]

As Easy as Coloring by Numbers – Metaio AR Creator InDesign Plugin [Augmented Blog]

Metaio Launches The First Augmented Reality Plugin For Adobe InDesign [TechCrunch]

Junaio: From rustic farmer fair to rollercoaster beer festival – The Oktoberfest 1910 – 2014 [Augmented Blog]

OnTheGo Platforms Releases Metaio Support to Bring ‘Minority Report’ Tech To Reality [OnTheGo Platforms]

Augmented Reality News

Niantic Labs’s John Hanke: alternate reality games are the future of storytelling [Stuff]

Carl Zeiss Showcases VR ONE headset, Under $100, Due By Christmas [AndroidHeadlines.com]

Ice-Bound: A Novel of Reconfiguration [Kickstarter]

Smart Glasses From Toshiba Take A Different Design Track [Mobile Commerce Press]

Augmented reality with ultrafast Internet soon, experts say [Malay Mail Online]

Arch Grant Recipients Candy Lab Partners With Carnival Corp [Techli]

Epson Moverio BT-200 Augmented Reality Glasses Review [Tom's Hardware]

Welcome to ‘Endgame,’ Google’s worldwide augmented reality game that begins today [The Verge]

Toshiba Glass Prototype Unveiled; Hoped to Rival Google Glass in 2015 [NDTV Gadgets]

A little bit of depth [The Hindu]

Augmented Reality and Virtual Reality Market Worth $1.06 Billion by 2018 [Digital Journal]

Vuzix focuses on enterprise wearable tech, inks deal with Lenovo for growth in China [451 Research]

Augmented Reality Will Change Your World [Mobile Commerce Press]

iPhone Smart Glasses – Vuzix Now Compatible [Load the Game]

Microsoft’s ‘RoomAlive’ turns the living room into an augmented-reality game [Polygon]

Could virtual reality help build better cities [BBC News]

This Sony researcher wants to put you in someone else’s head [CNET]

Upcoming Events

InsideAR Munich – October 29th, 30th [Register Here]

Pick of the Week

While we were at Adobe MAX last week, Microsoft released a new proof of concept, video game projector setup that turns your living room into an interactive gaming environment. The setup uses 6 depth-sensing cameras and projectors to map out the space and then project a game on the upper surfaces. The concept looks amazing as users can use controllers or their bodies to interact with the full virtual environment. Check out the video below for the current concept.


InsideAR Speaker Spotlight: Thorsten Stephan of SAP

October 13, 2014

InsideAR Munich 2014

Meet Thorsten Stephan of SAP!

Meet Thorsten Stephan of SAP!

Welcome to our eleventh edition of our InsideAR Speaker Spotlight series!

For our eleventh (make a wish!) edition of the InsideAR Speaker Spotlight, we are happy to introduce Thorsten Stephan, Vice President of SAP SE, Germany, where he works as part of the Industry Cloud and IoT – Mobility team. Thorsten Stephan is an expert in Mobile Enterprise Applications and Market with over a decade of experience. He has been with SAP for over 15 years, taking on leading positions in application and technology development, partner management, and product management. He is a thought leader in, and early adopter of new mobility and UX technologies, and drives those new products to market.

What are you going to present at InsideAR 2014?

Thorsten Stephan: I will talk about the impact of AR and wearables into business processes.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

TS: Yes. Most exciting was to meet so many SAP customers who already spent quite some effort in AR.

What is the next challenge in AR that you would like to see overcome?

TS: Integration into commonly used ODE’s to ensure ease of consumption by existing developer communities – mainly mobile developers.

What is your personal vision of the future of AR? What Application do you wish you had today?

TS: VR and AR will define the next generation of user experience across various form factors and use cases. It will transition into an industry standard and an experience expected by users to be default.

Thorsten’s talk “Business Process Transformation driven by Wearables and AR” will definitely provide some amazing insights to how the future of business and enterprise will be shaped by technology. We can’t wait to see what he has to say!

That’s it from us for now – be sure to visit our previous spotlight and if you’d like to watch some of the presentations from last year’s InsideAR event, check out our InsideAR YouTube playlist.

 


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker? Get in touch with our team via: insidear@metaio.com

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.


Metaio Rocks Adobe MAX!

October 10, 2014
Courtesy of Adobe

Courtesy of Adobe

wall of art

Just the smallest tidbit of art seen at MAX.

This week saw the coming and going of Adobe MAX 2014 – Adobe’s annual convention and expo. For the first time, Metaio was pleased to be a bronze sponsor for the event. MAX attracts over 5,000 creative professionals from all around the world and brings them together in Los Angeles in celebration of their craft while providing an in-depth refresher on all that’s new in the world of technology and design. It’s a time of year where the deadline weary, logo crafting, DPI insistent design types shrug off their busy jobs and join together to discuss the challenges and opportunities in the design industry.

One Part Conference, One Part Awesome

monster model

Ma always said I had a face for Hollywood.

MAX is one part conference, one part celebration. While workshops and seminars run on an intense schedule throughout the five day event, there’s plenty of fun to go around. Photoshop maniacs competed in Sapient Nitro’s Battle of the Hands to see who could create the best movie poster….with only eight minutes! Doodle walls, creativity zones, and even an arcade decorated the expo floor to keep the creative juices flowing outside the classes. To top it all off, all attendees were invited to an indulgent MAX Bash party featuring food and drinks galore. To top THAT off, Adobe brought in the Kings of Leon to play for everyone in a hip, modern outdoor venue. MAX certainly nailed it with the right balance of work & play.

Making Augmented Reality Easy

By combing the power of the Metaio Creator with InDesign,  creating Augmented Reality becomes even easier for designers.

By combing the power of the Metaio Creator with InDesign, creating Augmented Reality becomes even easier for designers.

Metaio also brought something special to this event: an entirely new software product – the Metaio AR Creator plugin for InDesign. The plugin works directly in Adobe’s software, and we thought it would be a great way to tap into the huge creative community of Adobe users to join in building content in the AR world. We had a great response to the software and an overall shock that creating AR scenarios was so easy – whether it be with the Metaio Creator or the new InDesign plugin. Metaio definitely opened some eyes and spurred some imagination at the event!

Designing for the Future

Look what we found.

I spy, with my little eye, some people relaxing on the job.

As MAX approached an end, Adobe hosted a sneak preview event to show off what technology is in the pipeline for future products. This is where things got really Sci-Fi. Adobe researchers demoed a tool that could change the time of day in a photo. Took a photo at night and want to see what it would have looked like at noon? One button click and the image magically changes. Another Adobe researcher  announced “Project Layup“, an app that finally takes mobile seriously and has thought about touch interface from the ground up. The researchers also demoed the “3D Photo Magic” app – a demo that superimposes 3D furniture into an image of a room (sound familiar?). It was certainly interesting to see what lies ahead for Adobe, and it was even more exciting to see that much of it relies on making our computers better at understanding images.

Winding Down

Adobe MAX 2014 was inspiring, exciting and exhausting all at once. Augmented Reality was extremely well received by the Adobe user community, and we are really excited to see what amazing work will come. Our work doesn’t stop there though. Now that MAX is behind us it’s time to get excited for another major gathering – Metaio’s own InsideAR! In just a few weeks we ramp up all the excitement again for a celebration of all things Augmented and come together with over 1,000 AR professionals to discuss the future of Augmented Reality. Learn more about InsideAR here. Tickets are still available – see you there!

Cheers from the Metaio team (and photobomber)!

Cheers from the Metaio team (and photobomber)!


Follow

Get every new post delivered to your Inbox.

Join 5,057 other followers