Formula 1 and Augmented Reality in Schools

If you do it right, even so complex technologies like race engineering and computervision based augmented reality can be brought to schools. Kids can be very creative when they have the right tools, interesting topics and the best support. This can be seen by the efforts and stunning results of the Formula 1 in Schools team from Singapore based Henderson Secondary School. Not only did they create the best engineered and fastest car, they also used augmented reality for their marketing campaign and presented their car and program in a stunning, interactive way. So, we are very happy that we provided them with a free license of our stand-alone AR software Unifeye Design, thus sponsoring these junior engineers. FYI: The F1 in Schools Technology Challenge is a Global Educational program that raises the awareness of Formula One among students in every country. Spanning age ranges of 9 to19 its main objective is to help change perceptions of engineering, science and technology by creating a fun and exciting learning environment for young people to develop an informed view about careers in engineering, Formula One, science, marketing and technology.

You can find out everything about the contest and the great prizes the young team has won here: http://hendersonf1.multiply.com/ And here you can see this year´s team, and please note the metaio logo on their superfly overalls!

USA TODAY and junaio take over Superbowl XLV!

Just when you thought the Superbowl couldn’t get any better.. it does! Thanks to junaio and USA TODAY Superbowl fans have the opportunity to experience the game from a never before seen “augmented” perspective.  

For smartphone users, the Friday, February 4th edition of USA TODAY will include a 360-degree tour of the interior and exterior of Dallas Cowboys stadium, presented by Jerry Jones, the stadium and Dallas Cowboys owner. The Monday, February 7th edition will give readers a 3D view of the “Play of the Game”, compliments of junaio’s image recognition technology. All that is required to participate in this interactive experience is to download the FREE app junaio from Apple’s iPhone App Store or the Android Market Place. After downloading, fans can then view by accessing the junaio channel “USATODAY SuperBowl Key Play“.  

Within the junaio channel “USATODAY 360 Stadium Tour“, the viewer finds himself right in the middle of the Cowboys Stadium enjoying a 360 degree view as he moves the camera around his own position. Clicking on the screen allows the user to jump to where the players enter the stadium, down into the locker rooms or even to view some of the famous murals of contemporary art located in the interior of this fabulous stadium.

“This cooperation between USA TODAY and junaio”, says junaio developer Peter Meier,“is another great example of our vision of the ‘Augmented City’ and how augmented reality is able to bring additional value to everyday life. Just as junaio lets the viewer look inside the Cowboys Stadium, it can also assist buyers, looking for office space on the real estate market, to get a first glimpse of a vacant office by simply clicking on the building. And the second example of the 3D game play animation demonstrates how print editorials and even news can be augmented with digital displays, thereby enriching the reader’s experience.”

We encourage you to download junaio and participate in this experience! Leave a comment and let us know what you think!

For more details of the experience please visit: http://biggame3d.usatoday.com