Augmented Baseball – Bringing Legends to Life

June 26, 2014

If you build it, he will come. 

legends to life screenshot

ltl phone screenshot1

In the 1989 film, Field of Dreams, a farmer named Ray Kinsella risks it all to build a baseball field in hopes of discover who’s voice it was that told him “If you build it, he will come.” When the field finally comes together, it becomes a sanctuary for a small group of players. The catch? They’re ghosts, Ray’s field is the only place where they can play, and he’s the only one who can see them.

Although the movie Field of Dreams was entirely fictional, the actual baseball field in Iowa where filming took place became a popular tourist attraction. To help bring the movie to life on the field, Design Mill, Inc. wants to create an augmented reality experience that brings the Ghost Players from Field of Dreams to life. The Legends to Life Project will be a channel addition to an already existing app, Insite™. After recognizing the baseball card below, Insite™ opens the channel and allows you to place a virtual Ghost Player in the real world. Currently, the app uses SLAM to drop the Ghost Player into reality and Design Mill, Inc. has plans to incorporate even more content such as iconic scenes from the movie that have been reimagined as a digital experience.

In order for the Legends to Life Project to fully to reality, Design Mill, Inc. has launched a live Kickstarter open for donations until July 13th. The funds will go to the channel’s development including 3-D modeling & animation, mobile development, graphic design, and marketing to help relive Field of Dreams and bring to life the entire team of Ghost Playersboth on the field and through trading cards. They need your help to do it!

To learn more about the Legends to Life Project be sure to visit (and support!) their Kickstarter page and Design Mill, Inc.’s website. You can also try out the experience by downloading Insite™ through Google Play and/or iTunes, selecting the “Legends to Life Project” channel, and scanning the card below.

ltl baseball carddmilogo_jpg

Weekest Links: February 10th

February 10, 2014

Love is in the AR.


Wicked Slopes Bro.

Metaio | Junaio Recap

Quantified Reality: How AR is teaching us more about our customers [Augmented Blog]

Augmented Reality Raises GERD Awareness [Augmented Blog]

Nitro Snowboard Co. Spices Up Marketing with Augmented Reality [Junaio Blog]

Webinar: How Will Augmented Reality Change Business in 2014? (Will be up on the Dev Portal soon!) [Youtube]

Interesting Stuff Happening

Perceptual Computing: From Science Fiction to Science Fact [Technology Spectator]

Word Lens adds the Russian language for the Olympics [Android Authority]

Interview with Technical Illusions about CastAR [VentureBeat]

Amazon adds Flow to its Shopping App [CNET]

AR Hackathon in Vancouver [Eventbrite]

Upcoming Events

Mobile World Congress: We’ll be there, want to come with us? [Facebook]

Sorry folks, no webinar this week. Hopefully this will make up for it.

Pick of the Week

I’m pretty sure Indiana Jones was really looking for this Ark. An awesome Augmented Reality projection-mapping project in Oaxaca by AntiVJ. They’ve done some amazing work so be sure to check out their website.

Formula 1 and Augmented Reality in Schools

April 26, 2011

If you do it right, even so complex technologies like race engineering and computervision based augmented reality can be brought to schools. Kids can be very creative when they have the right tools, interesting topics and the best support. This can be seen by the efforts and stunning results of the Formula 1 in Schools team from Singapore based Henderson Secondary School. Not only did they create the best engineered and fastest car, they also used augmented reality for their marketing campaign and presented their car and program in a stunning, interactive way. So, we are very happy that we provided them with a free license of our stand-alone AR software Unifeye Design, thus sponsoring these junior engineers. FYI: The F1 in Schools Technology Challenge is a Global Educational program that raises the awareness of Formula One among students in every country. Spanning age ranges of 9 to19 its main objective is to help change perceptions of engineering, science and technology by creating a fun and exciting learning environment for young people to develop an informed view about careers in engineering, Formula One, science, marketing and technology.

You can find out everything about the contest and the great prizes the young team has won here: And here you can see this year´s team, and please note the metaio logo on their superfly overalls!

USA TODAY and junaio take over Superbowl XLV!

February 3, 2011

Just when you thought the Superbowl couldn’t get any better.. it does! Thanks to junaio and USA TODAY Superbowl fans have the opportunity to experience the game from a never before seen “augmented” perspective.  

For smartphone users, the Friday, February 4th edition of USA TODAY will include a 360-degree tour of the interior and exterior of Dallas Cowboys stadium, presented by Jerry Jones, the stadium and Dallas Cowboys owner. The Monday, February 7th edition will give readers a 3D view of the “Play of the Game”, compliments of junaio’s image recognition technology. All that is required to participate in this interactive experience is to download the FREE app junaio from Apple’s iPhone App Store or the Android Market Place. After downloading, fans can then view by accessing the junaio channel “USATODAY SuperBowl Key Play“.  

Within the junaio channel “USATODAY 360 Stadium Tour“, the viewer finds himself right in the middle of the Cowboys Stadium enjoying a 360 degree view as he moves the camera around his own position. Clicking on the screen allows the user to jump to where the players enter the stadium, down into the locker rooms or even to view some of the famous murals of contemporary art located in the interior of this fabulous stadium.

“This cooperation between USA TODAY and junaio”, says junaio developer Peter Meier,“is another great example of our vision of the ‘Augmented City’ and how augmented reality is able to bring additional value to everyday life. Just as junaio lets the viewer look inside the Cowboys Stadium, it can also assist buyers, looking for office space on the real estate market, to get a first glimpse of a vacant office by simply clicking on the building. And the second example of the 3D game play animation demonstrates how print editorials and even news can be augmented with digital displays, thereby enriching the reader’s experience.”

We encourage you to download junaio and participate in this experience! Leave a comment and let us know what you think!

For more details of the experience please visit:


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