Hardly any technology in recent times has been as controversial to society as Google Glass. Many have opinions, yet few have actually had the opportunity to experience the device first-hand. When it comes to “true” Augmented Reality, what is Glass really capable of? Vectorform – one of the leading agencies for technology and design has for some time now been hard at work developing applications for mobile devices such as data glasses.
In association with Mediaplus and Serviceplan, Vectorform has become the first company in Germany to develop an AR vehicle exploration tool. Launching on the BMW i8 hybrid supercar, the Augmented Reality technology powered by Metaio (SDK) combined with Google Glass allows users a first-hand look at the super-cool BMW i8 like never before:
“While the social acceptance often lags behind in new technologies, companies need to seize the opportunity early in order to remain competitive. The Google Glass technology here makes use of new approaches and perspectives for marketing, service, production and sales, “said Alissia Iljaitsch, Executive Director Vectorform EMEA. “Pioneering new technologies are often the automobile manufacturers. In the sale of modern vehicles, the revolutionary glasses offers exactly to the important framework to highlight specific features into focus and to emphasize the innovation of the vehicles.””
Identify internal and external values with Google Glass
When promoting a vehicle to new buyers, companies often only have a short window of attention to present new and unique features. As such, innovative communication methods are always valuable. Google Glass combines the actual car exploration experience with the digital world in order to offer prospective buyers a completely new way of seeing the i8.
Here’s the application at a glance: Distributed around the vehicle are various “touch points” where Google Glass recognizes the contours of the car using Metaio 3D tracking technology. The first touch point demonstrates the new laser headlights by projecting virtual light beams right out of the car’s lamps. Subsequent touch points illuminate the inner workings of the chassis or illustrate drive-train components with an “X-ray” view. In addition, the aerodynamic shape of the vehicle is demonstrated using a virtual wind current that smoothly curves and swirls around the car’s bodywork. This “augmented reality” experience accompanies the buyer in a special way during the customer journey and delivers an innovative sales tool for an equally innovative vehicle.
Framework thought as an important element
During the development of the Google Glass App, the implementation of an appropriate content management system played an essential role. This allows Vectorform to easily update and support content (such as images, videos and texts) directly by the company itself. This ensures the application brings added value on an ongoing basis, rather than being a one-off demonstration.
We would like to congratulate Vectorform and their partners on this excellent application. We are very proud that our software encourages developers and creative agencies like you to create such great Augmented Reality!