Weekest Links – Early April

April 7, 2014

April showers bring AR flowers

Courtesy of Google Maps

Only the most adventurous explorers experience augmented reality

Metaio | Junaio Recap

Come on baby, light my fire: Light switches in a new dimension [Augmented Blog]

Meet Metaio at the Laval Virtual Conference, April 9th – 11th [Augmented Blog]

Microsoft Allegedly Acquiring Augmented Reality IP [Augmented Blog]

Artscape – See the World Through the Eyes of Artists [Junaio Blog]

Augmented Reality News in the World

Augmented Reality will turns us all Superman [GamesBeat]

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience [Business 2 Community]

Legal issues may define the future of wearable technology [Mobile Commerce News]

Tell me a story: augmented reality technology in museums [The Guardian]

Vuzix: Undervalued Augmented and Virtual Reality Play; New Products To Drive Growth In ’14 [Seeking Alpha]

Raytheon Uses Augmented Reality To Speed Missile Design [InformationWeek]

Sulon Cortex Blends Virtual Reality with Augmented Reality [Tom's Hardware]

Tim Sweeney: Virtual reality will be bigger than smartphones [Kit Guru]

PS4 dev: Virtual reality and augmented reality “the future of gaming” [Gamespot]

Augmented Reality – A Compelling Mobile Embedded Vision Opportunity [Electronic Engineering Journal]

Did Facebook Buy Virtual Reality too Soon? [New York Times]

Upcoming Events

AugmentaMe EDU 2014 [Ciberespiral blog]

Metaio at Laval Virtual Conference – Come visit us at stand D19! [Laval Virtual]

#MetaioWearsEpson Giveaway – Ends Wednesday at 11:59 pm PST [Register Here]

Webinar – Metaio and the Epson Moverio BT-200 [Register Here]

Pick of the Week

With April Fools’ it comes as no surprise that tech companies around the world would come up with obscure news and events for their products. From unfair game modes to personalized weather vents on planes, April Fools’ always gets interesting. But this year, Google grabbed everyone’s attention with their Google Maps Pokemon Challenge. 150 Pokemon were hidden through the Google Maps world and would-be Pokemon Masters around the world spent hours capturing Pokemon. But alas, with only 150 of  the 719 existing species available for capture, a true Pokemon Master will only exist in the Pokemon games. Maybe next year. . . .

I wanna be..the very best


Come on baby, light my fire: Light switches in a new dimension

April 7, 2014

The release of the BUSCH-JAEGER light switch application magically projects virtual light switches onto the walls of your home. 

1-titel

Do you want to experience the light switch of your choice on your wall even before it is installed? Now, that’s possible with the new BUSCH-JAEGER light switch app. The new 3D-LiveView transforms a marker tacked to the wall into a deceptively realistic light switch. You can then look at the three-dimensional switch from different angles – amazingly believable. In addition to the 3-D-visualization of the complete BUSCH-JAEGER light switch line, the app also uses location based AR to determine and display sales partners in the area.  2

The marketing team of Q:marketing  has developed this Augmented Reality app with the help of the Metaio SDK.

“With augmented reality applications we offer our clients a new and innovative approach to a more intense and sustainable dialogue with their customers. Our main intention is to deliver digital added value. Metaio and its AR SDK are providing us with the technical framework for bringing our ideas to live.”, says Sascha Wenning, Q:marketing, Head of Department Screendesign & Mobile Development. 

The app is intended to strengthen the brand of BUSCH-JAEGER with an innovative approach to product presentation. The app is available for iOS and Android free of charge. The marker can be downloaded via link within the app or on the BUSCH-JAEGER website.

The application enjoys increasing popularity due to the added value it provides. It will receive further updates and new functions in the future. Up next is a tablet version for iOS.  BUSCH-JAEGER will certainly expand the AR features even further.

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Weekest Links: First Week of April

March 31, 2014

We have to March into April first

Peter Meier 2

Peter Meier discusses the future of AR in light of the recent Facebook-Oculus purchase.

Metaio | Junaio Recap

#MetaioWearsEpson Sweepstakes! [Augmented Blog]

Virtual Technologies are on the move & Mark Zuckerberg dreams of Augmented Reality [Augmented Blog]

AVK Terway augments Tamaris’ Spring/Summer Collection [Junaio Blog]

Movin’ Klee: A Paul Klee ARt Installation [Augmented Blog]

SLAM: It’s about tracking and mapping your world [Augmented Blog]

Augmented Reality News

One of America’s Largest Hospitals Brings Google Glass to the ER [Fast Company]

Turning the Snake Game into a Location-Based Exergame that Encourages Walking [Youtube]

John Carmack speaks up about Facebook buying Oculus VR [Polygon]

This cool pad and pen lets you sketch in 3D using augmented reality [SPLOID]

Jeri Ellsworth talks castAR’s accidental beginnings and its augmented reality future [Engadget]

Tomorrow’s Cargo Ships Will Use Augmented Reality to Sail the Seas [WIRED]

How Real is Real Time Marketing [Gartner Blog]

From science-fiction to reality — augmented reality that is [Deseret News]

Seebright Headset Creates Smartphone-Powered Virtual Reality [Tom's Guide]

USC is Offering a Google Glass Course for Journalism [Mashable]

Facebook buying Oculus VR for $2 billion [The Verge]

Augmented Reality Is About to Turn Football Into a Real-Life Videogame [WIRED]

Upcoming Events

AWE is just around the corner, will you be attending? [Augmented World Expo]

No webinar this week folks, apologies. Did we mention our giveaway?

Pick of the Week

Even with all the buzz surrounding Facebook’s purchasing Oculus VR and Sony’s Project Morpheus, we can’t help to be excited about the Yelpulus Rift. We’re well on our way to producing some amazing applications for this state of the art device. Look out Oculus and Sony, Yelp’s got your number and they’re coming for you!


Virtual Technologies are on the move & Mark Zuckerberg dreams of Augmented Reality

March 28, 2014

It’s a decisive time for tech industries and we were overwhelmed and thrilled by the announcement of the Metaio AREngine, the developer version of the  Google Glass, Apple buying PrimeSense and Intel announcing RealSense. Intel’s proclamation in Las Vegas to integrate our 3-D tracking technology into the RealSense platform was a huge step for us.  We’ve noticed an tremendous growth in usage, development and interest in Augmented Reality and two major topics around AR dominated 2013: Enterprise and Wearble Computing. The purpose of all these technologies is after all to make our life easier and more natural. But it still takes more money and brains to come closer to this vision.

Oculus Rift at 2013 InsideAR

Oculus Rift at 2013 InsideAR

This week  two announcements rocked the market: HTC bringing out the new HTC One (M8) with a depth-of-field sensor and great possibilities to AR makers. And the huge giant Facebook  who surprised with the announcement two days ago that they will buy Oculus VR, the company developing the Oculus Rift HMD. 

Mark Zuckerberg, CEO of Facebook, says: “By working with developers and partners across the industry, together we can build many more. One day, we believe this kind of immersive, virtual and augmented reality will become a part of daily life for billions of people.” For sure!

We’ve asked Peter Meier, CTO and founder of Metaio and a visionary by heart, to talk in an interview about the latest news and to consider them in the context for Augmented Reality:


Weekest Links, End of March

March 24, 2014

Welcome to the winning March Madness Bracket. Occupation: not us. 

 

Trak visits  Seebright at GDC.

Metaio | Junaio recap

The Case for Wearable Computing [Augmented Blog]

Metaio releases newest version of Junaio AR Browser with new design, real-time POI visualization and browser interoperability [Augmented Blog]

Metaio releases newest version of the Junaio AR Browser [CIOL]

Metaio at hy! Summit (See Episode 2, Minute 18) [hy! Summit]

Junaio Augmented Reality Browser Revealed [Ubergizmo]

Augmented Reality World News

Pugwash: Augmented reality can be both useful and dangerous [The Tartan]

Augmented Reality and Cloud Gaming [Cloud Tweaks]

“UK’s first” augmented reality property app raises $500,00 [Startups.co.uk]

10 Forthcoming Augmented Reality & Smart Glasses You Can Buy [Hongkiat.com]

Augmented Reality Is About to Turn Football Into a Real-Life Videogame [Wired]

Seebright Reveals Industry’s First Smartphone Integrated AR/VR Head-Mounted Display Platform With Wireless Controller [PR Newswire]

Headset combines virtual and augmented reality with holodeck-like results [Engadget]

Winnipeg company goes for gold with video game [CBC News]

Google reveals Android Wear, an operating system for smartwatches [The Verge]

Upcoming Events

Metaio at Augmented World Expo: NY [AWE-NY]

Webinar this week – Metaio Trivia: Technical Edition [Register]

Pick of the Week

Pepsi delivers its own augmented reality experience, only it’s at a bus stop in London. The AR bus shelter uses some clever camera work to surprise people and they get some fun results. Enjoy!


Metaio releases newest version of Junaio AR Browser with new design, real-time POI visualization and browser interoperability

March 24, 2014

It’s a release, yeah! 

Last week we released the long expected, newest version of Junaio for Android and iOS devices with an updated user interface that features an all-new visualization of nearby points-of-interest (POIs). With Junaio it is now possible to access GPS and location-based information from almost anywhere in the world.

“The more natural we make AR, the more mobile users will see value and return to the experience,” CTO Metaio, Peter Meier said. “It’s clear that the next step for mobile AR is location-based information in devices like Google Glass, and we’re looking to the near future in our R&D.”

Junaio has been optimized and available for wearable devices like Glass since Metaio’s InsideAR conference in October of 2013, but as of today it’s equipped with an even friendlier interface and a more contemporary style familiar to today’s app users. The brand new visualization scheme ensures that the user sees only the most relevant information to his or her surroundings, like geo-tagged Instagram photos or tweets; the best places to catch a Taxi; the nearest entertainment locations like movie theatres or concerts; or even the real-time positioning of public buses and trains.

IMG-junaio_around

Junaio combines GPS, image recognition, visual search and a robust cloud-based architecture to recognize and attach digital information to nearly any object or environment in real-time. Now even non-developers can create their own Augmented Reality “channels” and even applications with the latest Metaio Creator tool, a drag-and-drop and easy-to-use content management system for AR.

IMG-junaio_channel

For developers who want to create mobile AR experiences utilizing location data, Junaio is now compatible with other browsers like Layar and Wikitude. Now over 20,000 Junaio developers will have access to the entire mobile AR audience and will be able to push their content directly to other applications.

Download Junaio today at http://junaio.com/download

Learn more about the Metaio Creator at http://creator.metaio.com

86a63b1251


Technical Insight into Junaio’s Redesign – An Interview with Anton Fedosov

February 27, 2014

An interview done by Anett Gläsel-Maslov 

With the introduction of a new Junaio interface, we decided to take a moment and sit down with Anton Fedosov, Senior User Experience Designer, and see if we could get any information about the redesign.

What is Junaio for you?

Anton-Fedosov-2

Anton Fedosov: For me, Junaio is an Augmented Reality Laboratory, in a sense that is a window-to-the-world with the latest technology developed by our company. It has the top-notch detection and tracking technologies, advanced sensors and localization services in the consumer space. it is an important platform to test our ideas with our users ad to verify our concepts.

I believe one of the strongest advantages of Junaio is that you are able to identify any object in front of you and the app gives you, instantaneously, information about it. For searching visually is very helpful.

What problems did you face with the old design of Junaio?

AF: We tried to bring a new look to the location-based channels. Through our statics we see that our customers use Junaio as a tool to recognize different objects and to scan something. At the same time, every modern phone or tablet has embedded sensors like GPS, gyroscope and compass, whose use was lagging a bit behind.  We wanted to bring location-based experiences closer to users and this was the idea behind redesigning Junaio.

First of all, we tried to define problems in the former version. For instance, it was hard to read the points of interest (POIs) that were really far away. They were occluded and cluttered and in the majority of cases there was an information overload. It was also hard to interact with the POIs which were not in the first line. Human factors should be explored more in Augmented Reality scenarios. When you look through wearables like Google Glass it is almost impossible to read. With the redesign, we are trying to treat our data equally and improve the discoverability of POIs.

What are the advantages of the new design?

AF: The idea was to update the Junaio interface to make it flatter, lighter and easier for the users to understand possible interactions. The first important part was to change the hand posture, which was often a very unnatrual experience while holding a tablet or smartphone in mid-air. We improved on usability goals, making the Junaio interface easier to learn and more efficient to use. Now you see the annotated information about POI on the bottom of the screen  and the board acts as a signifier to discover interactions with POIs. For tablets this means that the thumbs remain the main trigger in the lower corners and for smartphones the experience is now even more natural.

AR browsers often suffer from a lack of focus and our brains are overloaded with information. With the redesign of Junaio we now only show up to five POIs at once. We have integrated a seamless discover mechanism for POIs. While moving the tablet or smartphone to the left or to the right, the POIs change. From now on we differentiate between the POIs that are focused or unfocused by the user. We tried different color variations and decided on a light color scheme for focused POIs and dark, translucent for unfocused ones. Also the pin itself takes the color of the icon associated with the given POI. E.g. we use color to define different categories. We also use the database of Foursquare to visualize venues where you can check in.

junaio2

The new Junaio is also optimized for wearables. At InsideAR we presented the first AR browser called “Junaio Mirage” which seamlessly integrates the new POI visualization (“Natural POI”). Depth-perception, the visual ability to perceive a world in three dimensions, is often used by artists and makes it possible to identify relative distance to an object. The POIs now have different sizes: the bigger the POI, the closer the object. We also use monocular cues such as lighting and shading and emphasize occlusion to provide depth information. We try to align the POIs to the shape of the earth and simulate the horizon. Parallax effect is also very important to mention: POIs rotate slightly based on your view angle and the models motion changes depending on the viewport. This makes the experience much more natural.

How does the redesign of Juanio affect developers?

AF: The redesign will affect location-based channels and therefore we prepared guidelines to make sure to accommodate the new POI representation scheme. These guidelines are now available in our developer portal and provide all the necessary information.

There you have it folks. For more information about the redesign head over to the Junaio Blog and to see the guidelines check out the developer portal. Junaio is free to download from Google Play and the iTunes store.


Weekest Links: Mid February

February 18, 2014

Even the Simpsons are getting their AR on. 

Image from Buzzfeed.com

Image from Buzzfeed.com

Metaio | Junaio Recap

Metaio featured in BBC Click and ARTE Futuremag [Augmented Blog]

InsectARium – Beyond a Bug in a Box [Junaio Blog]

OGC, Wikitude, Layar, and Metaio invite Mobile World Congress attendees to AR Interoperability Demo [Wikitude]

Augmented Reality Across the World

Savvy Brands Are Using Apps Instead of Ads to Get Messages Across [Time]

Making Computing More Human with Wearable Tech [Designers of Things]

Beyond Glass: Inside Epson’s Scheme to Make the De-Facto Smart Glasses [SlashGear]

Augmented Reality is a Missed Opportunity for Marketers [The Guardian]

The latest marketing issues blog, brought to you by The Marketing Agencies Association.

Only Genuine Augmented Reality Eyewear App to Deliver Richest Experience for Motorcyclists [Digital Journal]

Augmented Reality Innovators, 6 Companies to Look Out For [Neon Tommy]

castAR rocks the Augmented World [AR Dirt]

Upcoming Events

Mobile World Congress. Come visit us next week in Hall 8.1 booth 8.1G47! [Mobile World Congress]

Webinar –  Continuous Visual Search: A Basic Introduction [Metaio Developer Portal]

Pick of the Week

There isn’t anything as fun as hanging out with the guys from BBC Click. Check out Dan Simmons’s trip to Audi’s research headquarters here and at 14 minutes in the video below.


Quantified Reality: How Augmented Reality is teaching us more about our customers

February 6, 2014

Danika lego

In the year 1950 Nielsen Holdings began measuring what television audiences were watching. Arthur C. Nielsen already understood from his experience in radio that by learning audience’s viewing preferences, one could uncover valuable consumer data. With the invention and subsequent growth of television into the mass media mainstay that it is today, Nielsen enabled businesses to better understand their customer and to communicate their products or services more effectively.

Fast forward to the present day and Nielsen audience analysis is still big business: Nielsen’s Watch division generated just over $2 billion in revenues during 2012. While viewer habits have changed since the 1950’s the importance of understanding these habits has not. Nowadays a large portion of media consumption is occurring not through the television but through mobile devices, and not in the form of one-directional content, but interactive digital content. Households no longer congregate around a single screen, but explore, socialize and buy through personal screens on mobile devices. The advent of ubiquitous mobile devices means there is new territory for audience analysis and one key technology enabling this expansion of audience analysis beyond the living room is Augmented Reality. Through Augmented Reality we are no longer restricted to analysis of what content is being consumed on the television or on a website – Augmented Reality is allowing us to study how users are interacting with the real world around them.

Always on, always augmented

Augmented Reality exists as a unique bridge between our real world and the increasingly important digital world. Because of this unique role in our lives, we are already seeing innovative uses of AR in the field of analytics – but this is only the beginning. With the approaching “Always on, Always augmented” world where wearable smart glasses or even contact lenses provide all-day AR functionality, we will soon have a much more concrete relation between user’s interest and interactions with the world around them. With this information, companies can better direct the right messages to the right people, reducing unwanted advertising noise for consumers while also providing valuable messages to potential buyers.

Understanding behavior through AR

Since Augmented Reality experiences usually involve the basic steps of aiming a smart device’s camera at something of interest and then receiving digital content there is an inherently experiential process involved. Much like websites can track mouse clicks, AR can be can be used to track “clicks” of what people are finding interesting in their every day lives: What products are being scanned? At what locations are advertising campaigns being noticed? What topics does the user want to know more about? All of these questions can be uncovered through the combination of digital data analytics and the Augmented Reality platforms now available.

Ikea Catalog table shot with augmented reality We are just beginning to learn how much information we can glean from AR interactions. Factoring in additional data sources such as gyroscopes, GPS chips, or even things like app opens and social shares allow us to build an extremely detailed picture of how users are interacting with their surroundings. Carefully orchestrated campaigns which incorporate multiple channels benefit particularly from AR integration as everything from print ads to product packaging can provide a valuable Augmented Reality experience for users while providing comprehensive interaction data for researchers. For example, usage data from the AR-enabled 2014 IKEA Catalog  app showed a 35% increase in usage on Sundays (as Maria Brandström Ekberg mentioned at InsideAR 2013 Conference)– important information to take into account when purchasing air time for television advertising. Through a successful Augmented Reality application, IKEA gained valuable insight into usage of not just their mobile audience, but users of their traditional print catalogue as well.

Best Practice Examples from the Automotive Industry

InsideAR_11Another example of this integration of web-style data analytics and the real world through AR comes from the automotive industry. With more and more companies developing digital manuals for their vehicles, AR can perform a valuable role in user interface and ergonomics evaluation. Through an “AR manual” like Audi’s eKurzinfo app manufacturers can study huge amounts of interaction data. For example, car manufacturers can investigate frequently scanned car buttons or instrument panels to assess whether the controls are confusing or unintuitive. Conversely, user data might also indicate which controls or components are particularly well designed from an ergonomics standpoint.  Studies previously limited to small sample sizes can now be expanded across the entire customer base. With access to this huge dataset, companies can quickly and accurately identify pain points for users and intelligently improve upon designs.

These examples illustrate that Augmented Reality truly is a two-way medium. Delivering a valuable customer experience is one of the most often-touted benefits of AR, but now we can see that there is an additional payoff to those selling their products and services: the ability to measure consumer response to products and campaigns at both individual and aggregate levels. For more information on how AR is changing commerce, check out our white paper: How to Leverage Augmented Reality for your Business.


Weekest Links, Early February

February 3, 2014

Roses are red, violets are blue, AR is sweet, all thanks to you.

We don’t just change art, we augment it.

Metaio | Junaio recap

Digital Surrogates: Tele-travel & the Future of Long Distance Relationships (LDRs) [Dirrogate]

Metaio at Mobile World Congress in Barcelona: Win your free ticket now! [Augmented Blog]

Metaio to lead AR become the user interface tech of the future [webrazzi]

DLD Conference and Metaio present interactive Museum Tour [Metaio]

Metaio Augmented Reality Solutions Now Available with Education Discounts at Studica.com [abc27]

Interesting Stuff Happening

Insurance companies could be the driver Google Glass needs [Live Insurance News]

Augmented reality launched on buses in Scotland [Mobile Commerce Press]

How Augmented Reality is Augmented Its Own Future [TheNextWeb]

Prototype lets users read the web in augmented reality [BBC News]

Augmented Reality Samsung Wearables are on their way [QR Code Press]

10 ways  how augmented reality can help retailers [Mobile Marketer]

End of the mechanic? BMW smart glasses make it possible for ANYONE to spot and fix a car engine fault just by looking at it. [Daily Mail]

Upcoming Events

Webinar: How Will Augmented Reality Change Business in 2014? with Trak Lord [Metaio Developer Portal]

Mobile World Congress – We’re going, and you’re coming with us! [Facebook]

Pick of the Week: Augmented Reality TV System

This would have came in handy during the Super Bowl. We’d love to interact with the web without changing a channel. Here’s a Mashable article and their Kickstarter page.


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