Come on baby, light my fire: Light switches in a new dimension

April 7, 2014

The release of the BUSCH-JAEGER light switch application magically projects virtual light switches onto the walls of your home. 

1-titel

Do you want to experience the light switch of your choice on your wall even before it is installed? Now, that’s possible with the new BUSCH-JAEGER light switch app. The new 3D-LiveView transforms a marker tacked to the wall into a deceptively realistic light switch. You can then look at the three-dimensional switch from different angles – amazingly believable. In addition to the 3-D-visualization of the complete BUSCH-JAEGER light switch line, the app also uses location based AR to determine and display sales partners in the area.  2

The marketing team of Q:marketing  has developed this Augmented Reality app with the help of the Metaio SDK.

“With augmented reality applications we offer our clients a new and innovative approach to a more intense and sustainable dialogue with their customers. Our main intention is to deliver digital added value. Metaio and its AR SDK are providing us with the technical framework for bringing our ideas to live.”, says Sascha Wenning, Q:marketing, Head of Department Screendesign & Mobile Development. 

The app is intended to strengthen the brand of BUSCH-JAEGER with an innovative approach to product presentation. The app is available for iOS and Android free of charge. The marker can be downloaded via link within the app or on the BUSCH-JAEGER website.

The application enjoys increasing popularity due to the added value it provides. It will receive further updates and new functions in the future. Up next is a tablet version for iOS.  BUSCH-JAEGER will certainly expand the AR features even further.

4


Meet Metaio at the Laval Virtual Conference, April 9th-11th

April 4, 2014

Laval

Metaio will attend the upcoming Laval Virtual conference in April. Don’t miss the best industrial AR projects presented by Thomas Jouhanneau both on stage and in the Expo Area together with our partners from CLARTE.

We spoke to Thomas and asked him about Metaio’s attendance at Laval:

Meet Thomas Jouhanneau, Product Manager Engineering Solutions at Metaio

Meet Thomas Jouhanneau, Product Manager Engineering Solutions at Metaio

What will you present at the Conference?

Metaio will be joining the expo area at the stand of our Partner CLARTE. We will show two demos: a Service & Maintenance Demo on a Mitsubishi climate machine and a Demo on AR for Documentation.

I will also provide a presentation about AR Solutions for Enterprise Users. During the presentation I will show how AR and especially how Metaio solutions can be used as a tool in an Enterprise to improve industrial processes.  Additionally, I will join other experts and customers in a Round Table on “How to use Augmented Reality to Improve Technical Documentation and Manuals”. In that Round Table, I will participate together with other experts such as Yvon Patte, Innovation Manager at GRTgaz, and Zile Liu, Co-founder & CEO of Laster Technologies. More information can be found on the conference’s website.

Mitsubishi_Maintenance

Mitsubishi Maintenance: Advanced step by step guidance through complex maintenance tasks provides improved support for technicians

Why will you be focusing on Enterprise Solutions along the Product Life Cycle?

Today, many people have heard about Augmented Reality but are not necessarily aware of the real utility of this technology. It is important for us that people come out of our presentation knowing that Augmented Reality is not only used for marketing campaigns and video games but also can be used as a tool to simplify complex tasks or to improve communication within an Enterprise.
Because Augmented Reality is an interface to superimpose digital information on the world around us, this technology can be used as a tool along the Product Lifecycle: from conception to entrance into the market until after sales.

Companies are now facing various problems such as reducing operating errors, increasing flexibility operators or accelerating decisions.
For each of these problems, augmented reality can be used as a tool. I will illustrate my presentation with examples we have developed for our customers. (e.g MARTA, Audi eKurzinfo, Mitsubishi Electric)

For which applications in an Enterprise do you see AR as an added value?

As an engineer, I see using Augmented Reality to improve Service & Maintenance tasks in the after sales domain as adding the most value for the industry. Why?

Metaio developed together with Volkswagen the Project MARTA - a service and maintenance tool for the XL1

Metaio developed together with Volkswagen the Project MARTA – a service and maintenance tool for the XL1

The Technical Reason:

The possibility of tracking a car under all light conditions – it works everywhere

Benefits for the Enterprise:

  • Bringing data to the right context on a light device – e.g. a 300 gram tablet.
  • Information (and updates) are always available for the operator
  • Reduced training time and accelerated maintenance tasks
  • Reduce error rate during complex tasks
  • Improved flexibility for the operator

A symbolic reason is that Metaio was originally founded for Service & Maintenance use cases. Ten years later, it is possible to use AR everywhere to help the operator and this is really amazing for me.

Thank you, Thomas for your insights! Meet you at Laval! 

For our French speakers, find also an interview with Thomas at RA Pro’ by following this link.


Weekest Links, March 3/10

March 10, 2014

♪Rain, rain, come today. Come augment our little bay

Metaio CEO Thomas Alt speaking with SAP’s Manuel Saez

Metaio|Junaio Recap

Augmented Reality Untethers SAP: An interview with Thomas Alt at 2014 MWC  [SAP Events]

Project Tango – The Specialized 3-D Mapping Device [Augmented Blog]

Augmented Reality Across the World

How Augmented Reality Builds Bridges Between Games and Children’s Books [The Guardian]

‘Smart’ Helmet Startup Wins Wearable Tech Award at SXSW 2014 [Live Science]

Google is Finally Getting Serious About Wearables [The Verge]

Augmented Reality: Why Gimmicks Aren’t Forever and How AR is Pushing Envelopes Around the World [Marketing Magazine]

This is the Future of Retail: Robotic Fitting Rooms and Magic Augmented Reality Mirrors [TheNextWeb]

A Look At Lumus, The Amazing Lens Technology That is Going to Change Wearables [TechCrunch]

What Happens in the Brain When Blind People Learn to See With Sound [Wired]

The Future of Higher Education? Five Experts Give Their Predictions [The Higher Education]

Events

See Trak Lord in a panel at this year’s SXSW! [SXSW Schedule]

No webinar this week, folks. Our apologizes! [Puppies]

Pick of the Week

Although convenient to have a keyboard  quite literally in the palm of your hand,  Samsung’s Augmented Reality Keyboard feels a bit out of place. We’ll have to see if this comes into realization, and it would be really interesting to see this paired with eye-tracking. . . .

phpte04y8


Weekest Links: Mid February

February 18, 2014

Even the Simpsons are getting their AR on. 

Image from Buzzfeed.com

Image from Buzzfeed.com

Metaio | Junaio Recap

Metaio featured in BBC Click and ARTE Futuremag [Augmented Blog]

InsectARium – Beyond a Bug in a Box [Junaio Blog]

OGC, Wikitude, Layar, and Metaio invite Mobile World Congress attendees to AR Interoperability Demo [Wikitude]

Augmented Reality Across the World

Savvy Brands Are Using Apps Instead of Ads to Get Messages Across [Time]

Making Computing More Human with Wearable Tech [Designers of Things]

Beyond Glass: Inside Epson’s Scheme to Make the De-Facto Smart Glasses [SlashGear]

Augmented Reality is a Missed Opportunity for Marketers [The Guardian]

The latest marketing issues blog, brought to you by The Marketing Agencies Association.

Only Genuine Augmented Reality Eyewear App to Deliver Richest Experience for Motorcyclists [Digital Journal]

Augmented Reality Innovators, 6 Companies to Look Out For [Neon Tommy]

castAR rocks the Augmented World [AR Dirt]

Upcoming Events

Mobile World Congress. Come visit us next week in Hall 8.1 booth 8.1G47! [Mobile World Congress]

Webinar –  Continuous Visual Search: A Basic Introduction [Metaio Developer Portal]

Pick of the Week

There isn’t anything as fun as hanging out with the guys from BBC Click. Check out Dan Simmons’s trip to Audi’s research headquarters here and at 14 minutes in the video below.


Weekest Links: February 10th

February 10, 2014

Love is in the AR.

nitro-pos-innen-pic

Wicked Slopes Bro.

Metaio | Junaio Recap

Quantified Reality: How AR is teaching us more about our customers [Augmented Blog]

Augmented Reality Raises GERD Awareness [Augmented Blog]

Nitro Snowboard Co. Spices Up Marketing with Augmented Reality [Junaio Blog]

Webinar: How Will Augmented Reality Change Business in 2014? (Will be up on the Dev Portal soon!) [Youtube]

Interesting Stuff Happening

Perceptual Computing: From Science Fiction to Science Fact [Technology Spectator]

Word Lens adds the Russian language for the Olympics [Android Authority]

Interview with Technical Illusions about CastAR [VentureBeat]

Amazon adds Flow to its Shopping App [CNET]

AR Hackathon in Vancouver [Eventbrite]

Upcoming Events

Mobile World Congress: We’ll be there, want to come with us? [Facebook]

Sorry folks, no webinar this week. Hopefully this will make up for it.

Pick of the Week

I’m pretty sure Indiana Jones was really looking for this Ark. An awesome Augmented Reality projection-mapping project in Oaxaca by AntiVJ. They’ve done some amazing work so be sure to check out their website.


Quantified Reality: How Augmented Reality is teaching us more about our customers

February 6, 2014

Danika lego

In the year 1950 Nielsen Holdings began measuring what television audiences were watching. Arthur C. Nielsen already understood from his experience in radio that by learning audience’s viewing preferences, one could uncover valuable consumer data. With the invention and subsequent growth of television into the mass media mainstay that it is today, Nielsen enabled businesses to better understand their customer and to communicate their products or services more effectively.

Fast forward to the present day and Nielsen audience analysis is still big business: Nielsen’s Watch division generated just over $2 billion in revenues during 2012. While viewer habits have changed since the 1950’s the importance of understanding these habits has not. Nowadays a large portion of media consumption is occurring not through the television but through mobile devices, and not in the form of one-directional content, but interactive digital content. Households no longer congregate around a single screen, but explore, socialize and buy through personal screens on mobile devices. The advent of ubiquitous mobile devices means there is new territory for audience analysis and one key technology enabling this expansion of audience analysis beyond the living room is Augmented Reality. Through Augmented Reality we are no longer restricted to analysis of what content is being consumed on the television or on a website – Augmented Reality is allowing us to study how users are interacting with the real world around them.

Always on, always augmented

Augmented Reality exists as a unique bridge between our real world and the increasingly important digital world. Because of this unique role in our lives, we are already seeing innovative uses of AR in the field of analytics – but this is only the beginning. With the approaching “Always on, Always augmented” world where wearable smart glasses or even contact lenses provide all-day AR functionality, we will soon have a much more concrete relation between user’s interest and interactions with the world around them. With this information, companies can better direct the right messages to the right people, reducing unwanted advertising noise for consumers while also providing valuable messages to potential buyers.

Understanding behavior through AR

Since Augmented Reality experiences usually involve the basic steps of aiming a smart device’s camera at something of interest and then receiving digital content there is an inherently experiential process involved. Much like websites can track mouse clicks, AR can be can be used to track “clicks” of what people are finding interesting in their every day lives: What products are being scanned? At what locations are advertising campaigns being noticed? What topics does the user want to know more about? All of these questions can be uncovered through the combination of digital data analytics and the Augmented Reality platforms now available.

Ikea Catalog table shot with augmented reality We are just beginning to learn how much information we can glean from AR interactions. Factoring in additional data sources such as gyroscopes, GPS chips, or even things like app opens and social shares allow us to build an extremely detailed picture of how users are interacting with their surroundings. Carefully orchestrated campaigns which incorporate multiple channels benefit particularly from AR integration as everything from print ads to product packaging can provide a valuable Augmented Reality experience for users while providing comprehensive interaction data for researchers. For example, usage data from the AR-enabled 2014 IKEA Catalog  app showed a 35% increase in usage on Sundays (as Maria Brandström Ekberg mentioned at InsideAR 2013 Conference)– important information to take into account when purchasing air time for television advertising. Through a successful Augmented Reality application, IKEA gained valuable insight into usage of not just their mobile audience, but users of their traditional print catalogue as well.

Best Practice Examples from the Automotive Industry

InsideAR_11Another example of this integration of web-style data analytics and the real world through AR comes from the automotive industry. With more and more companies developing digital manuals for their vehicles, AR can perform a valuable role in user interface and ergonomics evaluation. Through an “AR manual” like Audi’s eKurzinfo app manufacturers can study huge amounts of interaction data. For example, car manufacturers can investigate frequently scanned car buttons or instrument panels to assess whether the controls are confusing or unintuitive. Conversely, user data might also indicate which controls or components are particularly well designed from an ergonomics standpoint.  Studies previously limited to small sample sizes can now be expanded across the entire customer base. With access to this huge dataset, companies can quickly and accurately identify pain points for users and intelligently improve upon designs.

These examples illustrate that Augmented Reality truly is a two-way medium. Delivering a valuable customer experience is one of the most often-touted benefits of AR, but now we can see that there is an additional payoff to those selling their products and services: the ability to measure consumer response to products and campaigns at both individual and aggregate levels. For more information on how AR is changing commerce, check out our white paper: How to Leverage Augmented Reality for your Business.


Join our Webinar today: How Will Augmented Reality Change Business in 2014?

February 4, 2014

Webinar

How will Augmented Reality change by 2015? What are some of the emerging technologies to watch? Which companies are utilizing visualization technology? Which organizations will make major investments in AR?

TrakTrak Lord, Metaio’s Head of US Marketing, will discuss these questions and more in our 2014 Kick-off webinar. Part forecast, part analysis, learn what shape AR will take this year and how visualization technology is already transforming the marketplace.

Date: Tuesday February 4, 2014, 8am PST (5pm CET)

Join us and sign up here: Link


Weekest Links, Early February

February 3, 2014

Roses are red, violets are blue, AR is sweet, all thanks to you.

We don’t just change art, we augment it.

Metaio | Junaio recap

Digital Surrogates: Tele-travel & the Future of Long Distance Relationships (LDRs) [Dirrogate]

Metaio at Mobile World Congress in Barcelona: Win your free ticket now! [Augmented Blog]

Metaio to lead AR become the user interface tech of the future [webrazzi]

DLD Conference and Metaio present interactive Museum Tour [Metaio]

Metaio Augmented Reality Solutions Now Available with Education Discounts at Studica.com [abc27]

Interesting Stuff Happening

Insurance companies could be the driver Google Glass needs [Live Insurance News]

Augmented reality launched on buses in Scotland [Mobile Commerce Press]

How Augmented Reality is Augmented Its Own Future [TheNextWeb]

Prototype lets users read the web in augmented reality [BBC News]

Augmented Reality Samsung Wearables are on their way [QR Code Press]

10 ways  how augmented reality can help retailers [Mobile Marketer]

End of the mechanic? BMW smart glasses make it possible for ANYONE to spot and fix a car engine fault just by looking at it. [Daily Mail]

Upcoming Events

Webinar: How Will Augmented Reality Change Business in 2014? with Trak Lord [Metaio Developer Portal]

Mobile World Congress – We’re going, and you’re coming with us! [Facebook]

Pick of the Week: Augmented Reality TV System

This would have came in handy during the Super Bowl. We’d love to interact with the web without changing a channel. Here’s a Mashable article and their Kickstarter page.


Metaio Leads Next-Gen Augmented Reality On Wearables at CES 2014

January 2, 2014

unnamed    unnamed

SAN FRANCISCO – 2 JANUARY, 2014: Metaio, the world leader in augmented reality (AR) software and solutions, will be the main augmented reality exhibitor and participant in this year’s Consumer Electronics Show in Las Vegas, Nevada. Dr. Thomas Alt, Metaio CEO & Co-Founder will share his insight in a special executive panel (January 8, 2014, 11 a.m.-12 p.m. at LVCC, North Hall N261) and Metaio showcase next-generation consumer and enterprise augmented reality on the latest wearable devices, including those from partners EPSON and Vuzix.

With smartwatches and Google Glass projected to sell tens of millions of units in the next few years, 2014 will begin a new era of wearable computing devices, all of which can be enhanced by visualization technology like Augmented Reality. Metaio, the Augmented Reality Company, will deliver live demonstrations with these devices on the exhibition floor at the 2014 Consumer Electronics Show.

Metaio will showcase both consumer-focused and enterprise augmented reality apps on the latest wearable computing platforms like the EPSON Moverio and the Vuzix M-100. Among the demonstrations shown will be a 3-D maintenance app for a Mitsubishi Electric HVAC unit; a demo that allows potential car buyers to switch out components on a vehicle; and “Mirage”, the first AR Browser for wearable computing.

In addition, CEO and Co-Founder of Metaio Dr. Thomas Alt will share his insight on the AR industry, reinforced by over ten years working in the space, in a panel entitled, “Augmented Reality: The Next Big Thing or Information Overload?”.

“Wearable computing doesn’t make sense without augmented reality,” said Alt. “Metaio is creating methods of interaction that enhance vision and make experiencing the digital more intuitive and more natural. The first step is transporting that information right before your eyes in a hands-free interface.”

We’ll be posting news and updates live from CES 2014, so make sure to stay tuned to our Twitter and Facebook feeds. And who knows, we may even write about our experiences there next week. And don’t forget to visit Epson at booth S214 and Vuzix at booth 14846!


Augmented Reality for Exhibitions: The Reifenhäuser app combines markerless tracking and 3D-printed models

December 16, 2013

At this year’s K2013 fair in Germany, Reifenhäuser presented itself in an amazing new way, using cutting-edge markerless augmented reality technology. Besides many other things, four production lines were reconstructed in 3-D and printed at a scale of 1:18, featuring the finest details. The models varied in size up to almost 3 meters and provided a perfect overview and entry point for visitors.

In addition to these models, iPads installed with a special augmented reality app allowed visitors to closely examine the production lines and their components in depth. Metaio’s 3D-markerless tracking made it possible to augment 3D-content onto and around the models from any angle and without any visual cues – such as ID markers or tracking patterns. The application enabled a seamless exploration of Reifenhäuser‘s product portfolio. Depending on the actual position of the visitor, buttons virtually appeared around the models, linking to the corresponding components with lines. A touch of a finger would open further details on the component, featuring 3D rotating renderings, images and written information.

“With it’s 3-D markerless tracking, the Metaio SDK enabled us to create a magic-like experience by perfectly tying together the physical and the virtual world without disclosing how it is made possible.” says Michael Schmitz, Designer of the AR experience.

DSC02884[1]

The open and inviting appeal of the Reifenhäuser stand and the synergistic combination of fascinating 3-D printed models with the latest augmented reality technology lead to a remarkable experience and communicates the Reifenhäuser Group as a leading manufacturer of innovative technology.

rh_board_1[1]

The app was built by Michael Schmitz (www.interaktivegestaltung.net) and Kersten Broich (www.digitalvalues.de), commissioned by and based on the concept of ART+COM AG for the Reifenhäuser Group.

maschine_foto_1[1]


Follow

Get every new post delivered to your Inbox.

Join 4,118 other followers