At this year’s K2013 fair in Germany, Reifenhäuser presented itself in an amazing new way, using cutting-edge markerless augmented reality technology. Besides many other things, four production lines were reconstructed in 3-D and printed at a scale of 1:18, featuring the finest details. The models varied in size up to almost 3 meters and provided a perfect overview and entry point for visitors.
In addition to these models, iPads installed with a special augmented reality app allowed visitors to closely examine the production lines and their components in depth. Metaio’s 3D-markerless tracking made it possible to augment 3D-content onto and around the models from any angle and without any visual cues – such as ID markers or tracking patterns. The application enabled a seamless exploration of Reifenhäuser‘s product portfolio. Depending on the actual position of the visitor, buttons virtually appeared around the models, linking to the corresponding components with lines. A touch of a finger would open further details on the component, featuring 3D rotating renderings, images and written information.
“With it’s 3-D markerless tracking, the Metaio SDK enabled us to create a magic-like experience by perfectly tying together the physical and the virtual world without disclosing how it is made possible.” says Michael Schmitz, Designer of the AR experience.
The open and inviting appeal of the Reifenhäuser stand and the synergistic combination of fascinating 3-D printed models with the latest augmented reality technology lead to a remarkable experience and communicates the Reifenhäuser Group as a leading manufacturer of innovative technology.