Weekest Links – Early April

April 7, 2014

April showers bring AR flowers

Courtesy of Google Maps

Only the most adventurous explorers experience augmented reality

Metaio | Junaio Recap

Come on baby, light my fire: Light switches in a new dimension [Augmented Blog]

Meet Metaio at the Laval Virtual Conference, April 9th – 11th [Augmented Blog]

Microsoft Allegedly Acquiring Augmented Reality IP [Augmented Blog]

Artscape – See the World Through the Eyes of Artists [Junaio Blog]

Augmented Reality News in the World

Augmented Reality will turns us all Superman [GamesBeat]

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience [Business 2 Community]

Legal issues may define the future of wearable technology [Mobile Commerce News]

Tell me a story: augmented reality technology in museums [The Guardian]

Vuzix: Undervalued Augmented and Virtual Reality Play; New Products To Drive Growth In ’14 [Seeking Alpha]

Raytheon Uses Augmented Reality To Speed Missile Design [InformationWeek]

Sulon Cortex Blends Virtual Reality with Augmented Reality [Tom's Hardware]

Tim Sweeney: Virtual reality will be bigger than smartphones [Kit Guru]

PS4 dev: Virtual reality and augmented reality “the future of gaming” [Gamespot]

Augmented Reality – A Compelling Mobile Embedded Vision Opportunity [Electronic Engineering Journal]

Did Facebook Buy Virtual Reality too Soon? [New York Times]

Upcoming Events

AugmentaMe EDU 2014 [Ciberespiral blog]

Metaio at Laval Virtual Conference – Come visit us at stand D19! [Laval Virtual]

#MetaioWearsEpson Giveaway – Ends Wednesday at 11:59 pm PST [Register Here]

Webinar – Metaio and the Epson Moverio BT-200 [Register Here]

Pick of the Week

With April Fools’ it comes as no surprise that tech companies around the world would come up with obscure news and events for their products. From unfair game modes to personalized weather vents on planes, April Fools’ always gets interesting. But this year, Google grabbed everyone’s attention with their Google Maps Pokemon Challenge. 150 Pokemon were hidden through the Google Maps world and would-be Pokemon Masters around the world spent hours capturing Pokemon. But alas, with only 150 of  the 719 existing species available for capture, a true Pokemon Master will only exist in the Pokemon games. Maybe next year. . . .

I wanna be..the very best

Movin’ Klee: A Paul Klee ARt Installation

March 26, 2014



A group of students from the University of Applied Sciences in Augsburg are using Augmented Reality to expand a series of secret paintings created by Paul Klee while he served as the treasurer’s typist at the Royal Bavarian Flying School in the early- to mid- 1900s.

The students created their own application as part of the Master’s course “Interactive Media” in cooperation with the Paul Klee exhibition “Mythos Fliegen” (“The myth of flying”). They choose eleven different pieces of art from the Klee exhibition to enhance with color and animation, with the goal being that visitors should experience something entirely new while visiting the exhibition and still being able to appreciate the original artwork.

Image Courtesy: Movin'Lab

Image Courtesy: Movin’Lab

The Movin’ Klee application was developed for iOS and Android devices and related animated content is overlaid over images from the real paintings. Due to safety reasons in the exhibition, the AR installation could not be directly integrated into the museum walk through, but is rather set up just outside of the main gallery. The application was well publicized to visitors, and they could even  use the museum’s internet connection to download and install the application on site.


Movin’ Klee consists of a native application as well as a Junaio plugin that interface with augmented reality forms. The native apps are written in the corresponding programming languages for Android and iOS. The augmented reality part, which is the located on the Junaio-server channels, is developed in the programming languages ​​PHP, HTML, AREL and jQuery. This channel represents a type of browser where the augmented reality objects (animations) are loaded and played.  Britta Diehm, Xiaomeng Jiang, Yue Ma and Kerstin Vierthaler developed the native application as part the project group Movin’Lab.



Kerstin Vierthaler, one of the developers, wrote her master’s thesis on the integration of Augmented Reality into museums and came to an interesting conclusion:

“The study of the animated Movin’ Klee application shows that customers remembered the Augmented Reality related paintings better than non-animated pictures, since animations raise the viewers’ attention and perception. Besides the better memorization of paintings, the rather unknown technology itself was very interesting for the visitors. [...] Furthermore, the intuitive usability makes the application accessible for visitors who are not experienced with applications. [...] The evaluation reveals that it is important to inform the visitor about digital offerings within the exhibition. In addition to the technical challenge the museum’s internal integration and communication plays an important role.”

For more information about Movin’ Klee, please visit their website.


SunHud – Explore the Sun’s Trajectory

March 14, 2014

Even sunshine can be augmented!

SunHud_Sun_PathAugmented Reality applications enhance the view on reality and need to be clean and easy to use. SunHud falls exactly under this category as an incredibly easy to use Augmented Reality application from at² for iOS devices. It simply displays the sun’s trajectory across the sky. 

How do I use it?

The app displays the sun’s trajectory with time tags for every hour and a crosshair. Intersect the crosshair with the trajectory and you’ll see the time and place the sun appears at that spot.

What are the uses?

Depending on profession or situation, there are several uses. Here is a quick list on some of the most obvious:

* Find out at what time the sun will disappear behind buildings
* Find out at what time the sun will shine through your office windows
* Find out where the sun will cast shadows
* Find the best places to sunbathe; when does the sun rise and goes down
* Find the best shade places
* Protect your car from unnecessary heating up
* Explore your natural surroundings


Additonally, SunHud is a great tool for photographers to evaluate the light situation of an outdoor location before or during the photoshooting. It also shines as a fantastic and easy approach to basic astronomy at schools. SunHud visualises the sun’s trajectory across the sky and with it the constant rotation of the earth, all in the palm of the students hand.

Marcus Weingart, Designer at at² says: “SunHud is an incredibly fun and useful tool and it’s hands on approach to astronomy is only possible through Augmented Reality. With AR complex concepts are easy to visualise and become even easier to understand, that’s what I love most about augmented reality.”

SunHud works everywhere, on any place of the earth, at any time. Make sure you take it with you next time you leave the house to take great photos or sunbath. It will be lots of fun!


Help get Metaio to South By Southwest (SXSW) 2014!

August 25, 2013

Vote us all the way to Austin. 

SXSW 2014 Interactive Logo

South By Southwest (SXSW) Interactive is one of the largest digital and technology festivals in the US. Every year, thousands of tech enthusiasts and digital media professionals flock to Austin, Texas for 5 days of exhibits, events and amazing insight in speaking sessions and panels- and like every year, we want to be part of it.

And with your help, we can!

For considering panels, public voting accounts for 30% of the total for getting in the door. You – that’s right, YOU, can click a button and help us get that much closer to our goal. Every vote counts! Just follow a few quick steps:

  • Take a moment to create a PanelPicker account if you haven’t already
  • Vote by visiting the links below and clicking the “vote” button.
  • Tell your friends how awesome you are at voting by sharing the same links on Facebook or Twitter!
  • Voting ends Friday, September 6 11:59 PM US Central Time


DIY Everything With In-Car Augmented Reality 

Screen shot 2013-08-24 at 3.23.13 PM

There are apps on your phone that can tell you more about your surroundings than your car. Think about that- the complex piece of machinery and technology that takes you from place to place is almost incapable of allowing you to deal with your environment. You could always pull over, take out the manual and figure out what that button does. But you won’t. You could use the in-car factory GPS to lead you to your destination- but you’ve got Waze or Google Maps or basically anything else already downloaded on your smartphone. And by the way, your “Check Engine” light just came on- wonder what that means…

This needs to change- and there are already a handful of technologies that can move the driving experience forward. In this session, learn how emerging technologies like augmented reality are changing navigation, in-car education, and DIY maintenance for the driver. This is a vehicle of the very near future- come learn from industry experts what it will look like.


The Future is full of Chauvinistic Robocops

Screen shot 2013-08-24 at 3.25.31 PM

According to Forrester Reasearch, Google Glass will be the next iPhone, and wearable computing hype and media are at an all-time high. Companies like Vuzix, Seebright, Meta, Canon and Epson are looking to change the way we experience and interact with digital information. The technology we were promised in films like Minority Report and in countless sci-fi media has finally come to light. But why do nearly all of them denigrate women and portray their principal protagonists as chauvinistic archetypes? This session is meant to start a conversation that no one else seems to be having, an examination of the role of women in a future where wearable computing is ubiquitous- which could be as soon as 2015. I’ll show a selection of popular wearable computing concept videos and analyze and identify recurring themes and messaging.


Elecnor-Deimos releases Argos 3D AR & VR with Metaio SDK

August 5, 2013

A guest post by Jack Dashwood 

One of the hallmarks of Sci-Fi films such as Minority Report and Star Trek is the inclusion of a high-tech gadgets and wildly creative computer user interfaces – doing away with the boring computer mouse and keyboard entirely. These kind of fancy UIs are expected in the latest summer blockbuster, but what if you could build one in real life?

Elecnor-Deimos has done exactly that with their Argos platform.  Argos incorporates the Metaio SDK, Virtual reality and gesture-based controls all into a single user interface and as you can see from the video above, the results are pretty spectacular. Combining Metaio augmented reality with a whole host of cutting edge technologies into one package, Elecnor-Deimos has created something that would look right at home in the latest Sci-Fi movie or – perhaps in the near future – our own living rooms!

Visit Argos’ Website here!

Intelligent computing meets augmented reality: Brutus guides you through the Ohio State’s Campus

May 14, 2013

As promised last week on our junaio Blog, we decided to provide you with more information on the incredible application ‘Find Brutus’ created by Bradley A. Henry, Software Developer/Engineer at Ohio State University. The app helps students to explore the Ohio State Campus through their mobile Android devices. Named after the school’s mascot, Brutus Buckeye, the augmented reality application cleverly uses voice recognition, geolocation, artificial intelligence as well as intelligent tutoring systems to provide the service to the campus community.

In an interview given exclusively for metaio, Bradley A. Henry is speaking about the idea behind, the technical facts and the ongoing working processes.

What actually is ‘Find Brutus’?

In technical terms: Find Brutus is an Intelligent Mixed Reality (IMR) application using a Virtual Tour Agent (VTA – patent pending) framework. An Intelligent Mixed Reality (IMR) application is the inclusion of Augmented Reality (AR), voice-recognition (VR), geolocation, Artificial Intelligence (AI) and intelligent tutoring systems (ITS) into a mobile accessible user experience.

In broader terms: Find Brutus is a Mobile Virtual Tour Guide designed for incoming students and visitors to the Ohio State University designed specifically as a graduate research project. A user will explore campus through pre-defined target locations on campus. As the user approaches the location 3-D Brutus will appear in mobile view as the indicator that they are approaching the first target. When the user identifies the location, as seen through their mobile device, the user will prompted with a few questions, including hints, about the target to answer. As the user answers each question they will then move to the next target. Version 2 is where VTA gets really exciting, see below.

Is it already a working application and in which context did you create it?

Yes, the beta version is complete. We used the free version of the Metaio SDK for Android. We are going to begin working on the iOS application over the summer as well as for Google Glass. Because the most exciting news is that this project is also part of the Google Glass Explorer pilot. We will be using Google Glass with the application to study student interactions and cognitive processing. The design of this version is study the affect of an incoming student to the university. The goal is to increase the students knowledge of the university campus and resources while acclimating them to their surroundings. If successful this should increase the students experience their first year attending The Ohio State University.

How many people were involved in the development on the application?

Find Brutus is the framework for my PhD thesis. But nevertheless a lot of players are involved: It is truly a community of engineers working on this application. I have counted over 80 people that have touched this project to some degree, currently over 8 of the Colleges and 6 departments at the university. To me this is what it looks like when organizations and people work together.

Included was also the College of Engineering Capstone project, which just won the CETI best in class project. This was a pretty extraordinary surprise, considering the level of competition. I have been blessed to work with some of the most amazing individuals. I was overwhelmed that the project was selected.

henry brad

Virtual Tour Guiding has been a dream of metaio for a long time now and we are sure to bring the concept of the “Augmented City” into real life. In which fields do you feel a real value for VTG?

Long-term objectives for it is to use the framework as a mechanism for navigation of locations, and buildings and as an educational device that will include simulations that work within real-world environments. Example, educate professionals or students, such as nurses or doctors in their work environment. How this would work, using an emergency room, fully equipped, a learner would wearing a pair of Google Glasses and would be required to resolve simulated problem-based scenarios that interact with the environment. A doctor would interact with a virtual nurse using to perform surgical procedures.

Could you think about other examples of using AR and Virtual-Tour-Guiding in educational environment?

Another example could be the Thompson Library Foundation Stones Tour (Submitted idea in the OSU AR Hackathon): A student would view the foundation stones through their mobile device. The stones would provide information, such as origin, ethnicity, world regions, and text and voice translation capability. The student could tour the stones, seek information on specific origins, request information such as publications, videos, research that is available through the OSU library or tour the library. An additional concept idea submitted by the University Archives includes a historical view of the campus through time. Using AR a user can explore the campus in any given decade using Glass. Example, you can be on the oval wearing Glass and prompt the VTA to view the campus in 1850. As your line of site moves images, and information, of the campus in 1850 would appear in the glasses.

What future projects are already in the line?

We are also putting on a one day display at the Columbus Museum of Art, fellow students, the Ohio Film Commission and Columbus Fashion Week will are also participating. We are currently discussing a fall project. In addition, we are also discussing a live DJ event with augmented reality later in the year. I work with a very creative group of people.

Thank you Bradley for the interview!

Website of EduTechnological

Version 1 capabilities:

  • Mobile accessible
  • Augmented reality
  • Geo-location notifications
  • Includes the first approved 3D Brutus Buckeye through OSU licensing.

Version 2 capabilities:

  • Voice activation (Siri type functions)
  • AI/Intelligent computer interactions (Collaboration with the University of Memphis FedEx Institute of Technology)
  • Geo-location direction service (ask for specific outdoor directions from your current location)
  • First scanned 3D Human Agent
  • Web Accessible Agents (Collaboration with the University of Memphis FedEx Institute of Technology)

Internship at metaio offices in Munich: Sebastian tells about one of his best weeks in his life

April 9, 2013

My name is Sebastian and I did a one-week internship in the Munich offices of Metaio. Since I have been interested in Augmented Reality (AR) for a long time, I discovered metaio because I already enjoyed their app, Junaio. My main advisor and “personal coach“ was Matthias Greiner, who was extremely hospitable, showing me the company and explaining everything that they do at Metaio. From the first day, I had my own computer and workplace where I could explore different Junaio channels. Especially in the beginning, I was very happy that Matthias spoke German with me, but with most of the international staff I had to speak in English, which was a good chance for me to practice my language skills.

After these “first contacts” with Metaio and Augmented Reality I got my first tasks and was really part of the team. I was allowed to use, for the whole week, the very powerful software Metaio Creator and learned more and more about this program and its potentials. As time flew by, I learned a lot about tracking and finally I was allowed to create my own channel. Eventually, on Friday my channel had been published in the Junaio AR browser.


The picture shows Sebastians trackables of his business cards

Too bad that this was also my last day! I hated to go, but – if I get the chance and Metaio agrees to give a “bothersome” scholar trainee a second chance – I really want to come back for another internship in this great company.

This, unfortunately only for one week, internship was one of the best weeks in my life and that is not a lie!


Dear Sebastian,

We really enjoyed your company and were definitely amazed at how fast you grasped the Metaio idea! It was great to see how quickly you managed to work with the Metaio Creator and understood what is important to know. We hope you are proud about your own junaio channel and will surprise your classmates and teachers with it! ;-)

As soon as you are free to join the Metaio team we would be happy to welcome you again!

 The Metaio team 

South by Southwest 2013 – Vote for Augmented Reality!

August 14, 2012

Way more important than real voting. 

metaio augmented reality south by southwest software solutions


It’s that time of year again when voting begins for all of the panels everyone has submitted to South by Southwest Interactive. Even if you’re not planning on attending South by Southwest Interactive, you can still support metaio by making your voice heard in the community voting!

Take a quick minute to create a PanelPicker account (if you don’t have one) and then link straight to these two great panels that feature metaio projects and use-cases:



How A Virtual Pop-Star Sold Her First Car featuring Lisa Murphy of metaio! 

In order to engage with a younger, tech-savvier audience, Toyota launched an integrated marketing campaign for the 2012 Toyota Corolla that featured emerging technology like 2-D print activation and vision-based mobile augmented reality to leverage its existing yet scarcely-downloaded mobile app, the Toyota Shopping Tool. It also features an entirely digital open-source anime pop-star sensation named Hatsune Miku.

Toyota saw huge successes as a result: Corolla leads jumped 30% the week of the lauch; Toyota Shopping Tool mobile app downloads increased 600%; website traffice for the first week increased 167% and continued at an all time high for the next seven weeks.

In this proposal, learn how the interactive director of a multicultural agency and the project lead for an augmented reality company worked together to make this campaign a huge success for Toyota, culminating in a Multicultural Excellence Award.



Hot Housewives Getting Augmented At Home featuring a project developed with the metaio Mobile SDK

The lady of the house is often the one picking the décor and design at home. If she can see a ductless system in her house virtually, thanks to augmented reality, sales rise — and have they ever. Using custom mobile apps integrated with emerging technology, such as augmented reality and a custom app store, Mitsubishi Electric Cooling & Heating is revolutionizing the way its sales channel members do business. Tools in hand, Mitsubishi Electric is projecting an increase of $30 million in revenue next year, while simultaneously decreasing future costs for printing and distributing product catalogs by millions of dollars.

Mitsubishi Electric’s products can save homeowners 30-percent on their energy bill, but most just want to know, “What is it going to look like in my house?” Augmented reality is Mitsubishi Electric’s most visual tool in its custom app store that will deploy 11 new enterprise apps for a variety of specific needs in its sales channel.


Voting starts today and continues to the end of the month, so tell your friends!

Share on Facebook, LinkedIn, Twitter, Reddit, Digg, Myspace, Friendster, IRC….basically whatever you want.

While you’re at it, vote for anything else you think is cool!

Outside voting counts for 30% of the selection process, so help us get to SXSW so we can bring these great panels to life!

AR Services for the City of Basel at the ISMAR 2011

October 21, 2011

From October 26th to 29th, the city of Basel in Switzerland is host to ISMAR 2011, the international conference on research, technology and application in Mixed and Augmented Reality. Part of the conference is the very interesting AR-4-Basel project, organized by PEREY Research & Consulting and its partners.

Model by VirtualcitySYSTEMS

The purpose of this project is to establish a framework in which creative professionals can push the envelope of what has been done in Smart Cities with 3D data sets and to showcase the first generation of services that are available to the public with smartphones during the ISMAR 2011.

The project coordinates resources in the city of Basel and internationally for the purpose of implementing real world mobile AR services, and receives the support of businesses, government agencies, municipal service providers, private and public institutes of learning. In order to help build AR based services for people in Basel and visitors to the conference, the project provides datasets of 3D city models (see image above). This is an interesting challenge for researchers and developers in the field of Augmented Reality. We at metaio are curious to see what our colleagues will present.

Current technology is advancing rapidly. While having a readymade 3D Model available is certainly useful for projecting AR overlays correctly aligned onto buildings or street views (we have been using those lots of times), our current approach at metaio however goes a step further. We now have technologies which can in fact create a model of reality on the spot, dynamically and at the very instant the user looks at the world through his smartphone camera. By using very advanced 3D optical recognition and tracking technologies we are able to capture and reconstruct the environment around the user without having to rely on a prefabricated city model. 3D objects can then be directly inserted into this “live” three-dimensional space in perfect perspective, alignment and occlusion.

It will allow people in the near future to walk through any cityscape with their smartphones and benefit from correctly aligned digital overlays and useful Augmented Reality information services as a completely natural experience. We call this the “Augmented City”. You may have seen this video, but we show it once more to illustrate the point:

Get Out The Vote For South By Southwest Interactive AR Panels

August 25, 2011

South by Southwest Interactive 2012 might seem far off, but the voting deadline for panels is quickly approaching. I am happy to say that metaio is participating in four different potential panels, and we’d really like to see them get a great response from our followers. We’ve got some very cool topics in the works, so we’d really appreciate your support! You can vote for as many panels as you like, so please be generous. Make sure to create an account, it only takes a few minutes- just click on the titles of the panels below to go straight to the voting page!

The New Role of Advertising in AR Game Development
Brendan Scully, Business Development Manager

Augmented Reality promises the future, but who is actually building new things with it? How are they making any money? As new projects demand six-figure budgets, can privacy rights, humanistic design and fun coexist with user metrics, brand messaging and a lust for “k-factor”? We’ll take a look at what’s been built, why it did and how we might design better games for players and clients alike moving forward.

Negotiating The Hype Curve: How UX Can Sell AR
Roman Hasenbeck, US Director Sales & Marketing

Every new project is defined by the business practices that enable them. So why do so many Augmented Reality experiences fall short of the expectations of both the buyer and end user? With dissatisfied clients and rumors of low ROI, perhaps it’s time to reevaluate how we sell AR. Roman Hasenbeck, Director of Sales and Business Development at metaio Inc., the nation’s leading AR Tech firm, explains the process of selling AR the right way. He shows us why the Hype Curve is just a crutch for lazy producers, and how the most crucial yet often-ignored components to ensuring a great project and closing a sale is taking the time to learn the tech, design a thoughtful experience and communicate it effectively to the client.

Augmented Reality = ARPA’s Original Vision of Web
Lisa Murphy, Sr. Sales & Marketing Manager

Using a variety of original source material, Chris Grayson will give an overview of the global network, as envisioned by thinkers at ARPA before the creation of the ARPAnet. Examples include J.C.R. Licklider’s “Man-Computer Symbiosis,” 1960; Douglas Engelbart’s “Augmenting Human Intellect,” 1962; and Ivan Sutherland’s “The Ultimate Display,” 1965. Some focus will also be given to the people and personalities involved. Lisa Murphy will provide the technical explanation for many milestones in the evolution of the internet, making the case that the human interface to the network has historically been limited by the available technology, and with Augmented Reality, we are now entering an era that truly begins to deliver on the original vision.

And lastly, Yours Truly:

Real Time Hyperlocal Brokerage Communities
Trak Lord, PR & Social Marketing Manager

Our life styles are increasingly evolving into hybrid experiences that blend the physical with the cyberspatial and the virtual. Moreover, these interactions are creating new forms of communities for fun and commerce, where consumers and businesses increasingly use hyperlocal incentives to leverage our immediate surroundings. In this panel, we’ll explore how games, collaborative consumption, Augmented Reality, consumer to consumer brokerages, experience augmentation, visual discovery and local commerce are providing the glue for diverse hyper-local experiences and communities.


Outside voting counts for 30% of the selection process! Help us get to SXSW so we can bring these great panels to life.


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