This week saw the coming and going of Adobe MAX 2014 – Adobe’s annual convention and expo. For the first time, Metaio was pleased to be a bronze sponsor for the event. MAX attracts over 5,000 creative professionals from all around the world and brings them together in Los Angeles in celebration of their craft while providing an in-depth refresher on all that’s new in the world of technology and design. It’s a time of year where the deadline weary, logo crafting, DPI insistent design types shrug off their busy jobs and join together to discuss the challenges and opportunities in the design industry.
One Part Conference, One Part Awesome
MAX is one part conference, one part celebration. While workshops and seminars run on an intense schedule throughout the five day event, there’s plenty of fun to go around. Photoshop maniacs competed in Sapient Nitro’s Battle of the Hands to see who could create the best movie poster….with only eight minutes! Doodle walls, creativity zones, and even an arcade decorated the expo floor to keep the creative juices flowing outside the classes. To top it all off, all attendees were invited to an indulgent MAX Bash party featuring food and drinks galore. To top THAT off, Adobe brought in the Kings of Leon to play for everyone in a hip, modern outdoor venue. MAX certainly nailed it with the right balance of work & play.
Making Augmented Reality Easy
Metaio also brought something special to this event: an entirely new software product – the Metaio AR Creator plugin for InDesign. The plugin works directly in Adobe’s software, and we thought it would be a great way to tap into the huge creative community of Adobe users to join in building content in the AR world. We had a great response to the software and an overall shock that creating AR scenarios was so easy – whether it be with the Metaio Creator or the new InDesign plugin. Metaio definitely opened some eyes and spurred some imagination at the event!
Designing for the Future
As MAX approached an end, Adobe hosted a sneak preview event to show off what technology is in the pipeline for future products. This is where things got really Sci-Fi. Adobe researchers demoed a tool that could change the time of day in a photo. Took a photo at night and want to see what it would have looked like at noon? One button click and the image magically changes. Another Adobe researcher announced “Project Layup“, an app that finally takes mobile seriously and has thought about touch interface from the ground up. The researchers also demoed the “3D Photo Magic” app – a demo that superimposes 3D furniture into an image of a room (sound familiar?). It was certainly interesting to see what lies ahead for Adobe, and it was even more exciting to see that much of it relies on making our computers better at understanding images.
Adobe MAX 2014 was inspiring, exciting and exhausting all at once. Augmented Reality was extremely well received by the Adobe user community, and we are really excited to see what amazing work will come. Our work doesn’t stop there though. Now that MAX is behind us it’s time to get excited for another major gathering – Metaio’s own InsideAR! In just a few weeks we ramp up all the excitement again for a celebration of all things Augmented and come together with over 1,000 AR professionals to discuss the future of Augmented Reality. Learn more about InsideAR here. Tickets are still available – see you there!