Augmented Reality Provides Window into the Past with Berlin Wall Timetraveler App

September 22, 2014

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How do you explain to a child where the Berlin Wall once stood? Or how it felt to live in its shadow? For those who did not live during the rise and fall of the Berlin Wall it is hard to imagine what it must have been like; yet the crowds still gather around the Wall Memorial to this day, and tales of the “death strip” still command the attention of curious visitors.

To commemorate the fall of the Berlin Wall, Metaio and Timetraveler Augmented Ltd. are presenting the Timetraveler application. Using cutting-edge Augmented Reality (AR) technology from Metaio, the history of the Berlin Wall can be experienced like never before. Users of the Timetraveler app can witness hidden film footage, reconstructions of long demolished sites, and explanatory tales of the division that the nation of Germany experienced in the shadow of the Berlin Wall. Metaio Certified Developer mCrumbs was also included in the development of the application.

The Timetraveler app turns any smartphone (Android & iOS) into a window to the past, providing a completely new way to dive into the history of Berlin. The app guides the user through a GPS-based tour of eleven major historical sites along the Berlin Wall at the Berlin Wall Memorial on Bernauer Street. Once guided to the appropriate locations by GPS, the application switches to optical tracking mode where it recognizes sites and then displays stories of events that happened over five decades ago. Witness firsthand the dramatic escape of Frida Schulze from her apartment window, see the demolition of the Church of Reconciliation, and watch as the border guard Conrad Schuman jumps the barbed wire barrier between East and West Berlin. With smartphone in hand, anyone can now become an eyewitness to historical events right where they took place.

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The Timetraveler App will be presented at InsideAR – the world’s leading Augmented Reality Conference – on October 29th/30th. Join us there, Early Bird tickets are still available.

InsideAR Munich 2014

Download the free Lite version of the Timetraveler App here and try it on the website: Android or iOS.

Become an eyewitness to history!


What to expect at this year’s InsideAR Munich?

September 19, 2014

InsideAR Munich 2014

The 8th InsideAR Munich – organized by Metaio – is coming closer and we would like to invite you to join us for the most exciting AR conference worldwide.

After the huge success from last year’s InsideAR we expect more than 1.000 attendees from the Augmented Reality eco system on the 29th/30th October 2014. We are very happy to announce that Intel will support us this year as Platinum Sponsor. We are also pleased to welcome NGRAIN and Epson as Gold Sponsors. More than 35 speakers from 28 countries will give you a deep insight into the current state, and future of AR.

The main focus of InsideAR Munich 2014 is on wearables and new sensors including the latest 3D optics. Don’t miss the presentations and demos of Metaio’s Thermal Touch as well as Augmented Reality applications for enterprise and industrial fields. We offer exciting keynotes, discussions and workshops to you as well as an exhibition space where the latest examples of AR technologies can be experienced firsthand. The program for InsideAR 2014 is now available on our website.

In the Welcome Keynote, Dr. Thomas Alt (CEO Metaio) and Peter Meier (CTO Metaio) will present Metaio’s Roadmap and provide insights into our latest R&D projects. With pleasure we also welcome Dr. Ronald Azuma from the Intel Labs, who will be speaking about Leviathan – a series of AR demonstrations that Intel showed at CES 2014, with the support of Metaio.

Meet our partners who will present keynotes and show exciting demos in the huge expo area of InsideAR:

InsideAR Munich will be fully covered by top international media sponsors, such as Gizmodo, ZDNet, Brandwatch and many others. Just like last year, we will have live interviews streamed exclusively from the conference by Bloggercamp.tv.

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To register for InsideAR Munich, please click here. We extended the Early Bird period to September 30th. Use this chance to complete your registration for €295* and save €100!

Please also note that we offer the Metaio AR Creation & Platform Training right before InsideAR Munich – Oct. 27th – 28th. When you book this training you will receive a 10% discount on your InsideAR Munich ticket.

The whole Metaio team looks forward to seeing you at InsideAR Munich!


InsideAR Speaker Spotlight: Alissia Iljaitsch presenting BMW INNOVATION LIVE for Google Glass

September 15, 2014

InsideAR Munich 2014

Welcome to our fifth edition of our InsideAR Speaker Spotlight series.

Alissia Iljaitsch, Executive Director Vectorform

Alissia Iljaitsch, Executive Director Vectorform

For our fifth edition on the InsideAR Speaker Spotlight we are proud to present Alissia Iljaitsch, Executive Director at Vectorform. Alissia’s career has taken her to the headquarters of leading automotive brands and with Vectorform she works closely with the design and development team tailoring digital experiences for companies such as Volkswagen AG, BMW AG and Microsoft Deutschland.

In the Speaker Spotlight she will talk about her latest project with Google Glass and her experiences with Augmented Reality. Let’s have a closer look!

Alissia, what are you going to present at InsideAR 2014?

Alissia Iljaitsch: I am very proud to be able to present our BMW INNOVATION LIVE. augmented reality case study for Google Glass. The object recognition of the BMW i8 was realized with the Metaio SDK. My presentation will allow a look behind the scenes of the design, development and project management process of the highly innovative experience.

Have you ever attended InsideAR before and what was the most exciting part for you at previous events?

AI: It will be my second time attending the InsideAR here in Munich. In August 2013 Vectorform started development for Google Glass and I was inspired by the opportunities the Metaio SDK offered for the new hardware. After the event our engineers and user experience specialist started evaluating the possibilities that would allow us to create a world class augmented reality experience for our clients. The BMW i8 product presentation in combination with Google Glass was the perfect fit for demonstrating the capabilities of the new device to the public audience.

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What is the next challenge in AR that you would like to see overcome?

AI: With the introduction of data glasses augmented reality has the chance to take a big leap ahead, since the physical barrier of the mobile device is eliminated and the experience will feel more natural. However, it will be becoming more and more important that the user experience design is perfectly adjusted to the user´s environment to prevent a gimmicky look and feel of the superimposed content. In my speech at the InsideAR conference I will present Vectorform´s design principle of the Natural User Environment (NUE), which is a concept that focusses on factoring in the environment into wearable application design.

What is your personal vision of the future of AR? What Application do you wish you had today?

AI: The latency of object recognition is still a caveat. Users love an instant and quick response, but the speed for object recognition depends on a lot of external factors as light conditions, battery-life and processing power of the device. As the device capabilities improve we see huge steps towards providing the best experience for the end user.

The concepts for superimposing additional contents are infinite. Starting from the simple use of map applications for orientation to massive gaming scenarios.

Vectorform currently develops the “Nargoo” application for spatial orientation of dementia patients. I believe that these augmented reality applications will make true impact on society in the future, especially the medical space offers endless possibilities.

 

Thanks Alissa! We are looking forward to welcoming you at InsideAR Munich! Want to see Vectorform’s Google Glass demo? Watch the video below!


 InsideAR Munich takes place on October 29th and 30th, 2014 at the Kleine Olympiahalle in Munich. Learn more at http://www.insidear2014.com/

Need a ticket? Early Bird registration ends on 30th of September. Register here: http://www.insidear2014.com/register

 Interested in becoming a speaker or exhibitor? Get in touch with our team via: insidear@metaio.com.

Want to join us as a journalist or become a media partner? Send us an email: press@metaio.com.


AR Community for Open and Interoperable Augmented Reality Experiences meets in Munich

September 9, 2014

ISMAR 2014 Munich

In conjunction with ISMAR 2014 hosted by TU Munich this week the AR Community for Open and Interoperable Augmented Reality Experiences will meet in the Metaio offices on Saturday, 13th of Sept. The face-to-face community meetings are designed to promote the discussion among ecosystem stakeholders for the development of open and interoperable AR content and experiences.

The community innitiated by Christine Perey is working together actively to reach its main goal of the advancement of an open and interoperable AR. As it is a grassroots initiative, there is no formal administrative structure for this community. All those who are currently working towards open Augmented Reality content and experiences are invited to present the status of their activities and participate in this active global community. Additionally, companies and individuals who are interested or wish to contribute their projects to the advancement of interoperable AR are welcome.

To get more information about the AR Community and to join the meeting in Munich you will find more details on Christine Perey’s website. Session descriptions and speakers are available on the meeting agenda page.

Here is a quick preview for the programme on Day 1 and Day 2:

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Join our next webinar: “Engine Creative and Tesco Discover – AR Publishing for Brands”

September 3, 2014

Using Augmented Reality for printing products is nothing new. However, many brands have recently begun to recognize that AR technology can indeed bring additional value to catalogues, brochures and product packaging. Experimenting over the last several years, they have realized that the technology is now stable, fast and affordable -even for companies with smaller marketing budgets. With augmented catalogues and well thought-out AR applications, the technology can cover a wide range of possibilities: from delivering additional product information to costumers, to directly integrated online stores. Moreover, brands could easily turn their print material into an interactive showroom.

Engine Creative, a UK based company, created a very great example for Tesco, a multinational grocery and general merchandise retailer. The Tesco Discover App enhances several Tesco printing products via Augmented Reality and brings them to life. Engine Creative’s Chris Dun and Matt Key will join our next webinar this Thursday and will discuss the Tesco Discover platform in relation to their continued development with Metaio’s workflow and features. They will be approaching from both a technical and creative viewpoint; looking at the use and development of AR for brands. As examples, we will cover four AR campaigns from 2014 that have been developed to drive in-store shopper engagement, on packaging and across Tesco Publications.

Join us for the webinar this Thursday, September 4, 8am PDT/ 5pm CET and register here: Metaio Developer Portal.


Xenium Digital: Augmented Reality made in India

July 30, 2014

xenium-logoXenium Digital, a Metaio Certified Developer  from India, is constantly researching and developing new ways that Augmented Reality can be used to enhance consumer experience in the Indian Market. Thus, it is not a surprise to see many well-known clients from industries such as medicine, automobile, real estate and entertainment team up with Xenium to create AR on ground activations and mobile apps for their end consumers.

AR Therapy for Cancer Patients

AR_therapy_2The interactive “AR Therapy for Cancer Patients”  app is a perfect solution for medical professionals who are trying to promote their anti-cancer drugs at medical conferences. This dedicated AR app was designed with the Metaio SDK for the iOS platform, and is targeted at highly qualified doctors. The idea was to communicate the story behind the medicine in a better way and to provide the patients with a simpler way of understanding the way these anti-cancer drugs would affect them.

The app augments a mannequin -with an ID marker – into a real patient and uses case studies to illustrate the different diseases. Then, 3D models of the drugs were presented to demonstrate their efficacy at suppressing the disease.

From 3-D oil in action to TIGERTRAC

With regards to Augmented Reality in the automotive industry – an AR app using the Metaio AR platform was developed for Castrol. The app exclusively targets dealers and sales representatives to help them promote Castrol’s recently launched product, the Magnatec Start-Stop Engine Oil.

The AR app features the new 3D oil in action. First, through the help of 3D animation, the app brings the idea behind Castrol’s new label design to life. When the label of the oil bottle is scanned with an Android powered device, the app shows the special molecules that the oil is made of with Augmented Reality. It then follows up with a video of the product’s brand story. The app is designed to work perfectly on high-end devices.

Xenium Digital, along with Lakshya Media, also created a live augmented reality activation for TVS Tyres. Their objective was to promote their latest product, the AGRI RADIAL TYRE – TIGERTRAC, at the REIFEN 2014 fair in an innovative way.

The idea was to create an AR activation featuring the Royal Bengal Tiger walking among the tires and audience members. The tigers’ movements around the AGRI RADIAL TYRE were well choreographed so to provide realistic interaction with the visitors. The visitor could also take pictures with the tigers, which were later shared with them. Created with the state of the art Metaio SDK for AR and enhanced with realistic graphics and audio, the activity effectively captivated the audience.

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Lekar Hum Deewana Dil

With the release date of the movie “Lekar Hum Deewana Dil” quickly approaching, Eros International – with the expertise of Xenium Digital – wanted to promote it in the most interactive way possible. Their objective was to create a unique AR engagement platform for the audience to experience special moments with the actors. The end result was an on ground activation – created with the Metaio SDK – called Groove with Armaan and Deeksha. Visitors to Mumbai malls were able to show off their dance skills alongside the movie’s lead actors, Armaan and Deeksha, to the song “Khalifa”.

Watch the video here:


Become a Beta tester for Junaio on Android

July 25, 2014

junaio-on-android-devicesBeginning today anyone can become a Junaio Beta tester – no legal papers necessary – and for free. We publicly publish Junaio Beta releases (for Android) on a regular basis within the beta tester group before the releases are submitted into the Google play store.

How can You Join?

Simply join our Junaio Google+ Group and as soon as you are accepted as member of group you can request access to the beta testing group here. Note: we recommend that the Google + account matches your Google Play account.

Why should every Junaio developer participate?

As a member of our group you get early access to all Junaio Beta releases and learn about new features, improvements and bug fixes in advance.
Use the chance to test your current projects with upcoming releases/features to avoid any surprises with the official release.

Help us improve the stability and robustness of upcoming releases by identifying bugs and errors as early as possible.

We are looking forward to welcoming you as a Beta tester for Junaio!

 

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