Welcome to the Augmented Reality Blog!

This is where we write about the coolest and most compelling augmented reality projects, in addition to giving you the latest updates on Metaio, the augmented reality company.

Metaio develops and provides AR solutions for brands, agencies, industrial clients, automotive, and more, but at its heart Metaio is a technology company whose sole purpose is to further and advance computer vision technology while integrating it into our daily lives. One such technology is the Metaio SDK, which currently serves over 100,000 developers, companies, agencies, artists, and students working on new and exciting projects every day. Metaio also works on futuristic technology to improve and expand upon present user interfaces, like “Thermal Touch” or the “6D AR Holodeck“.

Metaio also holds a gigantic annual technology conference in Munich, InsideAR, where augmented reality and computer vision developers and companies come from all over the world to present their work and research.

The goal of this blog is to inform people on all of the cool things this technology offers. We offer in-depth commentary on the latest augmented reality projects, important product announcements, event coverage and insights into the changing world of 3-D visualization technology.

Every Monday we offer a collection of links to all of the goings-on in the industry from the week before, so it’s really easy to get started or catch up!

You can also find us on Twitter and Facebook, where we regularly post the latest news and great articles and videos about mobile technology, robots, and of course, augmented reality.

- The Metaio Blog Team

Jack Dashwood, Manager PR & Marketing US

Anett Glaesel-Maslov, Manager PR & Social Media EMEA

Adrian Plata, US Editor


79 Responses to About

  1. Benjamin Yiu says:

    I am looking for someone who can help to create an AR car application with effects including 3D car pops out; changing the car colour; and a parking animation. We can provide all 3D objects in Max. Are you or anyone you know may help me this?


    • Martin says:

      Hi Benjamin,

      mCRUMBS is a content-developing-partner of Metaio. We realized several AR-projects and maybe we can help you, too.

      Just get in contact with me.

  2. Edson says:

    Realidade aumentada aplicada a interface. Ainda em fase beta.
    Use a cemra para ver!

    Grande abraço
    Edson Pavoni

  3. augmentedblog says:

    Oi Edson,

    muito obrigado!

    The silhouette recognition as steering interface for your portfolio (for all of those not speaking portuguese) is a very nice user experience. Good work. And please keep me updated!



  4. muqeem khan says:

    I would like to test Augmented reality, how can I test it and use it for my research, please. I am assistant Professor at Virginia Commonwealth University in Qatar. any help is highly appreciated,

    • augmentedblog says:

      Hi Muqeem,

      feel free to test augmented reality – as far as it concerns end user- and not industrial-scenarios – on our online demo portal: http://www.metaio.com/demo

      Best regards,


    • Wes Hinckes says:

      Hi Muqeem

      I’ve recently moved to Qatar and am thinking about organising a regular Tech Social evening over here, presenting and discussing new technologies. Would you be interested?

      I can certainly give you a few pointers on AR!

      My professional interests and likely themes for the evenings.

      Web Technologies
      Social Media
      Real Time Internet
      Augmented Reality

  5. amos says:

    Hi! My Name is Amos. I am looking for an AR-Expert who could give me some insight in the topic as well about the pricing. we are planning to use AR in a viral campaign.

    Would be great if you could get in contact with me



  6. I thought this might be of interest to you:

    Augmented Reality Card Magician

    Best regards,

    • augmentedblog says:

      Hey Marco.

      Indeed. Loved it! And covered it.

      I will hopefully get in touch with you soon, best regards,


  7. Tiago says:

    I think you might enjoy it…I made this last year for my final project of university.


    • augmentedblog says:

      Hello Tiago,

      I also think I might enjoy it. But my imagination alone is not enough. You forgot the link :) So, send it in and I will publish it.

      Best regards,


  8. Saro says:

    Hi Jan,

    I am interested in – what AR development is happening with respect to IT infrastructure side.

    I am interested in evolving AR based solution for IT infrastructure management/visualization etc. I want to come up with a proposal for how AR-based management suite can expand my company’s product portfolio. I am doing this on my own and my company is not asking me to do this.

    Do you know anybody to whom this is an area of interest? First of all this is a fun stuff – I’ll look for a business case later if I can spot the right sweetspot.


  9. Tonester says:

    An AR world away from the gimmick route – check out brand-e.biz and Sally Ratcliffe’s take on AR with Zugara

    • augmentedblog says:

      Hey, I did not know, that we are on the gimmick route here. Actually we have a strong r&d and industrial heritage and it´s the background noise of this blog – I hope. Nevermind, everybody is invited to link-post in this AR world…

  10. Duncan says:

    I added your site to the Augmented Reality Wiki (new):



    • augmentedblog says:

      Hey Duncan,

      thanks for adding both my blog and company (metaio) to the new AR wiki. Keep it up!

      Best regards,


  11. Fabiano says:

    Hi Jan, have you seen this one?

    Its an AR app for the new iPhone 3GS made by a brazilian bank to help their customers find all the contact points they have all around the country.

    Hope you enjoy it! (it has subtitles in english)

    BTW, congrats for the blog! We use it a lot to stay in touch with examples and apps from all around the world!

    • augmentedblog says:

      Hello Fabiano,

      thank you very much for submitting. Although I still think, that pure GPS overlay is not competing with a Maps Mashup and my eyes, i liked the movie showing the GUI and user interaction. It´s getting better…

      Best regards,


  12. Emma Jell says:

    Hi Jan,

    Please contact me regarding this event:




  13. Tuomas says:

    Hi Jan,

    Here is something that we are working on here at VTT Technical Research Centre of Finland:

    • augmentedblog says:

      Hey Guys,

      sorry for being so ignorant. I will take your project onto the articles page soon. I am preparing a little article about AR collaboration, discussing your approach and one we are researching on: tele-presence in maintenance scenarios, where we give service and advice within the viewfield of workers far apart.

  14. chris says:


    can you send me an email so i can get hold of you, thanks

  15. THISPLAY says:

    We are five students from the school Hyper Island in Karlskrona, Sweden. For the past two weeks we have been working on a project where we have created a product, the THISPLAY. We have read you blog and think this might interest you.

    We are using augmented reality, but instead of having a 3D object we are working with a flat 2D image warped to a display surface.

    There images and video on our website.

    • augmentedblog says:

      Hey Veronica,

      thank you very much for contributing. But I could not find too much on your given website. Did you want to direct me to the “Links” section? Would be glad to see more of the fresh stuff from universities.

      Best regards,


  16. Hi Jan,
    I am currently doing a thesis on augmented reality 3.0 and would like to include your blog as part of my research
    I hope you can help me in pushing this idea forward on the internet since we are blogging about a common interest =D


    please take a look and let me know what you think
    thank you very much


  17. Olivier Adam says:


    I just wanted to point you toward an article we recently published on Augmented Reality. We tried to give a general overview of where we are and where it might be going in the future and is a great read, both for experts and for neophytes.

    Here’s the link to the article: http://www.5deka.com/en/articles/55-technology/92-augmented-reality-where-are-we-and-where-is-it-going


    • augmentedblog says:

      Hi Olivier,

      nice try, but from my perspective neither good research on the past (where is HitLab, Georgia Tech, Graz, etc.) and present (excuse me, but swirling layers on android is not the most complete AR application) , nor a very groundbreaking or even new outlook onto the future. I would suggest you go for iteration number 2 and submit it again :)

      Nevertheless, thank you for getting in touch. All the best,


  18. Gianca says:

    Hi! very nice blog!! I am an augmetend reality enthusiastic from Italy… below there are one of my experiment… bye!!

  19. Kheme says:

    hello. please, i’d like to use augmented reality for my final year project next semester… can i get any assistance from you??? i just found out about this stuff today!


  20. Dave Head says:

    Hi Jan

    i been playing about with unifeye design demo for a couple of days and really like it.

    i come from a 3ds max background and would love to make some of my models into ar. after seeing the lego model on it i would like to give that a try with my own lego model.

    The demo version wont alow imports so what can be done to allow this? can it be brought? or is there a way i could test the software? i like to push unifeye design and see what it can do.

    thanks for you time.


    • augmentedblog says:

      Hey Dave, I have contacted you already – you should have my mail in your inbox. And thanks for the positive feedback!

  21. Hi Joseph,

    Here is something you might find interesting for your readers…
    Magic Projection 1.0

    Here is my “Magic Projection” system out on the streets in Tokyo. “Magic Projection” is my new Augmented Reality Projection Tracking system created for use in my magic stage performances. Have a look and let me know what you think.

    The system works by tracking embedded infrared LED tracking markers in lightweight screens with a modified PS3 EyeToy camera and then fits projected video images onto moving screens at 120 fps.

    In addition it features a virtual spotlight to light the performer while holding the screen without spilling light onto the projection surface, real-time 2D particle physics, an electronic whiteboard and a 3D function that rotates 3D objects in real time in relationship to the screen angle relative to the projector.

  22. Al says:

    Hi – I found this page by mistake. I was looking in Bing for beach suggestions for my trip when I came upon your site, I must say your site is really cool I just love the theme, its amazing!. I don’t have the time this minute to totally read your site but I bookmarked it and also will sign up for your RSS feeds. I’ll back around in a day or two. Thanks again for a great site.

  23. Candoattitude says:

    cool blog!

  24. Sander says:

    Hello, don’t know in which AR category this can be put, but on Saturday the 24th of April the worlds’ 1st “Augmented Reality flashmob” takes place in Amsterdam, The Netherlands.

    “Bring your own virtual human statue”.

    Location: Dam (major city square)
    Time: 2PM

  25. james says:


    I was wondering if you accept blog posts for your blog. If you do, I would like to submit a few. You can see a sample of my work at LaptopComputers.org under the author James Mowery. I’ve also written for several high-profile blogs like Mashable, Perfromancing, and CMSWire. Thank you for your time.

    – James

  26. William Witt says:

    Hi there,

    I stumbled upon your AR blog yesterday and thought you may be interested in a new project we have been developing.

    It is the first time AR has been used in out of home media space in the UK, and it is used in conjunction with touchscreen technology and social media integration.

    Anyway this video will explain it better;

    Let me know if you have any questions, I just thought it would be of interest…



  27. Brian says:

    Hi Jan, I wanted to check with you to see if you are open to guest posts. I wasn’t able to find an email address, but hopefully this comment makes its way to you.

    We recently worked with an augmented reality app/system for trade shows and thought it would be great for your site. This is one of the cooler ways that I’ve seen AR used in a business setting.

    Either way, thanks for the frequent posting on the site, I can’t get enough AR. If you are interested, just shoot me an email at the address I left with the comment.


  28. acwarproject says:

    Hi Jan,

    This message is from a group of educators in Pennsylvania who have developed a technology and fabrication project that is in the process of raising a modest amount of money to build prototypes for gathering additional partners.
    Our project, the Civil War Augmented Reality Project, is intended to enhance the experiences of people visiting Civil War sites. It is also intended to increase attendance and revenue for historic sites by offering both “high” and “low” tech experiences to best reach the majority of the population.
    We feel that our project is fulfilling a need that educators, park workers, technology enthusiasts, and Civil War enthusiasts have discussed in the past: How can historic sites both raise educational value and public interest in their institutions though technology, while not alienating the non-technical history fans?
    We have worked hard on the answer, and are interested in promoting our creative solutions.
    We would like to make clear that the project is not intended solely for Pennsylvania. It is our hope that the project will expand to other venues, as we feel that we have the ability to use our ideas to enhance the experiences of all students at historic sites.

    If you have a chance, please check out our blog:


    And our fun, Civil-War flavored funding campaign on Kickstarter:

    If you think that our project has merit, we would be delighted if you could mention it in your blog.

    Here are a few other links of interest regarding our project:

    A recent newspaper article:


    Other recent blog posts:



    Our Facebook page:


    Our Twitter account page:


    Thanks very much for considering us!

    The Civil War Augmented Reality Project
    Jeff Mummert- Hershey High School and York College of Pennsylvania
    Art Titzel- Hershey Middle School
    Jay Vasellas- Red Lion Area High School and York College of Pennsylvania

  29. Jus says:


    We just released a NEW AR app for kids! http://www.appsto.re/imaginary Check it out when you get a chance! Any help appreciated..



  30. Hi, nice to meet you !

  31. Roman Fields says:

    Going through videos on vimeo when I came across this – http://www.vimeo.com/15307676
    Looks like the smoothest AR I’ve seen so far for the iPhone!!
    Have you guys done any features on String yet?

  32. Look-Up augmented reality space game

    The Look-Up Experience on youtube:

  33. Dan says:

    Have you checked out Marc Ecko’s Muse campaign? Interesting stuff…

    The augment-able interface is a hologram of Lindsay Lohan, the celebrity endorser spearheading the launch of Ecko’s Cut & Sew line. Users display a specialized glyph in a webcam-recorded video to activate her hologram. In the real world, users can move and manipulate the hologram while in the digital void, users alter Lindsay’s emotions which range from aggressiveness and rage to admiration and ecstasy. Users can then submit the recorded videos for a shot at winning $10,000!

    There’s also is a separate contest for those who have video editing skills – after downloading a set of exclusive images and hologram content, users can record and edit their own projects! This group of entries will be judged separately by Marc and a select panel with the winner receiving a complete video editing system worth $3,000! Entry details can be found here:


  34. Plamen says:

    My name is Plamen, from Bulgaria. I am fascinated by AR and like to start parnership with Metaio for Bulgaria.

    I like to establish relationships with all people who have experience working in AR area.

    • Martin says:

      Hi Plamen,

      it’s good to hear, that more eastern european states start using AR.
      I did a festival navigation at the Sziget Festival in August this year at Budapest. Right now, I’m working on a new campaign in Hungary, it will go online on Monday.

      Over all, I run more than 40 AR-channels all around the world and on the three main browsers Layar, Junaio and Wikitude.

      So, if you got interesting content, we should talk about working together. I already solved a lot of problems, you will get into when trying to develop the whole thing on your own.


  35. Plamen says:

    Dear Martin,

    Thank you for your message. I am interested to co-operate with you in AR solutions realization.
    If you like to use my E-mail, please let you know it:

    Which country do you live?


  36. Julian says:

    Hi Jan,

    do you work for metaio in Munich, Germany? I’d like to write my bachelor-thesis about AR and Marketing and therefor I’ve got some questions. Because I’m German, it would be better to speak to someone, who can speak German, too ;-).

    If you can help me, please contact me via E-mail.

    Thanks a lot!


  37. Mattias says:


    I’d just like to share a concept video me and a friend did for our master thesis. It was mainly about the interaction in AR systems in the near future, when AR can (will?) be combined with a pair of visors.
    Feel free to comment :)

    • Jan says:

      Hello Mattias, thanks for sharing. I love seeing conceptional master thesises in our domain, because you don´t have to take care of the implementation hurdles at first. You´re just able to show the great potential of seamless, natural interaction and an augmented humanity. You have some good ideas in there! I like the dropped soundfile most. Maybe we should define your given “near future” a little more, it´s not trivial what you want to achieve :)

  38. bulldog82 says:

    Hi Jan,

    We’ve made an augmented reality layer about Spanish campings for Layar software.

    You can see the information http://tendumi.com

  39. Check our interactive augmented reality installation here, might be interesting for the one or the other here:

  40. Jan says:

    If not for the one or other here (not possible…) then definitely for me. THX for sharing, what a nice project. Any insights, tools, problems, solutions additional to the vimeo bullets to share as well. Could feature it later on… Let me know, Cheers (or Swiss German: Sali!),


  41. Lance McKee says:

    The OGC invites all persons interested in Augmented Reality (AR) to attend the two-day meeting of the community promoting open and interoperable AR through the adoption of standards. The AR meeting will be hosted by the OGC in conjunction with OGC member meetings in Taichung, Taiwan on June 15, 2011. The AR Standards Meeting will increase mutual awareness of standards relevant to AR and deepen dialog among industry leaders, standards development organizations, industry associations and others interested in AR initiatives. “The goals of the AR community are very well aligned with the OGC’s and having our meetings co-located will permit us to find opportunities for collaboration,” said Christine Perey, AR meeting co-chair. More details are available on http://www.perey.com/ARStandards/third-international-ar-standards-meeting/. Meeting registration is open: (https://portal.opengeospatial.org/public_ogc/register/ar_workshop.php) and the final meeting agenda will be published May 15, 2011 at (http://www.perey.com/ARStandards/third-meeting-agenda/).

  42. Ramunas says:

    Hi Jan,

    we just release our Augmented Reality game Paparazzi to Android market

    Short briefing on this unique AR game:
    Paparazzi won the first place with cash prize 125k USD in Qualcomm’s Augmented Reality contest.
    Paparazzi will be presented on next week’s biggest Augmented Reality conference ARE2011 in Santa Clara, CA
    You can find release video http://www.youtube.com/watch?v=TlQVdWIBdHA
    Paparazzi in action during Qualcomm’s contest:

    For more info about this write me an email, I’ll send you press release text.

  43. Bhavesh Solanki says:

    Hello sir,
    I am new to this area, but after reading it all and looking about it, i have got interested in it, I need your help of how to start with it and how can i develop using AR.

  44. Hi!
    I am looking for people interested in testing my project Minerva. Minerva is a multiplatform framework to easily develop Augmented Reality applications. Some features are:
    -Logic based on Sensors, Controllers and Actuators
    -2D and 3D Renderables.
    -Tracking method based on marks
    -Physic simulation
    -Scripting with Python…

    Its page on sourceforge is:


    If you have any question, please don’t hesitate to send me an email to:


  45. "Beam" Theinruj Toranavikrai says:

    Hi, we are Learngears, a company specialized in Augmented Reality for education. We are a fan of your blog for a long time but did not have a chance to post anything. We are in the AR industry for over 5 years and our recent break throughs will bring multiple academic AR learning medias to the world in a few months. Very nice to meet you!


  46. Adam Horvath says:


    I am currently working on a Virtual fitting room application that
    could be interesting for you.

    Fitnect is an interactive virtual fitting room application built on
    the most advanced technologies: augmented reality, cloth physics and full body motion capture. As a customer you can select garments from the menu without trying them out at all. Watch yourself onscreen with a 3D copy of the selected dress. You can control the program by pushing virtual buttons right in the air.

    If you have any questions please feel free to contact me!

    Best Regards,
    Adam Horvath
    Hungary, EU

  47. Sam Lytle says:


    I just wanted to let you guys know about our Kickstarter project, The OggBoard. It combines the best of augmented reality, iPhones and board gaming into a unique new platform. We believe this is the first time augmented reality has been utilized in this way.

    Let us know if you need more information.

    Sam Lytle
    Twitter @samuelllytle

  48. Hi Jan,
    I thought you might be interested in this AR that we’ve done for Ford at Detroit. It’s a fun way to demonstrate the power of an eco engine they produce, something people sometimes question.
    Anyway, I hope you find it interesting and an appropriate thing to send you!
    We have a making of going live tomorrow if you are interested you have my email below.
    Thanks for your time,

  49. [...] via About « Augmented Reality Blog.Tweet [...]

  50. Very cool AR project. This is the first music related AR app I’ve seen, Love the idea.

  51. Hi, we´re an advertising company working nationally in Colombia, South America. We´re getting on the business of selling our advertising with AR+.
    Would be glad to get in contact with your team to get more involve with the AR+ world.

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