Land Rover – Augmented Cars in a New Way

If you haven’t heard already, Land Rover is working on an augmented reality car hood concept that makes your hood transparent. The concept is simple: when begins tipping up (on a rising hill for instance) the hood or “bonnet” becomes transparent allowing the driver to see the space normally obscured by the hood at such an angle. If you’ve ever driven in San Francisco  (or any place where you seem to drive uphill more often than not) this is pretty big news. Applied to vehicles going off-road it can help you can avoid hidden trenches; applied to vehicles in an urban environment it can help you can avoid dangerous accidents.

 

Concept Video

Courtesy of Land Rover UK

Thinking outside of the proposed concept, imagine having similar augmented reality tech on your car’s blind spots or installed on slow-moving trucks. There’s a vast amount of potential this augmented reality concept could bring to the automotive industry, but its implementation may be difficult considering the rugged nature of Land Rovers and the camera’s location. Hopefully the concept turns into a reality, but we’ll have to wait and see.

Check out Land Rover’s concept video below:

4 Responses to Land Rover – Augmented Cars in a New Way

  1. […] Adrian Plata If you haven’t heard already, Land Rover is working on an augmented reality car hood concept […]

  2. rlonau says:

    Looks cool.
    But am I right, that this will only be tailored to be visible for the driver? The co-driver has another view on the windscreen and therefore the angle wouldn’t fit his viewpoint?

    • Adrian Plata says:

      It probably depends on how it’s implemented. If the windshield works like google glass and only augments a small HUD the co-driver would have a difficult time viewing from their angle, correct. However, if it stretches across the entire windshield and somehow takes into consideration multiple view points then it quite possibly could be viewed by both the driver and co-driver. The former is more likely, but again, this is still in it’s early concept stages.

  3. […] Land Rover – Augmented Cars in a New Way [Augmented Blog] […]

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