Quick! Turn on zee tv before zee ghosts get us.
South Asian Television broadcaster Zee TV and interactive agency Xenium worked together to develop this wonderful augmented reality experience to promote the upcoming horror show, “Fear Files“, using the metaio Design software.
Installed at a popular shopping mall, participants were treated to a “ghostly” experience as they entered the darkened, covered area where they were greeted with only a large television screen featuring a live camera feed of the participants, mirroring their movements and stance.
When they stepped on the designated floor marker, a ghost child began to appear, as though he were there in real life, creeping out behind the person standing there. Then the scary music started playing, the child would make a “curse” gesture and the participant or participants would just disappear.
Said a representative of Xenium, “In the end the participants were stunned with the experience, with long lasting fear lingering in mind.”
Check out the video and the links above for more information! And of course you’ll be able learn more about these awesome augmented reality projects, and more like them at our upcoming Augmented Reality conference, insideAR, Oct 1-2 in Munich. We hope you can join us!