And then some.
Image courtesy of Creativity Online, http://creativity-online.com/news/mccannerickson-gives-new-ikea-catalog-a-vitamin-pill/236165
Everyone’s talking about the new 2013 IKEA Catalog featuring image recognition and Augmented Reality for the first time ever. With a 211 million-strong subscription base, we’re pretty excited about it too! We wanted to thank McCann Erickson for mentioning our part in the creation of the app, which was developed using metaio’s powerful mobile software, available for free download on our website.
Both iOS and Android users can download the amazing IKEA Catalogue app for free(!) to discover all 43 pieces of augmented and activated content when the publication finally hits mail and IKEA stores around the world.
Check out all the great press around this innovative product catalog:
- http://www.theverge.com/2012/7/20/3171941/ikea-catalog-augmented-reality
- http://www.tabletpcblog.com/2012/07/ikea-beefs-up-2013-catalog-with-companion-ar-app-doesnt-translate-swedish-furniture-names-video/
- http://www.businessinsider.com/ikea-has-created-an-augmented-reality-catalogheres-todays-ad-brief-2012-7
- http://m.mobilemarketingmagazine.com/mobilemarketing/i/article/ikea-catalogue-moves-augmented-reality
- http://contently.com/blog/ikea-animates-its-print-catalog-with-digital-technology-video/
- http://mobilbranche.de/2012/07/ikea-katalog-wird-mit-augmented-reality-lebendig/19417
- http://creativity-online.com/news/mccannerickson-gives-new-ikea-catalog-a-vitamin-pill/236165
- http://www.digitalavmagazine.com/de/2012/07/20/ikea-incorpora-la-realidad-aumentada-a-su-nuevo-catalogo-para-2013/
And of course, don’t forget to watch this great video of the experience:
Congratulations for convincing IKEA to finally use AR!!
When is this IKEA app being released for android? I can’t find it in the market.
Reblogged this on Welcome to the future and commented:
Finally the time has come that IKEA is augmenting its Global catalogue. And congratulations to our longtime businesspartner Metaio for being part of the pioneering team that assembled the app. I am really looking forward to receiving my copy of the augmented IKEA catalogue soon!
[...] IKEA 2013 catalog has augmented reality — from augmentedblog.wordpress.com And then some. [...]
[...] http://augmentedblog.wordpress.com/2012/07/24/ikea-2013-catalog-has-augmented-reality/ [...]
[...] make it special for the readers. Check out some of our other examples like our recent projects with IKEA and The [...]
[...] most importantly, we won a very-well deserved FIRST PLACE with the IKEA Catalog app for the Best AR Marketing Viral Campaign of [...]
Thanks for your effort for composing “Innovative Product
Catalog Has Augmented Reality Augmented Reality Blog”. I actuallywill definitely be
back again for much more reading through and commenting here shortly.
Thanks, Eloise