insideAR 2011: CEO Dr. Thomas Alt

Over the next couple of weeks we’ll be rolling out videos from this year’s insideAR. For those of you who weren’t able to make it, we hosted a fantastic event with over 500 registrations- almost twice the attendees from last year. This is a clear sign of not only a growing interest in AR, but proof that metaio has made significant progress in the last year.

Dr. Thomas Alt, CEO and Co-Founder of metaio, kicked off the event this year with a welcome speech that announced a few key statements:

• Augmented Reality will be on every smartphone by 2014
• In order to facilitate this massive adoption, metaio will release a free version of the metaio Mobile SDK
• metaio is investing in collaborative partnerships with chipset manufacturers and OEMs and hardware providers like ARM and ST-Ericsson.

Based on statistics and predictions for both smartphone use and mobile AR revenue growth, metaio believes that AR on every capable mobile device by 2014 is something that we can readily achieve. But in order to foster growth on such a scale, it is necessary to become a leader in innovation rather than just a product. That’s why  Dr. Alt announced that metaio would release a completely free version of its Mobile SDK to the entire developer ecosystem.

 

 

By putting these advanced tools directly in the hands of developers, we hope to spark a new genesis of mobile AR development. We are doubly focused on collaborative research partnerships with chipset manufacturers to ensure that the mobile devices carrying these experiences are fully optimized for AR before they hit shelves.

2014 isn’t as far away as it seems. We sincerely believe that working towards these goals will further the industry and lead to progress and innovation.

Stay tuned for more insideAR videos, and check the links above for more information. And don’t forget to watch Dr. Alt’s keynote from last year as well.