Inside AR 2011: Björn Ekelund of ST-Ericsson To Give Keynote

Today we are pleased to announce one of the excellent keynotes we’ll have at this year’s InsideAR 2011, to be delivered by Head of Ecosystems & Research for ST-Ericsson, Björn Ekelund.

With more than 25 years of experience in the Wireless space, we are thrilled to have an industry veteran like Mr. Ekelund add his insights to our event. Here’s a brief description of his Day 1 Keynote speech:

Augmented reality (AR) pushes all technology boundaries in a mobile device simultaneously: graphics, imaging, software processing, storage and communications. It also combines them in entirely new ways. This has a fundamental impact on chipset platform architecture, which is traditionally use-case optimized.

Mobile AR includes also cloud services, thus making the architectural trade-offs even more complex. With state-of-the art tablets and smartphones having multi-core multi-GHz processors and being capable of up to 100Mbit/s data connections, local processing can be efficiently combined with powerful cloud services such as payment, mapping, pattern matching or content hosting.

Over the coming weeks we’ll be releasing more and more information on this year’s Inside AR in Munich, Sept 26-27, including speaking sessions, activities, and other Keynote speakers.

Be sure to subscribe to our blogs, follow us on Twitter and like us on Facebook to get all the exciting updates on InsideAR!

4 Responses to Inside AR 2011: Björn Ekelund of ST-Ericsson To Give Keynote

  1. [...] (no, not a pun though I’d be lying if I weren’t tempted), we’ve already announced Björn Ekelund of ST-Ericsson and John C. Havens of Porter Novelli as Keynote speakers for this year’s [...]

  2. [...] do Björn Ekelund of ST-Ericsson, John C. Havens of Porter Novelli, and Josh Shabtai of Vertigore Games all have in [...]

  3. [...] (no, not a pun though I’d be lying if I weren’t tempted), we’ve already announced Björn Ekelund of ST-Ericsson and John C. Havens of Porter Novelli as Keynote speakers for this year’s [...]

  4. [...] Björn Ekelund interviews metaio CTO Peter Meier on the St-Ericsson blog, where he talks about what got him [...]

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