Ball Packaging Europe and the junaio team are doing great stuff these days. On the one site Matthias, the product manager of junaio, is experimenting with various tracking approaches in order to track a can. This is not as trivial as it sounds. Obviously a can is not flat and besides that the material has some reflections and the trackable pattern is not too big. Nevertheless, the first results make me confident, that we will have a promotion or game or whatever comes to the mind of the creative Plattform “Dosionair” (Dose is German and means: can). Please find the first try out here:
As mentioned, this is only the beginning. A print campaign running right now, integrates the current advertising clip into the ad. You can find more about this here on the other site: http://www.dosionair.de/augmented/ Also there´s a growing canbase (sorry for this one…) on facebook, discussing about packaging ideas of the future and getting connected to the brand and values. Summing it up: Ball is really into AR and I am looking forward to the results, when a can for one of these huge soft drink brands will become one of the first “things” in an internet of things as an augmented object…
