Augmented Reality – the Power to Surprise

Our Russian partner M’One Brand Communications has created, developed and implemented a very nice kiosk application for their customer KIA Motors at the Moscow International Motor Show 2010. The applications is embedded into a very nice trade fair concept, which you can see live here. The visitors are able to intuitively experience a model with up to 0,5 million polygons (for all the non-3D-designers like me, this means that it is very good quality, high resolution and catchy surfaces / textures) from the exterior and the interior view. In addition there is a game, with a physics simulation allowing the user to steer a car through a nice route simply by turning the marker in his hands. If you are interested, how this and many more concepts can be turned into reality, check out this page. Here´s a video from Andi, who captured it before it went off: