Although there is no 3D data overlaid onto the live video stream – simply because this device does not allow it – I tend to call this application augmented reality. It´s got an image detection (working with any image) and it gives you more, specific information from a database. Mixing a virtual reality with the reality, as an intuitive interface and configurable to individual settings: age groups, knowledge levels and languages. So all kinds of special interests could be covered within one museum app. Quoting Picasso “Art is the elimination of the unnecessary.”, so let´s get rid of ressource waisting information design and make use of smart technologies.

[...] a treasure hunt game at SXSW, entering the “nearest x” market, and demoing this museum guide (plus, I have a crush on [...]