adidas Originals has created a virtual (or augmented) 3D world, the adidas Originals Neighborhood, that will expand out of a real-world collection of sneakers – the adidas Originals Augmented Reality (AR) Game Pack. The environment is a virtual recreation of the Neighborhood setting which is the backdrop of the brand’s 2010 Celebrate Originality advertising campaign. The special sneaker pack will be available from February 2010 onwards and will allow fans to go inside the Neighborhood to discover the streets where true adidas originality lives.
The concept comes from Sid Lee and the technology behind is the shockwave based Unifeye Viewer by metaio. Unlock the adidas Originals 3D Neighborhood here:
[...] j’apprends (grâce à augmentedblog ) que le player de réalité augmentée de Metaio Unifeye viewer utilisé pour la dernière [...]