From Metropolis* To Interactive Websites

BUZZIN MONKEY, die agentour and metaio were once again successful with the „World premiere of the new MINI Convertible” and have won an ANIMAGO Award  2009 – one of the most renowned CG awards in Europe. Blending 3D data onto a print ad with augmented reality convinced the jury in the category “Best interactive production”. The price was handed out at the ANIMAGO Conference in the FX-center of the Babelsberg Studios on Thursday evening. It was nice and inspiring to be on the conference and on stage with Paul Kanyuk a technical director of Pixar or Tim Borgmann from “Infected” – a very friendly 3D artist, who won an ANIMAGO for this fantastic project. So I proudly present once more the making-of of a campaign which was the first in a long row in 2009 to bring augmented reality home:

* A remastered version of this piece of movie history, which was produced in the Babelsberg studios,  will be presented at this years international film festival in Berlin!