Come And See The Berg – For Real
September 17, 2009
In case you haven´t heard of The Berg, it is an utopia developed by the creatives at Mila Berlin. When it was time to think about new spatial concepts for the former airport “Tempelhof” in the heart of Berlin they had a great idea. The Manifesto goes a little like this: “While big and wealthy cities in many parts of the world challenge the limits of possibility by building gigantic hotels with fancy shapes, erecting sky-high office towers or constructing hovering philharmonic temples, Berlin sets up a decent mountain. Its peak exceeds 1000 metres and is covered with snow from September to March…” After officially contributing it to the contest people all over the world could testimony, how an idea of a place transforms the place itself. People created fictive postcards with The Berg, integrated it into the advertising campaign of Berlin and created many other visions of how the city would actually look like with having The Berg. So after all, The Berg at the beginning was fiction, something virtual, somehow becoming reality. And that´s where we came in, because that´s actually what augmented reality is all about! Now, by holding a map of Berlin in front of your webcam you can see The Berg grow and take it in your hands. It is there. On your table, and maybe within the playmobil figures you are using to create a little movie with real and virtual elements. So, as a starter, here´s a little movie of The Berg in someones hands. Would you like to video-answer? What comes to your mind?
And just in case you are reading this, while you are breathing the Berliner Luft, hey, go to The Berg Fest at fabulous St. Oberholz today. Here´s the flyer:

Ich Glotz TV
September 10, 2009
You only understand the word “TV” in the headline, that´s enough. I´ve seen the applications by our partner DNP, did not understand the voice over, but hey, that´s enough. To say “I like”:
