Driven by…

… content, there are some AR applications, which still work really nice with just a simple piece of paper. Julian Perretta´s  work for example, seems to be so catchy, that it´s worth to mention. But if you put a marker on something inadequate (for example an oily food box) and fail to produce both a nice game logic and fancy design, augmented reality becomes totally obsolete. Driven by nothing. And because I am driven by augmented reality I don´t want immersive “campaigns” to be as attractive as a modem. This unique interface is at the beginning. But some ideas in the last months look like the end is near. So here´s my official call for content and optical reference quality, if it isn´t technology driven, like university demos. Still I have to mention this application like a mantra again. Because the form follows the function, thus it is good (information) design…

Via Bewegungsmelder and Augmented Times.

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German software engineering, italian style …

One Response to Driven by…

  1. [...] week’s quote comes from the Augmented Reality Blog: if you put a marker on something inadequate (for example an oily food box) and fail to produce both [...]

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