Magic + Magic = ?

Marco just sent me his augmented reality card trick movie and I immediately had to cover it. I think he did a great job. Exactly that is what I mean, when talking about ideas in 2009 and following. These days you will not develop the wheel or be the first to cook a meal with fire, but you can combine existing things in a new way. The augmented card trick is an invention and I am sure when it is implemented into the fascinating (commercial) show programme it will become an innovation, proven through market entry. And this is not magic, this is inventive talent.

PROFOUNDAR

Following this claim by Rouli and inspired by a chat with Thomas I wanted to post something completely different this time. And maybe there will evolve a little series. The video below gives you some insight on how you can use augmented reality in the production process of a car. Combined with a measurement arm you can visually overlay CAD data for example on prototypes and assist the technician. It simplifies the consultation process within production stakeholders and helps avoiding very expensive mistakes. So, maybe I sound a little uncool, but on the one hand we should keep in mind, that augmented reality can help saving ressources, improve the quality of work and help building better products. And on the other hand: industrial scenarios are also prolific for catchy-fancy marketing applications, because the requirements on the core technology are very high, thus the systems in general get more stable and more flexible. Does that sound like a (german) software car engineering campaign? Sorry for that – it´s my heritage…