The brand LEGO for me is a symbol for the power of imagination, creativity, childhood and many, many more positive connoted things. And because I am not the only one who created infinite worlds and unbelievable stories with the coloured bricks, I want to share a phantastic implementation of augmented reality technology with you. Adding another chapter to the story. DIGITAL BOX, an interactive terminal at the POS, combines a novel user experience and a very functional approach to information design. Because the 3D-animations shown on the packaging, within the hands of the customers in real-time, are not only fascinating, they have a clear benefit towards a 2D picture. You get a way better impression of how the product will look like and what specials it has. And I think, once you have a smart packaged box in your hands, you´d rather go to the counter than back to the shelf. More information can be found here.
[...] Hier das Bild und weitere Infos dazu Denkt mal an der Stelle mal ein wenig weiter, so freue ich mich doch schon auf den Lego-Katalog den ich einfach vor meine Webcam lege und mit dem ich dann ganz einfach durch die 3D-Modele blättern und interagieren kann. [...]
[...] We are really proud and it definetely is another – yet very powerful – sign for the relevance of visually strong and innovative information design. Man, I can´t believe it. The [...]
Basics, but yes, some points are forgotten by most individuals eventually, thanks for refreshing the basics..