Smart Packaging
January 22, 2009
The brand LEGO for me is a symbol for the power of imagination, creativity, childhood and many, many more positive connoted things. And because I am not the only one who created infinite worlds and unbelievable stories with the coloured bricks, I want to share a phantastic implementation of augmented reality technology with you. Adding another chapter to the story. DIGITAL BOX, an interactive terminal at the POS, combines a novel user experience and a very functional approach to information design. Because the 3D-animations shown on the packaging, within the hands of the customers in real-time, are not only fascinating, they have a clear benefit towards a 2D picture. You get a way better impression of how the product will look like and what specials it has. And I think, once you have a smart packaged box in your hands, you´d rather go to the counter than back to the shelf. More information can be found here.
Think different
January 14, 2009
What comes out, when you not only claim but really think and act different, is for example the product portfolio of Apple. Or this movie. And if you want to bring augmented reality to your iPhone, well, with a little twist… :
The best is yet to come
January 8, 2009
With theses sunglasses by VUZIX you can view the future. They say. And if “the unit will include virtual reality capabilities along with augmented reality features,” I fully agree. Because still many people are waiting untill we can blast the chains of external displays and all that. But I don´t want to start 2009 with a scoop, so I should first give it a try. There are many definitions of what augmented reality could be. Nevertheless and without magic glasses I really think we will see a lot of cool applications and products or campaigns at the interface between the real and the virtual world this year. You don´t have to be a clairvoyant for this prediction. So, wait and see…
An article about the Terminator Goggles can be found here.
Something else? Well maybe you are interested in geo-tagging. Then this article will be something for you. I think I had a sweatshirt looking like these new markers (High Capacity Color Barcodes) back in the eighties…
